Inside This Issue:
ACC Announces FORUM 2008 Dates: March 30-April 2
Mark your calendar for FORUM 2008! ACC will hold its 2008 annual conference from March 30-April 2 at The Mayflower Hotel in Washington, D.C. Registration and hotel information will be sent to members and posted on ACC's Web site as it becomes available later in the year.
FORUM is ACC's annual conference bringing members and industry colleagues together to share information and learn about new industry trends. General sessions and breakout sessions feature thoughts and ideas from industry leaders on relevant, timely topics affecting the industry as a whole. Through attendance at FORUM, members receive the opportunity to enhance their own professional status through development of important contacts and refinement of professional communications skills.
Additionally, during FORUM ACC honors the best of the best in cable communications and public affairs with the presentation of the annual Beacon Awards®. For more information on FORUM, check out pictures and video from FORUM 2007 and the 2007 Beacon Awards® online at www.cablecommunicators.org/forum.shtml.
Register Now for ACC's Media Training Workshop!
ACC will host a media and spokesperson training session on July 18 from 10:00 a.m.-4:30 p.m. at the Newport Marriott Hotel in Newport, R.I., prior to the New England Cable & Telecommunications Association (NECTA) 2007 Annual Convention & Exhibition. Taught by Margie Elsberg, president of Elsberg Associates and 25-year veteran of the Washington press corp as well as a corporate media trainer since 1990, the session is designed to provide the "dos" and "don'ts" for what every spokesman, spokeswoman or company executive should know.
Training will include media tips and techniques to deliver messages effectively and powerfully. Instruction will cover situations such as media interviews, press conferences, town hall meetings, testimony and presentations. Participants will learn what they need to have front and center before, during and after they are on camera with local media outlets or for national consumption. Every participant will also have the opportunity for an on-camera exercise and follow-up critique.
The workshop is targeted to every level of experience and expertise and is suitable for every type of market. The registration fee is $125 and includes a working lunch. ACC members and non-members are encouraged to register for the workshop by filling out the registration form found on ACC's Web site or by e-mailing email@example.com. For more information on NECTA's 2007 conference, please call 781-843-3418 or visit http://www.necta.info/events.aspx.
BET Foundation Presents Third Annual Summer Camp for Girls
The BET Foundation recently announced that its Third Annual "Summer Camp for Girls" will occur this year from August 4-11 in Columbiana, Alabama, at the Alabama 4-H Youth Development Center. "Summer Camp for Girls" was created by the BET Foundation as an innovative weight reduction and nutrition-based program for African-American girls ages 10-12 from low to moderate-income families. The purpose of the camp is to provide young girls with the vital information and tools necessary to aid them in making healthy lifestyle choices and to teach them to serve as health advocates for their family and peers.
The week-long camp helps African-American girls identify and practice lifestyle changes that will assist in achieving and maintaining healthy body weight and a positive self-image through health literacy, physical activity, healthy lifestyle choices, proper nutrition and self-appreciation. The camp curriculum provides nutrition strategies that are easy for young girls to follow and instills positive leadership and decision-making skills. Program components include daily exercise and fitness activities, Media Smart Youth, art therapy, group counseling, self-esteem workshops, trust and confidence building exercises, arts and crafts, talent and fashion shows, movie nights, and celebrity guest appearances.
"Summer Camp for Girls" is a collaboration between the BET Foundation and the Alabama Cooperative Extension System (ACES), including Alabama A&M University and Auburn University. Sponsors for 2007 are BET Networks, State Farm, ACES and Kodak. Campers are selected based on an essay their parent or guardian submits expressing why they should participate in the one-week fitness program and how the experience will influence a healthier lifestyle. Essays will be accepted from June 1 until July 1 on www.ahealthybet.com.
The BET Foundation is a 501(c)(3) non-profit organization created to raise public awareness to the numerous health related challenges within the African-American communities. Established in 2003, the BET Foundation takes a pioneering step in addressing the prevalence of obesity and related health concerns among African-Americans. For more information on the Foundation and "Summer Camp for Girls," please visit www.ahealthybet.com or call the Foundation at 202-608-2000.
Stay Connected to ACC: Update your Contact Information!
Each year, ACC publishes its annual Membership Directory, providing members with current information about the organization as well as their industry peers. The directory allows members to stay connected with one another by providing a listing of all current ACC members, corporate members and ACC Board members, as well as information about ACC programs, such as FORUM and the Beacon Awards®.
ACC members should have received an update form in the mail earlier this month. Please review the information on this form to ensure that it is current and complete and return it by June 4, 2007, to ACC via fax at 202-222-2371 or email at firstname.lastname@example.org. If you have any questions about the directory or your listing, please contact ACC at 202-222-2370. Thank you for your assistance as we continue to help you stay connected to your industry peers!
IFC and Comcast Bring Free Summer Film Fest to Local Communities
This summer, the Independent Film Channel (IFC) and Comcast will launch the IFC Free Film Fest, a state-of-the-art, multimedia, 10-city, independent film tour. For three consecutive days in each city, IFC and Comcast will invite local residents to enjoy a fun and multifaceted independent film experience. Open to the public at no cost, the tour will screen uncut indie films within an outdoor mini-entertainment complex and will also feature the IFC Media Lab Lounge, a showcase for local filmmaking talent, and a Comcast product demo area.
The IFC Free Film Fest will kick off July 10 in Philadelphia and make stops in Atlanta, Miami, Memphis, Denver, San Francisco, Seattle, Detroit, Boston and Washington, D.C. Uncut screenings of "Raising Arizona," "The Princess Bride," and "Napoleon Dynamite" will be shown on a screen constructed specifically for the tour. The films will begin at dusk following a variety of pre-show activities such as musical entertainment.
Special activities within the onsite structure such as the IFC Media Lab Lounge and the Comcastic Test Drive will be free and open to the public before and during the screenings. The IFC Media Lounge Lab will showcase short films from top local filmmakers who have submitted shorts to IFC's online user generated program at www.ifc.com/medialab. Event-goers who visit the Lounge can enter to win a new HD camera. Attendees that visit the Comcastic Test Drive will be able to get a first-hand look at Comcast's services, including its triple play of digital cable, voice and high-speed Internet.
The Independent Film Channel is the first and most widely distributed network dedicated to independent film 24 hours a day, uncut, uncensored and commercial free. The IFC Free Film Fest extends the network's mission to make indie films more accessible to movie goers across the country and seek new ways to expand the audience for independent filmmakers. For more information on the IFC Free Film Fest, please visit www.ifc.com/medialab.
Volunteer for an ACC Committee!
Are you interested in getting connected to ACC in a fresh way? Do you have some great ideas for FORUM 2008 panelists or a Beacon Awards® master of ceremonies? Each year, ACC asks its members to volunteer to serve on its various committees. Committee members assist the association in meeting its goals and planning activities that help members to get connected to one another and to industry partners. A description of each committee along with the co-chairs for 2007-2008 are below.
Provide Professional Development Resources and Recognition Committee
As one of the three committees that exists to advise the ACC Board of Directors on a number of association issues, this committee's role is to provide superior professional development opportunities for all members, recognize and celebrate excellence in public affairs at all levels and serve all cable communications professionals. Co-chairs for 2007-2008 are Andrea Bernstein, senior vice president, Oxygen Media and Bill Jasso, vice president, government and media relations, Time Warner Cable Northeast Ohio.
Enhance the Role and Value of Industry Communications
Another committee created to advise the Board of Directors, this group's purpose is to communicate the role and value of ACC to all members and the industry, work with other organizations on initiatives that benefit members and the industry, develop the organizational competencies and resources needed to support achievement of the association's mission, and engage members in association leadership as well as increase their participation in available programs and services. Co-chairs are Rosa Gatti, senior vice president, corporate communications and outreach, ESPN, Inc. and Jim Maiella, vice president of media relations, cable and communications, Cablevision Systems Corporation.
Create Outreach Activities that Enhance the Membership Experience
The third board committee focuses on building and strengthening membership through local and regional events, creating a mentoring program to promote career and personal development, building a market environment for increased public acceptance and use of the industry's products and services, and integrating social goals and their accomplishments with industry and company business goals. Co-chairs are Anthony Surratt, executive director, public relations, Cox Communications, Inc. and Lee Tenebruso.
FORUM 2008 Committee
The FORUM Committee is responsible for working with the FORUM co-chairs to build on the success of previous conferences and assist in planning sessions and workshops that are topical and representative of communications and public affairs throughout the cable industry. The co-chairs for this committee are Reinaldo Llano, director, community relations, Bright House Networks and Misty Skedgell, vice president of corporate communications, Turner Broadcasting System, Inc.
The Beacon Awards® honor excellence in cable communications and public affairs. This committee works with the co-chairs to plan the annual awards program, looking at everything from the judging process to the ceremony itself. The co-chair for this committee is Ellen Kroner, senior vice president, corporate communications and marketing, Rainbow Media Holdings, Inc. A second co-chair has not yet been named.
If you are interested in volunteering for an ACC committee, please return the volunteer form that was sent in the recent ACC Membership Directory update mailing or use this link to fill out a form and fax it to ACC at 202-222-2371. For more information on committees or volunteer opportunities, please contact ACC at email@example.com or 202-222-2370.
Cartoon Network Teams with Boys & Girls Clubs for Kids' Fitness Initiative
As part of its ongoing effort to promote physical activity among America's youth, Cartoon Network is producing a DVD called "Get Animated with Anna Kournikova." The new, in-classroom DVD aims to teach fun, creative ways to stay healthy and active using non-traditional methods geared toward all kids, not just athletes.
The DVDs will be distributed on June 4 to some 4,000 Boys & Girls Clubs of America (BGCA) across the country, reaching an estimated four million kids between the ages of 6-13. The DVD features Cartoon Network animated characters assisting former tennis pro and current BGCA ambassador Anna Kournikova with various exercises meant to be implemented into any classroom setting. The program works through warm up exercises, chair aerobics, air step aerobics, pretend rope jumping, canned food exercises, mind in motion activities and cool down exercises designed to coincide with standard BGCA rotations between club-based activities.
In addition to the exercise/activity DVD, each "Get Animated with Anna Kournikova" kit will include an instruction booklet or manual, daily achievement logs, certificates of milestone/goal achievement and in-club brochures for parents describing the program. All materials will be available in both English and Spanish.
The Boys & Girls Clubs of America comprises a national network of more than 4,000 neighborhood-based facilities annually serving more than 4.8 million young people, primarily from disadvantaged circumstances. The Clubs provide guidance-oriented character development programs on a daily basis for children 6-18 years old, conducted by a full-time professional staff. For more information on the Cartoon Network's partnership with BGCA and Anna Kournikova, please contact Joe Swaney at 404-885-0657
ACC Conducts Community Contributions Survey
Two years ago, ACC conducted the 2004 Community Contributions survey that compiled the cable industry's contributions to local communities. Developed to demonstrate the positive contributions cable operators and programmers make in their communities, the survey outcomes are used to educate policy makers, the press and the general public about the significant investment the cable industry makes in communities across the country. The final figure totaled $1.36 billion in community contributions by the cable television industry for the calendar year 2004.
Now, in 2007, ACC will again survey the industry to compile its contributions to local communities during the calendar year 2006. If you would like to receive a copy of the survey, please contact ACC at firstname.lastname@example.org or 202-222-2370. A "Cable System" and a "Programmer" version are both available. Surveys must be returned by the extended deadline of June 15 to Annette Arno, Director of Survey Research for Delahaye Research. The address can be found at the bottom of the survey. If you have any additional questions concerning the survey, please contact Steve Jones at 202-222-2373 or email@example.com.
Lifetime Movie Network Creates Contest for Next Generation of Female Filmmakers
Lifetime Movie Network (LMN) recently announced a partnership with The Hollywood Reporter, New York Women in Film & Television (NYWIFT), William Morris Agency and Women in Film to launch the LMN Student Filmmaker Competition, a national competition designed to encourage and discover the next generation of female filmmakers.
In 2005, women comprised 17% of all directors, executive producers, producers, writers, cinematographers and editors working on the top 250 domestic grossing films. This is the same percentage of women employed in these roles in 1998. In an effort to increase this percentage, the LMN Student Filmmaker Competition is designed to help find the next great women filmmakers who will make important contributions to the Hollywood community.
The contest is open to all female film students, including executive producers, producers, writers, cinematographers and editors. Films will be judged by an elite panel of producers, directors, executives and actors from the Hollywood community. Judges include actress Angela Bassett, producer Lauren Schuler Donner, producer Gale Anne Hurd, director Mimi Leder, actress Jennifer Lopez and publicist Catherine Olim as well as a representative from each partner organization. First and second place winners will have the opportunity to screen their films at a special program curated by NYWIFT at the 2007 Hamptons International Film Festival in October and will be honored with a reception afterwards. They will also be invited to attend the 2007 Women in Entertainment Power 100 Breakfast hosted by The Hollywood Reporter and Lifetime Networks in December.
The winning films will be featured on-air on LMN and will be shown in their entirety on LMN's Web site, www.lmn.tv. Additionally, the first and second place winners as well as two runners-up will receive cash prizes and have the opportunity to meet with representatives of the William Morris Agency. The competition runs through July 16, 2007. For more information, please contact Ellie Uptmore at 212-424-7290 or firstname.lastname@example.org.
Insight Raises More Than $4,000 for The American Diabetes Association
Insight Communications raised $4,100 for The American Diabetes Association during its annual Insight Golf Scramble held by Insight's Lexington office. The event was held last month at The Brook in Versailles and the money raised will be used to fund the organization's camps for children with diabetes and other advocacy efforts. This is the first year that Insight has chosen a charity partner for the event. The American Diabetes Association is the nation's leading 501(C)(3) nonprofit health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of communities. For more information on the Golf Scramble, contact John Dobken at email@example.com.
ESPN Announces 2007 ESPY Celebrity Golf Classic
The 2007 ESPY Celebrity Golf Classic will be held this year at the Industry Hills Golf Club at Pacific Palms in Industry Hills, California. The seventh annual fundraiser, a signature event of The V Foundation for Cancer Research, will be presented in association with Team ESPN on July 10, the day before the 15th annual ESPYs and will feature a wide range of sports and entertainment celebrities teaming with other participating golfers.
Last year's Golf Classic raised $1.1 million in net proceeds for The V Foundation. Funds raised by the event for The V Foundation are used by the organization for cancer research and related programs. The ESPY Celebrity Golf Classic is one of two V Foundation fundraising events held the day before the 2007 ESPYs. The third annual "Don't Give Up ESPYs V Foundation Auction on ESPN Radio" will also be held July 10. The day-long interactive radiothon will feature a variety of items and experiences and will incorporate on-air and online bidding. Last year's auction raised $435,770 for The V Foundation.
The V Foundation was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator, as he battled cancer. Since its founding, The V Foundation has raised more than $60 million and awarded cancer research grants in 37 states and the District of Columbia. The Foundation awards grants through a competitive awards process strictly supervised by a Scientific Review Committee. Researchers have developed their laboratories and taken
their science from the labs to the clinics with the help of funds raised by The V Foundation. For more information on this year's Golf Classic, please contact Wendy Palmisano at 860-766-2238 or firstname.lastname@example.org.
Job Opening: Director of Corporate Communications, Operations
Comcast is currently looking for a Director of Corporate Communications, Operations at its Philadelphia, Pennsylvania, headquarters. Major responsibilities include serving as primary spokesperson, PR lead and strategic communications partner for network operations, engineering and customer service ; identifying and implementing major proactive communications campaigns and deal announcements; creating proactive and reactive communications strategies to tell Comcast's network story and sell its competitive advantages to the media; leading and coordinating cross-functional initiatives with regard to competitive positioning; and providing PR counsel to key business leaders and executives in proactive and crisis communications.
The successful candidate will be expected to serve as external PR lead with senior reporters at key publications covering product area, to manage crisis communications and reactive messaging for issues that could have significant negative impact, and to manage coordinator/manager-level staff members. The successful candidate will also be responsible for providing guidance to field Vice Presidents while serving as product expert for internal corporate teams and field teams and will be responsible for drafting communications plans, press releases, fact sheets, key messaging statements and Q&As as well as implementing PR campaigns, pitching reporters and placing stories in new and traditional media platforms.
Applicants must have a Bachelor's degree plus 8-12 years experience in communications or a related field. Excellent verbal, communications and interpersonal skills are preferred, as are industry experience and PR savvy plus good intuition for media issues and opportunities. Other requirements include good press relationships and excellent reporter-management skills as well as issues management experience and proactive PR experience. Qualified candidates should contact Mary Pennington
at email@example.com for more information.
Thank You, Corporate Members!
Join and support ACC by becoming a 2007 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at firstname.lastname@example.org or 202-222-2373. For membership details, go to www.cablecommunicators.org/mcorp.shtml.
Friends & Associates
PO Box 75007 Washington DC 20013 • Phone 800.210.3396 or 202.222.2370 • Fax 703.782.0153