Inside This Issue:
Lifetime Networks has announced the launch of the Every Woman Counts bus tour to engage women in the political process this election season and beyond. The bus will make stops in 11 cities, urging women to register to vote and to create original videos for Lifetime’s YouTube Channel declaring what they would do if they were president. Scheduled stops include Denver and Minneapolis/Saint Paul for the Democratic and Republican National Conventions.
The bus will also display Lifetime Every Woman Counts PSAs and "If I were president" vignettes from celebrities such as Reba McIntyre, Queen Latifah, Jewel and others. Viewers at home can track the bus on its trip and access the Lifetime channel on YouTube by going to www.everywomancounts08.com.
In addition to announcing the bus tour, Lifetime has also released the results of its Every Woman Counts poll on where women voters stand, post-Hillary, on the presidential nominees and on other political issues. The survey found that neither presumed Democratic presidential nominee Barack Obama nor presumed Republican presidential nominee John McCain has secured a clear majority of women, with 49 percent favoring Obama and 38 percent supporting McCain. The poll also revealed that jobs and the economy are the most important issues to women and that putting a woman on the ticket matters little to the majority of those polled.
One of the greatest challenges of public relations is proving value. ACC will address the issue in its first Webinar, "The ROI Imperative: PR and Meaningful Business Outcomes." The session, the latest installment of ACC’s monthly online learning series of chats and webinars, will take place Thursday, September 4, from 2:00 to 3:00 p.m. EDT.
Mark Weiner, CEO of PRIME Research and author of "Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication," will share his experiences helping clients to prove and improve the value and performance of their PR programs. The presentation will provide straightforward advice based on case study examples and will suggest steps you can undertake now to improve returns you generate through public relations.
Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. Registration details will follow. To access materials from previous installations of ACC’s online learning series including the transcripts of online chats, go to www.cablecommunicators.org and log in to the members-only section using your username (member's work email) and password (member’s last name), all in lower case letters.
Time Warner, in partnership with CNN and TIME, will present "Politics 2008 - The Media Summit on the Election of the President," on October 13 and 14 at the Time Warner Center in New York City. The two-day event will consist of keynotes, conversations and panel events featuring representatives from leading media organizations as well as political analysts and insiders.
Sessions will cover topics ranging from the media’s roles and responsibilities in covering the campaign to how new technology has changed the race for the White House. Keynote speakers, panelists and other conference participants will be announced in the coming weeks. For an up-to-date agenda, speakers list and pre-registration to attend the conference, go to http://digitalhollywood.com/Politics2008.html.
ACC members will have extra time to develop their 2009 Beacon Award entries as the deadline is moving to the spring of 2009. ACC is joining other cable industry associations as part of Cable Connection - Fall, the newly realigned meeting industry schedule grouping multiple cable events together at the same time and location. FORUM 2009 will take place in Denver, Colorado, from October 26 - 28, 2009. The Beacon Awards Ceremony, honoring excellence in cable communications and public affairs, will be the opening event of FORUM 2009 on Monday, October 26.
ACC has adjusted the 2009 Beacon Award deadlines and period of eligibility accordingly. Entries to the 2009 Beacon Awards must represent work executed and results achieved between November 16, 2007, and May 15, 2009, the final deadline for the 2009 Beacon Awards. The early bird deadline will be May 1, 2009.
Discovery Communications has teamed up with The Siemens Foundation and the National Science Teachers Association (NSTA) for the Siemens We Can Change the World Challenge, an environmental sustainability challenge for K-12 students. The initiative will attempt to inspire students in every grade level to develop innovative green solutions for schools, homes and communities.
The Siemens We Can Change the World Challenge kicks off this September with a national middle school competition where teams of students will identify an environmental problem in their community and will attempt to find a solution. For more information, go to http://www.wecanchangetheworldchallenge.com or contact Discovery’s Juliet Farrell at 240-662-1707 or email@example.com.
The Association of Cable Communicators, in cooperation with Syracuse University's Newhouse School of Public Communications, announced the Cable Communications Institute will be held March 2-4, 2009 in New York City. Advance your career by attending the 2009, Cable Communications Institute; it is specifically designed for communications and public affairs professionals from all cable industry disciplines.
The Institute will be hosted at Syracuse University's Lubin House located at 11 East 61st Street. The Cable Communications Institute is a graduate-level, intense learning experience designed for mid to senior level communications executives who would like to move their knowledge and careers to the next stage.
Cable industry executives from cable systems, programming networks, and industry associations are invited to apply to attend this program designed to enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects that will be explored during the program include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.
Space is limited to the first 30 qualified applicants. Tuition for the Institute is $2,000 per student (30 maximum) on or before February 1, 2009. After February 1, 2009 the fee is $2,200 per student. Tuition covers all instructional materials and most meals. Travel and housing expenses are not included in this fee. Reserve you place for the 2009 Institute now and you can defer billing until January 2009.
To hold your place in the 2009 ACC Cable Communications Institute, please send the information below (electronic is fine and encouraged) to the attention of Steve Jones:
VH1 Save The Music Foundation has partnered with LG Electronics U.S.A., Inc. and grammy-nominated singer-songwriter Natasha Bedingfield to promote a ringtone that will benefit the foundation. Bedingfield is donating a live version of her song “Angel” to create an exclusive ringtone that users can purchase for $2.99 now through September 28 at www.save.vh1.com.
The promotion will be featured in a vignette highlighting Bedingfield’s quest to raise awareness about the importance of music as a part of children’s education. The vignette will air regularly on VH1, VH1 Classic and VH1 Soul and will be available on www.vh1.com and www.vh1savethemusic.com through the end of September. For more information, contact Maura Wozniak at 212-846-7325 or firstname.lastname@example.org.
Think.MTV.com, MTV’s youth pro-social initiative, has launched a new campaign that will reward a young activist with a trip to the 2008 MTV Video Music Awards. Every Think.MTV.com member that visits the Web site and joins the "Do Good. Go to the VMAs" group now through August 22 will be entered to win two tickets to the VMAs along with travel and hotel accommodations for the show on September 7 in Los Angeles.
By joining the group, participants will gain access to hundreds of organizations that allow them to take action in their communities. Think.MTV.com also features new tools that allow young people to upload multimedia content and discuss ideas with their peers while getting connected to non-profit organizations. For more information on the contest, contact MTV’s Janice Gatti at 212-846-8852 or email@example.com.
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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