Inside This Issue:
HBO is directing a Troop Drive this summer to deliver care packages to American Soldiers in Iraq and Afghanistan. The initiative, begun July 13 to coincide with the premiere of the HBO Films’ original miniseries, Generation Kill, encourages participants to visit a product gallery at www.genkilltroopdrive.com and select items, free of charge, to add to the care packages.
HBO created a Marine “Wish List” consisting of simple items like socks and razor blades as well as entertainment products such as DVDs, CDs and video games that can be included in the packages. The network and its brand partners will cover the cost of the contributions. Participating partners for the Troop Drive are Alpha Media Group, AT&T, Duracell, Jack Link’s Beef Jerky, Johnson & Johnson Consumer Products Co., Penguin Group (USA) Inc., Random House Inc., Time Warner and Unilever. For more information on the initiative, contact HBO’s Laura Young at 212-512-5948 or email@example.com.
ACC will present the second of two panels at regional cable meetings this summer to discuss the latest developments on how cable, broadcast and others are supporting the transition to all digital broadcast television slated for February 17, 2009. The session, titled “Update on the Digital Transition: Eight Months and Counting,” will explore what cable professionals need to know and do to make sure employees, current customers and potential new customers are ready for the transition.
The panel is Tuesday, August 5th from 10:15 to 11:00 am in Hilton Head, SC, in the Westin Hilton Head Island Resort and Spa during the Joint Summer Meeting of the NC, SC, GA & TN cable and telecommunications associations. This session will be moderated by Steve Jones, executive director, ACC, and will feature: Kim Cannon, vice president/general manager, Time Warner Cable- Wilmington; Steve Effros, president, Effros Communications; and Gary McNair, vice president/general manager, WECT 6. For additional information on the panel, please contact Steve Jones at 202-222-2373 or firstname.lastname@example.org.
Cable operators that provide Internet service to roughly 87 percent of homes in the United States will take additional measures to limit the distribution of child pornography on the Internet under an agreement announced on July 17 by the National Cable & Telecommunications Association (NCTA), the National Center for Missing and Exploited Children (NCMEC) and the National Association of Attorneys General (NAAG). All cable operators represented on NCTA’s Board of Directors have agreed to reduce the proliferation of child pornography by signing a Memorandum of Understanding (MOU) with NCMEC.
The agreement stipulates that the cable companies will use NCMEC’s list of active Web sites identified as containing child pornography to ensure that no such site is hosted on servers owned or controlled by those companies. The cable operators that have agreed to execute the agreement within 30 days include: Comcast Corporation; Cox Communications; Charter Communications; Cablevision Systems Corporation; Bright House Networks; Suddenlink Communications; Mediacom Communications; Insight Communications; Bresnan Communications; Midcontinent Communications; Broadstripe; GCI; Harron Communications; US Cable Corporation; BendBroadband; Eagle Communications; and Sjoberg’s Inc. Time Warner Cable has already signed the MOU.
NCTA’s agreement with NCMEC is the latest milestone in cable’s efforts to ensure online safety and promote Internet literacy for all families and Internet users. Cable ISPs pledged in a code of conduct to support law enforcement in its efforts to ensure online safety for American families when NCTA launched its PointSmartClickSafe online safety initiative in June 2007. For more information on the agreement to fight child pornography, contact NCTA’s Rob Stoddard at 202-222-2350.
Comcast Corporation and Rock the Vote have entered into a multimedia partnership to encourage young Americans, ages 18-29, to register to vote. The partnership will include a series of co-branded public service announcements and Internet outreach on Comcast’s family of networks, including E! Networks, VERSUS, The Golf Channel, TV One, FearNet, Comcast Sports Networks, PBS Kids Sprout, CN8 and G4.
Comcast and Rock the Vote will register young Americans online through network Web sites as well as at www.Comcast.net, www.OurTimetoVote.com and Comcast’s Spanish language site www.Terra.com. In addition, E! Networks will provide behind-the-scenes coverage of the Democratic and Republican National Conventions and anchors will promote voter registration.
Purchase additional copies of ACC’s Communications Handbook for every communicator on your staff or in your company! The book, an essential resource for any cable communicator, reviews the most pertinent topics and questions in the industry. It lays out the steps to make communications more effective, explains the importance of internal communications, discusses the development of strategic communications strategies in today's intense marketplace and much more.
The 130-page book is a product of ACC's Provide Professional Development Resources and Recognition Committee. It directly supports the organization's mission to develop and promote cable communications through professional development to help achieve industry and corporate goals. ACC members may purchase copies at the discounted price of $50 per book (list price $200). For more information or to place an order, contact ACC’s Alex Danoff at 202-222-2370 or email@example.com.
Cox Communications released the results of its third annual Cox Communications Internet safety survey on Tuesday, July 22, in conjunction with a teen summit in Washington, co-sponsored by the MSO and the National Center for Missing and Exploited Children. This year, the study and discussion focused on the “tween” population, children between the ages of eight and twelve years old.
The survey revealed both alarming and encouraging results: Close to one third of kids between eight and 12 years of age said they have been contacted online by strangers, and 11 percent of those targeted said they had talked to the stranger. However, the study also found that 73 percent of tweens reported that Mom and Dad talked to them “a lot” about Internet safety.
The survey and summit are part of the MSO’s Take Charge! Initiative, launched in 2004 to educate parents and guardians about the importance of Internet safety and to help families get the most out of mass media in the home. For more information on the survey, contact Kimberly Thomas at 404-269-8057 or firstname.lastname@example.org.
As part of “Choose or Lose,” MTV’s ongoing campaign to bring awareness to young veterans issues, MTV News and musician Kanye West have teamed up to tell the stories of returning veterans in a documentary, “Choose or Lose & Kanye West Present: Homecoming.” In the one-hour special, airing Monday, July 28th at 10pm on MTV, West and MTV’s Sway Calloway surprise recently-returned Iraq veterans at their homes to discuss the difficult challenges young vets face when they come back to their country and present them with life-changing gifts.
Viewers can go to www.chooseorlose.com and interact with the veterans, find ways to take action on these issues and share their thoughts on the subject. The documentary will be available on MTV Mobile through all of its wireless carrier distribution partners. For more information on the documentary and Choose or Lose, contact Andrea Manning at 212-846-5793 or email@example.com.
For the next six weeks, a Time Warner Cable truck will be serving ice cream to New York area residents for just a dollar, with 100 percent of the proceeds going to charity. The truck will tour Staten Island, New Jersey, Manhattan, Brooklyn and Queens and will also be available for block parties and special events.
Funds from ice cream sales on Staten Island will be donated to New Direction Services food pantry, while those collected in New Jersey will benefit the Center for Food Action. Money raised by the truck in Manhattan, Brooklyn and Queens will go to the Food Bank For New York City. For more information, contact Time Warner Cable's Gina Gutman at 718-390-7098.
Congratulations to ACC member Frank Gallagher, director of education and media literacy, Cable in the Classroom, for being appointed to the National Parent Teacher Association’s (PTA) board. The National PTA, as directed by its board of directors, provides leadership, programs, support, and resources to PTA units around the country. For more information, go to www.pta.org.
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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