Inside This Issue:
Join ACC & CTAM at The CTAM Summit Closing Reception!
ACC is pleased to offer a unique opportunity for its members in conjunction with CTAM's Summit, held this year in Washington, D.C., from July 23-25. ACC has joined with CTAM to co-produce the Closing Reception on Wednesday, July 25 from 5:30-6:30 p.m. in Concourse D at the Washington Convention Center. The reception will immediately follow The Summit's Closing General Session, featuring Time Warner Cable CEO Glenn Britt, Charter Communications CEO Neil Smit, ESPN president George Bodenheimer, HDNet chairman Mark Cuban and The Weather Channel president Debora Wilson. ACC members are invited to attend the Closing General Session from 4:15-5:30 as well as the reception complementary.
The Closing Reception will include highlights of the cable industry's many pro-social and charitable contributions as well as the significant local, regional and national community initiatives sponsored by the cable industry. ACC members are encouraged to attend and to bring their cable industry colleagues who have communications responsibilities to network with Summit attendees and other cable professionals. Additionally, sponsorship opportunities to highlight your company's local or national initiatives are available by contacting Frank Sheridan at 770-518-9963 or firstname.lastname@example.org.
ACC members who wish to attend the closing general session and reception but are not registered for The Summit must RSVP to ACC at email@example.com. Non-members who submit an ACC membership application during the reception will be eligible to receive their first year of membership at half-off the regular dues rate. As always, members who refer non-members will receive a $20 gift card to Amazon or Borders. For more information or to RSVP, please contact ACC at 202-222-2370 or firstname.lastname@example.org.
Cox Communications 2nd National Teen Summit on Internet Safety
In observance of National Internet Safety Month, Cox Communications brought 14 teenagers from around the country to Washington, D.C., on Wednesday, June 27 to participate in the second National Teen Summit on Internet Safety. The students discussed their use of the Internet with moderators John Walsh, children's advocate and host of "America's Most Wanted," and Miss America 2007 Lauren Nelson. Following the Summit, the students, Walsh and Nelson headed to Capitol Hill to visit with Senators and Representatives from their respective states to discuss positive and negative uses of the Internet from a teen perspective.
The Teen Summit is an extension of Cox Communications' Golden Beacon Award®-winning Take Charge! Initiative, that helps parents, guardians and kids make smarter media decisions. As part of the initiative, Cox Communications partnered with the National Center for Missing and Exploited Children (NCMEC) and John Walsh to conduct its third annual survey to help parents and guardians understand the potential dangers of the Internet. The survey revealed that although more parents and guardians are talking to their children about the potential dangers of the Internet, many young people remain unconcerned about the risks of sharing personal information online. The topics discussed by Walsh, Nelson and the Summit participants addressed the dangers associated with social networking sites as well as ways children and their parents could communicate about safe Internet use.
Survey results revealed that 71% of teenagers have established online profiles, including those on social networking sites such as MySpace, Friendster and Xanga, up from 61% in 2006. All of the students involved in the Summit have a social networking profile, however many expressed reluctance to share personal information over these vehicles. Although most of the teenagers involved with the Summit do not share personal information such as their full name, address and telephone number, they expressed concern that many of their younger friends who are not as familiar with social networking sites willingly share this information. The participants also mentioned that more and more young people are engaging in conversations with people they do not know online due to low self-esteem or a perceived need to look popular in front of their friends. All of the teenagers agreed that an Internet safety curriculum should be implemented in schools to protect young children against Internet predators; however, only a single student knew of such a program in his school. The teens suggested that Internet safety should be integrated into the basic computer classes taken by every student.
While the teenagers participated in the summit, their parents and guardians engaged in media training conducted by NCMEC and Common Sense Media. According to the survey conducted by Cox and NCMEC, 25% of teens say their parents know "little" or "nothing" about what they do online, down from 33% last year. When asked how parents should communicate with their children about Internet safety, all of the participating students expressed a need to keep conversations regarding Internet safety casual. Most of them said their parents achieve this by talking about Internet safety at the dinner table or while online as opposed to sitting them down for a lecture. The teenagers also pointed out that parents need to be educated about social networking sites so they understand the dangers involved with sharing personal information. John Walsh also talked about NetSmartz®, an interactive educational online safety resource from NCMEC and Boys & Girls Clubs of America for children aged 5 to 17. Parents, guardians, educators and law enforcement officials agree that NetSmartz® is a great tool for parents to educate themselves and to keep their children safe online.
Cox began working with NCMEC and Walsh in 2004 to help educate families on how to manage the use of mass media in their homes. Miss America 2007 Lauren Nelson joined Cox and Walsh this year to raise awareness about Internet safety based on a personal experience she and her friends had at age 13 with an online sexual predator. For more information on the Summit or the Take Charge! Initiative, contact David Grabert at 404-269-7054 or email@example.com.
ACC Members Raise & Donate Over $9,000 to Bowen Foundation
On June 21, the Association of Cable Communicators made a formal presentation of a check for $9,070 to the board of directors of the Emma L. Bowen Foundation for Minority Interests in Media during its annual summer conference in New York City. Since 1999, ACC members have raised and contributed $102,985 to the Foundation through the proceeds from its Welcome Reception & Silent Auction, the opening event for FORUM. The Foundation will use this donation to help underwrite the expenses associated with the conference.
Industry associations, operators, programmers and others donated 55 items for the 2007 Silent Auction. A sampling of items for the auction included a Cannon DVD Camcorder donated by Arbitron, Inc., a Sony LCD TV with build in DVD/CD player donated by GSN. The Network for Games, an iPOD with Bose SoundDock digital music system donated by Time Warner Cable and an XBOX 360 donated by Scientific Atlanta, A Cisco Company.
The Emma L. Bowen Foundation was established in 1989 by the media industry as a diversity initiative to increase the talent pool of qualified minority candidates for entry and mid-level career opportunities. Unlike traditional intern programs, the Emma L. Bowen Foundation and its corporate partners offer a five-year work/study program for minority students with proven scholastic achievement to work for partner companies during the summer beginning the students' junior year in high school and lasting until they graduate from college. Approximately 200 students are currently in the program and approximately 185 have graduated from college. Many graduates are now pursuing careers with media companies in production, sales and marketing, operations and engineering. For more information on the Emma L. Bowen Foundation, please contact Phylis A. Eagle-Oldson at 202-637-4494 or firstname.lastname@example.org.
Attend ACC's Media Training Workshop in Newport, Rhode Island!
ACC will host a media and spokesperson training session on July 18 from 10:00 a.m.-4:30 p.m. at the Newport Marriott Hotel in Newport, R.I., prior to the New England Cable & Telecommunications Association (NECTA) 2007 Annual Convention & Exhibition. Taught by Margie Elsberg, president of Elsberg Associates and 25-year veteran of the Washington press corp as well as a corporate media trainer since 1990, the session is designed to provide the "dos" and "don'ts" for what every spokesman, spokeswoman or company executive should know.
Training will include media tips and techniques to deliver messages effectively and powerfully. Instruction will cover situations such as media interviews, press conferences, town hall meetings, testimony and presentations. Participants will learn what they need to have front and center before, during and after they are on camera with local media outlets or for national consumption. Every participant will also have the opportunity for an on-camera exercise and follow-up critique.
The workshop is targeted to every level of experience and expertise and is suitable for every type of market. The registration fee is $125 and includes a working lunch. (Other organizations offer similar seminars priced from $700-$1,000.) ACC members are encouraged to register for the workshop by filling out the registration form found on ACC's Web site or by e-mailing email@example.com. For more information on NECTA's 2007 conference, please call 781-843-3418 or visit http://www.necta.info/events.aspx.
HGTV and the National Trust Honor Restore America Heroes
On June 12, HGTV and the National Trust honored First Lady Laura Bush and four other champions who have led efforts to preserve, restore and revitalize their communities at the Fifth Annual National Trust/HGTV Restore America Gala. In addition to Mrs. Bush, the "Restore America Hero" award was presented to the Honorable Steny Hoyer (D-MD), Majority Leader of the U.S. House of Representatives; United Technologies Corporation of Hartford, Conn.; Bob R. Simpson, CEO of XTO Energy in Fort Worth, Texas; and Bill Watanabe, Executive Director of the Little Tokyo Service Center in Los Angeles.
The "Restore America Hero" award honors public officials, private citizens and corporations whose energy, vision and leadership have had a significant impact on the preservation of the historic and cultural legacy for buildings, collections, documents and works of art that tell America's story. Some of the selected honorees have helped protect historic sites by devoting significant time and effort to advancing preservation-friendly legislation and federal programs, while others have championed environmentally-friendly sustainable design efforts and the adaptive re-use of existing buildings.
Since 2003, the National Trust/HGTV Restore America program has provided $4 million to fund 48 restoration projects around the country. HGTV has donated $1 million for the 2006-2007 campaign to fund community revitalization grants. More than 100 grant applications were received from nonprofit organizations and public agencies across the country to complete residential projects. The 12 projects selected range from single-family homes adapted from a row of dilapidated structures built at the turn of the 20th century in Cleveland, Ohio, to the rebuilding of homes in the Holy Cross District of New Orleans' Lower Ninth Ward that were damaged during Hurricane Katrina.
In addition to providing funds to support the community projects, HGTV is producing public service announcements for each site that will be featured on HGTV and HGTV.com. The placement of the PSAs will allow news about these projects and the message of preservation to reach more than 92 million U.S. households. For more information on the Restore America program, contact Virgil McDill at 202-588-6141 or email firstname.lastname@example.org.
ACC Welcomes Two New Members to its Board of Directors
The Association of Cable Communicators' Board of Directors recently elected to add Mary Jo Moehle, vice president of investor relations and communications for Charter Communications, Inc. and Michelle Rice, senior vice president of distribution and strategy for TV One, to the 2007-2008 board.
Ms. Moehle is responsible for Charter's communication internally and externally, to the investment community and to media. She joined Charter seven years ago as Director of Investor Relations, serving as the company's primary interface with the investment community; buyside and sellside analysts, as well as Charter shareholders. Ms. Rice develops distribution strategy and helps manage negotiations to increase and maximize TV One's corporate distribution opportunities, manages corporate affiliate relationships and oversees field sales. She joined TV One in January 2004 as vice president of distribution strategy and operations and was named a senior vice president in March 2005. ACC welcomes and congratulates both women on their selection to the board!
Comcast Commits $55 Million to Partnership for a Drug-Free America
Comcast and the Partnership for a Drug-Free America announced a new three year commitment to create a resource for parents to help their children live healthy lives. The joint initiative will leverage a mix of Comcast's assets, including cross-channel advertising, the company's ON DEMAND service and its leading broadband Internet portal, www.comcast.net, to build much needed tools and support services for parents.
Research conducted by the Partnership reports that kids who learn about the risks of drugs from their parents are up to 50 percent less likely to use drugs; however, only 31 percent of teens report that their parents talk with them about drugs. In order to provide parents with the resources necessary to have these conversations, the Partnership and Comcast will be launching a series of parent-focused initiatives over the course of the year that will employ a number of innovative new programs, promoting awareness and education about drug and alcohol abuse and how to achieve healthy lives for their children. The first of those initiatives will be the Time to Talk® public service announcements that are due to begin airing next month.
The Partnership for a Drug-Free America is a nonprofit coalition of communications professionals, leading scientists and parents with a mission to reduce illicit drug use in America. In 2003, Comcast announced a $50 million cross-channel advertising commitment with the Partnership, the largest single upfront commitment of advertising from a major media company to the Partnership in the organization's history. For more information on the initiative, please visit www.drugfree.org.
SCI FI Channel Partners on Energy-Efficiency Campaign
The SCI FI Channel, the Alliance to Save Energy, and Edison Electric Institute (EEI) recently announced the launch of an innovative, energy-efficiency campaign that includes low-tech and high-tech tips as well as a national contest for a home energy-efficiency makeover. The campaign will be promoted on-air, online, and through other communications vehicles to coincide with the launch of Season Two of the SCI FI Channel's "Eureka" series.
The main element of the campaign is the Eureka $mart House Energy-Efficiency Challenge, a national drive for home energy efficiency. Derived from the premise of the series "Eureka," where the lead characters live in a "Smart House," the grand prize winner of the contest will receive an energy-efficiency makeover of up to $25,000 to create their own "smarter" home. Improvements include an energy audit by CMC Energy Services to identify problems and document what might be undertaken to make the home more energy-efficient; Whirlpool Energy STAR-labeled kitchen and laundry appliances; computer and energy-efficient electronics; energy-efficient compact fluorescent lighting by OSRAM Sylvania and much more.
Partners in the national media campaign include the U.S. Department of Energy, American Gas Association, Consumer Electronics Association, Whirlpool Corporation, ORSAM Sylvania, The Dow Chemical Company and CMC Energy Services. The campaign and contest Web site launched on June 26 to coincide with a marathon of "Eureka" programming on the channel. Energy-efficiency tips will be broadcast as "Eureka Moments" during the show as well as in other time slots on the channel. As part of the initiative, viewers are also encouraged to go to the 6° of Energy Efficiency Challenge Web site to "Test Their Energy IQ" and take the 6° Challenge by committing to at least one tangible energy-efficiency action and encouraging others to do the same.
The Alliance to Save Energy is a coalition of business, government, environmental and consumer leaders who promote the efficient and clean use of energy worldwide to benefit consumers, the environment, the economy and national security. The Edison Electric Institute is an association of U.S. shareholder-owned electric companies. For more information on the energy-efficiency campaign and contest, please contact Ronnie Kweller at 202-530-2203 or Rozanne Weismann at 202-530-2217.
Connect Your Colleagues to ACC!
Do you have a colleague you think would benefit from membership in ACC? Help your peers succeed in the cable industry by referring them for membership! ACC members who refer a colleague will receive a $20 gift card of their choice to either Borders or Amazon.com.
Membership in ACC connects communications and public affairs professionals with their colleagues in the field, offering professional development and networking opportunities such as ACC's annual conference, FORUM, in addition to various regional events throughout the year. ACC members are also provided access to a wide variety of resources that include the
the CPR Facts Newsletter and Best Practices located in members-only section of the ACC Web site. Finally, membership in ACC allows communications and public affairs professionals to be recognized for their hard work throughout the year by offering them the opportunity to submit initiatives for entry into the annual Beacon Awards®. For more information on how you can connect your colleagues to membership in ACC click here or call ACC at 800-210-3396.
Cox Northern Virginia Names Three Groups for Community Fund
Cox Communications Northern Virginia recently honored three local organizations as beneficiaries of the Cox Connects Community Fund at the Fairfax County Chamber of Commerce's Chairman's Luncheon. The fund awarded a total of $50,000 to three organizations that work toward enhancing the lives of local youth in unique and compelling ways.
The first grant of $25,000 was awarded to Liberty's Promise, a nonprofit organization based in Alexandria, Va., that runs an innovative program for recent immigrants between the ages of 15 and 21. The program, called Civics and Citizenship, is an interactive look at how democracy functions in the United States, helping participants become accustomed to American life. The second grant for $12,500 was given to Nadar Por Vida-"Swimming for Life," a unique competitive swim program located in Annandale, Va., for economically disadvantaged youth. The third and final grant also for $12,500 was awarded to the Around School Enrichment (ASE) Program at Bailey's Elementary School for the Arts and Sciences. Led by the Bailey's Elementary School PTA, the program provides learning opportunities and a safe haven for the school's students while increasing access to enrichment classes for underserved children and creating mentoring opportunities. For more information on the Cox Connects Community Fund, please contact Alex Horwitz at 703-480-4916.
Education on Demand Debuts in Central Texas/Waco Markets
ADB Partners recently announced the launch of its unique education-oriented television channel, EOD/Education on Demand on Time Warner Cable in Central Texas, adding content that offers a full spectrum of programming for viewers of all ages. The channel was first added to Time Warner Cable's Waco line-up in March and will roll-out nationally in early 2008. ADB Partners is also in discussions with cable operators in other Texas markets for expansion later this year.
The programming is available via a pay-per-view model, with each selection costing the viewer 99 cents. Current channel categories include Business & Career, Fine Arts, Health, How To and Leadership, plus programming for children and teens. The channel currently has more than 100 programs, and content is expanded and refreshed regularly.
ADB Partners was established in 2004 to merge education and technology for the promotion of learning around the clock, every day of the year. For more information on ADB Partners, please visit www.adbpartners.net.
Thank You, Corporate Members!
Join and support ACC by becoming a 2007 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or 202-222-2373. For membership details, go to www.cablecommunicators.org/mcorp.shtml.
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