Inside This Issue:
The deadline to guarantee the special FORUM 2008 room rate at the Renaissance Mayflower Hotel in Washington, D.C. is fast approaching. Reservations must be made by March 7, 2008, to ensure the single/double room rate of $299 + tax. To make reservations, call the Mayflower Hotel at 800-468-3571 or 202-347-3000 and reference Association of Cable Communicators.
FORUM 2008 will be held March 30-April 2, 2008, at The Renaissance Mayflower Hotel. Register by March 14, 2008, and save $100. For information, registration and sponsorship opportunities, please visit http://www.cablecommunicators.org/forum.
MTV, in collaboration with the Kaiser Family Foundation and the Common Ground Foundation, has teamed up with hip-hop artist Common to launch "A Minute," a new lyrics contest to encourage young people to get tested for HIV. The competition kicked off this week on MTV's Total Request Live with the goal of inspiring young people across the country to learn more about HIV and the importance of being tested for the virus.
The "A Minute" contest gives young people a chance to submit an original poem, lyrics or writing that addresses the importance of getting tested for HIV. The winning entry will be performed by Common in a public service announcement that will premiere on National HIV Testing Day (June 27, 2008) and air throughout the summer on MTV2 and MTVU, as well as be available on demand at www.itsyoursexlife.com.
As part of its "Bundle Up and Share the Warmth" Campaign, Comcast, along with United Way of the National Capital Area and Burlington Coat Factory, donated more than 2,250 winter coats to So That Others Might Eat, Women Empowered Against Violence and more than 40 other charitable agencies in the Washington, D.C. area. Dozens of volunteers helped distribute coats that had been collected in January and February during Comcast employee coat drives. Comcast also donated $50,000 to the United Way to buy 2,000 discounted coats from Burlington Coat Factory.
Comcast sponsors similar coat drives in New Jersey, Pennsylvania and Delaware. For more information on "Bundle Up and Share the Warmth," contact Jaye Linnen at 301-625-3512 or email@example.com.
ACC is currently accepting donations for the Silent Auction, benefitting the Emma Bowen Foundation. Popular items in the past have included iPods and MP3 players, HDTVs, gaming systems, jewelry, children's items, vacation packages, tickets to shows or sporting events, DVD sets, and dinner with cable executives or celebrities. Platinum level donations, valued at $1,000 and up, will be given special emphasis and featured at the front of the bid book.
For more than a decade, the Silent Auction has been the highlight of FORUM's opening reception. This year's auction, to be held Sunday, March 30, 2008, will again benefit the Emma L. Bowen Foundation for Minority Interests in Media. The Foundation offers minority youth the support, education and skills needed to obtain jobs in the media industry. Over the past nine years, ACC members have raised and contributed more than $100,000 to the Foundation through the auction.
For the second consecutive year, donors will also have the option to sponsor a prize by giving a cash contribution of $1,000. The Silent Auction committee will then use your donation to create a gift for the auction with your approval.
To make a donation, please fill out the donation form and fax it to 202-222-2371 or mail it to ACC. Donation forms must be received by March 10, 2008, to guarantee listing in the bid book. Items may arrive separately between the dates of March 24-27, 2008, and should be shipped to ACC at 25 Massachusetts Ave. NW, Suite 100, Washington, DC 20001. For more information, contact Alex Danoff at 202-222-2370 or firstname.lastname@example.org.
The winners of "StudentCam," C-SPAN's annual video documentary competition, were announced Tuesday during the network's viewer call-in program, "Washington Journal." Participating middle and high school students sent in video responses to the question, "Which issue in this presidential campaign year is of greatest importance to you?"
The Grand Prize was awarded to Scott Mitchell and Nick Poss of Jenks, Okla., whose video "Leaving Religion at the Door," explored the role of religion in government. In addition to a cash prize of $5,000, the winners will also have their video air on C-SPAN on Sunday, April 27th followed by an interview. The StudentCam competition named 92 total winning videos, all of which are available online for streaming or downloading at www.studentcam.org. For more information on StudentCam, contact C-SPAN's Peggy Keegan at 202-236-1236 or email@example.com.
The Association of Cable Communicators (ACC) will offer the workshop, "Building Integrated Social Media Campaigns: How to Leverage New Media in Existing Communication Plans" during its annual conference, FORUM 2008, March 30-April 2, 2008, at the Renaissance Mayflower Hotel in Washington, D.C.
This three-hour seminar is designed to give participants the knowledge they need to incorporate social media (examples include: blogs, chats, wikis, podcasts; social networking sites MySpace or Facebook; social networking and video sharing sites such as YouTube; virtual reality sites such as Second Life and others) into their public relations and marketing plans today.
By attending the workshop, cable communicators will learn a three-step process to include social media tactics as they research, plan, implement and measure their overall communication strategy. Individuals will also learn how to appropriately engage online communities and create programs that are designed to find the alignment between organizational and constituent goals.
Leading the session will be Kami Watson Huyse, APR, principal of My PR Pro. Huyse writes an award-winning blog, Communication Overtones, on the topic of public relations and social media strategy. She is a senior communicator with nearly 15 years of experience in crisis communication, reputation management, focus group research and media relations. Her ideas and work are featured in several books about social media including The New Rules of Marketing and PR, and Now is Gone. She is also a contributor to the MARCOM and PRSA Byline blogs. As a media relations specialist she has garnered coverage for her clients in media outlets such as the "Washington Post," the "Wall Street Journal," the "CBS Early Show" and the "San Antonio Express News," among others.
Registration for the workshop is $150. Individuals who have already registered for FORUM 2008 must pay the $150 fee to attend this workshop. Individuals who are not registered to attend FORUM may attend the workshop. For additional information and full registration details, please visit ACC's FORUM 2008 page at www.cablecommunicators.org/forum.
Insight Communications, in partnership with coaches and players from the University of Kentucky Football Team, presented a Valentine's Day check to the Kentucky Children's Hospital in Lexington for $5,500. Following the check presentation ceremony, representatives from Kentucky's football team visited with young patients and handed out autographed "UK Blue" valentines.
The contribution was supported by Insight's Penny-a-Day program, in which Lexington customers can opt to donate an extra penny a day on their cable bill, as well as by individual Insight customer donations. To sign up for the program, Insight customers can call the local Insight office at 859-514-1400. For more information, contact John Dobken at firstname.lastname@example.org.
HBO and the U.S. Postal Service have joined forces for an interactive campaign that encourages customers to send a handwritten card to someone they care about. The "Power of the Letter" campaign promotes HBO's upcoming miniseries, John Adams, by inviting consumers to send free customized greeting card featuring quotes from John Adams and his wife Abigail. After the card is customized, it is then mailed to the consumer who can write a personal note and send it off in an accompanying, pre-paid envelope.
The miniseries, based on David McCullough's Pulitzer Prize-winning biography
premieres on March 16. For more information on the Power of the Letter or
please contact Michelle Boas of HBO at 212-512-1852.
The Association of Cable Communicators (ACC) has announced the finalists for the 2008 Beacon Awards honoring excellence in cable communications and public affairs. Winners will be named during the Beacon Awards Gala, set for Tuesday, April 1 at the Renaissance Mayflower Hotel, Washington, D.C., in conjunction with ACC's FORUM 2008 conference.
ACC members chose the 2008 Beacon Award finalists during an extensive, two-phase judging process. The overwhelming number of high-quality Beacon Award entries submitted this year continues to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as community relations, education, multicultural public relations and public service announcements. The list of winners can be found on ACC's Web site.
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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