Inside This Issue:
Communications and Cable Executives to Keynote FORUM 2008
The Association of Cable Communicators (ACC) announced that Richard Edelman, President & CEO, Edelman; Mark Hass, Global CEO, Manning Selvage & Lee (MS&L); and Kyle McSlarrow, President & CEO of the National Cable & Telecommunications Association (NCTA) will be keynote speakers during FORUM 2008, March 30 to April 2, 2008, in Washington, DC.
During the Monday luncheon session on March 31, Edelman will discuss the latest findings from the Edelman Trust Barometer Survey. It provides data on the attitudes of nearly 2,000 individuals between 35-64 years-old, who are college graduates, have a household income of more than $75,000 or the equivalent and also report a significant interest and engagement in the media, economic affairs and policy issues. The survey results look at which institutions, companies, sources of information they trust, what drives that trust, and the credibility of the institutions.
During the second half of Monday's Opening General Session, Hass will discuss leveraging new media to reach PR goals. His company, MS&L won PR Week's best use of Internet/New Media award for the second consecutive year. Hass is passionate about digital communications and will share his ideas and point out opportunities to individuals attending the conference.
Opening the Tuesday morning general session on April 1, McSlarrow will provide his summary of the cable industry, its outlook for the next 6 to 12 months and how presidential politics and the digital television transition are and will be impacting cable.
In addition to the general sessions at FORUM, the conference will also feature 11 educational breakout sessions on topics including branding, running successful publicity programs, executive development, current federal policies, how PR can drive sales, managing a community relations crisis, and the digital transition. Sessions will be broken into five program areas: management & strategy, internal communications, publicity and media relations, government relations and community relations. The conference
will be held in the Renaissance Mayflower Hotel in downtown Washington, DC. For information about FORUM 2008, including registration and sponsorship opportunities, please visit http://www.cablecommunicators.org/forum.
Four Major Cable Companies Initiate Minority Voter Registration Campaign on Saturday
Comcast Corp., Time Warner Cable Inc., Cox Communications Inc. and Bright House Networks have announced they will start running public service announcements as part of a voter registration campaign aimed at minority voters. The spots, part of the "Our Time to Vote" campaign, will begin Saturday and run through the 2008 primary elections and feature celebrities such as Ana Ortiz of "Ugly Betty," Lou Diamond Phillips of "La Bamba," Malcolm-Jamaal Warner of "The Cosby Show" and comedian Margaret Cho.
The "Our Time to Vote" PSAs will begin airing on December 15 to promote voter registration leading up to the 2008 primary elections. A series of "Get out the Vote" spots will also run from September 1, 2008, through November 3, 2008, just prior to the general election. The $5 million campaign also includes a Web site, http://www.ourtimetovote.com, and a voters' hotline, 1-866-544-VOTE.
In support of the four MSOs' efforts, the Comcast Foundation also awarded grants to a number of organizations including NAACP, the Hispanic Federation, Asian Pacific Islander Americans, League of United Latin American Citizens, and the National Association of Latino Elected and Appointed Officials (NALEO) Education Fund to support their nonpartisan voter outreach efforts.
Comcast Launches "Troop Greetings On Demand"
For the fourth consecutive year, Comcast has launched "Troop Greetings On Demand," a service that allows the families and friends of military personnel stationed overseas to view special holiday greetings from their loved ones. Troop Greetings will be available through the "Get Local" category of Comcast's video on demand service, On Demand, and offered through January 2008.
The company also announced an expansion of the program to include online podcasts through CN8, the Comcast Network's Web site, www.CN8.tv, and online greetings available through Comcast's Internet portal, www.comcast.net. CN8 will also present "CN8 Holiday Troop Greetings," a one-hour special featuring Comcast employees who are military veterans or have family on active duty.
Nearly 1,000 messages are available to almost 9 million customers throughout Comcast's service areas stretching from New England through the D.C. corridor. Troop greetings are currently available for viewing in New England and the Pittsburgh region. The messages will be available in the remaining areas beginning the week of December 17. For more information, contact Lauren Spates at 301-625-3420 or email@example.com.
Nominate a Partner for the ACC Community Bridges Award
The cable industry is committed to improving the communities in which it serves, and partner organizations or individuals are often instrumental to the success of cable's efforts. In 2004, ACC created the Community Bridges Award to recognize outstanding, non-cable industry partner organizations and individuals taking part in cable communications and public affairs initiatives. What partnering organization or individual has helped you the most this past year? Consider nominating a non-industry partner or individual for the 2008 ACC Community Bridges Award.
The nomination process is very simple. All ACC needs to know to consider your non-industry partner is: Whom are you nominating? How do you work with this individual or organization? Why should this nominee win the award?
Email your answers to these three questions to Michelle Butler at firstname.lastname@example.org or complete the ACC Community Bridges Award nomination form and send it to ACC by Monday, January 7, 2008, to ensure that your nominee is considered. Winners will be honored during FORUM 2008, March 30 – April 2 in Washington, DC.
Past winners of the ACC Community Bridges Award include the National Parent Teacher Association (PTA) in 2007, The Partnership for a Drug Free America in 2006 and Boys & Girls Clubs of America in 2005. For more information, see the Policies and Procedures for this award online or contact Michelle Butler at 202-222-2372.
ESPNU to Begin Student-Run Programming
ESPN has announced that its college sports network, ESPNU, will introduce content produced entirely by students. Dubbed "ESPNU Campus Connection," the initiative will begin in early 2008 and likely include play-by-play coverage, sideline reporting, commentary, and analysis.
In the first year, ESPNU plans to establish relationships with journalism, broadcasting, and marketing departments at 20 schools nationwide. The network has already enlisted 11 colleges to send students earning school credit to serve as announcers, reporters, producers and other roles on game coverage, as well as produce features that will air on ESPN or ESPNU. The initiative starts with ESPNU's North Carolina-Asheville vs. North Carolina men's basketball game on January 9, in which students from both schools will help put on the show.
WWE, Comcast and Charter to Honor 'Community Champions'
World Wrestling Entertainment (WWE), in partnership with Comcast Bay Area, Comcast Central California and Charter Communications in St. Louis, has launched a new pilot program, "WWE Community Champion." The initiative will honor young people making positive contributions in their own communities by offering them a chance to win a trip to WrestleMania 24 in Orlando this March.
The three cable systems will promote the contest this winter, accepting nominations in their local communities for U.S. residents between the ages of 10 and 17 who have made a significant difference in their town. At the end of February three national winners— one from each system— will be chosen. Each winner, along with a parent or legal guardian, will be flown to Orlando to attend WrestleMania 24 and will be individually honoured at WWE's annual "Bacon, Bagels and Biceps Brunch."
Nominations will be accepted throughout the months of December and January. For more information on the program, contact WWE's Gary Davis at 203-353-5066.
Nominate a Colleague for the Cable Communications Achievement Award
Help ACC as we honor the best cable communicators in the industry by nominating a colleague for the Cable Communications Achievement Award! Formerly the Public Affairs Achievement Award, the Cable Communications Achievement Award recognizes individuals who have made outstanding contributions to the cable communications field. Up to four individuals will be recognized for their role in the cable industry, with one of the four individuals receiving recognition as a "rising star."
Nomination forms are currently available on the ACC Web site and will be accepted until January 4, 2008. Eligibility requirements are as follows:
· Current member of ACC
"Rising star" nominees must have worked in cable a maximum of two years with no minimum membership requirement in ACC. Finally, nominees must be employed by a MSO, local system, cable network, industry supplier or industry nonprofit organization. For a complete list of policies and procedures, or to nominate a colleague, visit www.cablecommunicators.org/awards_ccaa.php.
The Weather Channel to Air Student-Produced, Environmental PSAs
The Weather Channel (TWC) has announced that it will air PSAs about the environment created by students who attended The Weather Channel Forecast Earth Summit in Washington, D.C. December 7-9. Students were selected from entries in a national essay competition held by TWC to give attention to the passion for the environment exhibited by today's youth.
Addressing topics such as water conservation and the reduce-reuse-recycle theme, the students wrote their own scripts, selected music and artwork, and presented their messages on-camera in front of a green screen with the background of their choice. The environmental messages will air on The Weather Channel and will also appear online.
Cable Positive Teams Up with Joshua Sapan for Online Art Auction
Cable Positive, the cable and telecommunications industry's AIDS action organization, in partnership with Joshua Sapan, President and CEO, Rainbow Media, and Chelsea Marketeers, the online eBay selling firm, are collaborating to host an online art auction to help raise funds in support of the fight against HIV/AIDS. Sapan, a longtime supporter of Cable Positive, donated pieces of his "discarded art"— abandoned and discarded paintings and photos he rescues from the sidewalks of New York— for the auction. The online event was launched on World AIDS Day, Saturday, December 1 and lasts until Saturday, December 22.
The art featured in the live auction will come from Sapan's personal collection of discarded art. Destined for the trash heap, the artwork Sapan retrieves comes from a variety of spots around New York City, from sidewalks, to yard sales, to art school discard bins. Sapan's personal passion of collecting discarded art has led him to amass hundreds of gems, from Yard Art to antique collectibles. For more information on Sapan's collection, visit www.discardedart.com.
The online auction can be found at http://stores.ebay.com/Chelsea-Marketeers. One hundred percent of the proceeds will go toward Cable Positive's fight against HIV/AIDS. For more information on the auction and Cable Positive, go to www.cablepositive.org.
Honor Local Innovators in Education with National Cable's Leaders in Learning Awards
The deadline for submitting applications for Cable's Leaders in Learning Awards is rapidly approaching. The national awards recognize outstanding educators, administrators, policymakers, and other community leaders at the forefront of innovation in education. Applications are being accepted online until January 16, 2008, for individuals who are using new ideas to educate and new technology to better prepare students for the future.
Cable's Leaders in Learning Awards call attention to a broad array of innovators, including inventive classroom educators, administrators, community leaders and policymakers who are transforming education from kindergarten through high school. They also recognize individuals who have had a major impact on educating youth both in and out of the classroom and those who have adopted innovative learning practices that have transformed an aspect of education on a large or small scale.
In addition to national and local recognition, winners receive a $3,000 cash prize and an all-expense-paid trip to Washington, D.C., in June 2008. In the nation's capitol, they will visit with members of Congress to talk about their award-winning programs and attend a Gala event with policymakers, government officials, leaders of the national education community, cable industry executives and other VIPs.
Cable's Leaders in Learning Awards are administered by Cable in the Classroom and recognize innovative programs in five categories: General Excellence, Cable Partnerships for Learning, Pushing the Envelope, Policymaker Excellence and Media Literacy Education. For more information on the awards, please visit www.LeadersinLearningAwards.org or contact Robin Scullin at 202-222-2345 or email@example.com.
ACC Members Honored
Congratulations to ACC Board member Rosa Gatti, Senior Vice President, Corporate Communications and Outreach, ESPN, Inc. for being inducted into Multichannel News' 2008 class of Wonder Women. Gatti, along with nine other inductees, will be honored by Multichannel News at its Wonder Women Luncheon on Tuesday, March 4 in Hilton, NY.
Congratulations also to the 14 ACC members and ACC Board of Advisors members who were named to the 2007 "CableFax 100," this year's cable industry power list. All nine members of ACC's Board of Advisors were selected in the listing. They are: Decker Anstrom, Glenn Britt, Pat Esser, Brian Lamb, Kyle McSlarrow, Robert Miron, Joshua Sapan, Henry Schleiff and Michael Willner. The following ACC members were also recognized: Sena Fitzmaurice, Susan Swain, Debora Wilson, Lynn Yaeger and Stuart Zakim.
Thank You, Corporate Members!
Join and support ACC by becoming a corporate member. Join now and receive benefits immediately from your join date through December 2008. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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