Inside This Issue:
The cable industry is committed to improving the communities it serves, and its active involvement locally can be a competitive advantage. ACC is hosting an online chat entitled “Partnering Your Way to Fabulous Public Affairs Events” on Thursday, July 10 from 1:00-2:00 eastern time. It will explore how to design an effective, community relations event and how partnerships, particularly those between programmers and operators, can magnify its results.
Confirmed experts participating include Kim Gilmore, Ph.D., historian and director, corporate outreach, A&E Television Networks/The History Channel; Kristen Roberts, regional senior director, community and public relations, Comcast, Connecticut-West Region; and Ann Shrewsbury, director of public affairs & community programming, Time Warner Cable - National.
ACC’s online chat will be accessible to all on its Web site, www.cablecommunicators.org. If you have a question that you would like to ask Kim, Kristen or Ann but will not be able to participate in the live chat, please email Michelle Butler (email@example.com) your question. ACC will post a transcript of the chat in the members-only section of its Web site.
Time Warner Cable recognized teachers from across the country at its 19th annual National Teacher Awards on Tuesday, June 3 at the Mandarin Oriental Hotel in Washington, D.C. The MSO recognized 15 projects for creative use of cable television in the classroom and awarded each winner with $2,000 cash and $3,000 for school technological advancement.
During the ceremony, Time Warner also recognized a Champion Principal who had helped cultivate a technologically-advanced school environment for teachers and students. To see a list of the 2008 winners and for more information on the awards, go to Time Warner Cable’s Web site.
In recognition of National Internet Safety Month, Comcast announced it is offering Internet Safety programming on Video On Demand (VOD) and has launched new consumer resources on its Internet Security Web page, www.comcast.net/security. Throughout the month, VOD customers can access a PBS FRONTLINE documentary called Growing Up Online, a film that examines the effect that the Internet and “digital world” have on the social and emotional lives of teenagers.
Comcast, with the support of the Internet Keep Safe Coalition (iKeepSafe), is also providing new resources on its Web site including: a page for parents featuring tips on Internet safety; a page for kids that includes games designed to get children interested in staying safe online; a new FAQ section; and a downloadable brochure for parents entitled How to Talk to Your Kids About Internet Safety.
ACC will present panels at two regional cable meetings this summer to discuss the latest developments on how cable, broadcast and others are supporting the transition to all digital broadcast television slated for February 17, 2009. The sessions, titled “Update on the Digital Transition: Eight Months and Counting,” will explore what cable professionals need to know and do to make sure employees, current customers and potential new customers are ready for the transition.
The first panel will be Friday, July 18 from 11:30 am to 12:30 pm at the New England Cable Telecommunications Association (NECTA) annual meeting in Newport, RI, at the Newport Marriott. The panel will be moderated by Steve Jones, executive director, ACC, and will also include: Lisa Churchville, president, NBC10/WJAR-TV; Steve Effros, president, Effros Communications; and one more panelist. NECTA encourages any ACC member who is interested in attending this session but not registered for the annual meeting to come to the session free of charge. Additionally, ACC will sponsor a luncheon following the session. To preregister for this panel, please contact ACC at 202-222-2370 or firstname.lastname@example.org.
The second panel is Tuesday, August 5th from 10:15 to 11:00 am in Hilton Head, SC, in the Westin Hilton Head Island Resort and Spa during the Joint Summer Meeting of the NC, SC, GA & TN state cable and telecommunications associations. This session will be moderated by Steve Jones, executive director, ACC, and will also feature Steve Effros, president, Effros Communications, as well as two additional panelists. For additional information on either panel, please contact Steve Jones at 202-222-2373 or email@example.com.
A new study released by the National Cable & Telecommunications Association (NCTA) shows that the U.S. cable industry accounts for 1.5 million jobs in all 50 states, representing almost $62 billion in personal income and gross economic output of nearly $227 billion. The study, completed by Bortz Media and Sports Group, Inc., also concludes that between 2002 and 2007, direct and indirect employment attributable to the cable industry increased by almost 367,000 jobs, which is nearly five percent of all net new jobs created by the U.S. economy during the period.
The study details that much of the industry’s job growth and economic impact can be attributed to its strong reinvestment of capital— $130 billion since 1996— to develop the broadband infrastructure that is now available to 92 percent of American households. To view the full report, go to NCTA’s Web site.
Cox Communications has unveiled a new set of animated characters called the Digis to replace their previous character, Digital Max, as the new faces of the “Your Friend in the Digital Age” campaign. The new characters will be used to focus on customer retention rather than bundling recruitment, for which Digital Max had been created.
Cox has already launched the first Digis television commercial in a series of spots that promote the MSO’s efforts to help customers optimize their technology experiences. The campaign will also have an extensive online presence, including Facebook and MySpace pages for the characters, launching in the next few weeks.
NCTA and Comcast have teamed up with the League of United Latin American Citizens (LULAC) and the Pennsylvania chapter of the National Association for the Advancement of Colored People (NAACP) to educate Pennsylvania residents about the pending DTV transition deadline.
The goal of the grassroots campaign is to offer resources to local organizations and spread additional DTV education and access to information before the February 17, 2009 deadline. The organizations will use door-to-door advertising, presentations and panels at regional and national conferences as well as public service announcements and in-language material distribution efforts to reach out to Pennsylvania residents.
There’s still time to get involved with ACC by volunteering to serve on a committee. Get connected and help mold ACC programs to help the association meet its strategic goals. A short description of each committee along with the co-chairs for 2008-2009 is below.
Provide Professional Development Resources and Recognition Committee
Create Outreach Activities that Enhance the Membership Experience
Time Warner Cable Charlotte is the recipient of the 2008 Silver Anvil Award, sponsored by the Public Relations Society of America (PRSA). The Silver Anvil, recognizing outstanding achievement in public relations planning and implementation, was presented during the Silver Anvil Awards Evening held June 5 in New York City.
Time Warner Cable Charlotte received the award in the community relations category for its Hands Helping Heroes program that helped fund projects in the Charlotte area to prevent crime and promote community safety and education. For more information on the award, contact Jessica Graham at 704-378-2958 or Jessica.Graham@twcable.com.
In anticipation of Lifetime’s June 8th second season premiere of “Army Wives,” Senators John McCain and Barack Obama delivered special on-air spots honoring the service and sacrifice of America’s military families. The 30-second messages from both Senators aired on Lifetime as well as on www.myLifetime.com leading up to the premiere. “Army Wives” has become the network’s highest rated series in its 24-year history.
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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