Inside This Issue:
Join ACC for “How ESPN Built a Stellar Internal Communications Team and Intranet in Less Than a Year,” the next webinar, July 15, 1 pm EDT. ESPN employees demanded it, and the communications department delivered. In a company-wide survey, employees requested better communication about all aspects of ESPN. Executive management responded and asked the communications department to formally launch an internal communications team. In a little less than a year, the communications department has built a vibrant internal communications area within corporate communications and launched a very popular Intranet entitled ITK (In the Know). There is more to come.
How did the communications department succeed in such a short time? What lessons did they learn along the way? All this and more will be revealed in “How ESPN Built a Stellar Internal Communications Team and Intranet in Less Than a Year,” July 15, 1 pm EDT.
During ACC’s July Webinar, ESPN’s Chris LaPlaca, senior vice president, corporate communications, and John McCloskey, senior director, internal communications, will answer these questions and give you tips on how you can improve your company’s internal communications efforts.
Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of ACC’s Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of each individual page of the Web site. Your username is your work email address, and the password is your last name all in lowercase letters.
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VH1 Classic’s “Rock Autism” pro-social campaign has been honored as a 2009 Autism Champion by The Autism Society of America (ASA). The campaign was launched in 2007 at ACC’s annual FORUM and has made contributions to broadening public awareness and concern for autism spectrum disorders. VH1 Classic enlisted the help of rockers such as Robert Plant, Steven Tyler, and Tommy Lee to spread the word on autism through PSAs and raised money through concerts, merchandise, and events.
“This was the culmination of over a year’s worth of discussions about how VH1 Classic could connect with our growing audience through issues that mattered to them. Through feedback from our viewers, the talent who supported the channel and internal employees who were impacted by autism, we identified the disorder as an issue that touched many people associated with VH1 Classic--both externally and internally,” Brett Henne, Vice President, Corporate Communications for VH1, explained. “We knew the cornerstone of the campaign had to be an impactful PSA that would draw attention to the autism crisis, while reflecting the focus and tone of VH1 Classic. As rock artists came by our studio for visits and tapings, we explained the goals around “Rock Autism” and asked them to volunteer and participate in the PSA. We were overwhelmed by the response. Everyone we asked agreed, including the biggest names in rock music...
The network partnered with ASA from the start—with the organization providing information and advice on creating the campaign. Since its inception, the campaign has spread to support numerous autism awareness organizations throughout the country. Last November, the network organized the event, “Rock Autism Celebrity Bowl-Off Tournament” to benefit three foundations: hollyrod4kids, ACT Today!, and The Doug Flutie, Jr. Foundation for Autism. “Rock Autism” also partners with established events such as the New York Mets’ annual autism awareness day.
In addition to fundraising and spreading awareness, the campaign provides resources and information on the cause. “We knew we needed an online hub for our efforts, a Web site where VH1 Classic viewers could access information on autism, link to autism organizations, and learn about upcoming fundraising events and auctions in conjunction with the initiative,” Henne explained. “The VH1 Digital team quickly went to work and developed www.rockautism.vh1classic.com, a site that accomplished our objectives and quickly gained traction as soon as our PSA started airing.” The campaign also has its own Facebook fan page where families and individuals impacted by autism can share their stories and support. Nearly 9,000 fans strong, the page is updated with campaign events and feedback from supporters.
VH1 Classic hopes to continue to work with ASA to develop new ways to support their goals. For more information on VH1 Classic’s “Rock Autism,” contact Brett Henne at email@example.com or visit www.rockautism.vh1classic.com.
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ACC’s taking its popular panel topic “Web 2.0 Today” on the road to the New England Cable and Telecommunications Association Convention & Exhibition in Newport, RI! Join us July 16 at 12:30 PM as NCTA’s Paul Rodriguez and Mike Turk explain the evolving world of Web 2.0 and how you can use it to communicate the industry’s message.
Are blogs boring? Is Secondlife a ghost town? Can a 140-character message on Twitter really make a difference? Is Facebook better than MySpace? Has anyone besides Wikipedia been successful with wikis? What is the state of Web 2.0 today, and how can cable communicators use it to tell the industry’s story?
NCTA’s Paul Rodriguez and Mike Turk launched CableTechTalk.com, cable’s blog on technology. During the panel Web 2.0 Today, these two innovators in the world of Web 2.0 will overview the social media landscape and explore ways that you can advance the cable industry online.
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A task force of technology companies, nonprofit organizations, and cable industry associations gathered in Washington, DC, on July 8 to release the report PointSmart. ClickSafe: Task Force Recommendations for Best Practices for Online Safety and Literacy. The report features a comprehensive set of recommendations that companies can adopt to keep kids safer online, and also urges policymakers to organize Internet safety efforts. Companies and organizations such as Comcast, Cox, Verizon, Google, Yahoo!, AOL, Symantec, Common Sense Media, the Internet Keep Safe Coalition (iKeepSafe), PTA, Family Online Safety Institute, the Children’s Partnership, and the National Cable & Telecommunications Association (NCTA), participated in the task force, creating recommendations that span all sectors of the Internet industry.
The report’s recommendations address three categories of best practices for creating a safer online experience for children: before they go online, during online activity, and when problems arise. Even before accessing the Internet, kids and their parents should have exposure to basic information and education on the risks of Internet activity and appropriate behavior online, the report suggests. While kids are online, the report emphasizes the need for technology and information that can define and control digital activities to help parents establish the family’s needs. The report also recommends companies have procedures, systems, and resources to help if problems should arise during the online experience. Policymakers were also called on to consider recommendations for digital media literacy, funding, organization, and national goals for online safety.
Representatives from many of the involved parties and policymakers were present at the release in the U.S. Capitol and shared their perspectives on the importance of the report to Internet safety. Representative John Shimkus (R-IL) reminded the audience that technology moves faster than regulation and urged NGOs, trade, and government institutions to step up and help parents in keeping their children safe online. April Delaney, Washington, DC, director for Common Sense Media, cautioned that there will never be a fail-safe environment, but education is key. Other speakers included Torie Clark, senior advisor for communication and government affairs for Comcast; Michael McKeehan, Verizon’s executive director Internet & technology policy for Verizon; Google’s Pablo Chavez, Senior Policy Council; Marsali Hancock, president of iKeepSafe; Stephen Balkam, CEO of the Family Online Safety Institute; Adam Thierer, senior fellow at the Progress & Freedom Foundation, and Representative Debbie Wasserman Schultz (D-FL). The speakers highlighted the importance of the report’s recommendations as well.
The Task Force and report are the result of a summit created to discuss best practices for child online safety by iKeepSafe, Common Sense Media, Cable in the Classroom, and NCTA in 2008. For more information and to view the report, visit www.pointsmartreport.org.
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ACC is looking for the best of the best cable communications innovators and it’s up to you to make sure we find them! Every year ACC recognizes up to four cable communicators for their outstanding contribution to industry communications and public affairs. As an ACC member, this is your opportunity to honor your fellow communicators with a Cable Communications Achievement Award nomination.
Judged by ACC leadership, winners are selected for their innovative techniques, achievements, industry recognition including the Beacon Awards, and service to ACC. Nominees must be members of ACC for a minimum of three years and worked in cable a minimum of five years. Every year, one of the four winners may be named a “Rising Star” in the industry, with a maximum of two years in cable communications and no minimum requirement of ACC membership. The deadline for nominations is July 31. To make a nomination, contact Steve Jones at firstname.lastname@example.org or visit the ACC Web site for detailed policies and procedures.
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The Daniels Fund has donated $5 million to renovate Valverde Park in Denver, CO, where the organization is based. Improvements to the park will include upgraded playground facilities, athletic fields, a recreational center, and a new headquarters for the city’s Police Activities League. Renovations will be completed by spring of 2010.
The project is divided into two phases beginning with the creation of four turf baseball fields that will convert into two football fields and multi-purpose fields in the fall. A basketball court named after Denver Nuggets player Chauncey Billups is also in the works. The Daniels Fund will have a more personal impact on the second phase: the construction of new headquarters for the Police Activities League. In his will, the late Bill Daniels, cable pioneer and founder of the Daniels Fund, requested a recreational center to be built and named after his friend retired Denver Police Division Chief Jerry Kennedy. During his 35 years on the force, Kennedy worked with the Police Activities League, a nonprofit section of the Denver Police Department that keeps kids out of trouble through athletic activity.
The Daniels Fund is a charitable organization founded by early cable industry leader Bill Daniels. The organization has a history of funding programs working near its metro Denver location and nationally, as well as awarding college scholarships, with the mission to partner with communities and groups to help individuals reach their full potential.
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Being a part of cable communication’s premiere professional development event just got easier. The program outline, registration and hotel information for FORUM 2009 are now available online. Join your colleagues for educational sessions and networking opportunities to further your career, October 26-28. Simply visit the Cable Connection registration site for ACC events. Once there, you can register for FORUM, other associated events, and book your hotel room in just a few easy steps.
Denver has affordable hotel rates ranging from $195 at the Denver Marriot up to $349 at the Ritz Carlton with many options in between. The ACC preferred hotels are the Marriot, Brown Palace ($210) and Ritz Carlton. Additionally, airline discounts are available on United, American Airlines, and Continental. Use the following codes while booking online or through your preferred travel agent to receive up to 15% off applicable classes of service for tickets purchased prior to the meeting on United and Continental or 5% off American Airlines tickets:
United Airlines: 510CK
Registration is $800 before September 23 for all three days. Beacon Awards ceremony only tickets are priced at $150. This year, FORUM opens with the Beacon Awards on Monday evening, October 26th, and continues on Tuesday and Wednesday with a full range of educational sessions. For more information, visit http://www.cablecommunicators.org/forum.php.
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HBO and Comcast have partnered with the Trust for the National Mall to bring “Screen on the Green” back to Washington, DC, for its 10th summer. The free outdoor movie event will screen cinema classics such as “Close Encounters of the Third Kind” and “Rebel Without a Cause” for four consecutive Mondays starting July 20.
The popular event was cancelled earlier this year, but after massive outcry from fans, including a Facebook group and mass e-mails touting the cultural significance and public relations opportunities of the screenings, Comcast and the Trust for the National Mall partnered with HBO, that had been the event sponsor for previous years. "There was such an overwhelming outcry from the public to keep 'Screen on the Green' going," Comcast executive vice president David L. Cohen said in a statement. "We listened, and are excited to help make the event happen this year."
The 2009 schedule begins July 20 with “Close Encounters of the Third Kind.” On July 27, the series features the Al Pacino classic “Dog Day Afternoon,” and “On the Waterfront,” will show August 3. The final film in the 2009 series is “Rebel Without a Cause,” on August 10. All shows start promptly at dusk. For more information, visit http://blog.when.com/screenonthegreen.
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Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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