Inside This Issue:
Get on the Web and take your communication skills to the next level! ACC has recently launched an online education portal in the members-only area of its Web site and has committed to offer monthly, online education programs to deliver to cable communicators the latest on public relations, community relations, public affairs and more. ACC is building a library of long-form videos, audio files, recorded webinars and online chat transcripts exploring topics of interest to cable communicators.
Drawing from the best sessions at FORUM 2008 and ACC’s monthly e-learning offerings, the 11 self-paced programs in the portal include topics such as Linking Corporate Leadership with the Front Line; The Power of PR: How it Can Drive Ad Sales and RGUs; Taking that Next Step as a Communications Executive; and The ROI Imperative: PR and Meaningful Business Outcomes. Look for new programs to be added to the portal each month!
Only ACC members may access the resources in this portal, and it is free of charge as a benefit of ACC membership. You must be logged into the members-only area to access the portal, and you can log in through the member log in box in the left-hand corner of the ACC Web site. The username is your work email, and the password is your last name in lowercase letters.
The date for ACC’s next Webinar, “Take Your Educational Outreach Efforts to the Next Level By Meeting Business Goals and Outreaching to More Educators,” is Wednesday, Oct. 29 at 2:00 p.m. Eastern. It will feature case studies from Cablevision's vice president of education Trent Anderson and Time Warner Cable’s public affairs director Tish Biggs. Mark your calendar now to attend this ACC Webinar.
The Cable Hope Fund has officially donated more than $280,000 in contributions collected from cable industry companies, organizations and individuals during The Cable Show ’08 CableCares initiative to community rebuilding organizations in the New Orleans area. Hands On New Orleans and Volunteers of America of Greater New Orleans have been awarded grants of $100,000 each to help fund volunteer rebuilding activities, and an $85,000 grant has been donated to the Greater New Orleans Foundation to bolster long-term projects in housing, workforce development and education.
For more information on the Cable Hope Fund, contact David Pierce of NCTA at 202-222-2350.
The deadline for entries for the 2009 Beacon Awards is moving to the spring of 2009. ACC is joining other cable industry associations as part of Cable Connection - Fall, the newly realigned grouping of multiple cable events together at the same time and location. FORUM 2009 will take place in Denver, Colorado, from October 26 - 28, 2009. The Beacon Awards Ceremony, honoring excellence in cable communications and public affairs, will be the opening event of FORUM 2009 on Monday, October 26.
ACC has adjusted the 2009 Beacon Award deadlines and period of eligibility accordingly. Entries to the 2009 Beacon Awards must represent work executed and results achieved between November 16, 2007, and May 15, 2009, the final deadline for the 2009 Beacon Awards. The early bird deadline will be May 1, 2009.
Be sure to take a look back at the 2008 Beacon Awards by watching the latest Beacon Awards videos on ACC’s Web site. New additions include interviews with 2008 Beacon Award winners immediately after they received their Beacons as well as Comcast CN8's “On the Red Carpet” coverage of the 2008 ceremony. ACC members can also view the 2008 Beacon Award Finalists' three-page summaries, available on the ACC Web site by visiting the Beacon page or the Members-Only section. For more information, contact Michelle Butler at firstname.lastname@example.org.
This fall, The Cable Center and C-SPAN are giving students the opportunity to analyze the process and politics of the 2008 presidential election with a distance learning course. The course, “Politics and The American Presidency,” provides an in-depth view of politics and government through close-up access to notable political influencers and press.
Taught by Steve Scully, C-SPAN senior executive producer and political editor, the distance learning program serves students from the University of Denver, George Mason University and Pace University. The fall course will consider questions such as: What’s ahead for the next president? What will be the balance of power between the new president and the 111th Congress? What role will lobbyists have in Washington with a new administration? Scheduled guests for the course include Tucker Carlson, MSNBC’s senior campaign correspondent; Pat Buchanan, former presidential candidate and current MSNBC political analyst; Dee Dee Myers, former White House press secretary; and Benjamin Bradlee, vice president of The Washington Post.
The class is broadcast on a tape-delayed basis on the C-SPAN networks and is also available to view at www.c-span.org. For more information contact Joanne Dant for The Cable Center at 303-346-5527 or email@example.com.
As part of its fifth annual Worldwide Day of Play event, Nickelodeon will go off the air and offline on Saturday, September 27 from 12 p.m. to 3 p.m. EDT across all of its TV properties and Web sites to encourage kids to go outside and play. The initiative, intended to inspire kids to participate in the fight against childhood obesity, will span all Nickelodeon television networks and its related Web sites including Nickelodeon, The N, Noggin, Nicktoons Network, www.Nick.com, www.Noggin.com, www.Nicktoonsnetwork.com and www.The-N.com.
More than 250,000 kids around the world are expected to participate in Worldwide Day of Play and more than 1,000 local events are scheduled to take place. Nickelodeon will return to the air at 3 p.m EDT with healthy messaging and all-new programming. For more information, go to Nickelodeon’s Web site.
The Association of Cable Communicators, in cooperation with Syracuse University's Newhouse School of Public Communications, will hold the Cable Communications Institute March 2-4, 2009, in New York City. Advance your career by attending the 2009 Cable Communications Institute; it is specifically designed for communications and public affairs professionals from all cable industry disciplines.
The Institute will be hosted at Syracuse University's Lubin House located at 11 East 61st Street. The Cable Communications Institute is a graduate-level, intense learning experience designed for mid to senior level communications executives who would like to move their knowledge and careers to the next stage.
Cable industry executives from cable systems, programming networks, and industry associations are invited to apply to attend this program designed to enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.
Space is limited to the first 30 qualified applicants. Tuition for the Institute is $2,000 per student (30 maximum) on or before February 1, 2009. After February 1, 2009, the fee is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. Reserve you place for the 2009 Institute now and you can defer billing until January 2009.
To hold your place in the 2009 ACC Cable Communications Institute, please send the information below (electronic is fine and encouraged) to the attention of Steve Jones:
- Complete contact information (name, title, company, phone & email)
Today Lifetime Networks and The White House Project will kick off New York Go Run, a training program for over 100 women from New York State that encourages women to get involved in the state’s political process. The training was created to solve the Empire State’s bleak rating for women’s political leadership - not a single woman holds an executive position in the state and just eleven of its 62 State Senators are women.
The multi-day workshop, to be led by both state and national experts, will teach participants the nuts and bolts of how to run for elected office and will feature speeches by Members of Congress and other prominent female politicians. Applications are open and a few spots are still available at www.thewhitehouseproject.org. For more information, contact Geralyn Lucas of Lifetime at 212-424-7066 or firstname.lastname@example.org.
MTV is launching a new global marketing push to tackle climate change that includes a TV ad attacking businesses guilty of “greenwash” - deliberately misleading consumers about their eco-credentials. The Network is launching a series of four promotional clips and five short films that urge corporations to be forthright with young viewers about their environmental efforts. The public service announcements and short films will be available across MTV’s global network of 165 local TV channels in 162 countries. For more information on the marketing campaign, go to www.mtvswitch.org.
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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