Inside This Issue:
The Cable Show 2008, held May 18 to 20 in New Orleans, featured numerous programs benefitting the host city. CableCares, the cable industry program supporting the revitalization of the host city during the convention, hosted a number of events before and during the convention.
As part of “Bringing Schools Back,” volunteers and donors helped bring back Banneker Elementary School with new technology and wiring and helped revive Sarah T. Reed High School with a beautification project. The “Rebuilding School Libraries” program helped collect more than 13,000 books as well as cash donations for area schools.
Volunteers also worked with non-profit playground builder, KaBOOM! and kid volunteers to build playgrounds for Fannie C. Williams Elementary School and Sarah T. Reed Elementary School for the “Rebuilding Playgrounds” program. The Sportsman Channel and Safari International provided volunteers to help to cook and serve meals at Ozanam Inn as part of the Hunt.Fish.Feed program. And the Battle of the Bands, Tuesday night’s collection of cable industry musicians, helped raise $300,000 for organizations and charities in the host city.
In addition to the CableCares programs, Motorola, along with Cox New Orleans, also helped the recovery efforts by hosting an all-school assembly at Chalmette High School on Tuesday May 20 and presenting a check of $50,000 to rebuild the school’s technical infrastructure. Former New Orleans Saints quarterback Archie Manning joined Motorola representatives to unveil the project that includes upgrading the school’s high-speed data and video offerings.
For more information on The Cable Show, CableCares, and on the many other programs that helped benefit the city of New Orleans, go to http://2008.thecableshow.com/. To learn more about Motorola’s contributions, contact Anya Chambers at 224-321-0378 or firstname.lastname@example.org.
Are you interested in getting connected to ACC in a fresh way? Each year, ACC asks its members to volunteer to serve on its various committees. Get involved and help mold ACC programs to meet the needs of cable communicators. A short description of each committee along with the co-chairs for 2008-2009 is below.
Provide Professional Development Resources and Recognition Committee
Enhance the Role and Value of Industry Communications
Create Outreach Activities that Enhance the Membership Experience
In an effort to inspire the next generation of women leaders, Lifetime Networks, CosmoGIRL! and Declare Yourself have announced the launch of the 2008 Future Frontrunners contest. The contest offers 16 winners the chance to meet some of the country’s top women in politics at a summit during the Democratic National Convention in Denver or the Republican National Convention in Saint Paul, Minn. To enter, contestants must submit either a written or a video entry at www.myLifetime.com answering the question, “What would you do if you were president?”
To promote the contest, Lifetime Networks will air public service announcements (PSAs) featuring artist and actress Ashlee Simpson on Lifetime, Lifetime Movie Network, Lifetime Real Women and www.myLifetime.com from May to mid-June. Future Frontrunners, first created in 2004, is part of Lifetime’s Every Woman Counts campaign to encourage women to become involved in the political process.
Make the most of your membership in the Association of Cable Communicators (ACC). In addition to being part of an organization that strives to raise the awareness and professionalism of individuals in the cable industry who work in communications and public affairs settings, ACC members receive the following benefits:
You can also receive a free gift by recommending a colleague to join ACC. Members who refer colleagues for membership in the association receive a $20 gift certificate from Borders Bookstore or Amazon.com. Peer referral forms are available on ACC's Web site.
Comcast Colorado announced that it has joined Screen to Green, an initiative launched by October Strategies to educate and engage consumers about recycling televisions to protect the environment. The Comcast system will run a local education campaign in Denver about the dangers of TVs in landfills and will hold an “S2G TV Recycling Rally” to recycle televisions on June 28. Comcast Colorado is the first cable market and company to join Screen to Green since the initiative was announced in March of 2008.
The city and county of Denver and Discovery’s new eco-lifestyle television network Planet Green have pledged their support for the recycling rally. Responsible e-waste recyclers will be on hand to collect televisions and other electronics to ensure that all materials are responsibly handled and recycled domestically. For additional information about the June 28 rally, including location, time and recycling instructions, contact Comcast’s Cindy Parsons at 303-603-2125 or email@example.com.
Purchase copies of ACC’s Communications Handbook for every communicator on your staff or in your company! The book, an essential for any cable communicator, reviews the most pertinent topics and questions in the industry. It lays out the steps to make communications more effective, explains the importance of internal communications, discusses the development of strategic communications strategies in today's intense marketplace and much more.
The 130 page book is a product of ACC's Provide Professional Development Resources and Recognition Committee. It directly supports the organization's mission to develop and promote cable communications through professional development to help achieve industry and corporate goals. ACC members may purchase copies at a discount of $50 per book (list price $200). For more information or to place an order, contact ACC’s Alex Danoff at 202-222-2370 or firstname.lastname@example.org.
Outdoor Channel will partner with Boy Scouts of America (BSA) and Boys’ Life Magazine to develop “Scouting for Adventure Presented by Boys’ Life,” an original youth-oriented series that teaches wilderness skills and emphasizes safety and team building. Filmed at Scout camps across the country, the series follows Scouts in action as they explore the outdoors and educate viewers on BSA’s core values. The series, which will premiere in the third quarter of 2008, also incorporates “Eagle Scout Features,” in which celebrities and successful businessmen explain how the lessons learned in Scouting contributed to their careers and impacted their lives. For more information on the series, visit www.outdoorchannel.com.
Congratulations to ACC members Christine Bragan, vice president, marketing & communications, Rainbow Media Holdings LLC; Darlene Chapman-Holmes, senior vice president, marketing, American Life TV Network; Sonya Lockett, vice president, public affairs, BET; and ACC Board Member Michelle Rice, executive vice president, affiliate sales & marketing, TV One, for winning NAMIC’s 2008 Luminary Award. They were recognized last week at NAMIC’s annual awards breakfast during the Cable Show for their commitment to advancing the NAMIC mission of promoting multi-ethnic diversity within their companies and giving back to the communities in which they work and live. For more information on the awards and the honorees, contact Daphne Leroy at 212-594-5985 or email@example.com.
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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