Association of Cable Communicators, CPR Facts

January 23, 2009
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Inside This Issue:

History Channel Celebrates Lincoln Bicentennial with Interactive Teach-In

The History Channel has partnered with the Abraham Lincoln Bicentennial Commission to present a National Teach-In on the life of the president on February 12th at 1:30 pm. Classrooms around the nation will be able to view a live webcast on the network’s site featuring artifacts, special presidential surprises, and Lincoln scholars answering questions from students.

Students are invited to submit questions on the life of the 16th president by e-mailing them to and register for the event on the Lincoln page of History’s Web site. Questions featured in the live webcast will be selected from the e-mailed submissions. Submissions that were not used in the webcast Teach-In will be answered by historians on the network’s Web site.

The event is tailored to fit national learning standards, targeting grades six through 12. History provides enrichment resources and study guides on their Web site which can be used to prepare for the event. The Teach-In will be webcast from Washington, D.C., and feature Pulitzer Prize-winning historian Doris Kearns Goodwin, Abraham Lincoln Bicentennial Commission Co-Chairman Harold Holzer, and historian Matthew Pinkser—author of Lincoln’s Sanctuary.

The National Teach-In is a part of “Give a Lincoln for Lincoln,” History’s year-long campaign to commemorate Lincoln’s bicentennial. The goal of the campaign is to raise funds to help preserve six sites associated with the life of Lincoln. The public is encouraged to donate Lincoln-head pennies, five dollar bills, or larger contributions online toward the campaign’s goal of $1,000 for every year since Lincoln was born. Other elements of the campaign include an interactive mini-Web site, educational resources, and Lincoln themed historic exhibitions.

For more information on the National Teach-In or “Give a Lincoln for Lincoln” campaign, contact History’s Heather DiRubba at
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Participate in Feb. 10 ACC Online Chat: Capitalizing on Your Resources: Doing More with Less

Your plate is piled high to begin with and new projects are being added every day, but in this challenging economy, you’re faced with static or reduced monetary and human resources. How do you give your projects the same amount of attention you would have in less economically troubling times? Is it possible to increase your level of productivity? And what initiatives can you cut while remaining innovative? ACC has rounded up two experienced communicators to answer these questions and more in the ACC Online Chat: Capitalizing on Your Resources: Doing More with Less, February 10th from 2:00-3:00pm EST.

Chris LaPlaca, Senior Vice President, Corporate Communications for ESPN Inc., and Esther Weinberg, founder and CEO of MindLight Group, will be available to answer your questions during the chat.

ACC's Online Chat: Capitalizing on Your Resources: Doing More with Less will be accessible to all on its Web site,  If you have a question that you would like to ask Chris or Esther, but will not be able to participate in the live chat, please email it to Michelle Butler.  ACC will post a transcript of the chat in the members-only section of its Web site.

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WWE Social Networking Site Draws Closer to 300,000 Member Goal

WWE quietly activated its social networking site, WWE Universe, last April with no fanfare and zero promotion. By the time TV promos began to air six months later, the site already had 180,000 registered members. Now, three months since the site’s official launch in early November, WWE Universe has garnered more than 288,000 unique members, and is well set to conquer the February goal of 300,000 members.

“It goes to show the rabid nature of our fans. They get into every aspect of the product,” Mark Keys, Vice President of Web Production for WWE, said of fan activity. WWE Universe provides users with opportunities to connect online with other fans and WWE Superstars through numerous interactive features.

Though WWE Universe is now promoted on television and at the company’s live events, major traffic is directed to the networking site by content on WWE’s official site. According to Keys, 20% of content on the official Web site is designed to draw visitors to WWE Universe. This relationship doubles the click rate of both sites as visitors follow tags and links from the official site to areas for discussion on the networking site.

WWE Universe’s approach to social networking connects fans to both online and on-air elements of the company’s product, drawing multi-screen viewers who watch WWE programming on television while interacting on the site via computer. The convergence of broadcast and online media sets the site apart from the big social networking sites and is most exemplified in the weekly Live Blog, which allows users to chat in real time with Superstars during WWE events such as Raw and Royal Rumble. According to Corey Clayton, WWE Universe Community Leader, the feature provides users with a behind-the-scenes look at WWE programming as he moderates the Live Blogs on the road with the company’s events. Going live backstage, Clayton pulls in whatever Superstar happens to be walking by to chat with fans online. The Live Blog also provides play-by-play commentary with fans chiming in on the action currently taking place on their television screen.

Most Live Blogs get about 10,000 users logging on during the course of a chat—many spending about 30 minutes in the chat room. Clayton receives upwards of 60,000 comments from users, with only about 8 percent selected for publication in the actual Live Blog. The feature also has international appeal, with users from the United Kingdom and Australia braving the time difference to participate.

In the wake of numerous imposter profiles popping up all over the web, WWE Universe was created to provide an official home for WWE Superstars and Divas. It has since evolved into a home for fan interaction, giving users the opportunity to build profiles and interact as they would on popular social networking sites such as MySpace and Facebook. By creating a profile, users can blog, share pictures, join groups, post to message boards and forums, link to other fan and Superstar profiles, and participate in Live Blogs during WWE events. For more information, contact WWE’s Gary Davis at

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Reserve Your Seat for the 2009 ACC Cable Communications Institute

The accumulation of industry know-how has only increased during these challenging economic times. ACC offers you the chance to strengthen your professional value and expertise with the Cable Communications Institute. Make sure to reserve your place in this intense professional development program specifically crafted for cable communicators. The Institute utilizes Syracuse University's Newhouse School of Public Communications expert professors during two and half days of seminars, March 2-4, 2009, in New York City.

Cable industry executives from cable systems, programming networks, and industry associations can enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.

Space is limited to the first 30 qualified applicants. Tuition for the Institute is $2,000 per student on or before February 1, 2009. After February 1, 2009, the fee is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee.

To hold your place in the 2009 ACC Cable Communications Institute, please contact Steve Jones at 202-222-2373 or

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Suddenlink Spreads DTV Transition Awareness with DVDs

Suddenlink has produced informational DVDs on the digital transition to increase public awareness of the switch in the mid-south area. The DVDs, which are special editions of the operator’s Suddenlink Community Connections Television public affairs program featuring FCC commissioners, discuss the history of the switch and what viewers must do to adapt. They have been distributed to more than 100 libraries and senior centers in Arkansas, Louisiana, Mississippi, and Missouri and also air on the operator’s public affairs channels.

The MSO’s goal is to ensure that all members of the community have the opportunity to learn about the transition. In providing the DVDs to senior centers and libraries, Suddenlink hopes to share their resources with those who are not necessarily cable subscribers. Additionally, the operator has offered volunteer technical assistance in installing converter boxes to area nursing homes that do not subscribe to cable or satellite television. For more information on Suddenlink’s efforts, contact Maryce Cunningham at

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Join ACC for the Greater Atlanta Networking Event

Members in the greater Atlanta area are invited to attend a free networking event on February 24th from 5:30 to 7:30 pm. This is your chance to find out what your colleagues are saying about the latest industry trends. The evening of cocktails, hors d’oeuvres, entertainment, and door prizes offers the opportunity to connect with industry pros and new faces in cable communication. Attendees are encouraged to bring a potential member with them. All new members who join via this event will receive their first year of membership at half-price, $100, and referring members receive a $20 gift card.

The event will be hosted in the private home of ACC board member Alex and Debbie Swan in the North Buckhead area, located at 670 Old Ivy Road, Atlanta, GA 30342. For more information, visit the ACC Web site. RSVP by February 19th to Prasana William at or 202-222-2370.

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Comcast Expands "Scholarships On Demand"

As a part of their increasing “Get Local” On Demand services, Comcast is expanding the 2008 Beacon Award-winning “Scholarships On Demand” service to Washington, D.C., subscribers through March 2009. Founded last year to meet the needs of the Baltimore-area, this service features timely advice on weathering the dicey financial waters of funding a college education in a rough economy as well as scholarship information from local institutions.

In a series of five-minute videos, representatives from community organizations explain their mission and their educational resources for those seeking finacial assistance to pursue higher education. According to Alisha Martin, Manager of Public Relations for Comcast's Eastern Division, the MSO has recorded thousands of viewers tuning in to Scholarship On Demand.

Comcast has reached out to local high school students, guidance councelors, and parents through advertisements, e-mail alerts and letters, and distribution of fliers. The MSO also partners with participating organizations on public service announcements and promotional efforts. 

Participating organizations include Hoop Dreams Scholarship Fund, DC College Access Program, the Hispanic College Fund, and Black Student Fund. For more information, contact Comcast’s Alisha Martin at

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Thank You, Corporate Members!

Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Cox Communications
ESPN, Inc.
MTV Networks
NBC Universal TV Networks Distribution
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Lifetime Television
The Weather Channel

Friends & Associates
Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Discovery Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gospel Music Channel
Hallmark Channel
Insight Communications
Midcontinent Communications
Ohio Cable Telecommunications Association
The Outdoor Channel
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Texas Cable Association

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