Inside This Issue:
CTPAA Is Now the Association of Cable Communicators
The Board of Directors on Sunday, March 11, 2007, finalized plans to change the name of the association from the Cable Television Public Affairs Association to the Association of Cable Communicators (ACC) effective at the close of FORUM 2007, March 11-14 in Washington, D.C. A formal announcement was made during the opening general session on Monday, March 12 by president Mark Harrad.
"Public affairs was the best description of what engaged most cable PR professionals 22 years ago, when CTPAA was created," said Mark Harrad, outgoing CTPAA president and senior vice president, corporate communications, Time Warner Cable. "But the cable industry has changed and grown considerably over the past two decades. Many executives are engaged in a wide range of both internal and external communications functions that are critical to our continued success, but do not necessarily fit inside the traditional perception of public affairs. As the industry's only professional association devoted to promoting excellence in the field of communications, we felt a new and more inclusive name would be appropriate."
The "new" Association of Cable Communicators (ACC) will help industry communicators develop the skills necessary to deliver the best external and internal messaging across all media and technology platforms in an ever-increasingly competitive marketplace. The association will focus its efforts on the continued development of dynamic tools and educational resources to support the growth and success of all cable communications professionals. Additionally, it will continue to honor excellence across all fields of cable communications through its annual Beacon Awards® .
The full press announcement that was released on March 12 can be found on the press page of the association's Web site. An editorial also ran in the March 12 issue of
titled, "A New Moniker for a New Era," announcing the new association name. For more information on the change, please contact Steve Jones at 202-222-2373 or email@example.com.
During its annual gala ceremony on March 13, the Association of Cable Communicators (ACC), formerly the Cable Television Public Affairs Association (CTPAA), announced the winners of the 2007 Golden Beacon and Beacon Awards, cable's highest award for communications and public affairs excellence. ACC awarded the Golden Beacon, the association's highest honor, to Cox Communications' Take Charge! Takes on Internet Safety. ACC also presented 83 Beacon Awards, representing work by MSOs, cable systems, programming networks, cable associations and technology providers in categories such as community relations, competitive response and public service announcements. A list of the 2007 Beacon Awards can be found on ACC's Web site. The Beacon Awards Ceremony was one of many highlights of ACC's annual conference, FORUM 2007: Cable to the Extreme: Communicating the Possibilities, held March 11-14 at The Ritz-Carlton, Washington, D.C. Ben Bailey, Discovery Channel's Host and Driver of Cash Cab, was the master of ceremonies for the evening.
ACC presented the 2007 Golden Beacon, awarded to a public affairs initiative that has made an impact within the cable industry and enhanced cable's image nationwide, to Cox Communications' Take Charge! Takes on Internet Safety. In 2006, Cox Communications launched a comprehensive "cyber smarts" campaign, enhancing its successful "Take Charge" program that encourages safe use of mass media among families in Cox communities. The company focused on strategic national partnerships, compelling research, national events such as Teen Summit on Internet Safety, and Capitol Hill outreach to highlight the dangers facing kids on the Internet as well as steps parents and children can take to be "cyber smarter." Results over the past year have been well above expectations and have included major national media hits, greatly increased traffic to the program Web site and successful meetings with key lawmakers.
ACC received 494 Beacon entries this year, an 8% increase from the 2006 awards and evidence of the strong and continuing commitment by the cable industry to communications and public affairs. Finalists and winners were selected after an extensive two-phase judging process in Washington, D.C., at the NCTA headquarters in January. For more information on ACC's Beacon Awards, please contact Michelle Butler at 202-222-2372 or firstname.lastname@example.org.
National Geographic Channel Launches Conservation Initiative
In conjunction with Fox Cable Networks and the National Geographic Society, the National Geographic Channel will bring conservation directly into the homes and communities of viewers with its new initiative "Preserve Our Planet." "Preserve Our Planet" is a long-term commitment to bring relevant conservation information and practical everyday tips to NGC viewers on-air, online and in local communities. Efforts will include special event programming; a public service announcement campaign and conservation tips; a robust new Web site; and local conservation activities held in communities across the country in partnership with the network's affiliates.
In the community, NGC's "Preserve Our Planet" will work with select cable operators to organize community outreach programs to bring the topic of conservation into the home. Activities will include screenings of relevant programming, lectures by National Geographic Explorers and the execution of local market events. On the air, NGC will feature a minimum of four special event programs annually dedicated to "Preserve Our Planet" and will also produce a series of motivational PSAs to raise awareness of the importance of protecting our environment, highlighting the impact of personal action. Spots featuring conservation tips will also air locally via cable providers and nationally on NGC.
Digital media devoted to NGC's "Preserve Our Planet" includes the launch of a Web site featuring daily conservation tips; a carbon footprint assessment tool; checklists for home energy audits; photo galleries; a conservation savings calculator; a community area for viewers to discuss the latest conservation issues and share ideas; links to other online conservation resources and blogs; and links to environmentally focused materials from other divisions of National Geographic, including lesson plans, podcasts, green guides and the results of current expeditions studying the state of the environment. NGC's "Preserve Our Planet" will also provide exclusive high-speed interactive content accessible through local affiliate Web sites and preserveourplanet.com, which will inclue video clips and user-generated content. Finally, NGC will provide operators with VOD content including "Preserve Our Planet" programming embedded with conservation tips, as well as conservation insights from National Geographic explorers and scientists.
PR Volunteers Sought to Promote a Great Organization
The Emma L. Bowen Foundation for Minority Interests in Media needs volunteers for its PR committee. The Foundation operates a unique work/study program that places 225 students of color into multi-year summer internships in media companies, including several major cable companies. CTPAA is a long-time supporter, donating proceeds from the annual FORUM Silent Auction to the Foundation. The PR committee will help promote the Foundation's impressive participating students and programs to the media,
community and throughout our industry. If you'd like to lend your PR expertise to this worthwhile effort, please contact Anthony Surratt, Executive Director of Public Relations at Cox Communications, 404-843-5124 or email@example.com.
Comcast Foundation Grants $300K to US Hispanic Chamber of Commerce
The Comcast Foundation recently announced a $300,000 grant to the United States Hispanic Chamber of Commerce (USHCC) Foundation in support of the newly created "USHCC Foundation Procurement University: The School for Successful Suppliers" program. Through this grant, the USHCC Foundation will provide capacity building training to its national chamber executive network in ten key markets to better equip them with the necessary skill sets to assist their membership in leveraging growth opportunitites for their companies.
Over the next two years, the $300,000 grant will provide comprehensive training sessions with a focus in the area of "Mastering the Corporate Supply Chain" and will work in collaboration with local Hispanic Chambers of Commerce in the 10 markets across the United States. The USHCC Foundation will work in collaboration with Comcast to select the 10 markets in which to host the training sessions.
The USHCC Foundation will roll out the initiative with a one-day conference in Washington, D.C., in May 2007. The conference will provide a comprehensive overview of the status of Hispanic Business in the procurement area. A series of regional conferences promoting the Mastering the Supply Chain program will be held throughout the country following the kickoff conference. In addition, a major conference is scheduled as part of the 2007 Annual USHCC Convention & International Pavilion to take place September 19-22, 2007, in San Juan, Puerto Rico.
The USHCC Foundation is committed to the purpose of giving Latino entrepreneurs alternatives for life preparation and life-long learning by developing and implementing initiatives and educational campaigns to awaken and nurture their entrepreneurial spirit. For more information on USHCC, please visit http://www.ushccfoundation.org.
Oxygen Expands Mentoring Program into National Initiative
On March 13 during ACC's FORUM 2007, Oxygen announced that it is expanding its public affairs advocacy campaign, Oxygen Mentors, into a national initiative. The program will be expanded into three elements: Mentors Walks across the country, VOD mentoring content and a mentoring group on Oomph.net, Oxygen's social network. Building on the success of the major Mentors Walks held in New York City and on a smaller-scale in Portland, Denver and Colorado Springs, Oxygen Mentors' expanded initiatives will roll out nationally throughout 2007.
Oxygen Mentors centers around Mentors Walk, an event in which high-profile, women business leaders from a variety of professions walk and talk with other women who share their passion and dream of breaking into that field. As part of the expanded initiative, the network will increase the number of walks it holds throughout the year, offering partnership opportunities to local affiliates. In 2007, Oxygen will host Mentors Walks in three cities: Chicago, Washington, DC, and Los Angeles. Additionally, Oxygen will officially open Oxygen Mentors to affiliates through a taggable spot and VOD mentoring content featuring career advice and mentoring tips from past Mentors Walk participants such as Diane Von Furstenburg, Meryl Streep, Debrorah Norville, Marlo Thomas and Cynthia Rowley. Finally, the network plans to start a mentoring group on their social network, Oomph.net. The group will be an outlet for people to participate in a fulfilling mentoring experience and will include past Mentors Walk participants. Oxygen's CEO Gerry Laybourne will moderate the group and will update the site regularly to include her own mentoring advice and personal experiences.
VH1 Classic Launches First-Ever Pro-Social Campaign
During a luncheon at last week's FORUM 2007, VH1 Classic announced that it will launch its first-ever pro-social initiative geared towards raising awareness about autism. The "Rock Autism" campaign will kick off with a music star-studded public service announcement on April 1 to mark the start of Autism Awareness Month.
Autism is a complex neurobiological disorder that is the fastest growing developmental disability in the United States, affecting one in every 150 children born today. "Rock Autism" will use the influence of VH1 Classic and its connections with classic rock artists to make a measurable impact in this field by bringing awareness to the facts about autism and by raising funds for autism organizations. The first 30-second PSA features a lineup of classic rock legends including Steven Tyler and Joe Perry of Aerosmith, Roger Daltrey of The Who, Robert Plant of Led Zeppelin, Tommy Lee and Vince Neil of Motley Crue, Paul Stanley and Gene Simmons of KISS, Rob Halford of Judas Priest, Ronnie James Dio, and Dee Snider of Twisted Sister.
In addition to the public service announcements, the campaign will also feature VH1 Classic News breaks and on-air fundraising stunts. The April launch will include "Pay to Play," a fundraiser where viewers can go online and make a donation in exchange for VH1 Classic playing their favorite classic video. Proceeds from the element will go to The Cure Autism Now Foundation. In addition, a Web site will be created where viewers can access information on autism, link to autism organizations, and learn about upcoming fundraising events and auctions in conjunction with the initiative.
Congratulations, Libby O'Connell and Alicin Reidy-Williamson!
Congratulations to ACC members Libby O'Connell, an ACC board member and senior vice president, corporate outreach, A&E Television Networks and Alicin Reidy-Williamson, senior vice president, corporate responsibility and public affairs, MTV Networks for winning two of NCTA's 2007 Vanguard Awards. O'Connell will receive the Vanguard for Government & Community Relations, an award that recognizes individuals who have had a significant impact on promoting a positive public image and advocating public policy positions for the cable industry at the national, state and/or local levels. Reidy-Williamson will receive the Young Leadership Award, recognizing those individuals who already have made a mark on the industry and its constituents at a young age.
The 2007 Vanguard Awards will be presented on Tuesday, May 8, 2007, at a 5:00 p.m. Pacific Time reception and awards ceremony during The Cable Show '07, NCTA's 56th Annual Conventional & International Exposition, May 7-9 at the Mandalay Bay Convention Center in Las Vegas. For more information on the awards, please contact Brian Dietz at 202-222-2350 or firstname.lastname@example.org.
Congratulations, Bob Gold, Ivan Johnson, Larry Oliver and Thomas Southwick!
Congratulations to ACC members Bob Gold, president and owner, Bob Gold & Associates; Ivan Johnson, vice president, community relations, Cox Communications; Larry Oliver, vice president and general manager, Reed Television Group; and Thomas Southwick, ACC board member and senior vice president of corporate communications for Starz Entertainment, who have been selected as part of the Cable TV Pioneers class of 2007. The Cable TV Pioneers originated at the 1966 National Cable & Telecommunications
Association (NCTA) Convention in Miami, when 21 members of the CATV industry were presented with "Pioneer" plaques by Stanley Searle of
TV & Communications
magazine. It continued yearly as a social club for the enjoyment of attendees at the annual convention, and as the number of members increased, the focus of the group turned into preserving the rich history of the cable industry. Qualifications for inductees include being a part of the industry for a minimum of 20 years and sponsorship by another Cable TV Pioneer. This year's class will be inducted May 7 at a banquet held during The Cable Show in Las Vegas.
Thank You, Corporate Members!
Join and support ACC by becoming a 2007 corporate member. For information on how your organization can join ACC as a corporate member, please contact Steve Jones at email@example.com or at 202-222-2373. For membership details, go to www.ctpaa.org/mcorp.shtml.
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