Inside This Issue:
Learn How to Grab a Busy Reporter’s Attention at Dec. 3 ACC Webinar
Most cable communicators would love to get their system, company, or program network featured in a major media outlet, but getting a prominent journalist's attention can be a real challenge. Attend ACC’s next webinar “Pitching Secrets of the Pros” on Wednesday, December 3 from 2:00 to 3:00 p.m. EST and learn how you can improve your chances of getting press. Presented by Bob Gold of Bob Gold & Associates, this free webinar will explore how to create compelling pitches that will have journalists hooked within seconds.
During this hour session, you will hear about tried-and-true techniques for pitching the media that will help you gain increased coverage and increased confidence in your pitch ability. These methods have been used for many years to secure national, regional and local coverage, and have been statistically proven to increase coverage substantially.
This webinar is exclusive to ACC members and is free of charge as a benefit of membership. You may register for “Pitching Secrets of the Pros” via the association’s online education portal in the members-only section of the ACC Web site by clicking on the link to live webinars and self-paced programs.
You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of any page of the ACC Web site. Your username is your work email address, and the password is your last name all in lowercase letters.
mtvU Expands Mental Health Campaign to Facebook
mtvU and The Jed Foundation are expanding their award-winning “Half of Us” mental health campaign with new resources on Facebook for college students seeking to help peers struggling with depression.
On the web, “Half of Us” has tapped the accessibility and viral nature of Facebook applications by developing the “My Mood Ring” application, which allows users to express their current mood through a color-coded ring graphic as well as send “vibes” to friends. Facebook applications are interactive programs users install on their profile page to share products, play games, or express themselves. The “My Mood Ring” application has been downloaded more than 35,000 times.
In addition to the Facebook application, “Half of Us” has added new video interviews with those who have struggled with depression to their Web site, www.halfofus.com. Calling upon celebrities such as Mary J. Blige and Pete Wentz of Fallout Boy, the campaign utilizes MTV’s pop culture cache as well as real-life filmed testimonials to put a face on the often stigmatized issue through the site’s videos. The “Half of Us” Web site is the epicenter of the campaign, combining programming aired on mtvU and interactive features such as an anonymous self-evaluation test for signs of depression and links to school-based resources.
“Half of Us” takes its name from the statistic that approximately half of college students have experienced paralyzing depression in the past year. The campaign began in 2006, when mtvU partnered with The Jed Foundation, a national suicide prevention organization, to encourage awareness and offer resources for students who are struggling with depression and friends who wish to help them. For more information, contact Janice Gatti at Janice.Gatti@mtvstaff.com.
Reserve Your Seat for the 2009 ACC Cable Communications Institute
The Cable Communications Institute is just around the corner. Make sure to reserve your place in this unique program specifically crafted for cable communicators, utilizing
Cable industry executives from cable systems, programming networks, and industry associations can enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the Internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.
Space is limited to the first 30 qualified applicants. Tuition for the Institute is $2,000 per student on or before February 1, 2009. After February 1, 2009, the fee is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. Reserve you place for the 2009 Institute now and you can defer billing until January 2009.
To hold your place in the 2009 ACC Cable Communications Institute, please contact Steve Jones at 202-222-2373 or firstname.lastname@example.org.
C-SPAN Classroom Student Documentary Competition Goes Online
C-SPAN Classroom’s annual StudentCam video documentary competition hits the Web this year as the network utilizes Facebook and new online features in the submission process. The competition invites middle school and high school students to submit a five to eight minute documentary that answers the question “What is the most urgent issue for the new president to address after taking office, and why?”
The StudentCam competition requires students to integrate C-SPAN footage into their documentaries and submit them by 5:00 pm (EST) on January 20, 2009. Easy access to the footage is provided by making downloadable clips available on C-SPAN’s Web site as well as posting links to clips on the network’s Facebook group page. Students also are invited to participate in discussion boards and ask questions on the Facebook group page. Additionally, for the first time, C-SPAN Classroom has enabled online submission via the competition’s homepage.
The entire filmmaking process must be completed by teams of two to three students; however, parents and teachers are invited to critique. Submissions are judged by a panel of C-SPAN representatives for thorough, original exploration of the theme, presentation of multiple perspectives, and adherence to competition requirements. C-SPAN Classroom presents a total of $50,000 in prizes, including 75 student awards and 11 teacher awards for excellence in presentation as well as one prize for international students. Winning students will be interviewed on C-SPAN. For more information, contact John Cardarelli at email@example.com.
New Direction for DTV Awareness
Comcast and Suddenlink have developed unique ways to raise awareness of the DTV transition from broadcasting on analog to strictly digital broadcasting on February 17, 2009. Suddenlink has created the webpage www.suddenlinkfyi.com/dtv, which answers frequently asked questions and links to government sites. Since its launch in March, the site has received almost 10,000 hits. Additionally, the MSO enlisted an expert to give radio interviews concerning the transition in their largest markets.
Get Involved With ACC by Volunteering on a Committee
Are you interested in getting connected to ACC in a fresh way? ACC is looking for volunteers for our FORUM 2009, 2009 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.
FORUM Committee Members will help determine the agenda and promote FORUM 2009 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing firstname.lastname@example.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
Cablevision Rocks the Holidays to End Pancreatic Cancer
Cablevision Systems Corporation,
Since its inception in 2001, the Bash has raised nearly $7 million dollars in support of the Foundation’s efforts to advance the fight against pancreatic cancer, a deadly disease that is largely unknown and underfunded. With Cablevision’s recent commitment to underwrite all of the Foundation’s operating costs, 100% of every donation made to the Bash will go directly to pancreatic cancer research, making an even greater impact on the advancement of the Foundation’s mission and its efforts to save the lives of the tens of thousands of Americans who die from pancreatic cancer every year. Additionally, Cablevision launched an interactive video-on-demand channel this month that educates viewers on the fight against pancreatic cancer.
The Foundation’s premier fundraising event, the Bash will take place at B.B. King Blues Club amid the holiday hustle and bustle of
For more information on how to participate, please contact the Bash office at (516) 803-2354 or go to www.lustgartencommunity.org/Bash. To find out more about Cablevision’s commitment to the fight against pancreatic cancer, go to www.curepc.org.
2009 Beacon Awards Deadline Moved to May 15, 2009
The deadline for 2009 Beacon Awards entries is moving to the spring of 2009. ACC is joining other cable industry associations as part of Cable Connection - Fall, the newly realigned grouping of multiple cable events together at the same time and location. FORUM 2009 will take place in
ACC has adjusted the 2009 Beacon Award deadlines and period of eligibility accordingly. Entries to the 2009 Beacon Awards must represent work executed and results achieved between November 16, 2007, and May 15, 2009, the final deadline for the 2009 Beacon Awards. The early bird deadline will be May 1, 2009.
Be sure to take a look back at the 2008 Beacon Awards by watching the latest Beacon Awards videos on ACC’s Web site. New additions include interviews with 2008 Beacon Award winners immediately after they received their Beacons as well as Comcast CN8's “On the Red Carpet” coverage of the 2008 ceremony. ACC members can also view the 2008 Beacon Award Finalists' three-page summaries, available on the ACC Web site by visiting the Beacon Award page or the Members-Only section. For more information, contact Michelle Butler at email@example.com.
Due to Thanksgiving at the end of the week, this issue of CPR Facts was published early. Look for the next CPR Facts on December 5, 2008.
Thank You, Corporate Members!
Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
A&E Television Networks
Bright House Networks
Cablevision Systems Corporation
NBC Universal TV Networks Distribution
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.
The Weather Channel
Friends & Associates
Cisco Systems, Inc.
Fox Cable Networks
Gospel Music Channel
The Outdoor Channel
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