Inside This Issue:
One of the greatest challenges of public relations is proving value. ACC will address the issue in its first Webinar, “The ROI Imperative: PR and Meaningful Business Outcomes.” The session, the latest installment of ACC’s monthly online learning series of chats and webinars, will take place Thursday, September 4, from 2:00 to 3:00 p.m. EDT.
Mark Weiner, CEO of PRIME Research and author of “Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication,” will share his experiences helping clients to prove and improve the value and performance of their PR programs. The presentation will provide straightforward advice based on case study examples and will suggest steps you can undertake now to improve returns you generate through public relations. A copy of Weiner’s book will be given to a randomly selected participant.
Only ACC members may attend this free webinar as a benefit of membership. To register, please send your contact information and email address to Alex Danoff at firstname.lastname@example.org. To access materials from previous installations of ACC’s online learning series including the transcripts of online chats, go to www.cablecommunicators.org and log in to the members-only section using your username (member's work email) and password (member’s last name), all in lower case letters.
ACC members may now view the 2008 Beacon Award Finalists' three-page summaries, available on the ACC Web site by visiting the Beacon page or the Members-Only section. These summaries are the core of each Beacon Award entry and detail the planning, implementation and results of a successful cable communications initiative. Each year ACC invites all Beacon Award Finalists to submit their project summaries to be placed on the Web site. They can be a helpful resource to review successful communications and public affairs initiatives or serve as a good model for preparing a 2009 Beacon entry.
To view the summaries, members will be asked to log-in by entering their username (their email address) and their password (their last name), all in lowercase letters. ACC hosts the Beacon Awards each year to honor excellence in communications and public affairs throughout the cable industry. For more information, contact Michelle Butler at email@example.com.
As part of its 14th Annual Stop Breast Cancer for Life Campaign, Lifetime Networks has announced it will air original programming and public service announcements (PSAs) in October for National Breast Cancer Awareness Month. The programming highlight of the 2008 effort will include the Lifetime Original Movie “Living Proof,” based on the story of Dr. Dennis Slamon, the doctor who helped develop the revolutionary breast cancer drug, Herceptin.
In addition to the film, the campaign will also include a PSA campaign featuring cancer survivors sharing their stories as well as new content on www.myLifetime.com and on Lifetime on Demand. The network will also continue to champion the bipartisan Breast Cancer Patient Protection Act of 2005 that would end the practice of “drive-through” mastectomies, where women are sometimes forced to leave the hospital just hours following their surgeries. For more information on the campaign, go to Lifetime's Web site.
Want to link up with fellow ACC members on the social networking scene? Join ACC's group on Facebook and get connected to your colleagues in the cable industry. While there, be sure to check out the association’s latest news and photos.
Charter Communications, Cox Communications, Time Warner Cable and the Southern California Cable and Telecommunications Association (SCCTA) Charitable Foundation are awarding a total of $15,000 in college scholarships to high school seniors in southern California. The SCCTA Foundation’s Lee Brennan Memorial Scholarship, which has awarded 110 scholarships totaling $241,500 since its inception in 1997, recognizes students interested in pursuing careers in the cable and telecommunications industry.
A panel of judges consisting of cable and telecommunications professionals selected the scholarship recipients based on grade point average, essay composition and a willingness to make positive contributions to their communities. For more information on the scholarships, contact the SCCTA’s Rosie Roope at 818-569-5100 or firstname.lastname@example.org.
Keep an eye out for the latest edition of ACCbriefs that will be arriving by mail to all members within the next few days. It provides an outline on how to measure the return-on-investment (ROI) of PR activities and also looks at how efficient money dedicated to PR communications can be compared to other forms of paid media. The issue even includes a checklist of project ideas to improve your next PR campaign.
Comcast Media Center (CMC) has announced that Rock the Vote’s 2008 public service announcements (PSAs) are now available through the CMC’s Ad Distribution Network (ADN). ADN’s cable television and broadcast station affiliates may preview and download the PSAs to their local ad insertion equipment for free from the ADN Web portal. Other cable systems and broadcast television sites interested in obtaining Rock the Vote PSAs via ADN may contact the Comcast Media Center at ADNSupport_requests@cable.comcast.com.
The Rock the Vote PSAs feature musicians urging young voters to get active in politics, ending with the message, “register to vote at www.rockthevote.com.” In addition to the PSAs, Comcast and Rock the Vote will register young voters online through Comcast’s programming networks’ Web sites as well as at www.Comcast.net, www.OurTimetoVote.com and www.Terra.com.
Take a look back at the 2008 Beacon Awards by watching the latest Beacon Awards videos on ACC’s Web site. New additions include interviews with 2008 Beacon Award winners immediately after they received their Beacons as well as Comcast CN8's “On the Red Carpet” coverage of the 2008 ceremony.
Also, don’t forget that the deadline for 2009 Beacon Award entries is moving to the spring of 2009. ACC is joining other cable industry associations as part of Cable Connection â�� Fall, the newly realigned meeting industry schedule grouping multiple cable events together at the same time and location. FORUM 2009 will take place in Denver, Colorado, from October 26 - 28, 2009. The Beacon Awards Ceremony, honoring excellence in cable communications and public affairs, will be the opening event of FORUM 2009 on Monday, October 26.
ACC has adjusted the 2009 Beacon Award deadlines and period of eligibility accordingly. Entries to the 2009 Beacon Awards must represent work executed and results achieved between November 16, 2007, and May 15, 2009, the final deadline for the 2009 Beacon Awards. The early bird deadline will be May 1, 2009.
The Association of Cable Communicators, in cooperation with Syracuse University's Newhouse School of Public Communications, announced the Cable Communications Institute will be held March 2-4, 2009, in New York City. Advance your career by attending the 2009 Cable Communications Institute; it is specifically designed for communications and public affairs professionals from all cable industry disciplines.
The Institute will be hosted at Syracuse University's Lubin House located at 11 East 61st Street. The Cable Communications Institute is a graduate-level, intense learning experience designed for mid to senior level communications executives who would like to move their knowledge and careers to the next stage.
Cable industry executives from cable systems, programming networks, and industry associations are invited to apply to attend this program designed to enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.
Space is limited to the first 30 qualified applicants. Tuition for the Institute is $2,000 per student (30 maximum) on or before February 1, 2009. After February 1, 2009, the fee is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. Reserve you place for the 2009 Institute now and you can defer billing until January 2009.
To hold your place in the 2009 ACC Cable Communications Institute, please send the information below (electronic is fine and encouraged) to the attention of Steve Jones:
Think.MTV.com, MTV’s multimedia-driven community dedicated to educating youth on relevant social and global issues, is launching an online campaign to complement MTV’s new series, “My Super Sweet 16 Presents: EXILED!” The series, premiering on Monday, August 25, will follow the pampered teens from MTV’s previous series, “My Super Sweet 16” as they journey to far-off places like the Amazon rainforest, the Moroccan desert and the jungles of Thailand to live with indigenous tribes.
In conjunction with the series, www.Think.MTV.com will provide viewers with information about the country and the indigenous people visited in each episode as well as the serious issues explored in the series such as malaria, water and sanitation, environmental conservation and access to education. Viewers will also be able to blog with the series’ producers at www.Think.MTV.com and take action by connecting to organizations such as the United Nations Foundation.
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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