Association of Cable Communicators, CPR Facts

January 9, 2009
About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

 MTV Partners with ServiceNation for Inaugural Ball

MTV and ServiceNation have come together to honor young voters and volunteers with the “Be the Change” Inaugural Ball. On January 20th, attendees, chosen based on demonstrated volunteerism, will gather at the Ronald Regan Building and International Trade Center for an evening of live performances and appearances from major celebrities, musicians, and government officials. The night’s program will also feature broadcasts from real-time service projects around the world. This month, MTV will showcase the service efforts of young people all over the globe—concluding with the live broadcast of the ball across all MTV platforms.

ServiceNation, a coalition of 120 organizations that encourage grassroots volunteerism, partnered with MTV as an opportunity to build on a growing interest in service among the network’s target demographic.

“Young people, particularly the Millennials, have been showing increased interest in volunteering for a number of years now,” Tim Zimmermann, Director of Communications for Be the Change, Inc, one of the co-leaders of ServiceNation, said. “Ever since 9/11 and Katrina there seems to be, among young people (and Americans in general), a greater dedication to getting involved directly in community work, and a greater belief in the power of an individual to make a difference.”

There is no official word on whether the new president will attend the “Be the Change” Inaugural Ball, the first MTV has hosted since the election of President Bill Clinton. The 1993 ball drew major celebrities, and the first family itself, but Zimmermann sees potential in the event beyond pop culture status. “MTV reaches a mobilized and idealistic demographic, and is great at telling inspiring stories. If by working with MTV we can build awareness, and help connect young people to service opportunities, it will help us fulfill [our] mission and engage a new generation of young leaders.”

For more information, contact MTV’s Jeannie Kedas at or ServiceNation’s Zimmermann at

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 Reserve Your Seat for the 2009 ACC Cable Communications Institute

The worth of industry know-how has only increased during these challenging economic times. ACC offers you the chance to strengthen your professional value and expertise with the Cable Communications Institute. Make sure to reserve your place in this intense professional development program specifically crafted for cable communicators. The Institute utilizes Syracuse University's Newhouse School of Public Communications expert professors in three days of seminars, March 2-4, 2009, in New York City.

Cable industry executives from cable systems, programming networks, and industry associations can enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.

Space is limited to the first 30 qualified applicants. Tuition for the Institute is $2,000 per student on or before February 1, 2009. After February 1, 2009, the fee is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. Reserve you place for the 2009 Institute now and you can defer billing until January 2009.

To hold your place in the 2009 ACC Cable Communications Institute, please contact Steve Jones at 202-222-2373 or

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Suddenlink Sponsors Food Drive

Suddenlink’s Alexandria, LA, system helped raise more than seven tons of non-perishable food items for The Food Bank of Central Louisiana in their 2008 “Connecting to Those in Need” food drive. During the six week campaign, 14,453 pounds of food were collected through drop-offs and individual collection.

In 2008 Suddenlink expanded the campaign to include additional Central Louisiana cities and system locations. Additionally, the operator provided incentives for those who contributed five items or more, including a 42-inch television set, Dell laptop, and Nintendo Wii console.

Many major food drives occur once a year during the holiday season, but Suddenlink’s campaign was created to be an ongoing effort, according to Maryce Cunningham, Manager of Government and Community Relations with Suddenlink. Suddenlink employees also participated in Congressman Rodney Alexander’s annual spring “Can Share” food drive and the operator donated incentive checks for schools that raised the most items. The spring drive received three times more donations than in previous years as a result of the operator’s participation. For more information, contact Cunningham at

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 Register for Jan. 22 ACC Webinar:  How to Talk Money (and what not to say) for Non-financial Communicators

With the economy on everyone’s mind these days, clearly communicating your company’s status has become a priority. Financial foot-in-the-mouth is the last thing you want to worry about. Join us for a free webinar on Thursday, January 22 at 1:00 p.m. EST to learn the dos and don’ts of talking finance as well as the latest terms and language usage. Presenter Dr. Ronald Rizzuto, finance professor at the Daniels College of Business, University of Denver, will demystify the language of financial statements for those who find themselves increasingly working with investor relations.

Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership.  ACC members can register for this free webinar via the association’s online education portal in the members-only section of ACC’s Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of each individual page of the Web site. Your username is your work email address, and the password is your last name all in lowercase letters.

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 Discovery Education Encourages Scientific Exploration Among Adolescents

Discovery founded the Discovery Education 3M Young Scientist Challenge to keep kids interested in science at an age when research shows their fascination fades. Promoted in classrooms across the nation, the contest may expand its audience through a new, two-hour, television documentary on the Discovery Education 3M Young Scientist Challenge, premiering January 18th at 8pm on the Science Channel. The show follows the middle school-aged finalists as they travel from all over the nation to compete in a series of science challenges to become America’s Top Young Scientist.

The ten 2008 finalists were filmed from the moment they were notified of their qualification to the national competition at NASA’s Goddard Space Flight Center in Washington, D.C. Previous winners have made appearances on Discovery’s MythBusters program, but this year viewers will be able to follow competitors’ personal journeys through every step of the challenge, as the competitors work with NASA scientists on challenges such as repairing the Hubble telescope and using laser range finders to describe the surface of Mars.

To apply for the competition, students are invited to submit one to two-minute videos on a specific scientific concept as determined by the contest administrators. Videos should showcase the student’s understanding of the concept and ability to clearly communicate on the subject of science. Fifty-one semi-finalists, one from each state and D.C., are narrowed down to the ten finalists who complete a series of challenges in teams. A panel of scientists judge finalists on communication skills, problem-solving abilities, teamwork, and knowledge displayed during team activities. The first place winner takes home the title of America’s Top Young Scientist, a $50,000 savings bond, and other educational prizes. Last year, a teacher component was added, in which educators compete in challenges along the same lines as students.

Now in its 10th year, the 2008 competition was the first in which 3M, a diversified technology company, partnered with Discovery. The relationship is set to continue through 2010. 3M also provides 200 schools across the nation with Discovery Education Science, an educational online supplement to science courses, in addition to sponsoring the competition. For more information, contact Andrew Scafetta of Discovery Communications at

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 Join ACC for the Greater Atlanta Networking Event

Members in the greater Atlanta area are invited to attend a free networking event on February 24th from 5:30 to 7:30pm. This is your chance to find out what your colleagues are saying about the latest industry trends. The evening of cocktails, hors d’oeuvres, entertainment, and door prizes offers the opportunity to connect with industry pros and new faces in the area. Attendees are encouraged to bring a potential member with them. All new members who join via this event will receive their first year of membership at the half-price of $100 and referring members receive a $20 Borders or gift card.

The event will be hosted in the private home of ACC board member Alex and Debbie Swan in the North Buckhead area, located at 670 Old Ivy Road, Atlanta, GA 30342. For more information, visit the ACC Web site. To RSVP by February 19th, please contact Prasana William at or 202-222-2370.

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 Cox and ABC Family Play Santa to Foster Kids

The San Diego system of Cox Communications partnered with ABC Family last month for the channel’s “VIP See Santa and Shop” mall shopping spree event. Six girls transitioning from foster care were selected to each spend a $150 American Express gift card and visit Santa at a local mall as a local component of ABC Family’s 25 Days of Christmas marketing campaign.

“This is the first time we’ve been involved in this particular event, and it was wonderful to see the girls’ faces light up,” Ceanne Guerra, media relations manager for Cox San Diego, said. “They’ve been through so much in their young lives, and we were thrilled to help them make some happy holiday memories and let them know that people care about them.”

The girls are residents of Mary’s House, a transitional living program in the San Diego area, and were selected through the Cox Kids Foundation. The foundation supports the San Diego community through scholarships, grants, and volunteerism and frequently partners with children’s organizations such as the Make-A-Wish foundation. For more information, contact Cox’s Ceanne Guerra at

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 Volunteer on an ACC Committee in 2009!

As you jot down New Year’s resolutions this month, why not consider a volunteer opportunity that doubles as career development? ACC is looking for volunteers for our FORUM 2009, 2009 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.

FORUM Committee Members will help determine the agenda and promote FORUM 2009 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.

For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
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 Thank You, Corporate Members!

Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Cox Communications
ESPN, Inc.
MTV Networks
NBC Universal TV Networks Distribution
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gospel Music Channel
Hallmark Channel
Insight Communications
Midcontinent Communications
Ohio Cable Telecommunications Association
The Outdoor Channel
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Texas Cable Association

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PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 703.782.0153

PO Box 75007, Washington, DC, 20013