Inside This Issue:
Visit ACC at the NCTA Cable Show!
Be sure to visit ACC at the Cable Cares! Booth (#5279) during The Cable Show in Las Vegas held at the Mandalay Bay Convention Center May 7-9. ACC has teamed with Cable in the Classroom (CIC), the National Association for Multi-Ethnicity in Communications (NAMIC) and Women In Cable Telecommunications (WICT) to highlight the work of the cable association community. Come by the booth to hear about the new upcoming programs and services ACC has created to serve you better.
After you speak with representatives from each group, be sure to submit your entry for the Cable Cares! raffle each day and be eligible to win some great prizes. The schedule for each drawing is below:
Although you do not have to be present to win any of the daily prizes, you must be present to win the grand prize! See you at The Cable Show!
View the ACC Panel on The Cable Channel
Tune in to The Cable Channel, a leading source for video coverage of and for the cable television industry, during The Cable Show on Tuesday, May 8 and Wednesday, May 9 for a presentation of an ACC panel. "Communicating in a Competitive World" features ACC president Peggy Ballard, vice president, strategic communications, Scientific Atlanta, A Cisco Company; Anthony Surratt, executive director, public relations, Cox Communications, Inc.; and Sandy Colony, senior vice president, communications, Insight Communications, both who are also on the ACC Board of Directors. The panel discussion centers on ways industry professionals can communicate the advantages of cable in a hyper-competitive world, delving into the realities of developing and executing communications programs highlighting company or industry initiatives in the face of formidable competitors.
The video will be available on the cable lineup in 39 Las Vegas area hotels on Tuesday morning between 5 a.m. and 10 a.m., Tuesday evening between 5 p.m. and midnight, and Wednesday morning between 5 a.m. and 10 a.m. After The Cable Show, the panel will be featured online at www.hotice.tv. For more information about The Cable Channel programming, go to http://www.cablechannel.com/programguide.
Cox Communications Teams with Miss America to Promote Internet Safety
Cox Communications recently announced that it will be extending its ongoing partnership with Miss America 2007 Lauren Nelson to raise awareness about Internet safety. As Miss Oklahoma, Nelson starred in Internet safety PSAs broadcast last year on Cox's cable systems throughout the state. Now in her role as Miss America, Nelson will star in a series of Cox public service announcements and make several local appearances in Cox markets to educate parents and children about the critical importance of making safe and smart choices online.
In some of the new PSAs that will debut on Cox cable channels nationwide, Nelson shares the screen with John Walsh, the TV host and well-known children's advocate who has served as Cox's Take Charge spokesperson since 2004. Nelson will also join Walsh and the National Center for Missing & Exploited Children at Cox's National Teen Summit on Internet Safety at the National Press Club in Washington, D.C. on June 27. During the second annual summit, teens from Cox markets nationwide will discuss strategies to help other teens practice safer online use and will deliver those messages directly to Members of Congress during meetings on Capitol Hill.
Throughout the summer, Nelson will headline Cox Internet safety events in Oklahoma City and Tulsa. In addition, she gave the keynote address this week at a Teen Summit sponsored by Cox's Greater Louisiana operation in Baton Rouge. For more information on Cox's partnership with Miss America 2007 Lauren Nelson, please contact David Grabert at 404-269-7054 or email@example.com.
Attend the ACC Panel at The Cable Show
Now that new media is the reality, digital communications tools are indispensable assets for reaching out to customers, leveraging media coverage, channeling employee messages and projecting your company's ideas and image to the outside world. To address the importance of new media, ACC has organized a panel to be presented at NCTA's Cable Show on Monday, May 7 from 3:00 p.m. to 4:15 p.m. at the Mandalay Bay Convention Center in Ballroom D. "Thoroughly Modern Messaging: Reaching Consumers in the Digital Age" will help cable communicators gain new perspectives from a panel of professional communicators on what to do-and what to avoid-in applying new digital media communications strategies.
The discussion will be moderated by Peggy Ballard, ACC president and vice president of strategic communications for Scientific Atlanta, A Cisco Company. Panel participants include Deana Brown, president, Scripps Networks Interactive; Ellen East, vice president, communications and public affairs, Cox Communications, Inc.; Farrell Kramer, president, Farrell Kramer Communications and Todd Watson, E-Relationship manager, IBM Software Group.
The Cable Show will occur May 7-9 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Registration for the show can be found on NCTA's Web site at http://i.thecableshow.com/2007/Registration/RegForm.pdf. If you have any questions about ACC's panel at The Cable Show, contact Steve Jones at 202-222-2373 or firstname.lastname@example.org.
New ACCbriefs on Competition
ACC recently posted online the latest ACCbriefs on competition. "Cable Competition" examines the state of competition in the three primary services cable operators offer: video, high-speed broadband and telephone. Statistics offered in the brief point to the fact that cable faces competition on many fronts, sometimes competing against established companies that are among the largest corporations in the country. The brief will also be available at the Cable Cares! Booth #5279 during The Cable Show May 7-9 in Las Vegas, Nevada.
explore current issues by utilizing a discussion format with arguments that are structured for the communications and public affairs professional and other executives to use when discussing an issue at a local level.
are written in a style so that they can be handed to local opinion leaders to be used as a "guide" to the issue. To view past briefs on subjects such as Net Neutrality and "IPTV," please visit http://www.cablecommunicators.org/briefs.shtml.
Comcast Foundation Grants 1,700 Scholarships
More than 1,700 high school seniors across the nation will receive $1,000 scholarships from the Comcast Foundation as part of the 2007 Comcast Leaders and Achievers® Scholarship Program.
Each year, Comcast works with high school principals, guidance counselors and school administrators to select the scholarship recipients. Winners receive the scholarship based on their commitment to community service. The 2007 recipients participated in a wide variety of community service activities such as mentoring and tutoring younger students, volunteering at hospitals and participating in local blood, food, and clothing drives.
This year's scholarship winners will be attending universities and colleges throughout the country, including Georgetown, Harvard, Brown, Howard, Cornell and Massachusetts Institute of Technology. In the seven years since the Leaders and Achievers® Scholarship Program began, it has awarded more than $7.5 million in college aid to over 7,500 students. The program is managed by Scholarship Program Administrators, an independent, not-for-profit organization that manages corporate
and corporate foundation scholarship programs. For additional information, please visit http://www.comcast.com/scholarships.
Get Connected to ACC by Volunteering
Are you interested in getting connected to ACC in a fresh way? Do you have some great ideas for FORUM 2008 panelists or a Beacon Awards master of ceremonies? Each year, ACC asks its members to volunteer to serve on its various committees. Committee members assist the association in meeting its goals and planning activities that help members to get connected to one another and to industry partners. A description of each committee along with the co-chairs for 2007-2008 is below.
Provide Professional Development Resources and Recognition Committee
As one of the three committees that exists to advise the ACC Board of Directors on a number of association issues, the focus of this committee is to provide superior professional development opportunities for all members, recognize and celebrate excellence in public affairs at all levels and serve all cable communication professionals. Co-chairs for 2007-2008 are Andrea Bernstein, senior vice president, Oxygen Media and Bill Jasso, vice president, government and media relations, Time Warner Cable Northeast Ohio.
Enhance the Role and Value of Industry Communications
Another committee created to advise the Board of Directors, this group's purpose is to communicate the role and value of ACC to all members and the industry, work with other organizations on initiatives that benefit members and the industry, develop the organizational competencies and resources needed to support achievement of the association's mission, and engage members in association leadership as well as increase their participation in available programs and services. Co-chairs are Rosa Gatti, senior vice president, corporate communications and outreach, ESPN, Inc. and Jim Maiella, vice president of media relations, cable and communications, Cablevision Systems Corporation.
Create Outreach Activities that Enhance the Membership Experience
The third board committee, this group focuses on building and strengthening membership through local and regional events, creating a mentoring program to promote career and personal development, building a market environment for increased public acceptance and use of the industry's products and services, and integrating social goals and their accomplishments with industry and company business goals. Co-chairs are Anthony Surratt, executive director, public relations, Cox Communications, Inc. and Lee Tenebruso.
FORUM 2008 Committee
The FORUM committee is responsible for working with the FORUM co-chairs to build on the success of previous conferences and assist staff in planning sessions and workshops that are topical and representative of communications and public affairs throughout the cable industry. The co-chairs for this committee are Misty Skedgell, vice president of corporate communications, Turner Broadcasting System, Inc. and Brian Wirth, vice president, government and public affairs, Time Warner Cable.
2008 Beacon Awards® Committee
The Beacon Awards honor excellence in communications and public affairs. This committee works with the co-chairs to plan the annual awards program, looking at everything from the judging process to the ceremony itself. The co-chair for this committee is Ellen Kroner, senior vice president, corporate communications and marketing, Rainbow Media Holdings, Inc. A second co-chair has not yet been named.
If you are interested in volunteering for an ACC committee, please fill out a volunteer form to fax to ACC at 202-222-2371 as soon as possible, or pick up a form at ACC's Booth (#5279) at The Cable Show May 7-9 in Las Vegas. For more information on committees or volunteer opportunities, please contact ACC at email@example.com or 202-222-2370.
Nickelodeon Teams Up With NFL Stars to Promote Healthy Lifestyle
Nickelodeon and the National Football League (NFL) are teaming up to promote health and wellness among the nation's children. In a new partnership, the NFL will become a key supporter of Nickelodeon's "Let's Just Play" campaign, the network's health and wellness initiative that empowers kids to recapture the spirit and benefits of active play for themselves and their communities.
The partnership kicked off at the end of April when new "Workout Like a Pro" vignettes featuring star NFL athletes began airing on Nickelodeon. The segments will continue to air within Nickelodeon's "Let's Just Play Go Healthy Challenge" and on Nickelodeon video-on-demand and iTunes platforms. NFL players who will participate in the "Let's Just Play" campaign include: Carolina Panthers wide receiver Steve Smith; St. Louis Rams running back Steven Jackson; Baltimore Ravens safety Ed Reed; Dallas Cowboys safety Roy Williams; Dallas Cowboys quarterback Tony Romo and Kansas City Chiefs tight end Tony Gonzalez.
In addition to the "Workout Like a Pro" segments, the partnership will include community outreach through the NFL's Youth Education Town community centers and select local activities to help drive registration for "Let's Just Play Go Healthy Challenge." "Let's Just Play" support will take place in local NFL team markets, with participating teams promoting activity and healthy lifestyles among children via grassroots events and activities in local communities, encouraging young fans to sign up for the Go Healthy Challenge. The NFL also plans to work with Nickelodeon to build awareness around the network's fourth annual Worldwide Day of Play during its pre-season this fall, to distribute "Let's Just Play" branded materials and toolkits through some of its youth programs, and post information concerning the campaign on http://NFLRush.com, the league's youth Web site.
This year marks the fifth year of Nickelodeon's award-winning "Let's Just Play" pro-social initiative, a multi-media campaign that works with the Alliance for a Healthier Generation and the Boys and Girls Clubs of America. Over the past three Worldwide Days of Play, a national event promoting activity among youth held in conjunction with "Let's Just Play," Nickelodeon has gone dark to encourage kids to get up, get out and get active, with more than one million kids participating in 4,000 events
worldwide. For more information on "Lets Just Play" and Worldwide Day of Play, please visit http://www.Nick.com/letsjustplay.
ACC Conducts Community Contributions Survey
Two years ago, ACC conducted the 2004 Community Contributions survey that compiled the cable industry's contributions to local communities. Developed to demonstrate the positive contributions cable operators and programmers make in their communities, the survey outcomes are used to educate policy makers, the press and the general public about the significant investment the cable industry makes in communities across the country. The final figure totaled $1.36 billion in community contributions by the cable television industry for the calendar year 2004.
Now in 2007, ACC will again survey the cable industry to compile its contributions to local communities during the calendar year 2006. Surveys were distributed during FORUM 2007 and will be available at the Cable Cares! Booth #5279 during The Cable Show May 7-9 in Las Vegas. A "Cable System" and a "Programmer" version of the survey are both available.
If you would like to receive a copy of the survey, please contact ACC at firstname.lastname@example.org or 202-222-2370. Surveys must be returned by the extended deadline of May 31 to Annette Arno, Director of Survey Research for Delahaye Research. The address can be found at the bottom of the survey. If you have any additional questions about the survey, please contact Steve Jones at 202-222-2373 or email@example.com.
ACC to Host Media Training Workshop
ACC will host a media and spokesperson training session on July 18 from 10:00 a.m.-4:30 p.m. at the Newport Marriott Hotel in Newport, R.I., prior to the New England Cable & Telecommunications Association (NECTA) 2007 Annual Convention & Exhibition. Taught by Margie Elsberg, president of Elsberg Associates and a 25-year veteran of the Washington press corp as well as a corporate media trainer since 1990, the session is designed to provide the "dos" and "don'ts" for what every spokesman, spokeswoman or company executive should know.
Training will include media tips and techniques to deliver messages effectively and powerfully. Tips and techniques will cover situations such as media interviews, press conferences, town hall meetings, testimony and presentations. Participants will learn what they need to have front and center before, during and after they are on camera with local media outlets or for national consumption. Every participant will also have an opportunity for an on-camera exercise and follow-up critique.
The workshop is targeted to every level of experience and expertise and suitable for every type of market. The registration fee is $125 and includes a working lunch. ACC members and non-members are encouraged to register for the workshop by filling out the registration form found on ACC's Web site. For more information on NECTA's 2007 conference, please call 781-843-3418 or visit http://www.necta.info/events.aspx.
Job Opening: Director of Corporate Communications
Cablevision is seeking a Director of Corporate Communications at its Bethpage, NY, headquarters. The Director is responsible for development and oversight of communications, media and public relations activities in support of the company's strategy, financial performance and key corporate developments. This includes close coordination with the company's investor relations, legal, finance and government affairs departments, as well as with all company properties and businesses. Additional responsibilities include managing senior executive media interviews and participation in industry events.
The ideal candidate must have 7+ years media/public relations experience with cable, telecommunications, entertainment or related industry experience. Candidates must also have excellent written/verbal communications skills and the ability to develop and execute public relations initiatives in a fast-paced environment.
Job Opening: Vice President for Government, Communications & Public Affairs
Cablevision is currently seeking a vice president for government, communications and public affairs for the Connecticut Area. Based in Norwalk, Connecticut, the area vice president would be responsible for directing local and state government affairs, regulatory affairs, media affairs, and community relations programs for the region. Specific responsibilities include developing and executing government and public relations strategies that support and enhance the company's reputation with diverse constituencies; serving as primary company representative in all relevant forms; providing strategic business counsel and more.
Applicants should possess a solid understanding of Connecticut state and local regulatory and legislative processes and a demonstrated ability to execute an effective government relations program. At least ten years of government affairs experience in a fast-paced environment is required; legislative and telecom corporate experience are preferred. The successful candidate should also demonstrate a track record in establishing relationships in government and professional associations.
Expertise in managing effective public affairs and communications programs as well as in developing and managing teams is also required. For more information or to submit a resume, please email firstname.lastname@example.org.
Thank You, Corporate Members!
Join and support ACC by becoming a 2007 corporate member. For more information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or at 202-222-2373. For membership details, go to www.cablecommunicators.org/mcorp.shtml.
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