Inside This Issue:
Cable communicators lead the cable industry’s efforts to enhance students’ educational experiences, position cable companies as leaders in education and technology, and demonstrate the powerful impact of broadband applications, cable programming and new media in schools. ACC will address these issues in its Webinar, “Take Your Educational Outreach Efforts to the Next Level by Meeting Business Goals and Outreaching to More Educators.” The session, the latest installment of ACC’s monthly, online learning series of chats and webinars, will take place Wednesday, October 29, from 2:00 to 3:00 p.m. Eastern.
Speakers Trent Anderson, vice president, education, Cablevision Systems Corporation and Tish Biggs, Ph.D., public affairs director, Time Warner Cable - Northeast Ohio Division, will share how they have designed and implemented their companies’ educational outreach efforts and will show you how you can take your own education programs to the next level by meeting business goals and effectively outreaching to more educators.
Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members may register for this free webinar via the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal. Log in through the member login box in the left-hand corner of this screen. Members' username is their work email address and their password is their last name, all in lowercase letters.
In the aftermath of Hurricane Ike, major cable operators Comcast Corp., Charter Communications Inc., Cable One, Suddenlink Communications and Time Warner Cable committed $200,000 in screen time to transmit public service announcements to solicit support for the Texas Disaster Relief Fund. The fund, to which donations are tax-deductible, was established in 2005 to help local governments and victims cope with the damage caused by Hurricane Rita.
According to the office of Texas Gov. Rick Perry, the fund has generated more than $4 million. The Texas Association of Broadcasters is also working to line up donated time from its members. To see one of the PSAs, click here.
ACC will present a panel during CTAM’s The Summit to discuss using public relations and communication activities in an increasingly competitive market to fulfill sales or marketing goals. The session, titled “On a Shoestring Budget, How to Achieve Expectations while Maximizing ROI,” will review case studies detailing how implementing low budget communications plans can meet corporate objectives with measurable results. It will also outline how to implement, set objectives and measure the impact of communications activities.
The panel is Tuesday, November 11, from 10:30 to 11:45 am in Boston’s Heinz Convention Center. The session will be moderated by Peggy Ballard, senior director, service provider marketing, Cisco Systems, Inc. and will feature: Sue Breckenridge, vice president, public affairs, Time Warner Cable - Charlotte (invited); Annie Howell, senior vice president, communications, public affairs & talent management, Discovery Planet Green, Discovery Communications; George Lima, vice president, affiliate marketing & affiliate ad sales, TV One; and Mark Weiner, CEO, North America, Prime Research. For additional information, please contact Steve Jones at 202-222-2373 or firstname.lastname@example.org.
Cablevision Systems Corporation and The Lustgarten Foundation for Pancreatic Cancer Research have kicked off a new public awareness campaign, “curePC,” in support of the fight against pancreatic cancer. Cablevision has committed to underwriting all of the The Lustgarten Foundation’s administrative costs to ensure that every dollar donated to the organization will go directly to pancreatic cancer research.
The curePC initiative includes public service announcements on television and radio, print advertisements, online resources and more. The campaign’s Web site, www.curePC.org, will allow visitors to view the PSAs and learn more about pancreatic cancer. Cablevision will also run the PSAs on the Madison Square Garden marquees on 7th and 8th avenues in New York as well as inside the Garden. For more information on The Lustgarten Foundation's efforts, please call (516) 803-2304 or visit www.lustgartenfoundation.org.
Are you interested in getting connected to ACC in a fresh way? ACC is looking for volunteers for our FORUM 2009, 2009 Beacon Award and ACC Board Committees. Get involved and help mold ACC programs to meet the needs of cable communicators.
FORUM Committee Members will help determine the agenda and promote FORUM 2009 to the industry. Beacon Award volunteers manage the complete entry process from promotion to judging to the Beacon Awards Gala. Board Committees develop association programs and help members get connected to one another.
For more information on the committees, go to ACC’s Web site. If you are interested in volunteering, please contact ACC by emailing email@example.com or calling 800-210-33960. You can also print out a volunteer form and fax it to ACC at 202-222-2371.
To help encourage first-time voter participation, Time Warner Cable and CNN have partnered with Los Angeles Unified School District high schools to bring the CNN Election Express Yourself bus tour to Los Angeles. The project, entitled My First Vote, will give the students the opportunity to produce brief video interviews asking friends, relatives, neighbors and elected officials about their first vote and why it was important.
Flip Video cameras were donated to 100 high schools in the Los Angeles area to help support production of the films. Students will make and upload their films, available for viewing on the My First Vote Web site, through the end of October. Public voting on the films will take place on Election Day 2008, with the winning filmmaker traveling to Washington, D.C. for the presidential inauguration on January 20, 2009. For more information on the program, contact John M. Borack of Time Warner Cable at firstname.lastname@example.org or 714-903-8327.
With the support of Lifetime Television and with the support of millions of people who signed a petition on myLifetime.com, the U.S. House of Representatives approved the bipartisan Breast Cancer Patient Protection Act that will end the practice of “drive-through” mastectomies, when women are forced to leave the hospital within hours of undergoing major breast cancer surgery. The legislation, which passed by a vote of 421-2, was introduced by Representative Rosa DeLauro (D-CT) and was sponsored by 223 Representatives from both sides of the aisle. The bill is currently awaiting Senate action.
Lifetime has been working with Members of Congress for 12 years in an effort to pass this legislation. The network has aired PSAs and launched an online petition to urge Congress to pass the Act. Lifetime's commitment to ending "drive-through" mastectomies is part of the network's annual Stop Breast Cancer for Life public advocacy campaign, now entering its 14th year. For more information on the act and other Stop Breast Cancer for Life initiatives, go to Lifetime’s Web site.
The deadline for 2009 Beacon Awards entries is moving to the spring of 2009. ACC is joining other cable industry associations as part of Cable Connection - Fall, the newly realigned grouping of multiple cable events together at the same time and location. FORUM 2009 will take place in Denver, Colorado, from October 26 - 28, 2009. The Beacon Awards Ceremony, honoring excellence in cable communications and public affairs, will be the opening event of FORUM 2009 on Monday, October 26.
ACC has adjusted the 2009 Beacon Award deadlines and period of eligibility accordingly. Entries to the 2009 Beacon Awards must represent work executed and results achieved between November 16, 2007, and May 15, 2009, the final deadline for the 2009 Beacon Awards. The early bird deadline will be May 1, 2009.
Be sure to take a look back at the 2008 Beacon Awards by watching the latest Beacon Awards videos on ACC’s Web site. New additions include interviews with 2008 Beacon Award winners immediately after they received their Beacons as well as Comcast CN8's “On the Red Carpet” coverage of the 2008 ceremony. ACC members can also view the 2008 Beacon Award Finalists' three-page summaries, available on the ACC Web site by visiting the Beacon page or the Members-Only section. For more information, contact Michelle Butler at email@example.com.
Applications are now being accepted nationwide for Cable's Leaders in Learning Awards, which recognize outstanding educators, administrators, policymakers, and other community leaders at the forefront of innovation in education.
Cable's Leaders in Learning Awards call attention to a broad array of innovators, including inventive classroom educators, administrators, community leaders and policymakers who are transforming education from kindergarten through high school. They also recognize individuals who have had a major impact on educating youth both in and out of the classroom and those who have adopted innovative learning practices that have transformed an aspect of education on a large or small scale.
Applications will be available at www.LeadersinLearningAwards.org through December 17, 2008. In addition to national and local recognition, winners receive a $3,000 cash prize and an all-expense-paid trip to Washington, D.C., in June 2009. In the nation's capital, they will visit with members of Congress to talk about their award-winning programs and attend a gala event with policymakers, government officials, leaders of the national education community, cable industry executives and other VIPs.
Cable's Leaders in Learning Awards are administered by Cable in the Classroom and recognize innovative programs in five categories: General Excellence, Cable Partnerships for Learning, Pushing the Envelope, Policymaker Excellence and Media Literacy Education. For more information on the awards, please visit www.LeadersinLearningAwards.org or contact Robin Scullin at 202-222-2345 or firstname.lastname@example.org.
Discovery Communications and Turner Broadcasting System have been named to Working Mother Magazine’s 100 best companies of 2008. Companies were selected based on workforce profile, compensation, child care, flexibility programs, leave policies, company culture and more.
Honorees were lauded for offering family-friendly benefits such as access to on-site lactation rooms, access to backup child care services, stress reduction programs, health insurance for part-time employees and paid paternity leave. A complete list of the 2008 Working Mother 100 Best Companies can be found at www.workingmother.com.
Join and support ACC by becoming a 2009 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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