Association of Cable Communicators, CPR Facts


June 12, 2009 -
About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:



Unlock the Secrets of Social Media with “Communicating Cable’s Story with Social Media”—An ACC Online Chat!

 “Communicating Cable’s Story with Social Media,” ACC’s June 17 online chat, explores the ways social media is changing how and where people communicate. All across the nation, cable communicators are utilizing the medium to tell the cable industry’s story and accomplish business goals in areas such as issues management, community and media relations, and promotion. How can Twitter, Facebook, MySpace, or blogs advance cable online?

ACC has lined up four leaders in cable’s use of social media to discuss how they are tapping into Web 2.0 and give you ideas where you can improve your efforts or start using this powerful tool. Susan Anable, director of public affairs for Cox Communications; Christopher Berry, public relations and Internet communications manager for Bright House Networks; Shauna Causey, public relations manager for Comcast; and Nora Ellish, director, communications for NBC Universal TV Networks Distribution will answer questions on harnessing social media to advance the industry.

The chat will be accessible to all on its Web site:
www.cablecommunicators.org on June 17 from 2 to 3 pm EDT. If you have a question that you would like to ask Susan, Chris, Shauna or Nora but will not be able to participate in the live chat, please email Michelle Butler your question.

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NBC Universal Partners with Step Up Women’s Network for Mentoring Event

Women@NBCU hosted its first annual Mentors Walk in New York City's Central Park June 11, in partnership with Step Up Women’s Network, a national, nonprofit membership organization dedicated to strengthening community resources for women and girls. The event paired young career women with more than 70 mentors in the fields of advertising, finance, legal, digital, media and human resources. Participants walked and talked through the park and the event concluded with a breakfast at Tavern on the Green.

Mentors included NBCU’s Lauren Zalaznick, president of Women & Lifestyle Entertainment Networks, and Geraldine Laybourne, Oxygen co-founder. Laybourne began the tradition of the mentors walk in 2005 with Oxygen, featuring similar walks throughout the nation. Executives from Time magazine, Zenith Media, Martha Stewart Living Omnimedia, and other major corporations also served as mentors. More than 160 mentees, recruited from Step Up’s membership as well as colleges, graduate schools, and mentoring organizations participated.

“Among Step Up’s most vital purposes is to connect women for mutual professional development and advancement,” Janell Lin, managing director of Step Up Women’s Network New York, said in a statement. “We are thrilled to partner with NBC Universal on the Mentors Walk, which brings together women of all stages of their careers to provide an intimate and engaging environment in which to share the true secrets of success.”

Step Up Women’s Network provides empowerment programs for underserved girls, health education and advocacy, professional mentorship, and social networking opportunities for women. Women@NBCU is a content and marketing initiative that creates opportunities for advertisers to connect with women through NBC Universal brands. For more information, visit Step Up’s Web site.

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Enhance Your Skills and Network in Florida for Free!

ACC wants to send you to sunny Florida to network and sharpen your communications skills at The Florida Cable Connection! The association will provide a registration scholarship (valued at $100 each) for up to 30 ACC members to attend the Thursday, June 18, 2009, conference events. For an additional $25, ACC members can also register to attend sessions the next day. Scholarship recipients will be responsible for their own travel expenses. All applications must be received at the ACC offices by June 17.

ACC will host "Web 2.0 Today," an educational panel that explores the social media landscape and examines ways that you can advance the cable industry online. NCTA’s Paul Rodriguez and Mike Turk, founders of CableTechTalk.com, cable’s blog on technology, will lead the panel, moderated by ACC’s Steve Jones.

The Florida Cable Connection will take place June 18-19, 2009, at the Ritz Carlton Key Biscayne. Interested ACC Members can contact Steve Jones at sjones@cablecommunicators.org for more information about how to receive a registration scholarship. To register for Florida Cable Connections, visit www.floridacableconnection.com. The deadline for scholarship requests is close of business June 17.

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Time Warner Cable Honors Educators

Time Warner Cable (TWC) hosted
The National Teacher Awards in Washington, DC, on June 3rd, celebrating 20 years of honoring educators nationwide. Twenty-two educators were highlighted for creating projects that went beyond traditional teaching methods in the classroom. The company also honored Principal Randall Gary, Dent Middle School, Columbia, SC, with the Champion Principal Award.

Winning educators received an all-expenses-paid trip for two to Washington, DC for the gala celebration, $2,000 cash for each winning project, a $3,000 school technology grant and a Crystal Apple sculpture. Champion Principal Gary received the complimentary trip as well as $5,000 for classroom technology enhancement.

Following comments from Food Network host Alton Brown and TWC’s Bonnie Hathaway, vice president, public affairs, Ellen East, executive vice president and chief communication officer, and Landel Hobbs, chief operating officer, the Crystal Apple was presented to the educators honoring 15 unique educational projects. For more information, visit TWC’s Web site.

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Honor Your Peers with a Cable Communications Achievement Award Nomination!

ACC is looking for the best of the best cable communication innovators and it’s up to you to make sure we find them! Every year ACC recognizes up to four cable communicators for their outstanding contribution to industry communications and public affairs. As an ACC member, this is your opportunity to honor your fellow communicators with a Cable Communications Achievement Award nomination.

Judged by ACC leadership, winners are selected for their innovative techniques, achievements, industry recognition including the Beacon Awards, and service to ACC. Nominees must be members of ACC for a minimum of three years and worked in cable a minimum of five years. Every year, one of the four winners may be named a “Rising Star” in the industry, with a maximum of two years in cable communications and no minimum requirement of ACC membership. The deadline for nominations is July 31. To make a nomination, contact Steve Jones at sjones@cablecommunicators.org or visit the ACC Web site for detailed policies and procedures.

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Lifetime Launches Public Affairs Campaign with Army Wives Premiere

Lifetime Network has partnered with non-profit organizations to launch a multiplatform public affairs campaign to accompany the season premiere of Army Wives. The campaign will include on-air programming, public events, and online content.

Public viewing parties and volunteer opportunities will take place at army bases and other sites around the nation in partnership with national non-profit organizations such as The American Red Cross, the USO, Operation Homefront, Blue Star Families, purpledogtag.com and the National Military Family Association. On-air, the network will feature two women who have been involved with the armed forces in their ongoing “Lifetime Celebrates Remarkable Women” initiative that features profiles of women making an impact. Two vignettes in the series highlight Amy Palmer, COO of the non-profit military support organization Operation Homefront, that provides comfort and emergency assistance to troops and their loved ones, and U.S. Navy Captain Maureen Pennington, who was the first Nurse Corps officer to oversee a surgical company in Iraq.  The network will also air PSAs on issues veterans and their families face when the service members return.

Lifetime’s Web site, myLifetime.com, hosts “Homecoming: Real Army Wives,” a series of real-life homecoming tributes featuring interviews with military wives as their husbands return from hazardous duty postings. Each tribute was shot on location at the Fort Hood U.S. Army base in Texas. The Web site also features information about issues addressed on Army Wives. For more information, visit myLifetime.com.

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Judge the 2009 Beacon Awards!

You’ve shipped off your 2009 Beacon Award entries, but that doesn’t mean your involvement with the Beacon Awards has to be over until the fall ceremony. Get a head start on next year’s campaigns with an insider’s look at the industry’s latest innovative campaigns as a 2009 Beacon Awards judge!

By participating in the judging process, you will learn what your cable communications peers across the country are accomplishing and will walk away from the experience with hundreds of new ideas. “I was amazed at all the wonderful programs and projects that took place all around the industry,” Reinaldo Llano, director of corporation community relations for Bright House Networks, said in a Beacon Awards blog post on his first judging experience. “But more than anything, I was excited because I was picking up some great tips from being a judge on how to prepare my entry, since I clearly was going to submit a Beacon entry for programs I managed within my first year with the company.” Llano went on to win a Beacon Award for the campaign he improved with lessons learned from judging.

It’s easier than ever to judge the Beacon Awards and no travel is required. If you volunteer to judge the preliminary round, ACC will ship several entries to you to review anytime, anywhere during a two-week judging period in July.

Please RSVP to Michelle Butler by calling (202) 222-2372 or emailing mbutler@cablecommunicators.org.

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CableLabs Selects New Leader

The CableLab’s Board of Directors has chosen Dr. Paul Liao to succeed Dr. Richard R. Green as the next President and CEO of the laboratory. Liao will take leadership of the organization next month.

Most recently vice president and chief technology officer for the Panasonic Corporation of North America, Liao led the company’s technology direction and R&D. Before joining Panasonic, he held positions with Bell Communications Research, Inc. and Bell Laboratories. “It’s an exciting time to be joining CableLabs and I look forward to being a part of the cable industry and to contributing to the industry’s technical future,” Liao said in a statement.

Liao will work with Green during the transition period between leaders. In Green’s 21 years with CableLabs, the laboratory achieved major developments such as creation of the DOCSIS standard for high speed Internet access and digital voice.

CableLabs is a nonprofit research and development consortium that is dedicated to pursuing new cable telecommunications technologies and to helping its cable operator members integrate those advancements into their business objectives. For more information, visit www.cablelabs.com.

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Travel Deals for FORUM 2009!

Being a part of cable communication’s premiere professional development event just got easier. The program outline, registration and hotel information for FORUM 2009 are now available online. Join your colleagues for educational sessions and networking opportunities to further your career, October 26-28. Simply visit the Cable Connection registration site for ACC events. Once there, you can register for FORUM, other associated events, and book your hotel room in just a few easy steps.

Denver has affordable hotel rates ranging from $195 at the Denver Marriot up to $349 at the Ritz Carlton with many options in between. The ACC preferred hotels are the Marriot, Brown Palace ($210) and Ritz Carlton. Additionally, airline discounts are available on United, American Airlines, and Continental. Use the following codes while booking online or through your preferred travel agent to receive up to 15% off applicable classes of service for tickets purchased prior to the meeting on United and Continental or 5% off American Airlines tickets:

United Airlines: 510CK
American Airlines: A15H9AG
Continental Airlines: ZFTEDFKSF-6

Registration is $800 before September 23 for all three days. Beacon Awards ceremony only tickets are priced at $150. This year, FORUM opens with the Beacon Awards on Monday evening, October 26th, and continues on Tuesday and Wednesday with a full range of educational sessions. For more information, visit http://www.cablecommunicators.org/forum_airline.php.

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Cable in the Classroom Presents Cable’s Leaders in Learning Awards

Cable in the Classroom honored innovative educators this week with the Cable’s Leaders in Learning Awards. The program is designed to spotlight leaders who utilize technology to effectively and innovatively educate students. Selected from a pool of 47 finalists, the winners are educators, administrators, policymakers, and community leaders who are dedicated to creatively fostering young minds.

The awards were presented in three categories: General Excellence, Media Literacy Education, and Cable Partnerships for Learning. The winners in the General Excellence category were honored for creating learning opportunities that encompass traditional and new teaching methods and produce measurable improvement in and out of the classroom. Winning projects included a student-run news broadcast and the development of a charter school dedicated to science, technology, engineering, and math. The Media Literacy Education category award went to educators who advanced the ability of students to understand, evaluate and create media messages to promote critical thinking and healthy living. Leaders who partner with the cable industry to improve educational opportunities for students were recognized in the Cable Partnerships for Learning category. Winners partnered with Comcast, Time Warner Cable, and Mediacom to produce their respective projects.

All awards included a $3,000 prize and an all-expenses-paid trip to Washington, D.C., for the awards ceremony and luncheon hosted by Food Network host Alton Brown. For more information, visit www.leadersinlearningawards.org.

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Thank You, Corporate Members!

Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at sjones@cablecommunicators.org or 202-222-2373.  For membership details, go to http://www.cablecommunicators.org/cmember.php.

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
ESPN, Inc.
NBC Universal TV Networks Distribution
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Lifetime Television

Friends & Associates
Bresnan Communications
Cable ONE
CableLabs
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Gospel Music Channel
Hallmark Channel
HBO
Insight Communications
Mediacom Communications

Midcontinent Communications
Ohio Cable Telecommunications Association
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Texas Cable Association

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