Inside This Issue:
Lifetime Networks’ Every Woman Counts, a campaign dedicated to encouraging women to speak out on issues, vote and run for office, staged a number of initiatives and events at the Democratic and Republican National Conventions. Key women leaders from both parties were called on to speak and advocate female participation in the political process during their respective conventions as part of “Women Shaping History” sessions.
Lifetime also sponsored a celebration at the Democratic National Convention featuring musician Ashanti, actress Fran Drescher and special guests Brigid Brannagh and Sally Pressman from the network’s hit show Army Wives. Additionally, Lifetime teamed up with RightNOW!, Rock the Vote and women’s clothing retailer White House Black Market at the Republican National Convention to host “Political Chicks a Go-Go,” a party featuring country music star John Rich that helped raise money for the American Red Cross Hurricane Fund.
You have another opportunity to see ACC's Webinar on ROI if you missed it yesterday. ACC members can view and listen to an archived version through ACC’s Online Education Portal. The session, entitled “The ROI Imperative: PR and Meaningful Business Outcomes,” examines the challenge of proving the value of public relations. Mark Weiner, CEO of PRIME Research and author of “Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication,” shares his experiences helping clients to quantify the value and performance of their PR programs. The presentation provides straightforward advice based on case study examples and suggests steps you can undertake now to measure the returns you generate through public relations.
To access the Webinar, go to www.cablecommunicators.org, log in to the members-only section using your username (member's work email) and password (your last name), all in lower case letters, then go to ACC’s Online Education Portal.
Cable in the Classroom and World Wrestling Entertainment (WWE) teamed up at the Democratic National Convention (DNC) and the Republican National Convention (RNC) to produce video vignettes focusing on the concerns of young students. WWE talent interviewed young attendees about their thoughts on how they are being affected by the issues of today, including gas prices, jobs, the economy, health care, immigration, the environment and Iraq. The videos will be produced for schools nationwide and will be available free at www.ciconline.org/elections.
WWE also sent wrestlers Batista and Sean Michaels to the DNC and RNC, respectively, as part of WWE's Smackdown Your Vote campaign, which encourages 18-30 year-olds to vote this November. For more information on Smackdown Your Vote, go to http://vote.wwe.com/.
Note on your calendar that the deadline for 2009 Beacon Award entries is moving to the spring of 2009. ACC is joining other cable industry associations as part of Cable Connection - Fall, the newly realigned meeting industry schedule grouping multiple cable events together at the same time and location. FORUM 2009 will take place in Denver, Colorado, from October 26 - 28, 2009. The Beacon Awards Ceremony, honoring excellence in cable communications and public affairs, will be the opening event of FORUM 2009 on Monday, October 26.
ACC has adjusted the 2009 Beacon Award deadlines and period of eligibility accordingly. Entries to the 2009 Beacon Awards must represent work executed and results achieved between November 16, 2007, and May 15, 2009, the final deadline for the 2009 Beacon Awards. The early bird deadline will be May 1, 2009.
Be sure to take a look back at the 2008 Beacon Awards by watching the latest Beacon Awards videos on ACC’s Web site. New additions include interviews with 2008 Beacon Award winners immediately after they received their Beacons as well as Comcast CN8's “On the Red Carpet” coverage of the 2008 ceremony. ACC members can also view the 2008 Beacon Award Finalists' three-page summaries, available on the ACC Web site by visiting the Beacon page or the Members-Only section. For more information, contact Michelle Butler at email@example.com.
Gospel Music Channel (GMC) has announced that some of the biggest names in gospel music will be featured on-air, online and on demand as the network celebrates the first-ever National Gospel Music Heritage Month during September. GMC will provide new programming every day, including World and network premieres, documentaries, original specials and series, short-form and interstitial pieces, music videos and more.
Viewers may also access exclusive feature performances, expanded interviews, trivia, local market calendars of gospel-related events and more at www.gospelmusicheritage.com. Gospel Music Channel joined with Members of Congress, The Recording Academy and the Gospel Music Association to launch the “Gospel Music Heritage Month” Initiative.
As part of its sixth annual school supply drive, Comcast and its employees collected more than 4,000 school supply items for schools in the Metro Washington area. The drive, which has brought in more than 18,000 back-to-school materials to date, yielded supplies such as notebooks, backpacks, pencils, calculators, binders and more that will be distributed to students associated with the Prince William Regional Chamber of Commerce in Virginia; the Housing Opportunities Community Partners, Inc. of Montgomery County; Prince George’s County Department of Social Services; Bunker Hill Elementary in the District; and the Boys & Girls Club of Frederick.
Comcast also announced that parents and teachers can get a glimpse of the pitfalls of student life by tuning in to Student Voices, available on Comcast’s Local Video On Demand service. Available now through the end of the year, the 30-minute episodes of Student Voices provide area youth with a forum to discuss issues ranging from dating, drinking, and smoking to nutrition, addiction and Internet safety.
mun2 and E! Entertainment Television have joined up with Stand Up to Cancer, a program of the Entertainment Industry Foundation committed to supporting cancer research, to donate one hour of commercial-free primetime tonight at 8 p.m. The special segment, to be aired simultaneously on the two cable channels plus ABC, NBC and CBS, will feature live performances by recording artists and celebrity guest appearances, as well as informative content by prominent figures in cancer research and patient advocacy. For more information on the event, contact Debbie Lazo of NBC Universal at 818-622-4066 or Debbie.Lazo@nbcuni.com.
Congratulations to ACC members Rebecca R. Cianci, programming director, Comcast Greater Chicago, and Sonya Lockett, vice president, public affairs, BET Networks, for being named to Class XVIII of the Women in Cable Telecommunications' (WICT) Betsy Magness Leadership Institute.
Established by WICT in 1993, the Betsy Magness Leadership Institute is the organization's flagship executive leadership program, providing intensive, yearlong leadership training. Class XVIII will be facilitated by Grace Killelea, vice president, talent & leadership initiatives for Comcast and will be chaired by Class XVII alumna Regina Hutchinson, vice president, Comcast University, Comcast. For more information concerning the Leadership Institute, please contact Melissa Northern at 703-234-9812 or firstname.lastname@example.org.
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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