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Washington, DC students will receive more than entertainment from the cable industry this spring as The Cable Show’s CableCares initiative focuses on improving the host city’s schools. Moving to the nation’s capital for the first time in more than thirty years, NCTA’s annual convention, April 1-3, will give back to the city with donations of time, materials, and financial support through the goodwill initiative.
Now in its second year, CableCares is partnering with City Year Washington, DC, a national youth volunteer organization for young people, to manage volunteers and determine areas of need in the city—with 80% of funds raised going to City Year educational and after-school center programs. Through this partnership, CableCares has created four specific projects to impact the lives of students. Convention attendees have the opportunity to participate in repair, maintenance, and beautification efforts at a local school or after-school care center on Wednesday, April 1st. Attendees can also impact area libraries by donating videos and books during the conference.
Two networks will also contribute to CableCares’ goodwill efforts. The Gospel Music Channel and Feed the Children will deliver school supplies, food, and musical instruments to schools in need. Also, The Sportsman Channel’s Hunt.Fish.Feed initiative, an outreach program made possible by hunters who view hunting as a form of harvesting, will visit the Central Union Mission on Tuesday, March 31st to feed the homeless.
NCTA’s Battle of the Bands fundraiser will also benefit City Year’s operations. Bands made up of industry members will compete before a panel of celebrity judges, including Grammy-winner Jeff “Skunk” Baxter, and are subject to audience voting. Bands are invited to sign up by submitting a name and demo track to firstname.lastname@example.org. Attending companies can support the event by becoming a sponsor at www.thecableshow.com/band.
For more information on volunteer opportunities, contact Melinda Schwartz at email@example.com.
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Todd Eachus, senior director of government affairs at Comcast, will join Chris LaPlaca and Esther Weinberg to answer your questions during the ACC Online Chat: Doing More with Less, February 10th from 2:00-3:00pm EST.
Your plate is piled high to begin with and new projects are being added every day, but in this challenging economy, you’re faced with static or reduced monetary and human resources. How do you give your projects the same amount of attention you would have in less economically troubling times? Is it possible to increase your level of productivity? And what initiatives can you cut while remaining innovative? ACC has rounded up three experienced communicators to answer these questions and more during the chat.
ACC's Online Chat: Doing More with Less will be accessible to all on its Web site: www.cablecommunicators.org. If you have a question that you would like to ask any of the experts, but will not be able to participate in the live chat, please email it to Michelle Butler. ACC will post a transcript of the chat in the members-only section of its Web site.
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USA Network has launched Characters Unite, a new social initiative that promotes tolerance and appreciation for diversity. The multiplatform campaign consists of an advisory board and personal pledge to uphold its mission, and plans to conduct research in the area of national attitudes toward intolerance and racism.
An advisory board made up of non-profit organizations known for their stand against intolerance governs the campaign. The board is responsible for conducting social research to guide the programs and mission of Characters Unite. In turn, the campaign will encourage involvement in the board organizations’ related endeavors. Participating board organizations include the Gay and Lesbian Alliance Against Defamation, the American Association of People with Disabilities, the Leadership Conference on Civil Rights, the Asian American Justice Center, and the National Council of La Raza.
The public side of Characters Unite revolves around the Web site, www.charactersunite.com. Visitors are invited to take a pledge to avoid using stereotypes, promote acceptance, and take a stand against prejudice and intolerance in their lives. Those who take the pledge are invited to define why they agree with the mission and post their picture as a part of a photo feature and crawling ticker online. The public can also take the pledge through a Facebook application which will appear in member profiles. The Web site also provides information on what individuals can do to encourage tolerance. In the future, Characters Unite hopes to enable a discussion portion of the Web site and conduct an annual poll of national attitudes toward intolerance. For more information, visit www.charactersunite.com.
Members in the greater Atlanta area are invited to attend a free networking event on February 24th from 5:30 to 7:30 pm. This is your chance to find out what your colleagues are saying about the latest industry trends. The evening of cocktails, hors d’oeuvres, entertainment, and door prizes offers the opportunity to connect with industry pros and new faces in the area. Attendees are encouraged to bring a potential member with them. All new members who join via this event will receive their first year of membership at half-price, $100, and referring members receive a $20 Amazon.com gift card.
The event will be hosted in the private home of ACC board member Alex and Debbie Swan in the North Buckhead area, located at 670 Old Ivy Road, Atlanta, GA 30342. For more information, visit the ACC Web site. RSVP by February 19th to Prasana William at firstname.lastname@example.org or 202-222-2370.
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ACC members Bonnie Hathaway, Vice President of community relations and public affairs for Time Warner Cable and former ACC president, and Nomi Bergman, President of Bright House Networks, will receive NCTA Vanguard Awards on April 3rd at the 2009 Cable Show in Washington, DC.
The Vanguard Awards recognize outstanding leadership and personal commitment in the industry. Bergman will recieve a Distinguished Vanguard Award, the highest honor presented by NCTA to leaders who have show expeptional skill in the industry. Hathaway will recieve The Government and Community Relations award for increasing the role of the cable industry as a leader in the community.
In addition to receiving the award, Hathaway will serve on the NCTA panel presented in partnership with ACC, Community Ties: The Business Rewards of Making a Difference, at the Cable Show, April 1, 4:30 pm to 5:45 pm, Room 145A of the Washington Convention Center. Other panel members include Ken Freitas, Vice President, Corporate Responsibility, Cone, Inc, Charisse Lillie, Executive Vice President of the Comcast Foundation, Necole Merritt, Vice President, Public Affairs, Cox Communications, Inc, and Meredith Wagner, Executive Vice President, Public Affairs & Corporate Communications, Lifetime.
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Individuals registered for the 2009 ACC Communications Institute and New York City area members are invited to a free networking event hosted by ACC on March 3rd at 6:30 pm in NYC. Join your collegues for an evening of cocktails, hors d'oeuvres, door prizes and the latest industry buzz. Members are encouraged to bring a potential member with them. All new members who join via this event will receive their first year of membership at half-price, $100, and referring members receive a $20 Amazon.com gift card.
The event takes place at the Time Warner Center, 10 Columbus Circle, New York, NY, in the Uptown Conference Room, South Tower, on the 10th floor. RSVP by February 26th to Prasana William at email@example.com or 202-222-2370.
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Inspiration Networks and Convoy of Hope have dispersed more than 80,000 pounds of relief supplies to areas of Arkansas and Missouri hardest hit by last week’s ice storm. 18-wheelers full of bottled water and Meals Ready-to-Eat brought relief to some of the 600,000 Midwest homes impacted by the disaster.
The partnership between the network and relief organization has been active for five years and have helped victims of other natural disasters such as Hurricanes Francis and Katrina as well as the Indian Ocean tsunami. The network, which is a faith-based organization, wanted to impact the world in a tangible way and the partnership sprang from this desire.
“The partnership has fulfilled what we wanted to accomplish: to do something practical and do what we can through our promotional efforts,” said John Roos, senior vice president of corporate communications and research for The Inspiration Networks. Through video clips, interviews with organization leaders, press releases, and local events, the network utilizes its promotional tools to bring attention to the work of Convoy of Hope, a non-profit organization that brings disaster relief and community outreach efforts to the nation and the world. The network also raises funds for the organization, and other outreach efforts, through an online donation feature of Inspiration Networks' Web site.
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ACC has launched a new LinkedIn group on the Web’s premier career networking site. Interact with your fellow ACC members, give your input on industry trends, and get a peek at ACC’s Web site offerings by joining the Association of Cable Communicators group. Your group affiliation will also be a visible part of your public profile when you join—informing all connections of your designation as a member of ACC. Check out the group site. Not a member of LinkedIn? Visit www.linkedin.com to join.
For more information, contact Prasana William, Membership Services Coordinator, at firstname.lastname@example.org
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Discovery Health’s Annual National Body Challenge is in full swing this month, utilizing web features and live motivation to encourage healthy weight loss among the public. Now in its sixth year, the campaign has evolved from a television program in 2002 to a multiplatform initiative that allows participants to access help whenever they need it. Tying in expert advice and live demonstrations, the National Body Challenge seeks to meet potential participants wherever they are.
The live events, programming, and web features overlap—sharing the same nutritional information in different ways. By visiting the Web site, participants gain access to the training and food-related tips seen on the National Body Challenge TV program. Discovery Health offers video-on-demand and mobile phone options for their informational programs, but the Web site builds on tips and education to stimulate action.
“Our online home at discoveryhealth.com is truly a one-stop shop for visitors to learn how to lose weight and gain a healthy new lifestyle,” Katie Crockett Grant, publicist with Discovery, said. Features include advice from health and fitness professionals, healthy recipes and meal plans, and an online community complete with message boards, chat sessions and blogs.
The message board component of the Web site has become a means of support for participants. Many post questions or struggles and responses from fellow participants are mostly encouraging. “Participants seem to really enjoy being able to connect with a captive audience of people going through the same struggles—and triumphs—that they are,” Grant said.
The live component of the multiplatform initiative consisted of mall events in Los Angeles, Chicago, and the New York area. Health and fitness experts gave motivational talks and provided demonstrations of unique exercise options such as hip hop aerobics and belly dancing. Participants who join during the live events or online receive a free 30 day membership to Bally Total Fitness as well as access to helpful information even after the eight-week challenge is over. “The great thing about the National Body Challenge is that the elements we offer online live on beyond the dates of the challenge.” Grant said, “Participants will still have access to the recipes, fitness tips and diet/nutrition information even after the challenges has ended to help keep them on track.”
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Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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