|November 14, 2008 - About ACC / Membership / FORUM / Beacon Awards
Inside This Issue:
Participate in Nov. 18 ACC Online Chat: Strategic Community Relations
Cable communicators are involved in the community at the local, regional, national and even international level and have been instrumental in improving the lives of the customers their companies serve. Their strategic community relations efforts also have helped to resolve business challenges and make positive contributions to the success of the cable industry. Learn from Beacon Award winning experts how you can make your community relations efforts more strategic and improve your company’s bottom line during ACC’s next online chat on Tuesday, Nov. 18 from 3:00 to 4:00 p.m. EST.
The experts participating include Angela Cannon, director of affiliate marketing, Gospel Music Channel; Sharon Kleinpeter, vice president, governmental & public affairs, Cox Communications; Reinaldo Llano, director, corporate community relations, Bright House Networks; and Jason Whittet, senior manager of government & community relations, Comcast.
ACC's Online Chat: Strategic Community Relations will be accessible to all on its Web site: www.cablecommunicators.org. If you have a question that you would like to ask Angela, Sharon, Reinaldo or Jason but will not be able to participate in the live chat, please email it to Michelle Butler. ACC will post a transcript of the chat in the members-only section of its Web site.
Comcast Makes $10 Million Commitment to Big Brothers Big Sisters of America
Comcast Corporation and Big Brothers Big Sisters of America have entered into a three-year, $10 million partnership with the cable company providing the nonprofit organization airtime for PSAs, program sponsorships, national and local board member support, and Comcast University leadership development and training scholarships for the organization’s staff leaders. The two organizations will also work together to launch at Comcast Beyond School Walls, Big Brothers Big Sisters’ nationwide mentoring program that enables companies to give back to their communities by hosting and mentoring children from area schools at their offices.
In Philadelphia, this program will be named the John Alchin Beyond School Walls program. Alchin is Comcast’s former co-chief Financial Officer and a long-time supporter and board member of the local agency Big Brothers Big Sisters Southeastern PA (BBBS SEPA). The program was launched at Comcast on November 6 when several dozen employees were matched with fourth grade students from Fairhill Elementary School in Philadelphia. Students will meet with their employee “Big Brothers and Big Sisters at least twice a month, and BBBS SEPA will provide professional support and coaching for every Beyond School Walls match. Using the Philadelphia program as a model, Comcast will work with Big Brothers Big Sisters of America and BBBS SEPA to expand the program to other cities across the country over the next two years. For more information, contact Ebony Staton at Ebony_Staton@Comcast.com.
Reserve March 2-4, 2009, for the ACC Cable Communications Institute
The Association of Cable Communicators, in cooperation with Syracuse University's Newhouse School of Public Communications, will hold the Cable Communications Institute March 2-4, 2009, in New York City. Advance your career by attending the 2009 Cable Communications Institute; it is specifically designed for communications and public affairs professionals from all cable industry disciplines.
The Institute will be hosted at Syracuse University's Lubin House located at 11 East 61st Street. The Cable Communications Institute is a graduate-level, intense learning experience designed for mid to senior level communications executives who would like to move their knowledge and careers to the next stage.
Cable industry executives from cable systems, programming networks, and industry associations are invited to apply to attend this program designed to enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.
Space is limited to the first 30 qualified applicants. Tuition for the Institute is $2,000 per student (30 maximum) on or before February 1, 2009. After February 1, 2009, the fee is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. Reserve you place for the 2009 Institute now and you can defer billing until January 2009.
To hold your place in the 2009 ACC Cable Communications Institute, please send the information below (electronic is fine and encouraged) to the attention of Steve Jones:
WWE Encourages Teen Reading with WrestleMania Reading Challenge
World Wrestling Entertainment (WWE) and the Young Adult Library Services Association (YALSA) launched their fourth annual WrestleMania Reading Challenge during Teen Read Week in mid-October. This program encourages participants to continue the habit of reading from Teen Read Week, Oct. 12 - 19, throughout the rest of the academic year.
Students in grades 5-12 can take part in the challenge by reading one item a week and keeping a log of the material read through January 12, 2009. Participants who read at least 10 items will receive a WWE miniposter and can then enter a bookmark contest. Each of the 1,800 participating librarians will choose a winner from grades 5-6, 7-8, and 9-12, to receive a DVD. Fifteen finalists will win airfare, hotel and tickets to WrestleMania XXV in Houston while their sponsoring library will win $2000. The finalists in grades 7-12 will compete in the WrestleMania Reading Challenge National Finals, and the winners from grades 7-8 and grades 9-12 will be crowned champions and win ringside seats at WrestleMania XXV. For more information, contact WWE’s Gary Davis at email@example.com.
Cablevision Rocks the Holidays to End Pancreatic Cancer
Cablevision Systems Corporation, Madison Square Garden and Rainbow Media teamed up with The Lustgarten Foundation for Pancreatic Cancer Research to present the 8th annual Holiday Rock & Roll Bash on Thursday, December 11.
Since its inception in 2001, the Bash has raised nearly $7 million dollars in support of the Foundation’s efforts to advance the fight against pancreatic cancer, a deadly disease that is largely unknown and underfunded. With Cablevision’s recent commitment to underwrite all of the Foundation’s operating costs, 100% of every donation made to the Bash will go directly to pancreatic cancer research, making an even greater impact on the advancement of the Foundation’s mission and its efforts to save the lives of the tens of thousands of Americans who die from pancreatic cancer every year.
The Foundation’s premier fundraising event, the Bash will take place at B.B. King Blues Club amid the holiday hustle and bustle of New York City's Times Square (237 West 42nd Street). The evening’s entertainment lineup will feature the music of JD & The Straight Shot, led by Jim Dolan, as well as a special appearance by the world-famous Radio City Rockettes.
For more information on how to participate, please contact the Bash office at (516) 803-2354 or go to www.lustgartencommunity.org/Bash. To find out more about Cablevision’s commitment to the fight against pancreatic cancer, go to www.curepc.org.
Register for Dec. 3 ACC Webinar: Pitching Secrets of the Pros
Most cable communicators would love to get their system, company, or program network featured in a major media outlet, but getting a prominent journalist's attention can be a real challenge. Join us for a free webinar on Wednesday, December 3 from 2:00 to 3:00 p.m. EST to learn how you can improve your chances of getting press. Presented by Bob Gold of Bob Gold & Associates, Pitching Secrets of the Pros will explore how to create compelling pitches that will have journalists hooked within seconds.
Media relations is an important aspect of public relations and communications. Hear about tried-and-true techniques for pitching the media that will help you gain increased coverage and increased confidence in your pitch ability. These methods have been used for many years to secure national, regional and local coverage, and have been statistically proven to increase coverage substantially.
Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of ACC’s Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of each individual page of the Web site.
Jennifer Highfield Honored as One of Pittsburgh’s 40 Under 40
Jennifer Highfield, a member of Comcast’s government & community affairs department, has been recognized as a young leader who is helping to shape the future in the greater Pittsburgh area. Pittsburgh Urban Magnet Project (PUMP) & Pittsburgh magazine annually recognize 40 people under the age of 40 who are making the region a better place for everyone. Highfield works with non-profit and community organizations throughout southwestern Pennsylvania as part of Comcast’s more than $15 million investment in the Three Rivers Region. She also users her time and talents to volunteer in the community and works with Variety the Children’s Charity of Pittsburgh, The Consortium for Public Education and Leadership Pittsburgh, Inc. All the honorees are featured in the November issue of Pittsburgh Magazine. For a complete list of winners and to learn more about the program, visit http://www.40under40pittsburgh.org/.
2009 Beacon Awards Deadline Moved to May 15, 2009
The deadline for 2009 Beacon Awards entries is moving to the spring of 2009. ACC is joining other cable industry associations as part of Cable Connection - Fall, the newly realigned grouping of multiple cable events together at the same time and location. FORUM 2009 will take place in Denver, Colorado, from October 26 - 28, 2009. The Beacon Awards Ceremony, honoring excellence in cable communications and public affairs, will be the opening event of FORUM 2009 on Monday, October 26.
ACC has adjusted the 2009 Beacon Award deadlines and period of eligibility accordingly. Entries to the 2009 Beacon Awards must represent work executed and results achieved between November 16, 2007, and May 15, 2009, the final deadline for the 2009 Beacon Awards. The early bird deadline will be May 1, 2009.
Be sure to take a look back at the 2008 Beacon Awards by watching the latest Beacon Awards videos on ACC’s Web site. New additions include interviews with 2008 Beacon Award winners immediately after they received their Beacons as well as Comcast CN8's “On the Red Carpet” coverage of the 2008 ceremony. ACC members can also view the 2008 Beacon Award Finalists' three-page summaries, available on the ACC Web site by visiting the Beacon page or the Members-Only section. For more information, contact Michelle Butler.
Congratulations, Nilda Gumbs!
ACC member Nilda Gumbs, senior director, state and local government affairs, National Cable & Telecommunications Association, was named to the 2008-2009 Executive Leadership Development Program (EDLP) of the National Association for Multi-ethnicity in Communications (NAMIC). Presented in partnership with the UCLA Anderson Graduate School of Management, the 2008-2009 class is the eighth year of the program that targets upper middle managers of color and has graduated 218 executives. The Anderson School administers the program’s academic curriculum while NAMIC maintains management responsibility for the overall program. For more information, see www.namic.com.
Thank You, Corporate Members!
Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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