Association of Cable Communicators, CPR Facts


September 4, 2009 - About ACC / Membership / FORUM / Beacon Awards


Inside This Issue:


Join us for “Measuring What Matters in Social Media”—an ACC Webinar


How effective are your social media efforts? Presented by the “Queen of Measurement” Katie Delahaye Paine, “Measuring What Matters in Social Media” will focus on measuring the effectiveness of your social media strategy.  We will cover the principles of communications measurement and how they apply to social media; including a discussion highlighting how to define measurable goals, how to benchmark, how to measure engagement and how to analyze the results and decide what to do with the data once you have it. Join us on September 17 at 2 pm EDT for “Measuring What Matters in Social Media.” Every registrant to ACC’s webinar “Measuring What Matters in Social Media” will be eligible to win a copy of Katie Paine’s book "Measuring Public Relationships: The Data Driven Communicators Guide to Success."


Key Takeaways:


  • Old rules, new rulers--how to apply what you already know to the new world of metrics
  • Lessons learned from failures and successes--the challenge of collection and the importance of consistency in coding and definitions
  • Newly created benchmarks that anyone can use
  • Putting the data to work and continuously improving your programs
  • Integrating social media with traditional media measurement programs 

How Members Can Participate:

This webinar is exclusive to ACC members and is free of charge as a benefit of membership.  You may register for it via the association’s online education portal in the members-only section of the ACC Web site by clicking on the link to live webinars and self-paced programs. 


You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of any page of the ACC Web site.  Your username is your work email address, and the password is your last name all in lowercase letters.

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ACC Announces New Leadership Team and Key Executive Appointments

This week ACC announced a new slate of officers that strengthens and diversifies its leadership team.  The actions were unanimously approved by the ACC board of directors at a meeting August 26 in Washington, D.C.

The new executive committee consists of:

  • President - Jim Maiella, VP, Media Relations, Cable and Communications, Cablevision Systems Corp.
  • 1st Vice President, Membership - Rosa Gatti, SVP, Communications Counsel and Corporate Outreach, ESPN
  • 2nd Vice President, Programs - Anthony Surratt, VP, Corporate Communications, Time Warner Cable
  • Secretary - Sandy Colony, SVP, Communications, Insight Communications
  • Treasurer - Annie Howell, SVP, Communications and Public Affairs, Planet Green
  • At-Large - Misty Skedgell, VP, Corporate Communications and Corporate Responsibility, Turner Broadcasting System

"Communications has never been as important as it is today for the success of our industry and ACC member companies, because of the changes that are happening within the cable industry and a technological evolution that is fundamentally altering the way we reach and relate to key audiences," Maiella said.  "I could not be more enthusiastic about the prospect of working with this talented leadership team of communications professionals to continue building ACC into an organization that puts valuable tools, training and resources into the hands of those who are tasked every day with telling cable's strong and compelling story."

Leaving the executive committee and ACC is immediate past-president Peggy Ballard, Senior Director, Service Provider Marketing, Cisco Systems, Inc., who is retiring from Cisco in September.  Also departing ACC and the executive committee is Jennifer Mooney, who left the industry several months ago and is working as an independent communications consultant.

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Nominations Wanted for ACC Board and Committee Volunteers


The Association of Cable Communicators seeks nominations for open seats on the organization's Board of Directors. If you are interested in joining the Board or know of a person who should be considered for a position on the Board, please contact Steve Jones at 202-222-2373 or For a listing of current Board members, please go to Nominations must be received by Friday September 18, 2009.


Additionally, the association is always looking for volunteers for the ACC's three standing Committees as well as both the (2010) FORUM and Beacon Award Committees. If you are interested in volunteering for one or more of these committees, please contact Steve Jones at 202-222-2373 or Information on all three standing Committees may be found at


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History Expands Take a Veteran to School Day


Celebrating three years of bringing living history to students across the nation, History's Take a Veteran to School Day initiative will expand this fall. In addition to classroom visits from veterans, History has planned visits from VetDogs, a National Teach-In, and a work place component for adults.


History has provided teachers with resources and paired schools with veterans in the past, but this year students will receive visits from dogs trained by the VetDogs program. VetDogs is a project of the Guide Dog Foundation for the Blind, Inc. and provides guide and service dogs to veterans of all ages with disabilities.

Also new this year is the National Teach-In event provided in partnership with the Veterans History Project of the Library of Congress on October 21. Through live web broadcast, students around the nation can participate in a panel discussion with scholars and veterans. The panel will take questions from students via e-mail, video, and a live audience at the Library of Congress in Washington, D.C.  The teach-in will focus on the histories and stories of World War II veterans, and will provide information on how communities nationwide can contribute to the Library of Congress' Veterans History Project. A program of the American Folklife Center, the Veterans History Project collects the stories of American war veterans and preserves them for future generations.


Adults can also get involved with History’s initiative this year with the Thank a Veteran at Work program. The network provides ways for companies to show their appreciation to employees who have served. From stickers to flyers, History’s Web site provides tips on honoring vets in the office.


Take a Veteran to School Day connects veterans of all ages with students throughout the nation. History pairs schools with veterans according to their requests and provides teachers with resources to make the most out of the visit. Last year’s program reached out to 550 schools in the U.S. For more information, visit

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Deadline for Cable Communications Achievement Award Extended

There's still time to nominate your peers for outstanding efforts in the field of cable communications! The deadline for ACC's Cable Communications Achievement Award nominations has been moved back to September 10.


Every year ACC recognizes up to four cable communicators, nominated by fellow ACC members, for their valuable contribution to industry communications and public affairs. As an ACC member, this is your opportunity to honor your fellow communicators with a nomination.


Judged by ACC leadership, winners are selected for their innovative techniques, achievements, industry recognition including the Beacon Awards, and service to ACC. Nominees must be members of ACC for a minimum of three years and worked in cable a minimum of five years. Every year, one of the four winners may be named a “Rising Star” in the industry, with a maximum of two years in cable communications and no minimum requirement of ACC membership.

The new deadline for nominations is September 10. To make a nomination, contact Steve Jones at or visit the ACC Web site for detailed policies and procedures.

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NBCU Partners with American Express to “Shine a Light” on Small Businesses


NBC Universal has partnered with American Express to launch the “Shine a Light” campaign—a pro-social initiative aimed at spotlighting American small businesses. The public is invited to vote on their favorite small businesses and give them the chance to win cash prizes and support from American Express.


Through a microsite hosted by iVillage, the public can nominate and vote for the posted stories of small business built on innovation, community spirit, and customer service. Through September 13, the public can submit a written nomination, with photo or video accompaniment, online. Visitors can review the written nominations and vote for one business of their choice. To advance to the next level of judging, a nominee has to have at least 50 votes. The microsite provides promotional tools to encourage online voting, such as widgets and badges for social media sites.


After a vetting process by the partnering companies, judges Ellen DeGeneres, fashion designer and entrepreneur Diane von Furstenberg, and MSNBC’s small business expert JJ Ramberg will narrow down the stories to three finalists. The public will decide the winning small business to be announced October 19. The winning small business receives a $50,000 grant and $50,000 marketing support from American Express. MSNBC’s small business show “Your Business” will also feature the winner on an episode. For more information, visit


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Nominate a Partner for the ACC Community Bridges Award!


The cable industry is committed to improving the communities in which it serves, and partner organizations are often instrumental to the success of cable’s efforts. Has a partner helped you improve your community? The ACC Community Bridges Awardsponsored by WEtv's "We Volunteer Campaign" recognizes outstanding, non-cable industry partner organizations and individuals taking part in cable communications and public affairs initiatives.


Nominate a partner for this prestigious award by simply telling ACC: Who are you nominating? How do you work with this individual or organization? Why should this nominee win the award? You can do this by sending a nomination form to ACC or just emailing Michelle Butler answers to these three questions by September 14, 2009.


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Disney Stars Sing to Save the Environment


“Send It On,” the song recorded by Disney tween singing stars for the company’s Friends for Change: Project Green initiative, has ranked in the top ten charts for iTunes since its August 11 premiere. All proceeds from the track go to benefit environmental charities. Miley Cyrus, Jonas Brothers, Selena Gomez (Wizards of Waverly Place), and Demi Lovato (Sonny with a Chance) all lent their vocals to the track.


Disney launched Disney’s Friends for Change: Project Green, a multiplatform initiative, to encourage kids to preserve the environment by taking action in their every day lives. Leveraging Disney talent, the company has promoted the initiative across cable channels, Radio Disney, and its Web site. The Disney stars are featured in spots educating kids on practical ways to positively impact the environment and direct them to the Web site where they can pledge supportive actions.


The initiative focuses on encouraging actions in four main areas: climate, water, waste, and habitats. Each subject will be highlighted for three months, with quarterly coordinated events during which kids from all over the world will make the same preservation effort on the same day. The interactive Web site will track those who pledge to take these actions as well as provide educational and outreach opportunities for participants. Over the course of a year, kids will also have the chance to vote for which environmental causes will benefit from a $1 million fund from Disney. For more information, visit Disney’s Friends for Change Web site.

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Save $100! Don’t Miss the FORUM 2009 Early Bird Deadline!


Register for FORUM 2009 by September 23 and save $100! Cash in on the chance to join your colleagues for educational sessions and networking opportunities at a discounted rate. Simply visit the Cable Connection registration site for ACC events before September 23, and register for FORUM. You can also sign up for other associated events, and book your hotel room on the same site.


Registration is $800 for all three days at the “early bird” rate. Save further with airline discounts on United, American Airlines, and Continental. Use the following codes while booking online or through your preferred travel agent to receive up to 15% off applicable classes of service for tickets purchased prior to the meeting on United and Continental or 5% off American tickets:


United Airlines: 510CK

American Airlines: A15H9AG

Continental Airlines: ZFTEDFKSF-6


Denver has affordable hotel rates ranging from $195 at the Denver Marriot up to $349 at the Ritz Carlton with many options in between. The ACC preferred hotels are the Marriot, Brown Palace ($210) and Ritz Carlton.


FORUM 2009 takes place October 26-28 in Denver, CO. This year, FORUM opens with the Beacon Awards on Monday evening, October 26th, and continues on Tuesday and Wednesday with a full range of educational sessions. Beacon Awards ceremony only tickets are priced at $150. For more information, visit

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mtvU and NYSE Euronext Launch Search for Young Entrepreneurs


mtvU and NYSE Euronext have launched “Movers & Challengers” a nationwide competition for young social entrepreneurs. College students are invited to submit their plans to make a positive impact on society for a chance at start-up money and the opportunity to ring the Opening Bell at the New York Stock Exchange.


Individuals or teams of up to three people are invited to develop and produce a compelling business proposal that will impact the world’s social market. Video “elevator pitches” are encouraged as well. Ideas must be creative, original, and scalable to large corporations, in addition to illustrating determination and persistent optimism. Entries can be submitted online at


The top three finalists will participate in NYSE Euronext’s Global Entrepreneurship Week: Mentoring Madness, where students from around the world gather with business leaders and talk about their futures. Finalists will then present their pitches to the NYSE “Movers & Changers” board. The top three will be featured on mtvU’s “Movers & Changers” short-form series.


The winner receives $25,000 in start-up money and the chance to ring the Opening Bell at the NYSE. For more information, visit

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ACC Panel “Web 2.0 Today & Its Impact on the Cable Industry” Heads West!


ACC is taking its popular panel topic “Web 2.0 Today & Its Impact on the Cable Industry” on the road to the 2009 Mid-America Cable Show in Overland Park, Kansas! Join us September 23 at 10:00 AM as NCTA’s Paul Rodriguez and Michael Turk explain the evolving world of Web 2.0 and how you can use it to communicate the industry’s message.


Are blogs boring? Is Secondlife a ghost town? Can a 140-character message on Twitter really make a difference? Is Facebook better than MySpace? Has anyone besides Wikipedia been successful with wikis? What is the state of Web 2.0 today, and how can cable communicators use it to tell the industry’s story?


NCTA’s Paul Rodriguez and Michael Turk launched, cable’s blog on technology. During the panel Web 2.0 Today, these two innovators in the world of Web 2.0 will overview the social media landscape and explore ways that you can advance the cable industry online.


For more information, visit or the Mid-America Cable Show’s Web site.


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Final Round of Beacon Award Judging Completed


Senior cable communications professionals from across the country gathered at the NCTA building in Washington, D.C., on August 28 to serve as final round judges for the 2009 Beacon Awards. NCTA and ACC kicked off the program Wednesday evening by hosting a cocktail reception for all Beacon Award judges at the Hyatt Regency in Washington D.C.


On Thursday morning, ACC associate executive director Michelle Butler, welcomed the judges and thanked them for volunteering their time to judge the final round entries. Janice Caluda, vice president of operations for the Florida Cable Telecommunications Association, and Maryann Kafer, director of public relations for the Ohio Cable Telecommunications Association, provided an in-depth review of judging procedures.


ACC will announce the finalists next week and the winners during the 2009 Beacon Awards gala on October 26, the opening event of FORUM 2009. Thanks to all 20 volunteers who participated as a final round Beacon Award judge last week:


Trent Anderson, Cablevision Systems Corporation

Portia Badham, BadWyn Communications

Peggy Ballard, Cisco Systems, Inc.

Eric Becker, Starz Entertainment

Shawn Beqaj, Bresnan Communications

Chelsye J. Burrows, Starz Entertainment

Janice Caluda, Florida Cable Telecommunications Association

Catherine Frymark, Discovery Communications

Frank Gallagher, Cable in the Classroom

Kimberly Gilmore, A&E Television Networks/The History Channel

Jenni Glenn, PBS KIDS Sprout

Mallard Holliday, Cox Communications

Maryann Kafer, Ohio Cable Telecommunications Association

Mike Kohler, Mediacom Communications North Central Division

Reinaldo Llano, Bright House Networks

Heath Neiderer, C-SPAN Networks

Gene Regan, Suddenlink Communications

Anthony Surratt, Time Warner Cable

Vicki Triplett, Time Warner Cable

Susan Warner, Time Warner Cable

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Thank You, Corporate Members!


Join and support ACC by becoming a 2010 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to


Golden Benefactors


A&E Television Networks

Bright House Networks

Cablevision Systems Corporation

Charter Communications


Cox Communications

ESPN, Inc.

NBC Universal TV Networks Distribution

Rainbow Media Holdings

Time Warner Cable

Turner Broadcasting System, Inc.




Lifetime Television


Friends & Associates



Bresnan Communications

Cable ONE


California Cable & Telecommunications Association

Cisco Systems, Inc.

C-SPAN Networks

Discovery Networks

Florida Cable Telecommunications Association

Gospel Music Channel

Hallmark Channel

Insight Communications

Midcontinent Communications


Ohio Cable Telecommunications Association

Scripps Networks

Showtime Networks

Starz Entertainment

Suddenlink Communications

Texas Cable Association


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