Inside This Issue:
ACC is looking for the best of the best cable communications innovators and it’s up to you to make sure we find them! Every year ACC recognizes up to four cable communicators for their outstanding contribution to industry communications and public affairs. As an ACC member, this is your opportunity to honor your fellow communicators with a Cable Communications Achievement Award nomination, but hurry—nominations are due July 31!
Judged by ACC leadership, winners are selected for their innovative techniques, achievements, industry recognition including the Beacon Awards, and service to ACC. Nominees must be members of ACC for a minimum of three years and worked in cable a minimum of five years. Every year, one of the four winners may be named a “Rising Star” in the industry, with a maximum of two years in cable communications and no minimum requirement of ACC membership. The deadline for nominations is July 31. To make a nomination, contact Steve Jones at email@example.com or visit the ACC Web site for detailed policies and procedures.
· Treat Bloggers Like Reporters
Positive employee morale leads to customer satisfaction. When employees understand their role in the overall strategy and success of the cable company, they perform better at their jobs and they stay in those jobs longer. This, in turn, can increase customer satisfaction as some of the greatest ambassadors a cable company has are its employees. How can cable communicators craft effective internal and employee communications campaigns that inform all employees about business goals, inspire them to improve the customer experience, and connect frontline employees to senior management and vice versa?
Three leading cable communicators will share their best practices in internal communications during "Internal and Employee Communications," an ACC online chat, August 13. Some of their secrets to success have included the use of social media, effectively communicating brand/reputation transitions and other change management efforts, and crafting email that cuts through the clutter. Christine McCafferty, director, communications for Comcast, Monique Peyser, director, internal communications, Time Warner Cable—Carolina Region, and Susan Warner, senior director, public affairs, Time Warner Cable will be on hand to advise you on how to run effective internal communications campaigns.
ACC's next, online chat will be accessible to all on its Web site: http://www.cablecommunicators.org/ on August 13, 2 PM EDT. If you have a question that you would like to ask the experts participating but will not be able to participate in the live chat, please email Michelle Butler your question. ACC will post a transcript of the chat in the members-only section of its Web site.
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Recently I had a conversation with John, an executive vice president of communications in the digital media industry, who pointed out that one of the most common mistakes employees make today is not managing up properly - “It’s everything. It’s not talked about often, however if you don’t do it well, you simply don’t rise through the ranks. That may sound a little harsh, but it’s true.”
Managing up is an art and a skill that is rarely discussed. Consider some of the most common mistakes that affect managing up and how you can remedy them:
1. Thinking you know your boss’s needs because you get along personally
2. Not keeping your boss in the loop
3. Being reluctant to ask for feedback
4. Bringing problems and no solutions
5. Not managing your boss’s perceptions
6. Avoiding conflict
Editor’s Note: MindLight Group will offer a free teleseminar on trade secrets of the biggest mistakes affecting managing up and how to remedy them on Friday, August 21, 2009, Noon-1pm PST, 3-4pm EST. Email firstname.lastname@example.org for more details.
About the Author:
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ACC’s taking its popular panel topic “Web 2.0 Today & Its Impact on the Cable Industry” on the road to the 2009 Mid-America Cable Show in Overland Park, Kansas! Join us September 23 at 10:00 AM as NCTA’s Paul Rodriguez and Mike Turk explain the evolving world of Web 2.0 and how you can use it to communicate the industry’s message.
Are blogs boring? Is Secondlife a ghost town? Can a 140-character message on Twitter really make a difference? Is Facebook better than MySpace? Has anyone besides Wikipedia been successful with wikis? What is the state of Web 2.0 today, and how can cable communicators use it to tell the industry’s story?
NCTA’s Paul Rodriguez and Mike Turk launched CableTechTalk.com, cable’s blog on technology. During the panel, these two innovators in the world of Web 2.0 will overview the social media landscape and explore ways that you can advance the cable industry online.
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Comcast’s Eastern Division donated 7,500 cell phones last month to Cell Phones for Soldiers, an organization that works to connect troops serving abroad with their families. After a year-long internal collection campaign, the operator amassed enough phones to provide soldiers with 450,000 minutes of pre-paid calling time.
Comcast’s support of Cell Phones for Soldiers builds on a pre-existing engagement with military causes through Troops On Demand, filming military school graduations, and other on demand programming. “My father, who is now deceased, was a Captain in the Army and a decorated Vietnam Veteran, so I have a special affinity for the military and military families. I am very fortunate that Comcast is just as vested in supporting the military community,” Jaye Linnen, senior manager, public relations, for Comcast’s Eastern Division, said. “When I heard about this program over a year ago, I shared news of it with Comcast and they jumped all over it.”
As an internal campaign, the collection drive utilized Comcast’s internal communications team to encourage donations and keep the cause on employees’ minds over the course of a year. “We worked with our internal communications teams to distribute reminders to employees about the donation and that worked well,” Linnen said. “We also posted stories about the collection effort and its impact on our internal news sites so that employees could track progress of the program.”
Cell Phones for Soldiers is a 501(c) 3 non-profit organization that has distributed more than 500,000 pre-paid calling cards to troops. The organization recycles donated retired cell phones and uses the proceeds to buy pre-paid calling cards. In the future, the organization hopes to create new programs to provide video phones to soldiers as well as fund research programs that will utilize technology in aiding veterans’ transition back into the work force. For more information, visit Cell Phones for Soldiers’ Web site or contact Jaye Linnen at email@example.com.
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Being a part of cable communication’s premiere professional development event just got easier. The program outline, registration and hotel information for FORUM 2009 are now available online. Join your colleagues for educational sessions and networking opportunities to further your career, October 26-28. Simply visit the Cable Connection registration site for ACC events. Once there, you can register for FORUM, other associated events, and book your hotel room in just a few easy steps.
Denver has affordable hotel rates ranging from $195 at the Denver Marriot up to $349 at the Ritz Carlton with many options in between. The ACC preferred hotels are the Marriot, Brown Palace ($210) and Ritz Carlton. Additionally, airline discounts are available on United, American Airlines, and Continental. Use the following codes while booking online or through your preferred travel agent to receive up to 15% off applicable classes of service for tickets purchased prior to the meeting on United and Continental or 5% off American Airlines tickets:
United Airlines: 510CK
Registration is $800 before September 23 for all three days. Beacon Awards ceremony only tickets are priced at $150. This year, FORUM opens with the Beacon Awards on Monday evening, October 26th, and continues on Tuesday and Wednesday with a full range of educational sessions. For more information, visit http://www.cablecommunicators.org/forum.php.
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More than 12,000 kids and 500 libraries participated in the inaugural year of WWE’s SummerSlam Reading Jam literacy event. In partnership with the Young Adult Library Services Association, WWE encouraged kids between the ages of 10 and 18 to check out two books from participating libraries to receive prizes and a chance to attend the company’s SummerSlam PPV event in Los Angeles.
The first 25 kids to check out books during the program’s duration from late June to mid-July received a numbered poster and were entered in a drawing for prizes that included the WWE Encyclopedia and trip to Los Angeles. Building on the success of the company’s Wrestlemania Reading Challenge program, the SummerSlam Reading Jam was considered a very popular summer program by many participating libraries. “It did bring in kids who were not typically coming into the library,” Gary Davis, vice president, global public affairs for WWE, said. “[The libraries] felt that it gave them something a little different to offer that would attract a different [type] of teen.”
The campaign reflects WWE’s longtime commitment to literacy. According to Davis, early on the company sought to reach “reluctant readers” or kids who were too embarrassed of their weak reading skills to pick up a book. What began as a once a year partnership with Teen Read Week has evolved into two massive reading programs with more than 60,000 kids and 18,000 libraries involved. “I think we’ve demonstrated we have the brand power to get the attention of teens and tweens and get them to pick up a book and read,” Davis said. Next year, WWE plans to open up the program to more libraries and reach more kids. For more information, contact Gary Davis at firstname.lastname@example.org.
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Atlantic Broadband has expanded their video on demand offerings to include “Local Zone” a channel devoted to local events. “[T]he new delivery technology that makes 'Local Zone' possible has the potential to empower schools, civic, cultural and sports organizations--helping them easily, reach a wide audience through the most powerful medium available TV,” David Dane, Atlantic Broadband senior vice president and general manager, said in a statement. “This has the potential to bring our entire community much closer together.”
Atlantic Broadband serves more than 150,000 customers in central Pennsylvania. For more information, visit http://www.atlanticbb.com/.
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Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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