Inside This Issue:
Donations Needed for FORUM 2008's Silent Auction
ACC is currently accepting donations for the Silent Auction, benefitting the Emma Bowen Foundation. Popular items in the past have included iPods and MP3 players, HDTVs, gaming systems, jewelry, children's items, vacation packages, tickets to shows or sporting events, DVD sets, and dinner with cable executives or celebrities. Platinum level donations, valued at $1,000 and up, will be given special emphasis and featured at the front of the bid book.
For more than a decade, the Silent Auction has been the highlight of FORUM's opening reception. This year's auction, to be held Sunday, March 30, 2008, will again benefit the Emma L. Bowen Foundation for Minority Interests in Media. The Foundation offers minority youth the support, education and skills needed to obtain jobs in the media industry. Over the past nine years, ACC members have raised and contributed more than $100,000 to the Foundation through the auction.
For the second consecutive year, donors will also have the option to sponsor a prize by giving a cash contribution of $1,000. The Silent Auction committee will then use your donation to create a gift for the auction with your approval.
To make a donation, please fill out the donation form and fax it to 202-222-2371 or mail it to ACC. Donation forms must be received by March 10, 2008, to guarantee listing in the bid book. Items may arrive separately between the dates of March 24-27, 2008, and should be shipped to ACC at 25 Massachusetts Ave. NW, Suite 100, Washington, DC 20001. For more information, contact Alex Danoff at 202-222-2370 or email@example.com.
FORUM 2008 will be held March 30-April 2, 2008, at The Renaissance Mayflower Hotel in Washington, D.C. Register by March 14, 2008, and save $100. For information, registration and sponsorship opportunities, please visit http://www.cablecommunicators.org/forum.
Comcast, A&E to Host Virginia Town Hall Forum to Address Prescription and Over-the-Counter Drug Abuse
On Tuesday, February 12th, Comcast, A&E Network, Partnership for a Drug Free America, and Prince William County Schools will host a special town hall meeting to help raise awareness about prescription and over-the-counter drug abuse and provide families with information on prevention and intervention efforts. The forum will be held at Hylton High School in Woodbridge, Virginia, at 5 p.m. Students in Hylton's Digital Communications program will record the event for Comcast's Get Local ON DEMAND.
The town hall meeting will be comprised of local high school students, their parents and faculty members, as well as elected officials, community leaders, treatment service providers and law enforcement experts. Produced by A&E Network and Comcast, the program will feature a screening of the A&E documentary series Intervention and a panel discussion moderated by CN8 News Anchor Robert Traynham.
Panelists for the meeting will include: Interventionist Jeff Van Vonderen from
Dr. Doreen Dauer, Supervisor of Student Assistance and Prevention Programs for Prince William County Schools, and Sergeant Jim Cox from the Fairfax County Police Department. After the event, the forum will be available free to Comcast Digital Cable subscribers on Get Local ON DEMAND. For more information on the town hall forum, contact Lauren Spates at 301-625-3420 or Lauren_Spates@cable.comcast.com.
"CableCares" Initiative to Assist Children, Schools of New Orleans
The cable industry's "CableCares" initiative, a community service project to assist ongoing recovery efforts in New Orleans, will focus on rebuilding playgrounds and libraries and providing enhancement for New Orleans schools. CableCares will coincide with The Cable Show '08, the annual convention and international exposition hosted by the National Cable & Telecommunications Association (NCTA) in New Orleans from May 18-20, 2008.
CableCares is being coordinated by NCTA and Cable in the Classroom in partnership with the City of New Orleans, the Recovery School District, Cox New Orleans, and KaBOOM!, a national, nonprofit playground advocacy organization. Projects will include the building of a new playground at the Fannie C. Williams Elementary School in East New Orleans, the installation of digital cable and broadband internet service at Banneker Elementary School, the painting and landscaping of school grounds at Sarah T. Reed High School in East New Orleans and the collection of thousands of new and used books to replenish the shelves of New Orleans' school libraries.
ACC Communications Institute to be Held June 1-4 in New York City
The Association of Cable Communicators, in cooperation with the Syracuse University Newhouse School of Public Communications, will hold the Cable Communications Institute in New York City at Syracuse University's Lublin House located at 11 East 61st Street. The 4th annual Cable Communications Institute, scheduled for June 1-4, 2008, is a graduate-level, intense, learning experience designed for mid to senior level communications executives who would like to move their knowledge and careers to the next level.
Cable industry executives from cable systems, programming networks, and industry associations are invited to apply to attend this program designed to enhance their expertise on the overall role and impact of communications and public affairs within an organization. For more information on the Institute, please explore the materials and videos found on ACC's Web site.
Specific admission information and applications will be available shortly. Tuition for the 3.5 day program is expected to be approximately $2,000. For program content details, go to http://www.cablecommunicators.org/institute_outline_2008.php. For additional information call Steve Jones at 202-222-2373 or email firstname.lastname@example.org.
CTAM Mark Awards Call for Entries
The Cable & Telecommunications Association for Marketing (CTAM) has issued a call for entries for the 2008 Mark Awards competition, with a submission deadline of 6:00 pm EST, Tuesday, February 12, 2008. Late entries may be submitted through 6:00 pm EST, Tuesday, February 26, 2008.
Entries are welcome from all sectors of the business, including cable companies, program networks and trade suppliers. In addition to the traditional categories, there are some new changes this year, reflecting the changing marketing trends of the cable industry. The new categories advance the Mark Awards mandate of encouraging and recognizing extraordinary cable marketing, strategy and results.
Online entry and further details can be found at www.markawards.com. The winners will be announced at the Mark Awards Presentation and Reception on Sunday, November 9, 2008, during the CTAM Summit in Boston.
ACC's First Online Chat Explored How Blogs Can Be a Useful Tool for Cable Communicators
ACC held its first online chat, "Cable Blogs: Tapping into the Blogosphere to Achieve Company Goals" on Wednesday, February 6. Three blogging experts — Jerilyn Bliss, vice president, corporate communications, Scripps Networks; Lance Helgeson, vice president, v-Fluence Interactive Public Relations; and Anthony Surratt, executive director, public relations, Cox Communications — discussed with 34 other participants the use of blogs in external and internal communications, metrics for blogs and monitoring the blogosphere.
Topics explored included how blogs and other web 2.0 elements can increase programming ratings, serve as a rapid response platform to media and consumers, and facilitate information sharing in an effective, engaging and even eco-friendly way. A transcript of the chat is online at www.cablecommunicators.org in html and in a downloadable, searchable pdf document.
Cable Hope Fund Donates $20,000 to Agencies Providing Wildfire Relief in Southern California
The Cable Hope Fund, the non-profit foundation created to provide cable industry support for relief victims of natural disasters, has donated $20,000 to the San Diego Food Bank and Santa Clarita Valley Disaster Coalition to aid those affected by the fall 2007 wildfires in southern California. The donations were made possible by contributions from cable industry companies, organizations, and individuals wishing to provide support to the local communities affected by the devastation.
The San Diego Food Bank received half of the donation money to continue providing food to disaster and wildfire victims in need. The Santa Clarita Valley Disaster Coalition, which collects and dispenses funds to area residents who have suffered loss as a result of a natural disaster or community-wide emergency, received the other half of the donation. The Cable Hope Fund, administered by the National Cable & Telecommunications Association (NCTA), was originally established in the wake of Hurricanes
Katrina and Rita, to collect and funnel cable industry financial assistance to hurricane victims in the Gulf Coast region. For more information on the Cable Hope Fund and its contributions to wildfire relief in southern California, contact NCTA's David Pierce at 202-222-2350.
Nominations Wanted for ACC Board & Committee Volunteers
The Association of Cable Communicators is welcoming nominations for open seats on the organization's Board of Directors. If you are interested in joining the Board or know of a person who should be considered for a position on the Board, please contact Steve Jones at 202-222-2373 or email@example.com. For a listing of current Board members, please go to http://www.cablecommunicators.org/aboutus_board.php. Nominations must be received by Friday February 15, 2008.
Additionally, the association is always looking for volunteers for the ACC's three standing Committees as well as both the FORUM and Beacon Award Committees. If you are interested in volunteering for one or more of these committees, please contact Steve Jones at 202-222-2373 or firstname.lastname@example.org. Information on all three standing Committees may be found at http://www.cablecommunicators.org/aboutus_committee.php. For information on the FORUM or Beacon Award Committees, please see the ACC Web site.
Final Round of Beacon Award Judging Completed
Senior cable communications professionals from across the country gathered at the NCTA building in Washington, D.C., on January 31 to serve as final round judges for the 2008 Beacon Awards. NCTA and ACC kicked off the program Wednesday evening by hosting a cocktail reception and dinner for all Beacon Award judges at Acadiana Restaurant in Washington D.C.
On Thursday morning, ACC executive director Steve Jones and Ellen Kroner, Senior Vice President of Corporate Communications and Marketing for Rainbow Media Holdings, welcomed the judges and thanked them for volunteering their time to judge the final round entries. Amy Cohn, executive director of public affairs for Cox Communications provided an in-depth review of judging procedures.
ACC will announce the finalists on Monday, February 11 and the winners during the 2008 Beacon Awards gala on April 1, the final event of FORUM 2008. Thanks to all 45 volunteers who participated as a final round Beacon Award judge last week:
Pete Abel, Suddenlink Communications
Discovery Communications Awarded Highest-Level Certification from U.S. Green Building Council
The global headquarters of Discovery Communications in Silver Spring, Maryland, has been awarded Platinum-level Leadership in Energy and Environmental Design (LEED) certification by the U.S. Green Building Council. Discovery's headquarters building is only one of nine existing structures in the United States to receive Platinum certification.
The LEED Green Building Rating System™ is the nationally accepted benchmark for the design, construction and operation of green buildings. LEED certification provides independent, third-party verification that a building project meets the highest green building and performance measures in five key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection and indoor environmental quality.
Comcast Corporate Communications Job Openings
SENIOR DIRECTOR, CONSUMER PRODUCT COMMUNICATIONS
The Senior Director will lead the development and implementation of the strategy to strengthen Comcast's image with external audiences to help drive key business initiatives. S/he will lead a team of professionals to assure market positioning, to meet business objectives and to establish a leadership position with media. The person will act as a key spokesperson for Comcast and will need to have had on-the-record media experience. The role will require senior management interaction and this professional should bring the presence, experience and accountability to deliver senior level counsel. A newly created role in the company, the Senior Director will bring an aggressive, proactive, yet creative approach to the consumer products area and should bring a significant knowledge of, and excitement for, consumer technology. Requirements: BA, 12-15 years experience, proven media relations and corporate product experience.
DIRECTOR, VIDEO PRODUCTS COMMUNICATIONS
The Director of Video Products will lead the communications strategy and execution of tactics that will proactively position Comcast's HD, Video On Demand and DVR and others, as the country's leading video services. S/he will be expected to proactively develop relationships with traditional and new media and continually place stories. The Director will extensively collaborate with senior management and field-based public relations personnel as the company continues its aggressive launch of video products/services. The Director will act as a key spokesperson and will need to have had on-the-record media experience. S/he will lead communications with media for product launches, proactive pitching, long lead stories and crisis management. S/he will manage a manager/coordinator and agency support. Requirements: 10 years experience in communications and proven experience in proactive, product communications.
MANAGER, HIGH SPEED INTERNET COMMUNICATIONS
Comcast has three openings for managers in its Corporate Communications Department. The managers will work with their respective Directors/Senior Directors to develop and implement communications strategies, programs and tactics around product-related news. These key team members will create communications plans to deliver earned media around major product initiatives using both internal and agency resources. They will also drive proactive, positive media coverage through integrated PR campaigns, develop relationships with press and pitch stories daily. They will work with senior-level product executives as well as marketing, government affairs, customer service and internal communications teams. Managers will create corporate communications materials, including: press releases, fact sheets, Q&As, executive bios, backgrounders. Requirements: 5-7 years in communications and experience with media.
Thank You, Corporate Members!
Join and support ACC by becoming a corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
Friends & Associates
PO Box 75007 Washington DC 20013 · Phone 800.210.3396 or 202.222.2370 · Fax 202.222.2371