Inside This Issue:
Kick Off the Fall Season in Hollywood on October 3rd with ACC!
Join ACC in Hollywood for a networking reception at the Fox Studios lot! On Wednesday, October 3, ACC will hold a reception for members and their colleagues from 6 p.m. to 8 p.m. at the Fox Studios commissary, 10201 W. Pico Blvd., Los Angeles, Calif. Industry executives and special guests will also attend the event. Complimentary appetizers and cocktails will be available throughout the evening, and guests will be eligible to win door prizes during the event. Members will
be sent more information about the reception as it becomes available. If you have any questions concerning the networking event or would like to RSVP, please contact ACC at firstname.lastname@example.org or call 202-222-2370.
Cox Communications Helps Recruit Volunteers in New Orleans
To mark the second anniversary of Hurricane Katrina, Cox Communications New Orleans encouraged employees to participate in Volunteer New Orleans (VNO), an initiative focused on making citizens aware of the importance of volunteerism in the greater New Orleans area. Brad Grundmeyer, Cox Communications' manager of public and government affairs, spearheaded the initiative in response to worries that once the surge of out-of-state volunteers left the area, a volunteer base to assist in ongoing projects would be nonexistent. To combat this concern, VNO developed a Web site that helps provide the critical connection between members of the community and nonprofits, charities and volunteer organizations.
Through the site, users are able to access a search engine that connects them with volunteer opportunities and provides information on how to connect with service organizations. The site acts as a clearinghouse for contact information on secular and faith-based nonprofit groups engaged in relief or humanitarian work, including groups such as the Salvation Army, Habitat for Humanity and the Louisiana SPCA. Created pro bono by Maxon Media, a Baton Rouge technology company, VolunteerNewOrleans.com is supported by Cox as well as Volunteers of America and United Way.
Volunteer New Orleans was formed to encourage a coalition of like-minded businesses to make a pledge toward employee volunteerism and has since evolved into an initiative to inform, encourage and educate the community about the need for local volunteerism. As part of its commitment to support VNO, Cox employees received a paid day off in exchange for volunteering for a day this year, translating to a roughly $130,000 indirect investment by Cox into the community.
Cox has also developed courses that will demonstrate to elementary and high school students the value of volunteering. Curriculum will be implemented into the current school year to educate and inform K-12 students about the impact of volunteering and how contributing time and effort will make a difference in their communities. For more information on Volunteer New Orleans, visit www.volunteerneworleans.com or contact Brad Grundmeyer at email@example.com.
Get Connected to ACC at the New York City ESPN Zone!
Get connected to ACC and your area colleagues by attending the Association of Cable Communicators' October New York City networking event! ACC will host a networking reception on Tuesday, October 16 from 6:30 p.m. to 8:30 p.m. at the ESPN Zone, 1472 Broadway in Times Square. Guests will receive a complimentary game card and will be eligible to win door prizes throughout the evening. Complimentary beer, wine, cocktails and appetizers will also be served.
Suddenlink Launches Internet Safety Program in Jonesboro, Arkansas
Suddenlink Communications recently began airing a special edition of its Community Connections TV program in conjunction with its new Internet safety program for the Jonesboro, Ark., area. U.S. Senator Blanche Lincoln (D-AR), Arkansas Attorney General Prevention and Education Instructor Carol Robinson, Jonesboro police detective Ernest Ward and Kelly Holloway, aunt of Natalee Holloway, who disappeared during a graduation trip to Aruba in 2005, participated in a forum to highlight the importance of Internet safety and introduce the initiative.
The new Suddenlink campaign will include workshops for parents and teachers at each of the five Jonesboro area high schools. Eventually, workshops will be arranged for parents of local middle school students as well. The workshops will cover topics such as the scope and nature of risks to young people when they are online and steps parents can take to help keep their children safe, plus a demonstration of security and parental-control software offered free by Suddenlink to customers of its most popular Internet packages.
In addition to the TV program and workshops, other educational materials will be offered as a resource to the community, such as public service announcements and a Web site created by Suddenlink to alert community members of steps they can take to keep their children safe online. For more information on the Suddenlink Internet Safety program in Jonesboro, contact Maryce Cunningham at 870-268-9736 or firstname.lastname@example.org.
ACC Membership Directory and Resource Guide Sent to Members
The 2007-2008 ACC Membership Directory and Resource Guide was recently mailed to all members in good standing. For your convenience, the directory lists all members in alphabetical order by last name, by state and city, and by organization. One of the benefits of membership, the directory keeps you connected to ACC by providing information on industry associations and trade press as well as several reference guides including ACC dates to remember, corporate members, the ACC Board of Directors, FORUM and Beacon committee members, Board committees, past ACC presidents and all 2007 Beacon Award winners.
NCTA Launches Digital TV Transition Consumer Education Campaign
The National Cable & Telecommunications Association announced the launch of an extensive consumer education campaign related to the digital transition in February 2009. The campaign is designed to reach both cable customers and non-cable viewers with useful information about the transition by broadcast TV stations in the U.S. from analog to digital signals.
The campaign consists of three key parts. Public service advertisements (PSA), available in both English and Spanish, will be aired on broadcast stations, cable networks and cable systems with a combined commercial value of $200 million. An educational Web site for consumers has also been created in both English and Spanish. The sites, www.getreadyfordigitaltv.com and www.preparateparatvdigital.com offer consumers information about the digital transition and also provide steps customers should take to prepare their own homes. Finally, customer communication materials for cable systems such as invoice messaging; brochures for use as "bill stuffers" or for distribution at community events; email and on-hold messages; and a communications toolkit to help companies educate their customers about the transition will be available before the end of the year.
The PSAs created for the campaign will be made available via a satellite uplink on Thursday, September 13 from 2:00-2:30 p.m. ET. The information for the satellite feeds is as follows: Galaxy 26 (formerly known as IA-6/Telstar 6), Orbital position 93° W, Transponder 17 (C-Band/Analot), downlink frequency 4040 Vertical, Audio 6.2/6.8. If you have any difficulty during the feed, please call 202-408-3424. The spots can currently be previewed at www.ncta.com/DTVspots. For more information on the education campaign, contact Brian Dietz at 202-222-2350 or email@example.com.
Weather Channel Launches Forecast Earth Campaign
The Weather Channel recently announced a multi-faceted campaign to further bolster the company's support of environmental and climate matters. "Forecast Earth-Going Green at Work" incorporates such projects as designing the network's new HD studio according to guidelines from the Leadership in Energy and Environmental Design (LEED) organization, eco-friendly cafeteria serving ware, recycling programs for office supplies and changes to heating and cooling systems for energy conservation, among others. "Forecast Earth" will also be the branded name for all of The Weather Channel's extensive environmental-related content, both on-air and online.
The new 12,500-square-foot HD facility will follow a plan that includes measures for water conservation, prevention of air contamination, reduction of fossil-fuel emissions, energy conservation, recycling of building materials and a landscape replacement plan. Additionally, The Weather Channel established an internal commission made up of company executives to plan and help implement further green initiatives which include cutting paper waste by substituting CDs and online access for kits and collateral materials; a landscaping plan that recycles plants, shrubs and foliage and designates 20 percent of the landscaped area for plants that do not require irrigation; purchasing of "green" materials such as recyclable carpet and donating used office furniture to local schools and nonprofit organizations.
As part of the initiative, The Weather Channel is empowering its associates to make "living green" part of their own lives through HR programs such as telecommuting and car pooling through the Clean Air Campaign. For more information on "Forecast Earth-Going Green at Work," contact Connie Malko at 770-226-2180.
Are Trends in Communications Something You Would Like to Learn About in 2008?
Your peers would. The preliminary results from ACC's Educational Topics survey say that your fellow cable communicators are most interested in learning about trends in communications. Do you agree with the preferences of 108 of your colleagues who have already taken the survey? Are there other topics you want to learn more about? Follow the link to the Association of Cable Communicators' Educational Topics survey and let ACC know what more you would like to learn in cable communications and public affairs!
Daniels Fund Approves $11.6 Million in Grants
The Daniels Fund recently approved $11.6 million in funding to programs serving the homeless, the aging and the disabled. Major grant recipients in Colorado include the Alzheimers Disease and Related Disorders Association, Arapahoe House, Colorado Boys Ranch Foundation and Wings Over the Rockies Air & Space Museum.
The Daniels Fund was established in 1997 by Bill Daniels, a pioneer in cable television known for his kindness and generosity to those in need. When Daniels died in 2000, his estate transferred to the Fund, making it the largest foundation in the Rocky Mountain Region. The grants awarded in August will benefit people served by nonprofit organizations in Colorado, New Mexico, Wyoming and Utah. National programs sponsored by the recipient organizations will also benefit from the grant money.
The Daniels Fund will award a projected $38 million in grants and $13 million in college scholarships, totaling an estimated $51 million in funding in 2007. The program areas eligible for grants through the Daniels Fund fall under the categories of Aging, Alcoholism & Substance Abuse, Amateur Sports, Disabilities, Education, Homeless & Disadvantaged and Youth Development. For more information on the Daniels Fund, please contact Peter J. Droege at 720-941-4422 or firstname.lastname@example.org.
Join and support ACC by becoming a corporate member. Join now and receive benefits immediately from your join date until December 2008. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to www.cablecommunicators.org/mcorp.shtml.
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