Inside This Issue:
Did you get your CableTweet today? What is a CableTweet? It's 140 characters of the latest in ACC news tweeted straight to you! You can now follow ACC on Twitter. Keep on top of Beacon Awards news, updates on ACC chats and webinars, professional development opportunities, and more! And it's easier than ever to follow the latest FORUM 2009 insider info. Just search the hashtag #FORACC09 for all FORUM related tweets.
You can also follow ACC on Facebook and LinkedIn! With updated articles, discussions, and events, ACC's Facebook and LinkedIn groups keep you plugged into a nationwide community of cable communicators.
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An effective internal and employee communications campaign informs employees of corporate objectives, inspires dedication to the customer experience, and connects senior management to the frontline. The success of each of those goals banks on fostering a two-way dialogue between management and employees. Whether you’re communicating with employees face-to-face or via an intranet, ensuring participation and response is vital. “Ideally, everyone would open all of our communications, but some employees [are] overrun with e-mails, while others are barely at a computer, so getting everyone to focus is a challenge,” Wanita Niehaus, director of marketing, corporate communications for Scripps Networks, said in ACC’s August 13 online chat, “Internal and Employee Communications.” The experts on the chat tackled the difficulty of garnering response to internal communications. Here are some of their suggestions on making sure the conversation goes both ways.
Also, don’t underestimate the power of your internal hierarchy. “We tend to get more participation when managers at all levels reference communications,” Niehaus said. “If a mid-level manager references the daily e-blast or a newsletter then direct reports see that staying informed is valued. We get much greater response.”
· Use your executives
· Provide a safe environment for communication
· Always respond
For the full transcript and more useful advice, visit ACC’s Online Education Portal. You must be logged into the members-only area to access this portal; you can log in through the member log in box in the left-hand corner of each individual page of the Web site. Your username is your work email address, and the password is your last name all in lowercase letters.
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Register for FORUM 2009 by September 23 and save $100! Cash in on the chance to join your colleagues for educational sessions and networking opportunities at a discounted rate. Simply visit the Cable Connection registration site for ACC events before September 23, and register for FORUM. You can also sign up for other associated events, and book your hotel room on the same site.
Registration is $800 for all three days at the “early bird” rate. Save further with airline discounts on United, American Airlines, and Continental. Use the following codes while booking online or through your preferred travel agent to receive up to 15% off applicable classes of service for tickets purchased prior to the meeting on Continental and United or 5% off American Airlines tickets:
Denver has affordable hotel rates ranging from $195 at the Denver Marriot up to $349 at the Ritz Carlton with many options in between. The ACC preferred hotels are the Marriot, Brown Palace ($210) and Ritz Carlton.
FORUM 2009 takes place October 26-28 in Denver, CO. This year, FORUM opens with the Beacon Awards on Monday evening in the Hyatt Regency Denver at the Colorado Convention Center, October 26th, and continues on Tuesday and Wednesday, in the Colorado Convention Center, with a full range of educational sessions. Beacon Awards ceremony only tickets are priced at $150. For more information, visit http://www.cablecommunicators.org/forum.php.
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Comcast and the Golf Channel have partnered on an educational program designed to teach youth the history of African-Americans in the world of golf. Built on the documentary "Uneven Fairways," the program features film screenings with special guests, and a complimentary copy of the DVD and the book "Uneven Lies: The Heroic Story of African-Americans in Golf" for each participant. Comcast will host the program in Atlanta, Baltimore, and Boston this fall.
“This is an important documentary and one we’re pleased to bring to many young people across the country," David L. Cohen, executive vice president for Comcast, said in a statement. “The documentary and the book present a unique opportunity to talk about a difficult chapter in American history and the tenacity of many African-Americans who had the courage to stand up for their rights.”
"Uneven Fairways" utilizes archival footage and interviews to tell the story of the African-American men and women who faced prejudice to play golf professionally. The film was produced by the Golf Channel and Moxie Pictures and features legendary golfers such as John Shippen, Charlie Sifford, Bill Spiller, Ted Rhodes, Joe Louis, and Tiger Woods. For more information, visit Comcast’s Web site.
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Planet Green partnered with The Natural Resources Defense Council (NRDC), Ocean Conservancy, Oceana and the United Nations Environment Programme to bring an undercurrent of environmental awareness to their "Blue August" initiative, a celebration of the oceans and their inhabitants.
“With this special month of programming, Planet Green is shining a spotlight on the critical and complex role our oceans and water play in the health of our planet and to those who do and will inhabit this earth,” Planet Green president and general manager Laura Michalchyshyn said. “Working with leading experts and a team of distinguished partners, Planet Green will leverage all of its platforms during Blue August to engage our audiences in understanding and protecting this elemental part of life on Earth.”
Cross-platform efforts include special programming on-air and informational features online. The network will air "Blue Planet", a special, oceans-themed episode of "Focus Earth with Bob Woodruff," and the world premiere of "Acid Test: The Global Challenge of Ocean Acidification," an original, groundbreaking documentary by the NRDC. Short-form content with Philippe and Alexandra Cousteau highlighting key information about ocean preservation also appears on the network.
PlanetGreen.com features tips on preserving the oceans, volunteer information, special features on sustainable seafood, informative videos, quizzes, slideshows, and the homepage for the “Ban Bags, Butts and Bottles” campaign. The campaign encourages participants to take care of their beaches and submit pictures of offending litter. Also online, Treehugger.com features articles and interviews with world leaders exploring the importance and challenges to preserving the oceans.
Planet Green is the multi-platform media destination devoted to the environment. With its two Web sites, planetgreen.com and TreeHugger.com, the network offers unique, original, and entertaining content related to how we can evolve to live a better, brighter future. Planet Green is a division of Discovery Communications. For more information, visit www.planetgreen.com.
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ACC is taking its popular panel topic “Web 2.0 Today & Its Impact on the Cable Industry” on the road to the 2009 Mid-America Cable Show in Overland Park, Kansas! Join us September 23 at 10:00 AM as NCTA’s Paul Rodriguez and Michael Turk explain the evolving world of Web 2.0 and how you can use it to communicate the industry’s message.
Are blogs boring? Is Secondlife a ghost town? Can a 140-character message on Twitter really make a difference? Is Facebook better than MySpace? Has anyone besides Wikipedia been successful with wikis? What is the state of Web 2.0 today, and how can cable communicators use it to tell the industry’s story?
NCTA’s Paul Rodriguez and Michael Turk launched CableTechTalk.com, cable’s blog on technology. During the panel Web 2.0 Today, these two innovators in the world of Web 2.0 will overview the social media landscape and explore ways that you can advance the cable industry online.
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Suddenlink Communications in Jonesboro, Arkansas, has instituted "Suddenlink eCycling" an electronics disposal program for the area. The operator provides a central location for customers to drop off small electronics such as TV sets, computers, monitors, modems, stereos, cell phones, alarm clocks, and radios for recycling. Customers also receive recycled bags and information concerning the importance of properly disposing of electronics.
In addition to providing a drop-off location, Suddenlink also hosts events to educate the community on green practices, works with local schools to create green activities, airs public service announcements, and distributes information on environmentally healthy practices and eCycling. After two days of operation, almost 870 pounds of equipment had been deposited in the Suddenlink office and taken to a recycling center. In the first two weeks, 2.5 tons had been collected. For more information, contact Maryce Cunningham at 870-268-9736.
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Discovery Education, with The Siemens Foundation and the National Science Teachers Association, have partnered for the "Siemens We Can Change the World Challenge." The annual science competition encourages students in kindergarten through eighth grade to team up with classmates and create replicable solutions to environmental problems in the classroom and community.
The challenge is the first and only national sustainability education initiative aligned to national standards and classroom objectives. Discovery Education partnered with the Siemens Foundation, an organization that provides grants to support educational initiatives in the areas of science, technology, engineering, and math, and the National Science Teachers Association, the largest professional organization for science educators, to educate, empower, and engage students, teachers and communities to impact their communities for the better.
Teachers, students, and mentors can now register for the challenge online at www.wecanchange.com. Student and teacher/mentor prizes vary according to grade level, and include savings bonds, school grants, trips, TV appearances and more. The challenge’s Web site also offers helpful tips on problem solving and creating sustainable solutions. For more information, visit www.wecanchange.com.
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Last month, ACC members all over the nation participated in the first round of judging for the 2009 Beacon Awards. For the first time, the initial round of judging was held remotely—with the 316 entries distributed to judges around the country in an effort to address the changes in corporate travel budgets this year. The changes allowed for more communicators to participate, including many first time judges.
The final round of Beacon Award judging will be held on Thursday, August 27 in Washington, DC. More than 20 senior cable communications professionals will review the entries that advanced from the first round to the final round. ACC will announce the finalists in September and the winners during the 2009 Beacon Awards Gala on October 26, the opening evening of FORUM 2009.
Thank you to the 77 volunteers who participated in the first round of judging for the 2009 Beacon Awards:
Pete Abel, Suddenlink Communications
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