February 20, 2009 - About ACC / Membership / FORUM / Beacon Awards
Inside This Issue:
Time Warner Cable Extends Digital Transition Educational Campaign
Time Warner Cable’s (TWC) digital transition education campaign, targeted to the Hispanic population in the Los Angeles area, has been extended to the new June 12, 2009, transition date. “We’ll go as far as we need to go to make sure people are educated,” Darryl Ryan, Director of Media Relations for TWC, said. The campaign was launched in December of 2008 to address misconceptions and answer questions surrounding the digital transition in the Hispanic community through live events and on air ads.
TWC initially partnered with a Spanish language public relations agency to research issues of importance to the Hispanic population. The research unearthed a number of common questions, including concern that the transition would result in higher taxes and census involvement. “The reason why the majority of people haven’t transitioned wasn’t a lack of funds. It was a lack of education,” Ryan said.
The operator organized live events in Dearden stores in the area and aired PSAs on Hispanic radio and television stations, both featuring Spanish language television personalities and local government representatives. The events included presentations on the pros and cons of the digital converter box, installation demonstrations, information on obtaining the box and the benefits of cable. For more information, contact Darryl Ryan at email@example.com.
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Network in NYC with ACC
Individuals registered for the 2009 ACC Communications Institute and area members are invited to a free networking event hosted by ACC on March 3 at 6:30 pm in New York City. Join your colleagues for an evening of cocktails, hors d'oeuvres, door prizes and the latest industry buzz. Attendees are encouraged to bring a potential member with them. All those who join via this event will receive their first year of membership at half-price, $100, and referring members receive a $20 Amazon.com gift card.
The event takes place at the Time Warner Center, 10 Columbus Circle, New York, NY, in the Uptown Conference Room, South Tower, on the 10th floor. RSVP by February 26th to Prasana William at firstname.lastname@example.org or 202-222-2370.
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The Weather Channel Launches Earth Day Contest for Kids
The Weather Channel’s online home for kids, www.theweatherchannelkids.com, kicks off its Earth Day 2009 “Care-and-Share” contest March 9. Students in grades K-8 are invited to submit their plans for honoring Earth Day for the chance to win $250 and an ice cream party courtesy of Ben and Jerry’s. The contest was created to provide children with a way to express their ideas on environmental preservation.
Students are asked to submit an image of a person, activity, project, place, or object that represents the action they plan to take on Earth Day. All submissions are to be accompanied by a written description of the plan and how it will improve the Earth. Projects can be turned in online via www.theweatherchannelkids.com or by mail and must be accompanied by a registration form found on the Web site.
Two grand prizes of $250 and an ice cream party will be awarded after a final sweepstakes drawing in two categories: family and classroom. Winners of the classroom category receive the prizes in-school. The winning family receives the monetary award and party for 20 guests. A life-sized version of Waverly the Waterdrop, a character in the Idbids eco-friendly line of toys, will visit both winners. Throughout the contest, there will also be weekly drawings for Idbids Eco-friendly Starter Kits, which feature products from the toy line and tips on living green.
Theweatherchannelkids.com is a Web site of The Weather Channel and provides teachers and parents with educational resources about natural climate phenomena. For more information, visit www.theweatherchannelkids.com.
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Refer a Peer for ACC Membership and Receive a $20 Gift Certificate!
Do you have a colleague who would benefit from membership in ACC? Recommend them and receive a free gift! Members who refer colleagues for membership in the association receive a $20 gift certificate from Amazon.com. Connect your colleagues today with the only professional association for cable communicators! Peer referral forms are available on ACC’s Web site.
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Discovery Health Spotlights Rare Disease Day 2009
Discovery Health has teamed up with the National Organization for Rare Disorders (NORD) to raise awareness of Rare Disease Day 2009 on February 28. Serving as media partner with the national organization, Discovery Health is combining promotional efforts for new episodes of their show “Mystery Diagnosis,” which premieres March 2 and features rare diseases and conditions, with NORD’s advocacy efforts for Rare Disease Day.
The network looked for an advocacy group with concerns that echoed the content of the show. “With the two events launching within a few days of each other, everything seemed to fall into place as we seized the opportunity to bring our two organizations together for this great cause that affects close to 30 million Americans,” Robyn Schechter of Discovery Health, said. “Together with NORD we will advocate for patients by raising awareness about their conditions as well as the need for increased funding for research toward effective treatments.”
The network’s campaign includes live, on air, and online elements. Ashley Kurpiel, a patient diagnosed with the rare disease Fibrodysplasia Ossificans Progressiva and featured on the first new episode of “Mystery Diagnosis,” will serve as spokesperson on behalf of Discovery Health and appear at various live media events. On air, programming will direct viewers to NORD’s Web site.
Discovery Health's Web site will host features devoted both to Rare Disease Day and the network’s “Mystery March” programming campaign. An online disease resource catalog will direct visitors to additional resources on the illnesses they have read about, along with “Getting Help” an interactive discussion forum on medical conditions, and a wall feature where visitors can post thoughts on diagnosis and treatment.
This is the first year the U.S. will honor Rare Disease Day. The event was established to draw the attention of policy makers and the public to often misdiagnosed diseases. For more information, contact Robyn Schechter at email@example.com or visit www.rarediseases.org.
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New Additions to ACC Online Education Portal
ACC’s latest self-paced webinar, “How to Talk Money (And What Not To Say) For Non-Financial Communicators,” and chat transcript, “Capitalizing On Your Resources: Doing More With Less” are the newest additions to the online education portal, a part of the members-only section of ACC’s Web site.
In “How to Talk Money (And What Not To Say) For Non-Financial Communicators,” presenter Dr. Ronald Rizzuto, finance professor at the Daniels College of Business, University of Denver, reviews the dos and don’ts of talking finance as well as the latest terms and language usage for those who find themselves increasingly working with investor relations. As a self-paced program, you can tailor the learning experience to your own schedule and preferences with fast-forward, pause, and rewind controls. “How to Talk Money” joins a growing library of past webinars and FORUM 2008 sessions in the online archive on topics including:
· Leveraging New Media to Meet Your PR Goals
· Taking That Next Step as a Communications Executive
· The Power of PR: How It Can Drive Ad Sales and RGUs
· Pitching Secrets of the Pros: Tips and Tactics to Increase Your Media Coverage and Credibility with Reporters
ACC also posts transcripts from its Web chats in the online education portal. These regularly occurring chats seek to connect you to industry experts as well as foster the exchange of ideas and best practices. “Capitalizing On Your Resources: Doing More With Less” tapped experts Todd Eachus, Chris LaPlaca and Esther Weinberg to answer members’ questions on weathering a challenging economy.
ACC presents a live webinar or online chat every month on pressing issues in today’s cable communications industry. Both programs are free for members. Registration is required for the webinars and is available through the portal. You can access all education offerings by clicking on the links under the online education portal heading found on the members-only page.
You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of any page of the ACC Web site. Your username is your work email address, and the password is your last name all in lowercase letters.
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Comcast of Central Arkansas Supports Teen Mentoring Program
Comcast of Central Arkansas has partnered with Little Rock’s Joe T. Robinson High School to bring a new mentoring program to the state. As a premier sponsor of the Teen Trendsetters Reading Mentors program, Comcast provides books and educational materials to participating schools for free. There are 26 schools involved with the program within Comcast’s Southern Division, Little Rock’s Joe T. Robinson High School is the first in Arkansas.
The Teen Trendsetters Reading Mentors program enlists high school students to tutor elementary school students in reading skills. Robinson High’s program is student-run and partners 17 high school students with third graders at the local Robinson Elementary School. Mentors meet with their pupils weekly for a period of ten weeks to read together.
The Volunteer USA Foundation started Teen Trendsetters Reading Mentors in 2002. The program now involves more than 3,000 mentors. For more information, visit www.teentrendsetters.org.
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Don’t Miss the 2009 ACC Cable Communications Institute!
A few openings are still available for the 2009 ACC Cable Communications Institute! ACC offers you the chance to strengthen your professional value and expertise with the Cable Communications Institute. Call now to reserve your place in this intense professional development program specifically crafted for cable communicators. The Institute utilizes Syracuse University's Newhouse School of Public Communications expert professors during two and half days of seminars, March 2-4, 2009, in New York City.
Cable industry executives from cable systems, programming networks, and industry associations can enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.
Space is limited and only a few slots remain open. Tuition for the Institute is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee.
To hold your place in the 2009 ACC Cable Communications Institute, please contact Steve Jones at 202-222-2373 or firstname.lastname@example.org.
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Thank You, Corporate Members!
Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
NBC Universal TV Networks Distribution
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.
The Weather Channel
Friends & Associates
California Cable & Telecommunications Association
Cisco Systems, Inc.
Florida Cable Telecommunications Association
Fox Cable Networks
Gospel Music Channel
Ohio Cable Telecommunications Association
The Outdoor Channel
Texas Cable Association
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