Association of Cable Communicators, CPR Facts

December 5, 2008 - About ACC / Membership / FORUM / Beacon Awards

Inside This Issue:

 Stay on Top of the Industry with the ACC Online Education Portal

In a constantly evolving industry, who has time to sift through all the trends and information to determine what you really need to know to get ahead? ACC does it for you with the online education portal, a part of the members-only section of ACC’s Web site. From live webinars to online chats and self-paced programs, the ACC online education portal provides one-stop opportunities for career development.

The portal allows you to take in past webinars and FORUM 2008 sessions through a self-paced online archive. You can tailor each archived program to your own schedule and learning preferences with fast-forward, pause, and rewind controls.

This growing library features information on topics such as:
· Leveraging New Media to Meet Your PR Goals
· Taking That Next Step as a Communications Executive
· The Power of PR: How It Can Drive Ad Sales and RGUs
· Take Your Educational Outreach Efforts to the Next Level by Meeting Business Goals and Outreaching to More Educators

ACC also posts transcripts from its web chats in the online education portal. These regularly occurring chats seek to connect you to industry experts as well as foster the exchange of ideas and best practices.

In addition to the growing library of self-paced educational offerings, ACC presents a live webinar or online chat every month on pressing issues in today’s cable communications industry. Both programs are free for members. Registration is required for the webinars and is available through the portal. You can access all education offerings by clicking on the links under the online education portal heading found on the members-only page.

You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of any page of the ACC Web site.  Your username is your work email address, and the password is your last name all in lowercase letters.
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 Cable System Operators Donate Air Time to Charity Awareness Organization

More than ten cable system operators have agreed to run PSAs for ThankYouFilms, a charity awareness organization, spreading the message of the impact of volunteerism. The 30-second spots highlight different organizations doing good works throughout the world and encourage viewers to become involved in their own communities. ThankYouFilms releases one to two PSAs every month and individual system operators determine which to run, when, and how often based on what is best for their viewers.

“I’ve always thought there should be more positive things on television,” ThankYouFilms co-founder Ann Bresnan said. “[The system operators] all have been so generous and I think it’s for the same reason—that this is a positive thing.”

Each PSA spotlights the mission and work of an individual organization and directs viewers to ThankYouFilms’ Web site for additional information. The Web site features the PSAs, brief bios and links to the organizations’ individual Web sites, as well as extended interviews with founders or current volunteers.

Currently, system operators that have donated time include Bresnan Communications, Bright House Networks, Cablevision Systems, Charter Communications, Comcast Cable, Insight Communications, Mediacom, Suddenlink Communications, Time Warner Cable, and Cox Communications.

ThankYouFilms, Inc was founded by Bresnan and artist Pat Farrell to draw attention to the efforts of charities in the States and abroad. The organization is a non-profit corporation with Section 501(c) (3) classification pending. For more information or to get involved, contact Ann Bresnan at or Shawn Beqaj at

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 ESPN Hosts Multi-Platform Campaign for Cancer Research Foundation

Just in time for the holiday season, ESPN has partnered with The V Foundation for Cancer Research for the Jimmy V Week campaign. ESPN will incorporate fundraising and awareness initiatives into special programming across the network’s multiple platforms to support The V Foundation.

Various programs on the network will contain mentions of the Jimmy V Week initiative as well as during men and women’s basketball, soccer and hockey games. The BottomLine information crawl will also feature information on donating to the foundation. Members of the sports world who have been impacted by cancer will tell their stories on air as well as chat online to raise awareness.

The V Foundation for Cancer Research is a highly rated fundraising organization that funds cancer research grants across the country. Former North Carolina State basketball coach and ESPN commentator Jim Valvano founded the organization in 1993 and, in the past decade, it has gone on to raise more than $80 million. ESPN raised more than $700,000 during the 2007 inaugural year of Jimmy V Week. For more information, visit or contact ESPN’s Mike Humes at or Josh Krulewitz at

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 Reserve Your Seat for the 2009 ACC Cable Communications Institute

The Cable Communications Institute is just around the corner. Make sure to reserve your place in this unique program specifically crafted for cable communicators, utilizing Syracuse University's Newhouse School of Public Communications expert professors, on March 2-4, 2009, in New York City.

Cable industry executives from cable systems, programming networks, and industry associations can enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.

Space is limited to the first 30 qualified applicants. Tuition for the Institute is $2,000 per student on or before February 1, 2009. After February 1, 2009, the fee is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. Reserve you place for the 2009 Institute now and you can defer billing until January 2009.

To hold your place in the 2009 ACC Cable Communications Institute, please contact Steve Jones at 202-222-2373 or

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 E!’s E-Cards for Charity

E! Entertainment’s ongoing community service awareness initiative, “Play a Part,” added a seasonal twist this month. Holiday e-cards created by beloved children’s book illustrators are available on the network’s Web site, and E! will make a donation to the Make-A-Wish foundation for every card sent.

Visitors to the site can personalize the text of the card and choose cover designs from seven children’s illustrators and HIT Entertainment, provider of animated versions of Thomas the Tank Engine and Bob the Builder. Illustrators include Janell Cannon (Stellaluna), Eric Carle (The Very Hungry Caterpillar), Ian Falconer (the Olivia series), Debra Fraiser (On the Day You Were Born), David Kirk (Miss Spider), Ida Pearle (A Child’s Day: An Alphabet of Play), and Lauren Stringer (Winter is the Warmest Season).

E!’s “Play a Part” initiative promotes charitable efforts on air and online through PSAs and informative articles. For more information, visit

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 Applications Now Being Accepted for Cable's Leaders in Learning Awards

Cable in the Classroom is now accepting applications nationwide for Cable's Leaders in Learning Awards, recognizing outstanding educators, administrators, policymakers, and other community leaders at the forefront of innovation in education.

Applications are available at through December 17, 2008. In addition to national and local recognition, winners receive a $3,000 cash prize and an all-expense-paid trip to Washington, D.C., in June 2009. In the nation's capital, they will visit with members of Congress to talk about their award-winning programs and attend an event with policymakers, government officials, leaders of the national education community, cable industry executives and other VIPs. For more information on the awards, please visit or contact Robin Scullin at 202-222-2345 or

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 Volunteer on an ACC Committee in 2009!

As you jot down New Year’s resolutions this month, why not consider a volunteer opportunity that doubles as career development? ACC is looking for volunteers for our FORUM 2009, 2009 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.

FORUM Committee Members will help determine the agenda and promote FORUM 2009 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.

For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.

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 IFC Promotes Media Literacy On and Off Screen

IFC recently launched the “IFC Media Project,” a multi-platform media literacy campaign that includes original programming, panel discussions, Web based resources, and town hall meetings.
The object of the campaign is to encourage Americans to critically examine the role of media in every day life and the forces that shape today’s news.

The campaign began with a panel discussion on the media’s presentation of the presidential election and responsible media consumption with nationally known journalists, including Arianna Huffington and Christopher Buckley, followed by the premiere of the six-part documentary series, also called IFC Media Project. To equip viewers to become more media literate, IFC has created the IFC Media Project Web site. The site provides the Decoding the Media Handbook, a guide to commonly used terms, milestones in media history, and resources for understanding today’s news and also features video clips from the series, which airs through December, as well as an episode guide and media literacy quiz.

In addition to on-air and Web based elements, IFC has planned two town hall meetings this month in Philadelphia and Boston to facilitate media literacy discussion. The events will bring together local media professionals, filmmakers, academics, students, and public officials to discuss the creation and impact of media. IFC has partnered with The Aspen Institute Communications and Society Program, The National Association for Media Literacy Education, and The Media Education Lab at Temple University to produce the events. For more information, contact Hannah Sheinbaum at

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 Prasana William Joins ACC Staff

ACC would like to welcome Prasana William as the newest member of its staff. William graduated from Messiah College in May with a BA in journalism. This past summer, she served as an editor at Central PA magazine and freelance reporter and blog editor with The Patriot-News in Harrisburg, PA. She also worked as Community and Food Editor with in Philadelphia and interned in book publishing with Allison & Busby Ltd. in London, England. William replaces Alex Danoff as membership services coordinator. Danoff is pursuing a career with SeaWeb, a communications organization dedicated to raising awareness of ocean conservation efforts, based in Silver Spring, MD.

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 2009 Beacon Awards Deadline Moved to May 15, 2009

The deadline for 2009 Beacon Awards entries is moving to the spring of 2009. ACC is joining other cable industry associations as part of Cable Connection- Fall, the newly realigned grouping of multiple cable events together at the same time and location. FORUM 2009 will take place in Denver, Colorado, from October 26 - 28, 2009. The Beacon Awards Ceremony, honoring excellence in cable communications and public affairs, will be the opening event of FORUM 2009 on Monday, October 26.

ACC has adjusted the 2009 Beacon Award deadlines and period of eligibility accordingly. Entries to the 2009 Beacon Awards must represent work executed and results achieved between November 16, 2007, and May 15, 2009, the final deadline for the 2009 Beacon Awards. The early bird deadline will be May 1, 2009.

Be sure to take a look back at the 2008 Beacon Awards by watching the latest Beacon Awards videos on ACC’s Web site. New additions include interviews with 2008 Beacon Award winners immediately after they received their Beacons as well as Comcast CN8's “On the Red Carpet” coverage of the 2008 ceremony. ACC members can also view the 2008 Beacon Award Finalists' three-page summaries, available on the ACC Web site by visiting the Beacon page or the Members-Only section . For more information, contact Michelle Butler at

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 Daniels Fund Awards $8.5 Million in Grants to Non-Profit Organizations

Late cable pioneer Bill Daniels’ organization, The Daniels Fund, will aid numerous non-profits through the distribution of $8.5 million in grants. Beneficiaries include groups involved in aging, alcoholism and substance abuse, amateur sports, disabilities, education, homelessness, and youth development.

Set to award $38 million overall in 2008, the Daniels Fund has a history of funding programs working near its Denver metro location and nationally, as well as awarding college scholarships. Founded by Bill Daniels, the organization’s mission is to partner with communities and groups to help individuals reach their full potential. For more information, visit

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 Cablevision Rocks the Holidays to End Pancreatic Cancer

Cablevision Systems Corporation, Madison Square Garden and Rainbow Media teamed up with The Lustgarten Foundation for Pancreatic Cancer Research to present the 8th annual Holiday Rock & Roll Bash on Thursday, December 11.

The Foundation’s premier fundraising event, the Bash will take place at B.B. King Blues Club amid the holiday hustle and bustle of New York City's Times Square (237 West 42nd Street). The evening’s entertainment lineup will feature the music of JD & The Straight Shot, led by Jim Dolan, as well as a special appearance by the world-famous Radio City Rockettes.

For more information on how to participate, please contact the Bash office at (516) 803-2354 or go to To find out more about Cablevision’s commitment to the fight against pancreatic cancer, go to

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 Thank You, Corporate Members!

Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at or 202-222-2373.  For membership details, go to

Golden Benefactors
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
Charter Communications
Cox Communications
ESPN, Inc.
MTV Networks
NBC Universal TV Networks Distribution
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Cisco Systems, Inc.
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gospel Music Channel
Hallmark Channel
Insight Communications
Midcontinent Communications
Ohio Cable Telecommunications Association
The Outdoor Channel
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Texas Cable Association

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