Inside This Issue:
Join ACC & CTAM at The CTAM Summit Closing Reception!
ACC is pleased to offer a unique opportunity for its members in conjunction with CTAM's Summit, held this year in Washington, D.C., from July 23-25. ACC has joined with CTAM to co-produce the Closing Reception on Wednesday, July 25 from 5:30-6:30 p.m. in Concourse D at the Washington Convention Center. The reception will immediately follow The Summit's Closing General Session, featuring top industry leaders sharing their view of the future of cable. ACC members are invited to attend the Closing General Session from 4:15-5:30 as well as the reception complimentary.
The Closing Reception will include highlights of the cable industry's many pro-social and charitable contributions as well as the significant local, regional and national community initiatives sponsored by the cable industry. ACC members are encouraged to attend, and to bring their cable industry colleagues who have communications responsibilities to network with Summit attendees and other cable professionals. Additionally, sponsorship opportunities to highlight your company's local or national initiatives are available by contacting Frank Sheridan at 770-518-9963 or email@example.com.
ACC members who wish to attend the closing reception (but are not registered for The Summit) must RSVP to ACC at firstname.lastname@example.org. Non-members who submit an ACC membership application during the reception will be eligible to receive their first year of membership at half-off the regular dues rate. As always, members who refer non-members will receive a $20 gift card to Amazon or Borders. For more information or to RSVP, please contact ACC at 202-222-2370 or email@example.com.
Industry Announces PointSmart.ClickSafe. Online Safety and Media Literacy Initiative
The nation's leading cable operators and networks unveiled a comprehensive, multi-media initiative last week designed to educate consumers and provide them with the resources and tools needed to ensure that children enjoy a safe and responsible Internet experience. PointSmart.Click Safe., coordinated by the National Cable & Telecommunications Association (NCTA) and Cable in the Classroom (CIC), was created to unify the industry's efforts to offer consumers basic educational materials, simple training tips and easy-to-use controls so that families and children can make appropriate choices while using the Internet.
A significant element of PointSmart.Click Safe. is the adoption of an industry pledge to help all consumers experience a safer online media environment by encouraging a better understanding of the evolving digital media landscape. The pledge, "Cable's Online Safety Code of Conduct," says that cable companies will offer parental controls or filters free of charge; offer educational resources for parents and children to better understand how they can manage their Internet experience and make good choices about their online activities; participate in partnerships with leading school and community-based education groups to develop, promote and disseminate Internet safety and media literacy materials; and cooperate with law enforcement officials to help prevent, police and prosecute potential criminal activity online.
All NCTA member companies, which include cable operators serving more than 90 percent of cable households and more than 200 cable networks, have pledged their participation in PointSmart.Click Safe. A number of national organizations are joining NCTA and CIC as partners for the initiative as well, including The American Association of School Librarians, the National Center for Missing & Exploited Children, the National PTA, the Public Library Association and the State Educational Technology Directors Association.
In addition to the pledge and various partnerships, NCTA also unveiled the initiative's Web site, www.PointSmartClickSafe.org, providing a variety of materials offering parents simple instructions, tips and scenarios that can help them teach their children to make good choices online. Cable companies and networks have assisted in generating awareness of the site by posting links on their consumer Web sites and distributing comprehensive customer communications materials directing people to the online resources. Additionally, CIC will provide a toolkit to local cable systems and other partners containing tips for hosting community events in schools and libraries focused on online safety and media literacy.
The third element of PointSmart.Click Safe. comes from the cable industry's collaboration with two nationally recognized Internet safety expert groups to convene a national inter-industry online safety "summit" meeting later this year. NCTA and CIC have formed partnerships with Common Sense Media and the Internet Keep Safe Coalition to work on plans for the project. Common Sense Media is a non-partisan, not-for-profit organization dedicated to improving the media and entertainment lives of kids and families; the Internet Keep Safe Coalition (iKeepSafe) is a non-profit organization founded by state governors and "first spouses" to teach basic rules of Internet safety to children and parents.
The objectives of the summit will include a discussion of best practices among technology and media companies to make safe and robust online educational experiences for children and families. The summit will also include the formation of a "commission" of experts to consider and recommend additional practices that can be voluntarily implemented by technology and media companies to ensure online safety focused on children and families. For more information on
visit www.PointSmartClickSafe.org or contact Brian Dietz at 202-222-2350 or firstname.lastname@example.org.
One Day to Update Contact Information for ACC Directory!
Each year, ACC publishes its annual Membership Directory and Resource Guide, providing members with current information about the organization as well as their industry peers. The directory allows members to stay connected with one another by providing a listing of all current ACC members, corporate members and ACC Board members, as well as information about ACC programs, such as FORUM and the Beacon Awards®.
ACC members should have received a reminder form in the mail earlier this month. Please review the information on this form to ensure that it is current and complete and return it by
close of business, Monday, June 18, 2007,
to ACC via fax at 202-222-2371 or email at email@example.com. If you have any questions about the directory or your listing, please contact ACC at 202-222-2370. Thank you for your assistance as we continue to help you stay connected to your industry peers!
ACC will host a media and spokesperson training session on July 18 from 10:00 a.m. to 4:30 p.m. at the Newport Marriott Hotel in Newport, R.I., prior to the New England Cable & Telecommunications Association (NECTA) 2007 Annual Convention & Exhibition. Taught by Margie Elsberg, president of Elsberg Associates and 25-year veteran of the Washington press corp as well as a corporate media trainer since 1990, the session is designed to provide the "dos" and "don'ts" for what every spokesman, spokeswoman or company executive should know.
Training will include media tips and techniques to deliver messages effectively and powerfully. Instruction will cover situations such as media interviews, press conferences, town hall meetings, testimony and presentations. Participants will learn what they need to have front and center before, during and after they are on camera with local media outlets or for national consumption. Every participant will also have the opportunity for an on-camera exercise and follow-up critique.
The workshop is targeted to every level of experience and expertise and is suitable for every type of market. The registration fee is $125 and includes a working lunch. ACC members and non-members are encouraged to register for the workshop by filling out the registration form found on ACC's Web site or by e-mailing firstname.lastname@example.org. For more information on NECTA's 2007 conference, please call 781-843-3418 or visit http://www.necta.info/events.aspx.
Cable Industry Honors Outstanding Educators and Leaders
Last week, several cable industry organizations honored leaders and educators for designing and implementing methods to engage students using cable programming in the classroom in innovative ways, making a positive impact on the education of America's youth. Bright House Networks and Time Warner Cable honored some of the best educators in America at events on June 4 and 5 respectively while Cable in the Classroom honored outstanding leaders in education on June 6.
Bright House recognized 21 teachers in Orlando, Florida, at its annual Star Teacher Awards gala on Monday, June 4. The event, now in its 18th year, recognizes teachers who use Cable in the Classroom to help develop innovative classroom projects that enhance the learning experience for their students.
Along with attending the gala, each winning teacher received a share of a $10,000 cash prize, an all-expenses paid educational trip to Chicago, and a "Crystal Star" trophy. Each school with a Star Teacher Award winner also received a new laptop computer for its media center. Winning projects ranged from "Lords, Ladies and Flying Watermelons" using programming from A&E and The History Channel to "20th Century Living Museum Decade Project," using programming from The Biography Channel, The Discovery Channel, The History Channel, National Geographic, Military Channel, History International and Discovery Times. For more information on Bright House Network's Star Teacher Awards and for a full list of winners, contact Kena Lewis, APR at 407-210-3177 or email@example.com.
On June 5, Time Warner Cable presented its 18th annual National Teacher Awards in Washington, D.C. The National Teacher Awards honor education projects that go beyond the traditional teaching methods to incorporate various learning styles. Teachers representing 15 projects were chosen to receive "The Crystal Apple," $2,000 cash and $3,000 for school technology advancement. Additionally, Time Warner Cable presented the inaugural Champion Principal Award to Dr. Chris Deibler of Lincoln, Neb. Dr. Deibler received a trip for two to the gala celebration in Washington, D.C., as well as $5,000 for classroom technology enhancement.
Winning projects were honored from elementary, middle and high schools across the country. "Life Stories" was a collaborative project between elderly residents and students attending Bryan Community, an alternative high school in Lincoln. The students and the elderly residents met once a week for 12 weeks, allowing the students to research, interview and produce a video on the elders' life stories. "Our Next Greatest Generation-A Tribute to the South Carolina National Guard" was completed by high school students at Richland Northeast High School in Columbia. This oral history project used digital video technology to connect students to the men and women who serve with the South Carolina National Guard in Iraq and Afghanistan, leading to the creation of a video documentary that is now being shown at the SC Military Museum. For more information on this year's National Teacher Awards, visit Time Warner Cable's Web site.
Cable in the Classroom honored some of the most innovative educational leaders in the nation on June 6th at Cable's 2007 Leaders in Learning Awards held in Washington, D.C., at the Library of Congress. An initiative created and administered by Cable in the Classroom, the awards recognize highly inventive classroom educators, administrators, community leaders, and policymakers who are transforming education from kindergarten through high school.
Awards were presented in the following categories: "Cable Partnerships for Learning," "General Excellence," "Media Literacy Education," "Pushing the Envelope with Cable Technology and Programming," and "Policymaker Excellence." Examples of winning projects included "Zoey's Room," a project co-created by Erin Reilly and Vinitha Nair of Rockland, Maine, for girls ages 10-14 designed to expand knowledge of science, technology, engineering and math. "The Coffee Break Debates," hosted by students of John Hanson's senior American Government classes at Waseca High School in Waseca, Minn., provided an opportunity for candidates to share their opinions via webcast and cable television through Mediacom, giving a voice to candidates for state and local offices and providing important learning opportunities for Hanson's students.
Policymakers who positively influence education were also honored at the event. Honorees were Jon Husted (R), Speaker, Ohio House of Representatives; Arizona Governor Janet Napolitano; Montana Governor Brian Schweitzer;Commissioner Michael J. Copps of the Federal Communications Commission; and Representative Edward J. Markey (D-MA). For more information on Leaders in Learning and a complete list of winners, visit the Cable in the Classroom Web site.
Are you interested in getting connected to ACC in a fresh way? Do you have some great ideas for FORUM 2008 panelists or a Beacon Awards® master of ceremonies? Each year, ACC asks its members to volunteer to serve on its various committees. Committee members assist the association in meeting its goals and planning activities that help members to get connected to one another and to industry partners. A description of each committee along with the co-chairs for 2007-2008 is below.
Provide Professional Development Resources and Recognition Committee
As one of the three committees that exists to advise the ACC Board of Directors on a number of association issues, the focus of this committee is to provide superior professional development opportunities for all members, recognize and celebrate excellence in public affairs at all levels and serve all cable communications professionals. Co-chairs for 2007-2008 are Andrea Bernstein, senior vice president, Oxygen Media and Bill Jasso, vice president, government and media relations, Time Warner Cable Northeast Ohio.
Enhance the Role and Value of Industry Communications
Another committee created to advise the Board of Directors, this group's purpose is to communicate the role and value of ACC to all members and the industry, work with other organizations on initiatives that benefit members and the industry, develop the organizational competencies and resources needed to support achievement of the association's mission, and engage members in association leadership as well as increase their participation in available programs and services. Co-chairs are Rosa Gatti, senior vice president, corporate communications and outreach, ESPN, Inc. and Jim Maiella, vice president of media relations, cable and communications, Cablevision Systems Corporation.
Create Outreach Activities that Enhance the Membership Experience
The third board committee, this group focuses on building and strengthening membership through local and regional events, creating a mentoring program to promote career and personal development, building a market environment for increased public acceptance and use of the industry's products and services, and integrating social goals and their accomplishments with industry and company business goals. Co-chairs are Anthony Surratt, executive director, public relations, Cox Communications, Inc. and Lee Tenebruso.
FORUM 2008 Committee
The FORUM Committee is responsible for working with the FORUM co-chairs to build on the success of previous conferences and assist in planning sessions and workshops that are topical and representative of communications and public affairs throughout the cable industry. The co-chairs for this committee are Reinaldo Llano, director, community relations, Bright House Networks and Misty Skedgell, vice president of corporate communications, Turner Broadcasting System, Inc.
2008 Beacon Awards® Committee
The Beacon Awards® honor excellence in cable communications and public affairs. This committee works with the co-chairs to plan the annual awards program, looking at everything from the judging process to the ceremony itself. The co-chairs for this committee are Amy Cohn, executive director, public affairs, Cox Communications, Inc. and Ellen Kroner, senior vice president, corporate communications and marketing, Rainbow Media Holdings, Inc.
If you are interested in volunteering for an ACC committee, please return the volunteer form that was sent in the recent ACC Membership Directory update mailing or use this link to fill out a form and fax it to ACC at 202-222-2371. For more information on committees or volunteer opportunities, please contact ACC at firstname.lastname@example.org or 202-222-2370.
Cox Sponsors Sixth Annual Cycling Classic
On June 24, Cox Communications will host its Sixth Annual Cox Charities Cycling Classic in Providence, R.I. The event is being presented this year by Pivot™ from Cox and Sprint, allowing Cox to raise awareness about the introduction of wireless phone service in the state while giving back to the community it serves. Proceeds from the cycling classic will benefit Cox Charities New England, an organization that provides grants to non-profit organizations supporting children and education. Annually, Cox Charities donates approximately $125,000 to local non-profit organizations. The ride is expected to raise $30,000 this year.
In addition to the new partnership with Pivot and Sprint, Cox also announced this year the addition of a corporate challenge cycling competition. The "Greater Providence Chamber of Commerce Corporate Challenge" will include teams from local businesses as well as police and fire departments from across the region. A $1,000 Cox Charities donation will be made in the winning team's name to a selected non-profit organization that focuses on children and education.
The race has grown from a small event held on a college campus six years ago to an event drawing 500 riders and sponsorships from about 14 cable networks. In addition to the cycling races, there will be free family events, entertainment and food throughout the day. For more information on the race, contact Leigh Ann Woisard at email@example.com.
Oxygen and Comcast Host First Mentors Walk in Washington, D.C.
Oxygen and Comcast have joined together to host Washington's first Mentors Walk on Tuesday, June 19, on the National Mall. Aspiring female professionals as well as successful Washington women will join Oxygen CEO Geraldine Laybourne and Barbara A. Gehrig, regional senior vice president for Comcast's Maryland/Delaware/Richmond Region to walk and talk to local young women.
Part of the network's successful national initiative, "Mentors Walk: Bringing Along the Next Generation," the Washington event will pair young women with trailblazers in their field of interest for a unique mentoring experience. Confirmed participants include Claire McCaskill (D-MO), U.S. Senate; Dina Powell, Assistant Secretary of State; Martha Raddatz, Chief White House Correspondent, ABC News; Shelley Berkley (D-NV), U.S. House of Representatives; Allyson Schwartz (D-PA), U.S. House of Representatives; Hilda Solis (D-CA), U.S. House of Representatives; Debbie Dingell, Vice-Chairman, General Motors Foundation; Debra Lee, President and CEO, BET; and Betty Fischer, Producer, Meet the Press.
The network has recruited mentee participants through local colleges, graduate schools, and non-profit women's businesses and mentoring organizations. Young women interested in participating as mentees can sign up online at www.oxygen.com/mentorswalk. After the walk, the network will host a breakfast for all participants at the National Museum of the American Indian.
Oxygen's Mentors Walk was launched in 2005 in New York City and expanded to become a national initiative in March 2007. The network is increasing the number of walks it holds throughout the year and offering partnership opportunities with local affiliates. In addition to next week's walk in Washington, Oxygen hosted its first walk of 2007 in Chicago and will hold a third walk during the fall in Los Angeles. For more information on the Mentors Walks, please contact Lyn Schultes at
202-414-0784 or firstname.lastname@example.org.
ACC Conducts Community Contributions Survey
Two years ago, ACC conducted the 2004 Community Contributions survey that compiled the cable industry's contributions to local communities. Developed to demonstrate the positive contributions cable operators and programmers make in their communities, the survey outcomes are used to educate policy makers, the press and the general public about the significant investment the cable industry makes in communities across the country. The final figure totaled $1.36 billion in community contributions by the cable television industry for the calendar year 2004.
Now in 2007, ACC will again survey the industry to compile its contributions to local communities during the calendar year 2006. If you would like to receive a copy of the survey, please contact ACC at email@example.com or 202-222-2370. A "Cable System" and a "Programmer" version are both available. Surveys should be returned to Annette Arno, Director of Survey Research for Delahaye Research. The fax number can be found at the bottom of the survey. If you have any additional questions concerning the survey, please contact Steve Jones at 202-222-2373 or firstname.lastname@example.org.
Insight Launches Local Spanish-Language Program
Insight Communications recently launched a new Spanish-language program available to all of its customers. Insight Para Tí (Insight for You) is a half-hour program produced by Insight's Lexington production team and hosted by Elisa Bruce, community development officer and Hispanic initiatives leader for Fifth Third Bank in Lexington. The program is available Tuesdays and Thursdays at 6:00 a.m. and 9:00 a.m. on local channel 17.
The program features in-studio guests who represent local service organizations and government agencies, as well as guests who promote the Hispanic/Latino culture of Lexington. Recent guests have included Carolina Fernandez-McManus and Sandra Anez Powell of the Foothills Community Action Partnership. Topics for the program include education, personal finance, health and art, among others. Future plans include on-site segments throughout Lexington. For more information on
Insight Para Tí ,
please contact John Dobken at email@example.com.
Time Warner Cable Brings Local Music to Community
Time Warner Cable Waco recently sponsored Central Texas artists Dale Watson and Donna Beckham at a free concert to launch Publik Music On Demand. Both Beckham and Watson are independent artists and featured performers on Publik Music On Demand, a Time Warner Cable channel that provides access to independent musicians in a free format. Time Warner Cable Waco is the second division to launch Publik Music On Demand.
The event included a partnership with a local radio station to promote the free concert through DJ mentions, Web site coverage and on-air interviews with the featured performers. Guests included elected officials, education contacts, community leaders and other local VIPs.
The introduction of the channel and the event reflect Time Warner Cable Waco's goal of providing exclusive programming with a local emphasis to its customers. In addition to providing a new venue for music fans to preview fresh, upcoming artists and listen to music before purchasing tracts, the channel features informal interviews with artists, interesting factoids, backstage coverage and more. For more information on the channel or the event, contact Stacy Schmitt at firstname.lastname@example.org.
Job Opening: Communications Manager
The American Cable Association (ACA) is currently looking for a Communications Manager. The ideal candidate will be able to manage communications and marketing projects; relationships with press, members, policymakers, vendors and industry associates; Web site applications; and interactive multimedia development. The successful candidate will also be able to provide strategic insights and recommendations and be up-to-date on popular/Internet culture (social networking, blogs, etc.).
ACA is proud to offer full-time employees an extensive benefits package including medical, dental and vision, vacation, life insurance, disability insurance, and a simple retirement matching plan. Qualified candidates should email their resumes to Karen Yochum, Director of Administration at email@example.com.
Congratulations, Ellen East!
Congratulations to ACC member Ellen East, vice president, communications and public affairs, Cox Communications, Inc. for being named a recipient of CTAM's Rainmaker Award. The CTAM Rainmaker Award is given annually to members who have played an essential role in supporting CTAM's priority of helping the cable business to grow. Recipients are recognized for extraordinary contributions to CTAM's corporate initiative projects, ranging in scope from retail ventures to new product marketing
and publicity. For a full list of honorees, please visit www.ctam.com.
Congratulations, Lisa Altman and Lori Riordan!
Congratulations to ACC members Lisa Altman, senior director of public affairs, Comcast Potomac Region and Lori Riordan, vice president of government affairs, Comcast Eastern Division for being named winners of Women in Cable Telecommunications (WICT) Washington/Baltimore chapter's Touchstones of Leadership awards. Lisa Altman will receive the group's "Emerging Leader" award and Lori Riordan will receive the "Inspire" award.
The WICT Touchstones of Leadership Awards recognize and honor local women executives who have made a difference in the cable industry through their leadership, vision and dedication. The winners for this year's Touchstones of Leadership Awards will be honored at a luncheon on Tuesday, June 19 at The Ritz-Carlton Hotel in Washington, D.C. For more information or to purchase tickets, visit www.wictdcbalt.org.
Thank You, Corporate Members!
Join and support ACC by becoming a 2007 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to www.cablecommunicators.org/mcorp.shtml.
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