Inside This Issue:
The Association of Cable Communicators, in cooperation with Syracuse University's Newhouse School of Public Communications, will hold the 4th annual Cable Communications Institute in New York City at Syracuse University's Lublin House located at 11 East 61st Street. The Institute, to be held June 1-4, 2008, is a graduate-level, intense learning experience designed for mid to senior level communications executives who would like to move their knowledge and careers to the next stage.
Cable industry executives from cable systems, programming networks, and industry associations are invited to apply to attend this program designed to enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects will include: strategic communication management, employee engagement and communications, media training/management, leveraging the Internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, change management and strategic community relations and grassroots politics.
Space is limited to the first 30 accepted applicants. Interested individuals need to provide a resume or short statement of their experience, years in current position, years in cable and a description of approximately 300 words that focuses on their career goals. Tuition for the 3.5-day program includes all books and instructional materials, meals during the daily program and an evening activity. It does not include overnight accommodations. The tuition fee for applications received on or before
May 15 is $2,000 per student. May 16 or after the fee is $2,200 per student. Applications must be received by May 29, 2008. For additional information contact Steve Jones at 202-222-2373 or email@example.com.
CableCares, the cable industry's umbrella charity program, has organized a variety of initiatives to give back to the city of New Orleans during the National Cable & Telecommunications Association's (NCTA) The Cable Show '08, May 18-20 in the Big Easy.
One of the programs, "Rebuilding School Libraries," is a three-pronged book and educational video drive to refill the bookshelves of the many schools in the New Orleans area that lost their libraries after Hurricane Katrina. Cable Show attendees can help by bringing elementary school level books to the CableCares booth #2847 (ACC representatives will be at the booth) on the exhibit floor or by purchasing full classroom sets of books through the Cable Hope Fund. CableCares will also be collecting video and/or audio content appropriate for grades K through 12 to use in New Orleans schools.
Other CableCares initiatives during The Cable Show include "Bringing Schools Back," an effort to restore schools with new technology and rewiring; "Rebuilding Playgrounds," a hands-on program to build playgrounds for elementary schools; "Hunt.Fish.Feed," a food drive for those in need in New Orleans; and "Battle of the Bands Charity Fundraiser," a chance to take to the stage and rock while giving back.
The Webby Awards, the leading international honor for the Web, recently recognized www.CableCommunicators.org, the Association of Cable Communicator's (ACC) Web site, as an Official Honoree for the Associations category, a distinction that recognizes work exhibiting remarkable achievement. Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards are the leading international awards honoring excellence on the Internet and are judged by the International Academy of Digital Arts & Sciences.
Launched in mid-September 2007, www.CableCommunicators.org is ACC's enhanced online home and serves as a focal point for cable communicators across the country. In a recent member survey, ACC members named it a primary benefit of membership in the association. The site incorporates relevant and continually refreshed information, e-learning and Web 2.0 services. The 12th Annual Webby Awards received nearly 10,000 entries from more than 60 countries and all 50 states. Fewer than 15% of the entries received this honor and were deemed an Official Honoree.
For more information on the Webby Awards, see http://www.webbyawards.com.
History and the Library of Congress have joined forces to showcase the Library's collections on History, history.com and other television properties. The partnership, announced by Librarian of Congress James H. Billington and Abbe Raven, president and CEO of A&E Television Networks, will also bring historical content to more than 200,000 teachers across the country that use the channel's branded educational materials in their classrooms.
The deal will include co-branded content on history.com, as well as original specials and documentary programming on History. The channel also produced content for the new Library of Congress Experience, which opened publicly April 12 in the Library's Thomas Jefferson Building and online at my LOC.gov. For more information on the partnership, contact the Library's Matt Raymond at 202-707-0020 or History's Michael Feeney at 212-210-1328.
Register now for a must-attend Digital Webinar presented by ACC and CableFAX that will walk you through the digital tools you need to know to boost your brand and bottom line. As a benefit of membership, ACC members will receive a $50 discount when registering! The session, on Tuesday, April 22 from 1:30-3:00 p.m., will address how marketing and PR professionals can effectively use digital tools such as blogs, podcasts, YouTube, Facebook, Myspace, widgets and others to properly communicate with customers and media.
At this 90-minute, information-packed workshop, learn practical ideas and tactics for improving Web site usability, leveraging the Web to improve customer service, and best practices for fostering a community online. Featured speakers include Pete Abel, vice president, corporate communications, Suddenlink Communications; Steve Cody, managing partner and co-founder, Peppercom; and Jennifer Martin, director of public relations, CNN.
To register and redeem your $50 discount (regularly priced at $329), simply enter code "cfax08" on the registration page. Your purchase of the program comes with access to the entire webinar for a full year and is available following the live presentation. For more information, contact webinar coordinator Rachel Smar at firstname.lastname@example.org.
Building on the momentum of high youth vote tallies during recent primaries and caucuses, ThinkMTV, Seventeen Magazine and Declare Yourself have kicked off a new effort to help mobilize every eligible young American to register to vote. The "In the Time it Takes" Competition, officially launched on MTV's TRL, challenges young Americans to develop viral videos shorter than 90 seconds that show how quick and easy it is to register to vote.
The individual who submits the winning entry will get a trip for two to Los Angeles and VIP passes to Declare Yourself's celebrity-packed "Young Hollywood" party, taking place this September. The competition is being run through www.Think.MTV.com, MTV's online community dedicated to effecting positive social change. PSAs starring Lauren Conrad and the girls of "The Hills" showing everyone how little time it takes to register to vote are available at www.Think.MTV.com/Seventeen. For more information on the competition, contact Jason Rzepka at 212-654-7198 or Jason.Rzepka@mtvstaff.com.
ACC's new Communications Handbook is here! The book, complimentary to all of the association's members, reviews the most pertinent topics and questions for every cable communicator. It lays out the steps to make communications more effective, explains the importance of internal communications, discusses the development of strategic communications strategies in today's intense marketplace and much more. Copies should be arriving by mail within the next few days to all ACC members who did not already receive one at FORUM 2008.
The 130 page book is a product of ACC's Provide Professional Development Resources and Recognition Committee. It directly supports the organization's mission to develop and promote cable communications through professional development to help achieve industry and corporate goals. Members may purchase additional copies at a discount of $50 per book (list price $200) by contacting ACC.
To help broadcasters and cable systems navigate the digital transition, the National Cable & Telecommunications Association (NCTA) and the Association for Maximum Service Television (MSTV) are hosting a series of web-based discussions regarding the steps needed to be taken to ensure a smooth transition. Topics to be covered include:
The discussions will not cover specific public relations or marketing implications of the transition, but public affairs professionals are welcome to attend and learn more about the technical aspects. The first Webinar (event ID number 47322) will take place on Friday May 2, at 10:00 a.m. EST. To participate, go to http://www.visualwebcaster.com/event.asp?id=47322. Other meetings will occur on Wednesday May 7 and Tuesday May 13. For more information contact NCTA's Michael Turk at 202-222-2315 or mturk@NCTA.com.
Comcast, along with the Montgomery and Prince George's Counties Police Departments, has initiated the Don't Be Afraid campaign in an effort to assure non-English speakers that they will receive emergency services if they seek assistance. The campaign features the airing of two Public Services Announcements (PSA) that display the "911" emergency number on-screen at all times, as well as the word "HELP" translated into seven different languages. The PSAs were taped in both English and Spanish and will run cross-channel on Comcast Cable in both counties through the end of August 2008.
The campaign also features two five-minute interview segments with each county's chief of police ensuring the safety of the counties' non-English speaking residents. Each chief's interview will air on CNN Headline News in his respective county.
Don't Be Afraid
is the fourth series of public safety campaigns that Comcast has released. For more information about the campaign, contact Lauren Spates at 301-625-3420 or Lauren_spates@cable.comcast.com.
Congratulations to ACC Board of Advisor member Michael S. Willner, vice chairman and CEO, Insight Communications, for his inclusion in The Cable Hall of Fame Class of 2008. Willner and the five other honorees will be recognized at the Cable Hall of Fame Celebration during Cable Days, three days of industry events to honor the cable telecommunications industry in Denver, Colorado, October 15-17 of this year.
The honorees were chosen based on their exceptional and ground-breaking work in the cable industry, and for their continued dedication to the advancement of the industry's ideals and objectives. The 2008 Cable Hall of Fame selection committee was chaired by Trygve Myhren, president, Myhren Media Inc. and a 2004 inductee. Since 1998, 65 men and women have been honored as members of the Cable Hall of Fame.
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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