Inside This Issue:
The Association of Cable Communicators (ACC) announced "ACCess the Power: Connect. Communicate. Transform." will be the theme of FORUM, the group's annual, professional education conference, held March 30-April 2, 2008, at The Renaissance Mayflower Hotel in Washington, D.C.
FORUM consists of three days of general and concurrent sessions specifically tailored to the professional educational needs of cable communications and public affairs professionals. During the general sessions, leading executives from the cable industry and the communications profession will share their knowledge and expertise on current topics and trends in the cable industry as well as in the broader field of communications.
The conference will feature 11 concurrent sessions addressing topics such as the digital transition, taking the next step as a communications executive and how public relations can drive ad sales and RGUs. Additionally, new this year to FORUM will be a networking lunch designed to allow members the opportunity to converse with senior communications and public affairs executives, sharing advice and best practices in a small group setting.
A highlight of FORUM 2008 is the presentation of the Beacon Awards®. The Beacon Awards honor communications and public affairs excellence in the cable industry and will be presented at a gala ceremony and dinner on Tuesday, April 1, 2008.
Brian Lamb Honored With Presidential Medal of Freedom
ACC Board of Advisor member Brian Lamb, president and CEO of C-SPAN, was bestowed with the nation's highest civilian award, the Presidential Medal of Freedom, from President Bush on November 5, 2007. Lamb received the medal for his work in founding C-SPAN nearly three decades ago, offering the public a nonstop, nonpartisan, televised look at how government is publicly conducted in Washington, D.C. Bush praised Lamb for elevating America's public debate and helping open up government to citizens across the nation.
The Presidential Medal of Freedom was established by President Harry Truman in 1945 to recognize notable service during World War II. In 1963, President John F. Kennedy reintroduced it as an honor for distinguished civil service in peacetime. For more information on Lamb and this year's recipients, please visit http://www.whitehouse.gov/news/releases/2007/11/20071105-1.html.
Bresnan and Missoula Children's Theatre Partner for Internet Safety
Bresnan Communications and the Missoula Children's Theatre (MCT) have partnered in an effort to foster a safer Internet experience for children of all ages. The two-year partnership will be the centerpiece of Bresnan's community development program called the "Bresnan Safety Net" and will directly engage children through special performances as part of the MCT International Tour.
MCT has developed a special workshop/assembly for kids that will be presented as a feature activity during their one-week residencies in schools across Montana, Wyoming, Colorado and Utah. The assemblies will be presented by MCT actor/director teams and engage young people on the subject of safe Internet practices. Children and other attendees will be encouraged to participate in the performance and will be given a DVD featuring a filmed version of the assembly and a quiz for children and parents on safe Internet practices and basic Internet knowledge.
The partnership also coincides with the launch of Bresnan's new Web site, www.bresnansafetynet.com, that will offer additional tools on Internet safety. For more information about the partnership, please contact Shawn Beqaj at 914-641-3324 or email@example.com.
Lifetime Launches Every Woman Counts Campaign
Lifetime Networks announced the launch of its fifth, award-winning, nonpartisan, multiplatform "Every Woman Counts" campaign to engage women in the political process as voters and future candidates. As a centerpiece of the initiative, Lifetime has formed the first-ever "Every Woman Counts Coalition" of women's media and advocacy groups, in partnership with Hearst Magazines REDBOOK, CosmoGIRL!, Marie Claire and leading, national, nonprofit organizations representing more than 10 million women.
As a central feature of the campaign, Lifetime is going cross-country asking women, celebrities and candidates what issue tops their agenda by completing the statement: "If I Were President, I would...". The wide array of responses—collected on-camera, online and on postcards at grassroots events—will be highlighted in monthly on-air, broadband and Video-on-Demand (VOD) vignettes and will be shared with candidates throughout the campaign to get their responses to these issues. Ultimately , they will be delivered to the newly elected leaders in the White House and the Capitol in January 2009.
Throughout the 2008 election season, Lifetime will conduct national polls, hold training sessions for women to learn how to run for elected office at all levels and host special events at both the Democratic and Republican National Conventions. The network will also kick off an unprecedented voter registration and turnout drive including an on-air, bilingual public service announcement (PSA) campaign.
In addition to the Coalition and PSA campaign, the 2008 "Every Woman Counts" initiative will include candidate forums featuring celebrities, elected officials, advocates and real women to address issues important to women such as ending violence against women, pay equity and women's health research. In addition, the campaign will include the Future Frontrunners Essay Contest among high school girls in which the winners will go to the national political conventions and meet women who serve as elected officials, party leaders and journalists.
The "Every Woman Counts" campaign was launched in 1992 to ensure that issues important to women are part of the campaign dialogue during the election season and to encourage women to run for public office and motivate them to register and vote. For more information on the campaign, please contact Loren Raszick Hynes at 212-424-7119 or firstname.lastname@example.org.
ACC Wins Award for New Web Site
The Association of Cable Communicators recently won the MarCom Gold Award for "Web Site Overall" in the 2007 MarCom Awards. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.
The Weather Channel Poses Challenge for Youth
The Weather Channel and its new Web site for kids, www.theweatherchannelkids.com, are partnering with the By Kids For Kids (BKFK) organization for the "Going Green Challenge," a national competition that challenges America's teens to create and invent new methods to improve man's interaction with the environment.
The "Going Green Challenge" opens new ways for young people to explore weather-related topics, both on the Web and in the real world. Contestants are asked to address topics such as water shed concerns and effects of global warming on the environment, which are covered on www.theweatherchannelkids.com. The challenge will run through December 31 and is open to all youth 19 years and under, with a Grand Prize of $10,000. In addition to receiving the $10,000 Grand Prize, the winner will have an opportunity to share the winning entry with a broad sector of the American public. The Weather Channel will pay tribute to the winning entry with a special online feature. In addition, a weather expert from The Weather Channel will serve as one of the judges for the competition.
The "Going Green Challenge" was launched in October on BKFK's newly revamped Web site, www.bkfk.com. For more information about the contest, please contact Connie Malko at 770-226-2180 or email@example.com.
Alex Danoff Joins ACC Staff
ACC would like to welcome Alex Danoff as the newest member of its staff. Danoff graduated from the University of Richmond in May with a BA in journalism and Spanish. This past summer, he served as an editorial intern with Friends of the National Zoo in Washington, D.C. He also interned at the assignment desk for KRON, a local television news station in San Francisco, during the summer of 2006. Danoff will be replacing Valarie Bastek as membership services coordinator. Bastek is leaving the association
on November 16 to move back to her home state of New Jersey and pursue a career in public relations at DigitalGrit, a full-service interactive marketing firm focused on helping clients realize the potential of the Internet.
Time Warner Cable Responds to Southern California Fires
Time Warner Cable's LA South Division used its resources to assist employees in shelters and help them stay connected to family members and friends. This was in response to the Southern California wildfires that affected the geographic area covered by the division. Many of the branch's technicians and supervisors assisted at the National Orange Show Grounds in San Bernardino, providing video drops for the makeshift evacuation center with information and updates on the various wild fires. Additionally, the community affairs department worked with a local Rent-a-Center to donate six, large-screen televisions for the evacuation center.
Time Warner Cable also deployed its "Surf Shack" vehicle to the evacuation site. Outfitted with TV, phone and Internet service, it gave the more than 3,000 displaced residents the opportunity to e-mail friends and family and use the company's Digital Phone service to call anywhere in the United States free of charge. For more information on the efforts of Time Warner Cable in response to the fires, please contact John Borack at firstname.lastname@example.org.
Nominate a Colleague for the Cable Communications Achievement Award
Help ACC as we honor the best cable communicators in the industry by nominating a colleague for the Cable Communications Achievement Award! Formerly the Public Affairs Achievement Award, the Cable Communications Achievement Award recognizes individuals who have made outstanding contributions to the cable communications field. Up to four individuals will be recognized for their role in the cable industry, with one of the four individuals receiving recognition as a "rising star."
Nomination forms are currently available on the ACC Web site and will be accepted until January 4, 2008. Eligibility requirements are as follows:
· Current member of ACC
"Rising star" nominees must have worked in cable a maximum of two years with no minimum membership requirement in ACC. Finally, nominees must be employed by a MSO, local system, cable network, industry supplier or industry nonprofit organization. For a complete list of policies and procedures, or to nominate a colleague, visit www.cablecommunicators.org/awards_ccaa.php.
Applications Now Being Accepted for Cable's Leaders in Learning Awards
Applications are now being accepted nationwide for Cable's Leaders in Learning Awards, which recognize outstanding educators, administrators, policymakers, and other community leaders at the forefront of innovation in education.
Cable's Leaders in Learning Awards call attention to a broad array of innovators, including inventive classroom educators, administrators, community leaders and policymakers who are transforming education from kindergarten through high school. They also recognize individuals who have had a major impact on educating youth both in and out of the classroom and those who have adopted innovative learning practices that have transformed an aspect of education on a large or small scale.
Applications will be available at www.LeadersinLearningAwards.org until January 16, 2008. In addition to national and local recognition, winners receive a $3,000 cash prize and an all-expense-paid trip to Washington, D.C., in June 2008. In the nation's capital, they will visit with members of Congress to talk about their award-winning programs and attend a Gala event with policymakers, government officials, leaders of the national education community, cable industry executives and other VIPs.
Cable's Leaders in Learning Awards
are administered by Cable in the Classroom and recognize innovative programs in five categories: General Excellence, Cable Partnerships for Learning, Pushing the Envelope, Policymaker Excellence and Media Literacy Education. For more information on the awards, please visit www.LeadersinLearningAwards.org or contact Robin Scullin at 202-222-2345 or email@example.com.
Cablevision Sponsors Holiday Concert to Benefit Lustgarten Foundation
On Thursday, December 6, Cablevision, Madison Square Garden and Rainbow Media will again team up with The Lustgarten Foundation for Pancreatic Cancer Research to present the Holiday Rock & Roll Bash 7. The Bash was born in 2001 in an effort to help raise awareness and much-needed funds for the Foundation's fight against pancreatic cancer. Today, the annual event is the Foundation's most important fundraiser.
The event will take place at B.B. King Blues Club & Grill located in New York City's Times Square starting at 6:30 p.m. The evening's entertainment lineup features the music of JD & The Straight Shot, led by Cablevision President and CEO Jim Dolan, as well as a special appearance by the world-famous Radio City Rockettes. All proceeds from this special event will benefit The Lustgarten Foundation for Pancreatic Cancer Research.
Named after Cablevision's late vice chairman, Marc Lustgarten, the Foundation is dedicated to advancing scientific and medical research related to the diagnosis, treatment, cure and prevention of pancreatic cancer. For more information on corporate sponsorships, please contact the Bash office at (516) 803-2354. For individual reservations or more information on The Lustgarten Foundation's efforts, please call (516) 803-2304 or visit www.lustgartenfoundation.org.
Judge the 2008 Beacon Awards!
Get connected to ACC and your colleagues by judging the 2008 Beacon Awards®! Each year, ACC invites its members to serve as judges for the Beacon Awards, the cable industry's highest honor for communications and public affairs excellence. As a Beacon Award judge, you will learn what your cable communications peers across the country are accomplishing and will walk away from the experience with hundreds of new ideas and connections.
The first round of Beacon Award judging will be all day January 16 and 17 in Washington, DC, with a welcome reception hosted by NCTA on the evening of January 15. To RSVP to serve as a Beacon Award judge, please fill out the judging form and fax it to Michelle Butler at 202-222-2371.
Thank You, Corporate Members!
Join and support ACC by becoming a corporate member. Join now and receive benefits immediately from your join date through December 2008. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to http://www.cablecommunicators.org/cmember.php.
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