Inside This Issue:
Cable communicators lead the cable industry’s efforts to enhance students’ educational experiences, position cable companies as leaders in education and technology, and demonstrate the powerful impact of broadband applications, cable programming and new media in schools. ACC will address these issues in its webinar, “Take Your Educational Outreach Efforts to the Next Level by Meeting Business Goals and Outreaching to More Educators.” The session, the latest installment of ACC’s monthly, online learning series of chats and webinars, will take place Wednesday, October 29, from 2:00 to 3:00 p.m. Eastern.
Speakers Trent Anderson, vice president, education, Cablevision Systems Corporation and Tish Biggs, Ph.D., public affairs director, Time Warner Cable - Northeast Ohio Division, will share how they have designed and implemented their companies’ educational outreach efforts and will show you how you can take your own education programs to the next level by meeting business goals and effectively outreaching to more educators.
Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members may register for this free webinar via the association’s online education portal in the members-only section of the Web site. You must be logged into the members-only area to access this portal. Log in through the member login box in the left-hand corner of this screen. Members’ username is their work email address and their password is their last name, all in lowercase letters.
Mediacom, in partnership with the Iowa Department of Education, Iowa’s 15 Community Colleges and Iowa Public Television, is offering GED On Demand to help the nearly 290,000 eligible Iowans get instructional support for the General Educational Development (GED) tests. The program will offer instruction in science, math, social studies, reading and writing to all Mediacom digital subscribers.
Mediacom will also offer discounted digital set-top boxes to non-digital subscribers who wish to participate in the study program. For more information on the program, contact Phyllis Peters with Mediacom Communications at 515-246-2295 or firstname.lastname@example.org.
ACC will present a panel during CTAM’s The Summit to discuss using public relations and communication activities in an increasingly competitive market to fulfill sales or marketing goals. The session, titled “On a Shoestring Budget, How to Achieve Expectations while Maximizing ROI,” will review case studies detailing how implementing low budget communications plans can meet corporate objectives with measurable results. It will also outline how to implement, set objectives and measure the impact of communications activities.
The panel is Tuesday, November 11, from 10:30 to 11:45 am in Boston’s Heinz Convention Center. The session will be moderated by Peggy Ballard, senior director, service provider marketing, Cisco Systems, Inc. and will feature: Sue Breckenridge, vice president, regional communications, Time Warner Cable - Carolina Region; Annie Howell, senior vice president, communications, public affairs & talent management, Discovery Planet Green, Discovery Communications; George Lima, vice president, affiliate marketing & affiliate ad sales, TV One; and Mark Weiner, CEO, North America, Prime Research. For additional information, please contact Steve Jones at 202-222-2373 or email@example.com.
Cox Communications will give digital cable customers in Southern Nevada access to local candidates and their political platforms on demand. Cox Las Vegas has introduced video-on-demand content consisting of two-minute cameos from 94 candidates for local and state office.
The content, accessible through November 4, is being produced by Cox without any cost to the candidates. Cox invited all 112 candidates for local and state office to produce two-minute cameos, with the goal of informing voters to help them make educated choices this election season. In addition to the Elections ’08 cameos, political facts, speeches and events such as the national debates and recent Democratic and Republican National Conventions are also available.
Are you interested in getting connected to ACC in a fresh way? ACC is looking for volunteers for our FORUM 2009, 2009 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.
FORUM Committee Members will help determine the agenda and promote FORUM 2009 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing firstname.lastname@example.org or calling 800-210-3396. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
In an attempt to take on the issue of diversity, ESPN is teaming up with Connecticut-based Quinnipiac University to launch a mentoring program. The program will place seven senior students of color from Quinnipiac’s Asian, Latino, African and Native American (ALANA) program with ESPN mentors in affiliate sales and marketing. The students will meet with their mentors throughout the semester to experience the daily life of an ESPN manager and learn about the inner workings of the network.
Although National Recovery Month ended in September, A&E and Comcast have continued their efforts to promote addiction recovery programs. A&E helped gather more than 5,000 advocates for a September 27 rally to raise addiction awareness in Brooklyn and has established a Web site, www.therecoveryproject.com, where users can get involved and access charitable organizations that take on addiction. Comcast conducted video interviews with participants at the rally and plans to produce local segments for its video-on-demand platform.
In September, A&E ran a series of public service announcements highlighting the importance of treatment and featuring celebrities such as Whoopi Goldberg and Russell Simmons. Comcast has put the A&E PSAs on demand along with educational pieces and other footage from the September 27 event. For more information on the addiction recovery efforts, go to A&E’s Web site.
The Association of Cable Communicators, in cooperation with Syracuse University's Newhouse School of Public Communications, will hold the Cable Communications Institute March 2-4, 2009, in New York City. Advance your career by attending the 2009 Cable Communications Institute; it is specifically designed for communications and public affairs professionals from all cable industry disciplines.
The Institute will be hosted at Syracuse University's Lubin House located at 11 East 61st Street. The Cable Communications Institute is a graduate-level, intense learning experience designed for mid to senior level communications executives who would like to move their knowledge and careers to the next stage.
Cable industry executives from cable systems, programming networks, and industry associations are invited to apply to attend this program designed to enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.
Space is limited to the first 30 qualified applicants. Tuition for the Institute is $2,000 per student (30 maximum) on or before February 1, 2009. After February 1, 2009, the fee is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. Reserve you place for the 2009 Institute now and you can defer billing until January 2009.
To hold your place in the 2009 ACC Cable Communications Institute, please send the information below (electronic is fine and encouraged) to the attention of Steve Jones:
On Sunday October 12, Nickelodeon aired Nick News with Linda Ellerbee: Kids Pick the President, a program that gave kids the opportunity to ask questions of both presidential candidates before casting their own vote online. The special featured exclusive interviews with Senators McCain and Obama answering kids’ questions on a wide range of hot political topics including: the economy; the war in Iraq; global warming; health insurance; and immigration.
Following the show, kids were able to cast their votes by going to www.nick.com/kpp. Nickelodeon will announce the results on Monday, October 20 at 8:00 p.m. Eastern. Both the special and the “Kids’ Vote” initiative are the culmination of Nickelodeon’s year-long Kids Pick the President initiative to build young citizens’ awareness of the 2008 election process, its candidates and issues. For more information on the initiative, go to www.nick.com/kpp.
The deadline for 2009 Beacon Awards® entries is moving to the spring of 2009. ACC is joining other cable industry associations as part of Cable Connection – Fall, the newly realigned grouping of multiple cable events together at the same time and location. FORUM 2009 will take place in Denver, Colorado, from October 26 - 28, 2009. The Beacon Awards Ceremony, honoring excellence in cable communications and public affairs, will be the opening event of FORUM 2009 on Monday, October 26.
ACC has adjusted the 2009 Beacon Award deadlines and period of eligibility accordingly. Entries to the 2009 Beacon Awards must represent work executed and results achieved between November 16, 2007, and May 15, 2009, the final deadline for the 2009 Beacon Awards. The early bird deadline will be May 1, 2009.
Be sure to take a look back at the 2008 Beacon Awards by watching the latest Beacon Awards videos on ACC’s Web site. New additions include interviews with 2008 Beacon Award winners immediately after they received their Beacons as well as Comcast CN8's “On the Red Carpet” coverage of the 2008 ceremony. ACC members can also view the 2008 Beacon Award Finalists' three-page summaries, available on the ACC Web site by visiting the Beacon page or the Members-Only section. For more information, contact Michelle Butler at email@example.com.
NFL Network, with support from Cox Communications, is launching “Keep Gym in School,” a national initiative dedicated to supporting physical education in America’s schools and raising awareness about the importance of physical activity as part of education. The Keep Gym in School program, in its first year, is funding refurbishments for physical education programs at select schools and hosting NFL minicamps to get kids active and assess their fitness levels.
After follow-up fitness testing, a select number of students will earn trips to a national honors event held during the 2009 NFL Draft week. The initiative is also incorporating the President’s Challenge, a physical activity and fitness recognition program of the President’s Council on Physical Fitness and Sports. NFL Network is rolling out the program with Cox Communications in Fairfax County, Va.; Wichita, Kan.; New Orleans, La.; and Phoenix, Ariz.
The program is also being supported by NFL teams including the Washington Redskins, Kansas City Chiefs, New Orleans Saints and Arizona Cardinals, as well as NFL players Antwaan Randle El of the Redskins, Donnie Edwards of the Chiefs, Deuce McAllister of the Saints and Kurt Warner of the Cardinals. For more information on the program, go to http://www.nfl.com/nflnetwork.
Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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