Inside This Issue:
Nickelodeon Expands Environmental Pro-Social Campaign with Online Game
Nickelodeon launched “The Big Green Help Global Challenge” multi-player online game this month to promote the network’s Big Green Help, a pro-social campaign that encourages kids to become involved in improving the environment. The network utilizes the game to direct kids to the Big Green Help’s Web site where they can become a part of the campaign by pledging volunteer hours.
Playing as one of four Nick show characters, kids team up to save the last, three, pollution-free cities from environmental villains, such as Waste Whirlwind and Carbon Creeper. Players advance through nine levels, picking up tips on how to reduce their carbon footprint as they go. After completing the final level, kids are directed to the Big Green Help’s Web site and encouraged to pledge their time to lessen their negative impact on the environment. The Web site tracks the amount of carbon saved by individual and collective pledges. The game, and other smaller games, is available in more than 15 Nick markets worldwide.
The Big Green Help is the network’s new, multiplatform, pro-social campaign designed to encourage kids to incorporate earth-friendly and energy-saving activities into their everyday lives. This January, Nickelodeon plans to provide kids with local volunteering resources through their partnerships with Boys & Girls Clubs of America; Girl Scouts USA; The LeBron James Family Foundation; National Wildlife Federation; Natural Resources Defense Council; National 4-H Council; and NFL. For more information, visit www.thebiggreenhelppress.com or contact Nickelodeon’s Joanna Roses at 212-846-7326 or Thamar Romero at 212-846-7491.
Register for Jan. 22 ACC Webinar: How to Talk Money (and what not to say) for Non-financial Communicators
With the economy on everyone’s mind these days, clearly communicating your company’s status has become a priority. Financial foot-in-the-mouth is the last thing you want to worry about. Join us for a free webinar on Thursday, January 22 at 1:00 p.m. EST to learn the dos and don’ts of talking finance as well the latest terms and language usage. Presenter Dr. Ronald Rizzuto, finance professor at the Daniels College of Business, University of Denver, will demystify the language of financial statements for those who find themselves increasingly working with investor relations.
Attending this webinar will enable you to grasp key items to look for in financial statements, earnings releases, and trade articles regarding the financial performance of cable companies. It will also expose you to some of the key metrics of operating and financial performance for cable operators and programmers while also exploring Wall Street’s perceptions of the cable industry.
Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of ACC’s Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of each individual page of the Web site. Your username is your work email address, and the password is your last name all in lowercase letters.
Congratulations, Peggy Ballard!
ACC President, Peggy Ballard, Senior Director, Worldwide Service Provider Marketing, Cisco Systems Inc., was named a 2009 Wonder Woman by Multichannel News. The 2009 class is the eleventh year of the program that honors accomplished and influential women whose commitment and innovation have made an important impact on the cable and telecommunications industry. Honorees will be profiled in a special Multichannel News report in the January 26th issue as well as online at www.multichannel.com. For more information, visit http://www.multichannel.com/CA6621800.html.
Volunteer on an ACC Committee in 2009!
As you jot down New Year’s resolutions this month, why not consider a volunteer opportunity that doubles as career development? ACC is looking for volunteers for our FORUM 2009, 2009 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.
FORUM Committee Members will help determine the agenda and promote FORUM 2009 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing firstname.lastname@example.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
Sprout Partners with The Pajama Program to Benefit Children in Need
PBS KIDS Sprout and The Pajama Program have launched “The Great Sprout Tuck-In” pro-social campaign. As national media partner to the not-for-profit organization that provides pajamas and books to kids in need, Sprout has agreed to raise awareness and match donations for up to 100,000 children.
Sprout has dedicated a portion of its Web site to the campaign and provides instructions on how to send new pajamas and books, links to The Pajama Project’s site, advice on engaging preschoolers in helping those in need, and tips on holding individual pajama drives. Additionally, details on Sprout’s commitment to match donations are available on the site.
On air, “The Great Sprout Tuck-In” features PSAs staring Nina from the network’s The Good Night Show and the puppets of Pajanimals, a new Sprout show. The PSAs explain the campaign and emphasize the importance of giving to the lives of young children. Viewers are directed to Sprout’s Web site for more information.
The Pajama Program is a national 501 (c) 3 organization dedicated to bringing comfort, through new pajamas and books, to children in need and those waiting to be adopted from foster care. For more information, contact Sprout’s Jenni Glenn at email@example.com or The Pajama Program’s Genevieve Piturro at firstname.lastname@example.org.
2009 Beacon Awards Deadline Moved to May 15, 2009
The deadline for 2009 Beacon Awards entries is moving to the spring of 2009. ACC is joining other cable industry associations as part of Cable Connection â�� Fall , the newly realigned grouping of multiple cable events together at the same time and location. FORUM 2009 will take place in Denver, Colorado, from October 26 - 28, 2009. The Beacon Awards Ceremony, honoring excellence in cable communications and public affairs, will be the opening event of FORUM 2009 on Monday, October 26.
ACC has adjusted the 2009 Beacon Award deadlines and period of eligibility accordingly. Entries to the 2009 Beacon Awards must represent work executed and results achieved between November 16, 2007, and May 15, 2009, the final deadline for the 2009 Beacon Awards. The early bird deadline will be May 1, 2009.
Be sure to take a look back at the 2008 Beacon Awards by watching the latest Beacon Awards videos on ACC’s Web site. New additions include interviews with 2008 Beacon Award winners immediately after they received their Beacons as well as Comcast CN8's “On the Red Carpet” coverage of the 2008 ceremony. ACC members can also view the 2008 Beacon Award Finalists' three-page summaries, available on the ACC Web site by visiting the Beacon page or the Members-Only section. For more information, contact Michelle Butler at email@example.com.
C-SPAN Teams Up with First Lady and White House Historical Association for “White House Week”
C-SPAN has partnered with the First Lady’s office and the White House Historical Association (WHHA) to create “White House Week,” six days of original programming about the presidential residence. Programs utilize exclusive interviews with the first family and staff as well as information from WHHA archives.
“The association has long appreciated the efforts of C-SPAN to broadcast programs related to the history of the presidency. We also were impressed by their multi-hour series on the U.S. Capitol, so when they approached us about assisting them with their film on the White House we were pleased to do so,” said WHHA’s Director of Education and Scholarship Programs, John P. Riley, “We talked about topics and themes that we both agreed would be interesting to their audience.”
A shared audience and mutual dedication to the serious presentation of American history form the basis for the partnership between the association and network, according to Riley. WHHA provided C-SPAN with access to their digital image collection as well historians to consult and interview on camera.
The office of the First Lady granted C-SPAN unprecedented access to the White House, allowing them to document the residence in detail. Footage of historical rooms can be found on C-SPAN’s Web site along with interviews with historians and profiles of life at 1600 Pennsylvania Avenue during various administrations.
C-SPAN’s “White House Week” airs December 14 to 20 at 9 PM (ET) and includes feature documentary “The White House: Inside America’s Most Famous Home.” The series will be available On Demand and in HD on DVD after January 1st. For more information, contact C-SPAN’s John Cardarelli at firstname.lastname@example.org.
How many times do you check your Facebook newsfeed or change your status each day? You know you’re already on it more than you should be, so why not harness the habit-forming power of Facebook for professional development and networking? Joining the ACC Facebook Group allows you to connect directly with other ACC members across the nation.
The most recent addition to the ACC Facebook Group is a working discussion board utilized to further foster conversation among ACC members. The latest discussion board topic asks, “How are you weathering the challenging economy?” Swap ideas, ask questions, and share your stories of making more with less.
With links to pages of note on the ACC Web site, invitations to upcoming events, and discussion boards for your industry questions, the group also provides a peek at ACC’s services.
Comcast Provides Pet Adoption On Demand
Comcast has collaborated with local animal shelters to provide Pet Adoption On Demand in an effort to drive adoption of abandoned pets across the country. As a part of the operator’s On Demand programming, video profiles of adoptable animals housed in area shelters, Humane Societies, and SPCAs are available for viewing. Each video allows potential adopters to see the animal in action while hearing about its breed, temperament, medical background, and history from a shelter worker. Contact information for the shelter is provided at the close of the video. Since the program’s inception five years ago in Philadelphia, Comcast has profiled more than 10,000 cats and dogs, with a 90 percent placement rate. The program has expanded to cities across the nation, with Houston as the most recent addition. For more information, contact Comcast’s Jaye Linnen at email@example.com.
Reserve Your Seat for the 2009 ACC Cable Communications Institute
The Cable Communications Institute is just around the corner. Make sure to reserve your place in this unique program specifically crafted for cable communicators, utilizing Syracuse University's Newhouse School of Public Communications expert professors, on March 2-4, 2009, in New York City.
Cable industry executives from cable systems, programming networks, and industry associations can enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.
Space is limited to the first 30 qualified applicants. Tuition for the Institute is $2,000 per student on or before February 1, 2009. After February 1, 2009, the fee is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. Reserve you place for the 2009 Institute now and you can defer billing until January 2009.
Cablevision Holiday Benefit Raises More Than $1.5 Million
The 8th Annual Holiday Rock & Roll Bash, a collaboration between Cablevision Systems Corporation, Madison Square Garden and Rainbow Media, raised more than $1.5 million for The Lustgarten Foundation for Pancreatic Cancer Research last week. The fundraising event was held at New York City’s B.B. King Blues Club and featured performances by JD & The Straight Shot, led by Jim Dolan, as well as the world-famous Radio City Rockettes. To find out more about Cablevision’s commitment to the fight against pancreatic cancer, go to www.curepc.org.
Due to the upcoming holidays, the next issue of CPR Facts will run January 9th. Have a great new year!
Thank You, Corporate Members!
Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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