Inside This Issue:
Kick Off the Fall Season in Hollywood on October 3rd with ACC!
Join ACC in Hollywood for a networking reception at the Fox Studios lot! On Wednesday, October 3, ACC will hold a reception for members and their colleagues from 6 p.m. to 8 p.m. at the Fox Studios cafeteria in Los Angeles, California. Senior industry executives and special guests are also expected to attend the event. Complimentary appetizers and drinks will be served throughout the evening, and guests will be eligible to win door prizes. Members will be sent more information
about the event as it becomes available. If you have any questions until then concerning the reception or would like to RSVP, please contact ACC at email@example.com or call 202-222-2370.
Comedy Central Launches Campaign to Reduce Waste
Comedy Central launched a new, pro-social, environmental campaign on August 13 in an effort to show viewers easy ways to reduce waste, improve their lives and help revive the planet. "Address the Mess" aims to help individuals identify their own carbon footprint and offers information on how to reduce it through on-air and on-line messaging.
The initiative began with a national public service announcement (PSA) campaign designed to introduce the effort and prompt a call-to-action to visit AddressTheMess.com, the campaign's interactive and educational Web site. In an effort to draw attention to each individual's carbon footprint, the Web site invites visitors to take a quiz to determine how large or small of an impact their footprint makes. Specific areas of focus will include information regarding proper trash disposal of large items such as alkaline batteries, motor oil and consumer electronics as well as tips to reduce the amount of junk mail cluttering mailboxes and claiming trees. AddressTheMess.com will encourage action around community clean-up projects by offering links to partner sites such as the Natural Resources Defense Council, Earth 911, and GreenDimes that offer specific information on what people can do and how they can effect change by providing real, tactical ways to take action.
Along with the PSA campaign and Web site, Comedy Central will spread the message of "Address the Mess" through the network's Comedy Central Live stand-up tours, beginning with a college tour this fall that will include the distribution of reusable tote bags as well as a call-to-action for increased student involvement in recycling drives. The network also worked with NativeEnergy, a national marketer of carbon offsets and renewable energy credits to make this year's Comedy Central Roast the
network's first-ever carbon neutral production. For more information on "Address the Mess," visit www.addressthemess.com.
Get Connected to ACC at the New York City ESPN Zone!
Get connected to ACC and your area colleagues by attending the Association of Cable Communicators' October New York City networking event! ACC will host a networking reception on Tuesday, October 16 from 6:30 p.m. to 8:30 p.m. at the ESPN Zone on 1472 Broadway. Guests will receive a complimentary game card and will be eligible to win door prizes throughout the evening. Complimentary beer, wine, cocktails and appetizers will also be served.
Are Trends in Communications Something You Would Like to Learn About in 2008?
Your peers would. The preliminary results from ACC's Educational Topics survey show that your fellow cable communicators are most interested in learning about trends in communications. Do you agree with the preferences of 107 of your colleagues who have already taken the survey? Are there other topics you want to learn more about? Follow the link to the Association of Cable Communicators' Educational Topics survey and let ACC know what you would like to learn more about in cable communications and public affairs!
WE tv Auctions Dress for America's Promise Alliance
In conjunction with programming surrounding the anniversary of Princess Diana's death, WE tv recently held an auction of an evening dress worn by Princess Diana. The international charity auction ran on eBay from August 12th to 22nd with proceeds donated to the national children's organization, America's Promise Alliance, a non-profit group dedicated to improving the lives of disadvantaged children.
In June of 1997, WE tv purchased three of the 79 gowns from Princess Diana's personal collection. The gown featured in the auction is valued at over $300,000 and was designed by Catherine Walker and worn by Princess Diana at the Cannes Film Festival in 1987 and the opening of Miss Saigon in 1989. Starting bids for the dress began at $125,000. In addition to the auction, the network is also celebrating the life of Princess Diana with a tribute on August 31st, "Diana Revealed," and a documentary the same evening, "Diana: The Night She Died." Related programming will continue through September 1st.
Founded by General Colin Powell, America's Promise Alliance is the nation's largest alliance of corporations, non-profit organizations, foundations, policymakers, advocacy and faith groups committed to ensuring that children receive the fundamental resources they need to lead successful, healthy lives. The mission of America's Promise is aligned closely to WE tv's WE Empowers Women public affairs initiatives, dedicated to providing education and assistance to women and girls to help achieve
their full potential towards leading a fulfilling life. For more information on the auction, contact Leah Sparkes at 212-324-4676 or firstname.lastname@example.org.
Cable Positive Offers PSA from "What's Your Angle" Contest
Cable Positive is now offering a public service announcement (PSA) designed during its "What's Your Angle? Teens Take on AIDS" contest. The contest, sponsored by Cable Positive and NetAid, was launched in July as an innovative vehicle to educate teens about the HIV/AIDS pandemic and challenge them to explore local and global ways to combat the disease.
Students from public high schools around New York City were challenged to create a compelling HIV/AIDS-related PSA. The winning team's members all belonged to the Child Center of New York Teen Impact Prevention Program in Jamaica, Queens. Their PSA titled "Why?" urges its viewers to question why HIV/AIDS has had such a devastating impact on young people in the US as well as worldwide, beginning by asking the question, "Why are nearly 6,000 youth worldwide infected with HIV every day?".
The team won expert guidance on the techniques of shooting, directing, and film production to transform their video into a professional PSA. The "Why?" PSA was professionally produced by Kismet Films and is available to air nationally in BETA format. The PSA is also available on both the Cable Positive and NetAID Web sites.
NetAid is an initiative of the global humanitarian agency Mercy Corps that educates and empowers young people to fight global poverty. Using technological innovation, peer-to-peer education and leadership training, NetAid provides the knowledge, perspectives and skills to create new generations of informed global leaders.
Job Opening: Manager, Public Affairs & Internet Communications
Bright House Networks is currently seeking a Manager for Public Affairs & Internet Communications. The manager would report to the Public Affairs group located in Bright House Networks' Florida Group Office in Orlando, Fla. Responsibilities for the position include tracking and monitoring online communications and internally communicating industry trends and news developments impacting customer relationships and business strategy; working within Bright House Networks guidelines to develop and maintain the company's social networking presence; working with multiple internal company constituents to gather interesting and relevant content; maintaining marketing/product presence on sites; and planning and creating a sense of enthusiasm among Bright House Networks' customer community via the Web.
Additional responsibilities include working with the company's Web site development staff and marketing team to ensure the company's Internet presence is consistent with other PR/marketing positioning and messaging. Additionally, the manager will be expected to devise new tactics leveraging the growing usage of the Web to increase awareness of Bright House Networks and to develop increasing Internet communications based upon situation outlines.
The successful candidate must have a bachelor's degree or the equivalent and excellent interpersonal skills as well as excellent oral/written communications skills. In addition, candidates must have three years experience in social media and experience with personal computers. For more information on qualifications and information on how to apply, visit http://www.mybrighthouse.com/about_us/careers.aspx or contact Ivette Montano at email@example.com.
Thank You, Corporate Members!
Join and support ACC by becoming a corporate member. Join now and receive benefits immediately from your join date until December 2008. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to www.cablecommunicators.org/mcorp.shtml.
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