February 23, 2007-About CTPAA / Membership / FORUM 2007 / Beacon Awards

Inside this Issue:

Key Highlights of FORUM 2007
Focus on FORUM: Reinaldo Llano
Cartoon Network, Cox Communications and MTV are CTPAA's 2007 Golden Beacon Award Nominees
CTPAA Announces Winners of the 4th Annual Public Affairs Achievement Award
Cartoon Network and FDA Encourage Kids to Spot the Block
Silent Auction Donation Forms Due Today!
Steven G. Schorr Elementary School Dedicated
Key Contacts Urged to Make Hill Visits While in D.C.
CEA, NAB and NCTA Team Up to Inform About Digital TV Transition
Reserve a Table at the 2007 Beacon Awards Ceremony
Insight Customers Donate $5,000 to Children's Hospital
FORUM 2007 Rooming Blocks Sold Out
New FORUM Seminar Targets Publicists and PR Practitioners
Don't Forget to Vote for the CTPAA Board of Directors!
Thank You, Corporate Members!

 Key Highlights of FORUM 2007

This year's conference will feature key industry executives and communications pros who will pass along industry insight and on-the-job tips to help everyone attending be more effective in the workplace.  The opening general session includes: Mark Coblitz, Comcast Corporation; Laureen Ong, National Geographic Channel; Josh Sapan, Rainbow Media Holdings; Michael Willner, Insight Communications; and moderator Mark Robichaux, Broadcasting & Cable Magazine.

The Monday luncheon will feature David Weinberger, co-author of the bestseller The Cluetrain Manifesto, and author of Small Pieces Loosely Joined, a highly original and accessible reflection on the human impact of the Internet.  Additionally, he is an NPR commentator, technology columnist, weblogging pioneer and a dot com entrepreneur.

Tuesday opens with a general session including Kyle McSlarrow of NCTA and Congressman Baron Hill, (D-IN) both of whom will discuss upcoming cable industry policy.  The session will be moderated by CNN's Zain Verjee.  The luncheon speaker on Tuesday is Jill Lublin, CEO, Promise Promotion, who will provide key communications tips and techniques on guerrilla publicity & powerful PR.  The day wraps up with the Beacon Awards® Gala with master of ceremony Ben Bailey, Discovery Channel's Host and Driver of Cash Cab.

For more information please go to CTPAA Web site at http://www.ctpaa.org/forum.shtml or call CTPAA at 202-222-2370.
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 Focus on FORUM: Reinaldo Llano
Editor's Note: CTPAA is running a series of interviews focusing on members' experiences at FORUM, CTPAA's annual three-day conference for cable public affairs professionals.  This issue, Reinaldo Llano, director of community relations for Bright House Networks, talks about his experiences at FORUM. 

When was your first FORUM?

My first FORUM was two years ago.  I was only on the job for four months, but I learned a lot about cable and public affairs within cable.

How many FORUMS have you attended?

I have attended FORUM for the past two years.  This will be year three, and I can't wait!

What was your best takeaway ever from FORUM?

The relationship building and networking that occurs at the conference.  I was able to get some face time with several key programming networks that resulted in collaborative partnerships for our markets.

What did you learn at last year's FORUM that helped you in your job in 2006? 

The coolest thing was a session on reaching the grassroots markets without using traditional communication vehicles.  This gave me tons of ideas on outside the box thinking for how we communicate our community relations programs to reach those niche audiences.

What is your favorite FORUM memory?

Two special moments:  winning my first Beacon Award last year from our Bright House Networks Star Teach Awards, and participating on the programmer/operator panel to talk about the work I did with C-SPAN's Book TV Bus Tour through our Florida markets.

Register for FORUM by close of business today, February 23 and save $100!  Registration forms can be found online at http://www.ctpaa.org/registration.07.html.  For a complete listing of all FORUM events, please visit http://www.ctpaa.org/forum_agenda_2007.shtml.
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 Cartoon Network, Cox Communications and MTV are CTPAA's 2007 Golden Beacon Award Nominees

The Cable Television Public Affairs Association (CTPAA) recently named its nominees for the association's highest honor, the Golden Beacon Award® .  The nominees are:

· "Rescuing Recess," Cartoon Network
· "Take Charge!  Takes on Internet Safety," Cox Communications
· "THINK MTV's Break the Addiction Campaign," MTV Networks

"These three public affairs initiatives exemplify the cable industry's commitment, day-in and day-out to societal concerns across the country at the national and local level," said Cindy McConkey, 2007 Beacon Awards co-chair and senior vice president, communications, Scripps Networks.

Jennifer Mooney, 2007 Beacon Awards co-chair and group vice president, government affairs and public relations, Bright House Networks, added, "Among its many community efforts, cable is working to keep children safe online, encourage young people to change their behavior to preserve the environment, and rescue recess to help reduce childhood obesity."

CTPAA's Golden Beacon Award recognizes a public affairs initiative that has made an impact within the cable industry, while enhancing cable's image nationwide.  The 2006 Golden Beacon Award recognized Court TV for its public affairs initiative "Unexpected Heroes."

CTPAA members who judged the Beacon Awards nominated Cartoon Network for its "Rescuing Recess" public affairs campaign.  Part of Cartoon Network's GET ANIMATED cause brand, "Rescuing Recess" seeks to recognize unstructured break time as an essential element of the school day and to connect kids, parents, educators and community members as advocates to bring back or enhance recess as part of the daily school curriculum.  By partnering with 13 of the nation's leading child advocacy and education organizations, "Rescuing Recess" has impacted over 5 million students nationwide.  The campaign's letter writing and grant program as well as the launch of "National Recess Week" has provided nearly $1 million in cash and playground equipment to support daily recess in schools.

Cox Communications is a nominee for its program "Take Charge!  Takes on Internet Safety."  In 2006, Cox Communications launched a comprehensive "cyber smarts" campaign, enhancing its successful "Take Charge" program that encourages safe use of mass media among families in Cox communities.  The company focused on strategic national partnerships, compelling research, national events such as Teen Summit on Internet Safety and Capitol Hill outreach to highlight the dangers facing kids on the Internet, as well as steps parents and children can take to be "cyber smarter."  Results over the past year have been well above expectations and have included major national media hits, greatly increased traffic to the program Web site and successful meetings with key lawmakers.  The success of the campaign has helped position Cox as a committed community partner in the neighborhoods it calls home.

THINK MTV has created an unprecedented youth campaign on global warming through its Break the Addiction initiative, dedicated to informing and empowering young people on the issues surrounding their environment.  Developed in partnership with leading environmental organizations, the campaign consisting of 12 steps over the course of 12 months, focuses primarily on individual actions young people can take to reduce their consumption, break bad habits that contribute to global warming, and thus improve their lives.  Break the Addiction includes original on-air and online programming, public service announcements, an extensive Web site, comprehensive guides, innumerous resources and opportunities to take action.  The campaign has reached tens of millions of young people, many of whom were mobilized to get involved at the local and national level.

CTPAA will honor the Golden Beacon Award nominees during the Beacon Awards gala, set for Tuesday, March 13, 2007, at The Ritz-Carlton, Washington, D.C.  The Beacon Awards Gala is one of the highlights of CTPAA's FORUM 2007, "Cable to the Extreme:  Communicating the Possibilities." 
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 CTPAA Announces Winners of the 4th Annual Public Affairs Achievement Award

The Cable Television Public Affairs Association (CTPAA) recently announced the winners of the fourth annual CTPAA Public Affairs Achievement Award. The winners are Dena Kaplan, senior vice president, marketing, GSN. The Network for Games; Suzee Smith-Everhard, director, community relations and televideo, Cox Communications Arizona; Lee Tenebruso, vice president, corporate affairs and education, Court TV; and John Wolfe, vice president of government and public affairs, Cox Communications New England. 

"The CTPAA Public Affairs Achievement Award was created to acknowledge individuals who develop and execute effective public affairs initiatives throughout their careers in cable," said CTPAA President Mark Harrad, senior vice president, corporate communications, Time Warner Cable.  "These individuals create a path for their peers to follow.  Dena Kaplan, Lee Tenebruso, John Wolfe and Suzee Smith-Everhard are being recognized this year as pacesetters in community relations, government relations and local programming respectively."

The Public Affairs Achievement Award recognizes individuals for their outstanding contributions within cable public affairs and to CTPAA.  Up to four awards are presented each year to public affairs executives. The awards will be presented at The Ritz-Carlton, Washington, D.C., on Monday, March 12 during CTPAA's FORUM 2007 conference, "Cable to the Extreme:  Communicating the Possibilities."  FORUM is the cable industry's annual educational event dedicated to the issues facing communications and public affairs professionals.  For information on past recipients, please visit http://www.ctpaa.org/ctpaa_awards.shtml#pubaff.  
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 Cartoon Network and FDA Encourage Kids to Spot the Block

Cartoon Network and the Food and Drug Administration (FDA) kicked off a public education campaign on February 14 that encourages kids and tweens to use the nutrition facts information on the food label to make healthier food choices.  Known as "Spot the Block," the campaign uses online and customized, public-education, on-air spots featuring characters from popular programs like Foster's Home for Imaginary Friends to promote portion control and a healthy eating lifestyle.

The first on-air spot, "Spot the Block, Yo!" includes a funky, soulful song performed by characters from "Foster's Home for Imaginary Friends," "The Grim Adventures of Billy and Mandy," "Camp Lazlo" and "My Gym Partner's a Monkey."  The song and dance number demonstrates where to look for the nutrition facts label and the useful information it contains to help kids and tweens make healthy food choices.  "Spot the Block" will also feature a custom micro Web site.  The online destination will offer kids the opportunity to engage with the FDA's key messaging and offer tools to enable them to better understand the nutrition facts label on their favorite foods.

"Spot the Block" is part of the Cartoon Network's GET ANIMATED campaign, launched in February 2005.  GET ANIMATED provides on-air, online, print and off-channel programs to teach children the value of a healthy lifestyle that includes regular exercise, good eating and helping others.  For more information on "Spot the Block," please visit http://www.getanimated.com/.  
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 Silent Auction Donation Forms Due Today!

Still thinking about making a donation to the Silent Auction?  Donation forms for the 2007 Silent Auction are due today to CTPAA.  Forms may be faxed to CTPAA at 202-222-2371.  In order to guarantee listing in the bid book, forms must be received by close of business today, February 23, 2007. Donations will still be accepted after this time; however, there is no guarantee they will be listed in the bid book.  Please include a description of your item for the bid book.  Items may arrive separately on or before March 5, 2007, and should be shipped to CTPAA at 25 Massachusetts Ave. NW, Suite 100, Washington, DC 20001.

This year's auction will be held Sunday, March 11, 2007, and will for the ninth year benefit the Emma L. Bowen Foundation for Minority Interests in Media. The Foundation offers minority youth the support, education and skills needed to obtain jobs in the media industry. Over the past eight years, CTPAA members have raised and contributed more than $90,000 to the Foundation through the auction. For more information on submitting your donation forms, contact Valarie Bastek at 202-222-2370 or services@ctpaa.org.
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 Steven G. Schorr Elementary School Dedicated

On February 20, in Las Vegas, Nev., the Steven G. Schorr Elementary School was dedicated.  The school is named for CTPAA member Steve Schorr, vice president, public & government affairs, Cox Communications, Las Vegas System. 

Schorr has lived in the Las Vegas community since 1977 and has been an active member and supporter of the community.  For example, he currently serves on the board of the National Urban League, Nevada Ballet Theater, Clark County School District Partnership Program, Nevada Cable Telecommunications Association, Vegas Grand Prix and Sunrise Hospital & Medical Center.

Over the years he has been honored by receiving two Emmy Awards for news anchoring; two National Freedom Foundation Awards; an Armstrong Award for Broadcasting; the American Heart Association's Heart of Gold Award; the Glenn Smith Humanitarian Award for Opportunity Village; and Man of the Year by Olive Crest (a national agency for foster and neglected children).  He has also been awarded the Nevada Points of Light Award by former Gov. Kenny Guinn, named to the National Erase the Hate honor roll and installed as an honorary and executive board member of the 100 Black Men of Southern Nevada.

During the evening ceremony, approximately 300 community members, public officials, educators and Cox colleagues watched and participated in honoring Schorr. Tributes to his support of children and community organizations were made by Kenneth Wronski, principal Steven G. Schorr Elementary School; Susan Brager, Clark County Commissioner District F; Congresswoman Shelley Berkley (D-NV); Congressman Jon Porter (R-NV) and via a video tape, Senator Harry Reid (D-NV).  The evening wrapped up with a special video highlighting Schorr's life and the relationships he's built through the years as well as a presentation from his sons Darrin and David, who were instrumental in working with the Clark County School District to have the school named for their father.
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 Key Contacts Urged to Make Hill Visits While in D.C.
 
NCTA encourages "Key Contacts" to schedule Capitol Hill visits with Members of Congress and/or their staff while you are in Washington for FORUM.  Congress will be in session debating industry issues and all members of your congressional delegation need to hear from you.  NCTA will hold a policy briefing for "Key Contacts" on Tuesday, March 13 from 8:00-8:45 a.m. at The Ritz-Carlton in Plaza Ballroom II.  Attendees will be briefed on the cable industry's positions on key issues with particular attention to pending legislation.

Please contact NCTA's Grassroots team at 202-222-2315 should you have questions or need additional information.
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 CEA, NAB and NCTA Team Up to Inform About Digital TV Transition

As the completion of the nation's transition to digital television draws closer, leaders from the Consumer Electronics Association (CEA), the National Association of Broadcasters (NAB), and NCTA are planning to launch a consumer education campaign.  Initial discussions regarding the digital television transition campaign among the broadcasting, consumer electronics and cable television industries have begun, and the three associations said they would combine resources to develop and implement the consumer education effort. 

The campaign will be designed to help television viewers understand the nature of the transition, become educated about the changes that will occur before February 2009 and provide information about the steps consumers may need to take to maintain their over-the-air television signals.  The campaign will include a wide variety of tactics to communicate to consumers about the transition.  Tactics that have been outlined so far include a Web site providing simple, useful information about consumer options during the transition and links to industry resources offering information on those options as well as printed materials that can be distributed to consumers through point-of-purchase displays and other retail sales channels.  In addition, public service advertising will be present in cable, broadcast and print media.  Information promoting and publicizing details of the digital-to-analog converter box "coupon" program to be administered by the National Telecommunications and Information Administration (NTIA) will also be available.

For more information on the campaign, contact Brian Dietz with NCTA at 202-222-2350 or bdietz@ncta.com.  
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 Reserve a Table at the 2007 Beacon Awards Ceremony

CTPAA is offering reserved tables for the 2007 Beacon Awards Ceremony on March 13, 2007, at The Ritz-Carlton Hotel in Washington, D.C. A reserved table for registered FORUM attendees is $1,500. For dinner guests only, a reserved table at the Beacons Ceremony is $3,000 and includes 10 tickets. For more information, contact Michelle Butler at 202-222-2372 or mbutler@ctpaa.org
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 Insight Customers Donate $5,000 to Children's Hospital

Through the help of its Penny-a-Day program, Insight Communications donated $5,000 to the Kentucky Children's Hospital.  Insight customers provided most of the funds raised, with Insight pitching in a small remainder of money to reach $5,000.  Insight and hospital officials presented the check last week alongside University of Kentucky women's volleyball coach Craig Skinner and several of his players.  Afterward, Skinner and his players visited with young patients and handed out autographed "UK Blue" valentines.

As part of the Penny-a-Day program, Insight's customers can opt to donate a penny a day (30 cents a month) to the program on their cable bill.  Insight then collects the funds and donates the full amount to the Kentucky Children's Hospital.  The program began in May 2005, and Insight employees were the first to be able to sign up for the campaign.  In February 2006, Insight delivered a check for $1,750 to the hospital.  Currently, about 1,400 customers support the program.  For more information on the Penny-a-Day program, contact John Dobken at dobken.j@insightcom.com or 859-514-2419.
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 FORUM 2007 Rooming Blocks Sold Out

The reserved rooming blocks for FORUM 2007 at both The Ritz-Carlton Hotel and the One Washington Circle Hotel are sold out.  However, there is still time to register for FORUM 2007 and many hotels within walking distance of The Ritz have available rooms.  CTPAA recommends contacting the following hotels for reservations.  (Rate information current as of February 21.)

Best Western New Hampshire Suites Hotel, 202-457-0565
Rate Quoted: $299/night plus tax

Washington Marriott, 202-872-1500
Rate Quoted:  $359/night plus tax

Fairmont Hotel, 202-429-2400
Rate Quoted:  $549/night plus tax

Park Hyatt Washington, 202-789-1234
Rate Quoted:  $675/night plus tax

Reservations can be made by calling each hotel directly or through the Washington Convention and Tourism Bureau's Web site at http://www.washington.org/.  This Web site will provide additional options to those listed above.  For more information on hotels for FORUM 2007, please contact Valarie Bastek at 202-222-2370 or services@ctpaa.org.
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 New FORUM Seminar Targets Publicists and PR Practitioners

New this year at FORUM will be an all-day, publicity and PR professional development seminar held on Tuesday, March 13. The seminar is tailored to the specific needs of entry to manager level public relations professionals and their supervisors. The $275 registration fee for the seminar includes admission to FORUM's Tuesday morning general and luncheon sessions.

The program, Public Relations Skills and Techniques: Tools of the Trade, is produced by SCOOP Seminars for the Savvy Publicist. It offers public relations techniques, shortcuts and other valuable information for publicists and public relations practitioners.

The fee for the seminar is $275 and includes admission to Tuesday's FORUM general and luncheon sessions. It also includes a seminar workbook that normally sells for $295.  For individuals who are already registered for FORUM, the fee for the seminar is $200. The session will be lead by Sandi Padnos, president, SCOOP Seminars. Padnos has been internationally recognized for her work in strategic marketing, corporate communications and public relations education. For information concerning the seminar, visit http://www.scoopseminars.com/tools/.

FORUM 2007 will be held March 11-14 at The Ritz-Carlton Hotel in Washington, D.C. Registration forms can be found online at www.ctpaa.org/forum.shtml. If you have already registered for FORUM and would like to sign up for the Tuesday program, please call 202-222-2370 to arrange for the additional payment. To register for the Publicity and PR Seminar, fill out the FORUM registration form and fax it to 202-222-2371. For additional questions regarding the seminar, other FORUM programs or sponsorship opportunities, contact Steve Jones at 202-222-2373 or sjones@ctpaa.org
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 Don't Forget to Vote for the CTPAA Board of Directors!

All members in good standing of the Cable Television Public Affairs Association (CTPAA) are eligible to vote in the CTPAA Board of Directors election.  Ballots were sent out via e-mail at the beginning of the week and must be returned by close of business, Monday, February 26, 2007.  All ballots will be kept strictly confidential. Return your ballot via email with your electronic signature to services@ctpaa.org or fax to 202-222-2371.

Members should vote for three (3) of the indicated three (3) individuals on the ballot or a write-in candidate.  The candidates are:  Peter Abel, vice president, corporate communications, community and government relations, Suddenlink Communications; Margaret Lejuste, vice president, corporate communications, Charter Communications; and Rob Stoddard, senior vice president, communications and public affairs, National Cable & Telecommunications Association (NCTA).

The CTPAA Board of Directors is constituted to reflect a proportionate cross-section of the industry.  Board members are eligible to serve two, consecutive, elected, two-year terms, and elections of new members are staggered to insure Board continuity and consistency.  If you have any questions regarding voting, please contact Steve Jones at 202-222-2373 or sjones@ctpaa.org.  
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 Thank You, Corporate Members!

CTPAA would like to welcome its newest corporate member, Gospel Music Channel! Join and support CTPAA by becoming a 2007 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-222-2373. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
Smithsonian Networks
The Weather Channel

Friends & Associates
AZN Television
BET
Bresnan Communications
Cable ONE
CableLabs
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gospel Music Channel
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scientific Atlanta, A Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Texas Cable & Telecommunications Association
Versus
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