Inside This Issue:
During a gala ceremony the evening of April 1, the Association of Cable Communicators (ACC) announced the winners of the 2008 Golden Beacon and Beacon Awards®, honoring excellence in cable communications and public affairs. ACC awarded the Golden Beacon, the association's highest honor, to Discovery Channel's Planet Earth. ACC also presented 72 Beacon Awards representing work by MSOs, cable systems, programming networks, cable associations and technology providers in categories such as community relations, programming publicity and public service announcements. A list of the 2008 Beacon Awards can be found on ACC's Web site. The Beacon Awards Ceremony was one of the many highlights of ACC's annual conference FORUM 2008: "ACCess the Power: Connect. Communicate. Transform" held March 30 - April 2 at the Renaissance Mayflower Hotel, Washington, D.C. Comedy Central's Paul Mercurio was the emcee for the evening, and former congresswoman Susan Molinari, co-chair of We Vote '08, presented the Golden Beacon Award finalists and announced the winner.
ACC presented the 2008 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable's image nationwide, to Discovery Channel's Planet Earth. This Emmy award-winning series goes to the core of the company's mission to provide the world's highest quality programming. The goal of Planet Earth was to present our world as it has never been seen before, to create an epic HD series and to ensure that millions tuned in. Redefining natural history, the series is one of the most ambitious projects Discovery has undertaken, requiring every part of the company to make it a reality - including on air, Discovery HD Theater, VOD, partnerships with groups ranging from national sponsors to The Nature Conservancy, and creative publicity, marketing, and retail campaigns and promotions. Planet Earth broke new ground in filmmaking techniques, went where no cameras have gone before, and revealed startling new animals and animal behavior. It is truly natural history for the 21st century.
In addition to the Beacon Awards and Golden Beacon Award, two other highly coveted awards were presented during the ceremony. Time Warner Cable Staten Island received the ESPN Good Sports Award, given annually to a project that generates outstanding community involvement through education and athletics, for its initiative "Time Warner Cable Triple Championship Tournament." BET Networks received the Joel A. Berger Award for its initiative "Rap-It-Up Teen Forums." Named after former publisher of Cablevision Magazine Joel Berger, this award is presented to a cable industry public affairs campaign that achieves exceptional results in the area of AIDS awareness.
The association created the ACC Community Bridges Award in 2004 to recognize outstanding partners outside of the cable industry, and this year ACC honored Habitat for Humanity International. The cable industry is committed to improving the communities in which it serves, and partner organizations or individuals are often instrumental to the success of cable's efforts. The cable industry and Habitat for Humanity International have partnered across the country to raise awareness of the need for decent housing and on local projects to build simple, decent and affordable shelter.
Each year, ACC's President selects, and the ACC Board approves, the President's Award recipients, honoring individuals for the development and implementation of communications and public affairs initiatives within their own companies and throughout the cable industry. The 2008 recipients were Patrick Esser, president of Cox Communications, Inc. and Meredith Wagner, executive vice president, public affairs & corporate communications, Lifetime Networks.
ACC members chose the 2008 Beacon Award winners during an extensive, two-phase judging process. The overwhelming number of high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as community relations, education, multicultural public relations and public service announcements. For more information on ACC's Beacon Awards, please
contact Michelle Butler at 202-222-2372 or email@example.com.
The Association of Cable Communicators, in cooperation with Syracuse University's Newhouse School of Public Communications, will hold the 4th annual Cable Communications Institute in New York City at Syracuse University's Lublin House located at 11 East 61st Street. The Institute, to be held June 1-4, 2008, is a graduate-level, intense learning experience designed for mid to senior level communications executives who would like to move their knowledge and careers to the next stage.
Cable industry executives from cable systems, programming networks, and industry associations are invited to apply to attend this program designed to enhance their expertise on the overall role and impact of communications and public affairs within an organization. Subjects will include: strategic communication management, employee communications, media training/management, leveraging the internet and new media communications opportunities, validation research: how to measure communications efforts, communications law, conflict resolution, strategic community relations and grassroots politics.
Space is limited to the first 30 accepted applicants. Applications need to provide a short statement of their experience, years in current position, years in cable and a description of approximately 300 words that focuses on their career goals. Tuition for the three-day program includes all books and instructional materials, meals during the daily program and an evening activity. It does not include overnight accommodations. The tuition fee for applications received by May 1 is $2,000. After May
1, the fee will increase to $2,200. Applications will not be accepted after May 23, 2008. For additional information contact Steve Jones at 202-222-2373 or firstname.lastname@example.org.
Lifetime Networks' Every Woman Counts Campaign and the White House Project, a nonpartisan, nonprofit organization that advances women's leadership in all communities and sectors, have teamed up for a series of Go Run political leadership trainings for women across the country.
The Go Run trainings, part of The White House Project's Vote, Run, Lead program, are weekend-long events dedicated to equipping future candidates with the skills to run and win by focusing on communications, fundraising and campaigning. Trainings will take place in cities across the country, including Atlanta, New York and Orlando. "Why Women Matter" dinners will also be a part of each partnership training weekend, featuring conversation and questions with local and national women leaders. For more
information on the trainings, contact Geralyn Lucas of Lifetime Networks at 212-424-7066 or email@example.com. For details on the White House Project, go to http://www.thewhitehouseproject.org.
Register now for a must-attend Digital Webinar presented by ACC and CableFAX that will walk you through the digital tools you need to know to boost your brand and bottom line. As a benefit of membership, ACC members will receive a $50 discount when registering! The session, on Tuesday, April 22 from 1:30-3:00 p.m., will address how marketing and PR professionals can effectively use digital tools such as blogs, podcasts, YouTube, Facebook, Myspace, widgets and others to properly communicate with customers and media.
At this 90-minute, information-packed workshop, learn practical ideas and tactics for improving Web site usability, leveraging the Web to improve customer service, and best practices for fostering a community online. Featured speakers include Pete Abel, VP, Corporate Communications, Suddenlink Communications; Steve Cody, Managing Partner and Co-founder, Peppercom; and Jennifer Martin, Spokeswoman, CNN.
To register and redeem your $50 discount (regularly priced at $329), simply enter code "cfax08" on the registration page. Your purchase of the program comes with access to the entire webinar for a full year and is available following the live presentation. For more information contact webinar coordinator Rachel Smar at firstname.lastname@example.org.
The Weather Channel, in partnership with By Kids for Kids (BKFK), is announcing the launch of a second initiative to inspire youth activism. The newest project, the Akitas to Zebras Animal Challenge, calls for submissions of ideas from America's young people to create solutions which protect the welfare of all animals, including ideas to save endangered species. The winner will receive a $10,000 grand prize and the possibility to see their idea become a reality.
All young people ages 19 and under are eligible to compete, and they can enter as many times as they like during the contest period from April 1 until June 30. Entries must be received online at www.bkfk.com. For more information, contact The Weather Channel's Connie Malko at email@example.com.
ACC members are invited to share their thoughts on the state of digital PR and marketing in the cable industry through a joint survey by ACC and CableFAX. The survey will attempt to answer the question, "From social networking to customer service online, how are you faring against your competitors?" As a participant in this exclusive survey, you will receive the full results and your feedback will help inform a special report to appear in CableFAX. To take the survey, go to http://www.cable360.net/cfax/accsurvey.html.
Comedy Central has once again partnered with Jon Stewart's Busboy Productions for its bi-annual, live, on-air special event, "Night of Too Many Stars: An Overbooked Benefit For Autism Education." On Sunday, April 13, at 8:00 p.m. ET, live from the Beacon Theatre in New York City, the benefit for Autism education programs will feature Stewart hosting an evening filled with live performances, sketches and short films from a roster of comedy all-stars.
The event will raise money to help ease the severe shortage of effective schools and education programs for autistic children and adults. Performers will include Will Arnett, Matthew Broderick, Steve Carell, Stephen Colbert, Susie Essman, Will Ferrell, Tina Fey, Jonah Hill, Kevin James, Rosie O'Donnell, Amy Poehler, Conan O'Brien, Adam Sandler, Sarah Silverman, Triumph the Insult Comic Dog and more.
"Night of Too Many Stars" will benefit a variety of Autism education programs around the country. The funds raised will support educational facilities that have recently opened or are about to open their doors, along with those already well-established model schools that are now developing innovative programs to provide vocational and life skills for adults with autism. Proceeds will also support outreach programs that provide training and consultation to families of very young children in their
homes. Additionally, a portion of the proceeds will benefit Autism Speaks, the nation's leading autism advocacy group. For more information on "Night of Too Many Stars" contact Aileen Budow at 212-767-3952 or firstname.lastname@example.org.
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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