February 9, 2007  About CTPAA / Membership / FORUM 2007 / Beacon Awards

Inside this Issue:

Focus on FORUM: Casey Schick
2007 Beacon Award Finalists Announced
Project Online Safety Promotes Internet Safety for Children
Help Make the Silent Auction as EXTREME as FORUM 2007!
Reserve a Table at the 2007 Beacon Awards Ceremony
Lifetime Launches Second Annual Heart Health Awareness Initiative
Cox Communications Expands Take Charge! Initiative
FORUM 2007 Rooming Blocks Sold Out
mtvU and Kaiser Family Foundation Launch Campaign
Walter Kaitz Foundation Delivers $1.2 Million in Grants in 2007
New FORUM Seminar Targets Publicists and PR Practitioners
Applications Available for Cable Positive's Tony Cox Community Fund
Thank You, Corporate Members!

 Focus on FORUM: Casey Schick
Editor's Note: CTPAA is running a series of interviews focusing on members' experiences at FORUM, CTPAA's annual three-day conference for cable public affairs professionals.  This issue, Casey Schick, director of affiliate marketing and ad sales for Fox Cable Networks, talks about his experiences at FORUM. 

When was your first FORUM?

2005

How many FORUMs have you attended?

Two. This year will make it a hat trick.

What was your best takeaway ever from FORUM?

I think my best takeaway would have to be the Beacon ceremonies I have attended. To see what the industry considers to be effective cause marketing initiatives is the greatest learning of all.

What did you learn at last year's FORUM that helped you in your job in 2006?

Fox Cable Networks is a relative new-comer to the public affairs arena. We launched our two marquis initiatives in 2005 not really knowing what we were getting into, but going by gut and instinct and relying a lot on the guidance and suggestions of our affiliate partners. I attended the programmer round table last year and was pleasantly surprised to see that the initiatives my peers were speaking about were conceived and developed in very much the same way as ours. So we've continued what we started.

What is your favorite FORUM memory?

Winning a Beacon for our Everyday Explorer campaign. After two years of planning, development, and execution, to be recognized by the industry leaders in public affairs was incredibly rewarding.

For a complete listing of all FORUM events, please see the preliminary program at http://www.ctpaa.org/forum_agenda_2007.shtml
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 2007 Beacon Award Finalists Announced

CTPAA has announced the finalists for the 2007 Beacon Awards, cable's highest award for excellence in public affairs.  Winners will be announced during the 2007 Beacon Awards Gala on March 13 at The Ritz-Carlton Hotel in Washington, D.C. during FORUM 2007, "Cable to the Extreme:  Communicating the Possibilities."

"Cable public affairs professionals are working every day to improve the quality of life for their companies' customers and the communities they serve while also finding ways to contribute to the bottom line,"  said Jennifer Mooney, 2007 Beacon Awards co-chair and group vice president of government affairs and public relations for Bright House Networks.

Cindy McConkey, 2007 Beacon Awards co-chair and senior vice president of communications for Scripps Networks added, "The impact of their efforts are never more apparent than when you review a year's worth of the industry's best public affairs practices."

A complete list of finalists can be found on CTPAA's Web site.  For more information on the 2007 finalists, contact Michelle Butler at 202-222-2372 or mbutler@ctpaa.org.
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 Project Online Safety Promotes Internet Safety for Children

Several technology companies, media organizations, trade associations and nonprofits recently announced the launch of Project Online Safety, an educational campaign focused on promoting Internet safety for children.  The initiative provides parents and children with a centralized online resource of Internet safety tools and educational materials at http://www.projectonlinesafety.com/, allowing access to numerous Internet safety tools and educational materials. 

The educational campaign addresses concerns such as abuse of the Internet and children victimized online.  Organizations participating in Project Online Safety are conducting a variety of activities that include national traveling education programs; extensive law enforcement training sessions; and the launch of specific online locations where parents, guardians and children can learn how they can have safer and more rewarding experiences on the Internet.

Technology and media companies are also utilizing the resources of non-profit advocacy organizations in developing best practices for online safety to further promote a safe online experience.  The campaign's Web site serves as a central repository where parents, guardians, teachers and children can access resources on specific topics of interest, such as parental control technologies, ways to report trouble online, cyberbullying and safe Web sites for children.

In conjunction with the initiative, participating partners will devote resources toward distributing and encouraging the broadcast of Internet safety public service announcements (PSAs).  The PSAs are sponsored by the U.S. Department of Justice, the National Center for Missing & Exploited Children (NCMEC) and the Ad Council and are designed to educate parents and guardians about measures they can take to better protect their children online and to instruct teens on how to be smart and maintain safe online relationships in order to reduce the risks of sexual exploitation and abduction.  The PSAs direct viewers to visit http://www.cybertipline.com/ to learn about safe and responsible use of the Internet as well as how to report threats.

As part of its commitment to Project Online Safety, the National Cable & Telecommunications Association (NCTA) will uplink eleven PSAs related to Internet safety and parental control on February 14 and 15.  The uplink will include an updated version of the parental control spot "Chalkboard" as well as spots from the Ad Council related to online child sexual exploitation.  For more information on the uplink, contact Allison Shelton at ashelton@ncta.com.  

For more information on Project Online Safety, please contact Danielle Yates at 202-638-4370 or dyates@neted.org.  
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 Help Make the Silent Auction as Extreme as FORUM 2007!

In keeping with the theme of FORUM 2007, "Cable to the Extreme:  Communicating the Possibilities," CTPAA needs your help to make this year's Silent Auction as extreme as the conference itself.  This year's auction, to be held Sunday, March 11, 2007, will again benefit the Emma L. Bowen Foundation for Minority Interests in Media. The Foundation offers minority youth the support, education and skills needed to obtain jobs in the media industry. Over the past eight years, CTPAA members have raised and contributed more than $90,000 to the Foundation through the auction.

CTPAA is in need of donations for this year's Silent Auction. Popular items in the past have included iPods and MP3 players, HDTVs, gaming systems, jewelry, children's items, vacation packages, tickets to shows or sporting events, DVD sets, and dinner with cable executives or celebrities. Platinum level donations, valued at $1,000 and up, will be given special emphasis and featured at the front of the bid book.  

New to the Silent Auction this year is the option to sponsor a prize by giving a cash donation of $1,000.  The Silent Auction committee will then use your donation to create an extreme gift for the auction with your approval. 

To make a donation, please fill out the donation form and fax it to 202-222-2371 or mail it to CTPAA (PO Box 75007, Washington, DC 20013). Donation forms must be received by February 23, 2007, to guarantee listing in the bid book. Please include a description of your item for the bid book.  Items may arrive separately on or before March 5, 2007, and should be shipped to CTPAA at 25 Massachusetts Ave. NW, Suite 100, Washington, DC 20001. For more information, contact Valarie Bastek at 202-222-2370 or services@ctpaa.org.
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 Reserve a Table at the 2007 Beacon Awards Ceremony

CTPAA is offering reserved tables for the 2007 Beacon Award Ceremony on March 13, 2007, at The Ritz-Carlton Hotel in Washington, D.C. A reserved table for registered FORUM attendees is $1,500. For dinner guests only, a reserved table at the Beacons Ceremony is $3,000 and includes 10 tickets. For more information, contact Michelle Butler at 202-222-2372 or mbutler@ctpaa.org.  
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 Lifetime Launches Second Annual Heart Health Awareness Initiative

In recognition of American Heart Month in February, Lifetime Television launched its second annual "Don't Skip a Beat" multi-platform heart health awareness initiative.  The initiative is part of Lifetime's over-arching women's health and well-being campaign, "My Lifetime Commitment:  Living Healthy" and offers original programming, online resources and community outreach, all aimed at providing women with life-saving information about heart disease, the number one killer among women.

Lifetime served as a media partner for "The Heart Truth," a national campaign sponsored by the National Heart, Lung and Blood Institute.  Lifetime produced the opening video for the campaign's 2007 Fashion Show held in New York City on February 2, featuring special interviews with First Lady Laura Bush, Ambassador of "The Heart Truth" campaign, and actress Angela Bassett.  The fashion show, opening video and exclusive behind-the-scenes footage was also made available on LifetimeTV.com and Lifetime On Demand.

Public service announcements (PSAs) will air on Lifetime as well as on XM Satellite Radio throughout the month of February.  One of the PSAs will feature the lead character of Lifetime's original movie  "A Valentine Carol," addressing women's risk for heart disease.  In addition to this PSA, Lifetime developed a PSA featuring Mrs. Bush and Angela Bassett. 

Online components for the campaign include resources such as a Q&A with experts on women and heart disease, quizzes and interactive tools, e-cards related to heart disease and links to partner Web sites.  Community outreach includes a partnership with Macy's to bring viewers the "Love Your Heart in NYC" Sweepstakes that will award one individual with a $1,000 Macy's gift card plus a trip to New York City.  The trip includes tickets to the Broadway show "Curtains" and a heart healthy walking tour of Manhattan.  Lifetime will also distribute thousands of educational "Heart Happy Day" cards and encourage women to reduce their risk of heart disease by distributing thousands of custom resistance exercise bands.  Finally, Lifetime is participating in Sister to Sister:  Everyone Has a Heart Foundation's National Woman's Heart Day, offering free, fun and interactive heart health screenings to be held in multiple cities nationwide on February 16.

For more information on the "Don't Skip a Beat" campaign, contact Cherice Walker at walkerc@lifetimetv.com.
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 Cox Communications Expands Take Charge! Initiative

As an extension of its Take Charge! Initiative, Cox Communications formed a partnership with Common Sense Media providing Cox customers with easy to access reviews, ratings and program information designed to help parents make informed viewing choices about TV, movies, music, books, Web sites and video games.  Common Sense Media's reviews, recommendations and media parent tips will be integrated into a co-branded section on the company's Take Charge! Web site.

Information will include movie reviews produced by Common Sense Media and media information distributed as video spots, that will be available in Cox's On DEMAND library.  Additionally, Cox and Common Sense Media will conduct media literacy workshops for parents, caregivers and teachers in Cox communities.

Cox's Take Charge! Smart Choices for Your Cox Digital Home is an educational campaign developed by Cox to empower parents and care givers to manage their children's access to mass media content and the Internet.  Launched in August 2004, the initiative strives to increase customer awareness and use of parental controls and filtering tools already available on cable and Internet services.  Program components include a comprehensive Web site, public service announcements from TV host John Walsh, a free resource guide and educational presentations at Family Fairs, instructional workshops, PTA meetings and other venues.

Common Sense Media is the nation's largest, non-partisan organization dedicated to improving the impact of media and entertainment on kids and families.  Common Sense Media provides trustworthy ratings and reviews of media entertainment based on child development criteria created by leading national experts.  For more information on Common Sense Media's partnership with Cox, please contact Jay Senter at jay@commonsensemedia.org.  
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 FORUM 2007 Rooming Blocks Sold Out

The reserved rooming blocks for FORUM 2007 at both The Ritz-Carlton Hotel and the One Washington Circle Hotel are sold out.  However, there is still time to register for FORUM 2007 and many hotels within walking distance of The Ritz have available rooms.  CTPAA recommends contacting the following hotels for reservations.  Rate information is current as of February 8.

Best Western New Hampshire Suites Hotel, 202-457-0565
Rate Quoted: $299/night plus tax

Washington Marriott, 202-872-1500
Rate Quoted:  $319/night to $359/night plus tax

M Street Hotel, a Marriott property, 202-775-0800
Rate Quoted:  $309/night to $359/night plus tax

Fairmont Hotel, 202-429-2400
Rate Quoted:  $549/night plus tax

Park Hyatt Washington, 202-789-1234
Rate Quoted:  $575/night plus tax

Reservations can be made by calling each hotel directly or through the Washington Convention and Tourism Bureau's Web site at http://www.washington.org/.  This Web site will provide additional options to those listed above.  For more information on hotels for FORUM 2007, please contact Valarie Bastek at 202-222-2370 or services@ctpaa.org
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 mtvU and Kaiser Family Foundation Launch Campaign

mtvU, MTV's 24-hour college network, and the Kaiser Family Foundation recently announced the "Change the Course of HIV Challenge," a competition offering college students digital tools to reduce the spread of HIV/AIDS among young people in the United States.  The challenge asks gamers, activists or any student with a great idea to propose a viral, Web-based video game concept to help raise awareness about HIV/AIDS among 15-24 year olds in the US and to promote personal action in response to the epidemic.  The winning individual or team will work with mtvU and the Kaiser Family Foundation to see their idea realized.

mtvU and the Kaiser Family Foundation are committing $75,000 to the development and marketing of the game.  The groups are looking for projects that will raise awareness about HIV/AIDS, identify ways to stop its spread, and address the silence, stigma and discrimination surrounding the disease.  College students nationwide are invited to submit projects by March 16, 2007. 

The "Change the Course of HIV Challenge" builds on the success of "Darfur is Dying," a student-developed viral video game and a key element of mtvU's Emmy Award-winning Sudan campaign.  The Henry J. Kaiser Family Foundation is a non-profit, private operating foundation dedicated to providing information and analysis on health issues to policymakers, the media and the general public. 

For more information on the "Change the Course of HIV Challenge," visit http://www.mtvu.com/ or contact Jason Rzepka at jason.rzepka@mtvstaff.com.   
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 Walter Kaitz Foundation Delivers $1.2 Million in Grants in 2007

In 2007, the Walter Kaitz Foundation granted nearly $1.2 million to fund programs and activities for three cable diversity organizations:  the Emma L. Bowen Foundation, the National Association for Multi-Ethnicity in Communications (NAMIC) and Women in Cable Telecommunications (WICT).

Grant money from the Walter Kaitz Foundation helps to fund various programs for each organization, such as the Emma L. Bowen Foundation's Link Mentoring Program, NAMIC's Leadership Seminar and WICT's Rising Leaders Program for Mid-Level Managers.  Funding for grants is derived largely from monies raised during the Walter Kaitz Foundation annual dinner held during cable's diversity week in New York City each September.  The 2006 dinner brought in more than $1.55 million in donations from the purchases of tables, tickets, advertising, and other sponsorships.

The 2007 Walter Kaitz Annual Dinner is scheduled this year for September 19 at the New York Hilton.  Ticket sales will begin later in the year.  For more information on the Walter Kaitz Foundation, please contact Joy Sims at 202-222-2350.
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  New FORUM Seminar Targets Publicists and PR Practitioners

New this year at FORUM will be an all-day publicity and PR professional development seminar held on Tuesday, March 13. The seminar is tailored to the specific needs of entry to manager level public relations professionals and their supervisors. The $275 registration fee for the seminar includes admission to FORUM's Tuesday morning general and luncheon sessions.

The program, Public Relations Skills and Techniques: Tools of the Trade, is produced by SCOOP Seminars for the Savvy Publicist. It offers public relations techniques, shortcuts and other valuable information for publicists and public relations practitioners.

The fee for the seminar is $275 and includes admission to Tuesday's FORUM general and luncheon sessions. It also includes a seminar workbook that normally sells for $295.  For individuals who are already registered for FORUM, the fee for the seminar is $200. The session will be lead by Sandi Padnos, president, SCOOP Seminars. Padnos has been internationally recognized for her work in strategic marketing, corporate communications and public relations education. For information concerning the seminar, visit http://www.scoopseminars.com/tools/.

FORUM 2007 will be held March 11-14 at The Ritz-Carlton Hotel in Washington, D.C. Registration forms can be found online at www.ctpaa.org/forum.shtml. If you have already registered for FORUM and would like to sign up for the Tuesday program, please call 202-222-2370 to arrange for the additional payment. To register for the Publicity and PR Seminar, fill out the FORUM registration form and fax it to 202-222-2371. For additional questions regarding the seminar, other FORUM programs or sponsorship opportunities, contact Steve Jones at 202-222-2373 or sjones@ctpaa.org.  
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 Applications Available for Cable Positive's Tony Cox Community Fund

Applications are now available for Cable Positive's Tony Cox Community Fund, a national grant program that exists to encourage community-based AIDS organizations and cable systems to partner in joint outreach efforts.  The fund provides grants to eligible local community outreach projects that include, but are not limited to, World AIDS Day and National HIV Testing Day events, AIDS rides/walks, production costs of HIV/AIDS-related programs, the creation of public service announcements (PSAs) and the purchase of airtime.

Cable Positive allocates $100,000 to support two grant cycles each year.  Grants are available between $3,000 and $7,000 for 501 (c)(3) organizations, with special consideration given to AIDS service organizations (ASOs) as well as cable systems and producers that partner with ASOs. The grant submission deadline is March 16, 2007.

The Tony Cox Community Fund was established in 1996 and named in honor of Winston "Tony" Cox, a founding Honorary Chair of Cable Positive and former chairman/CEO of Showtime Networks Inc.  Since the program's inception, over $1.2 million has been awarded to more than 180 AIDS organizations in 37 states.

Grant applications can be found at http://www.cablepositive.org/programs-tonycox.html.  For more information on the Tony Cox Community Fund, please contact Thomas Henning at 212-459-1606 or thenning@cablepositive.org.  
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 Thank You, Corporate Members!

CTPAA would like to welcome its newest corporate member, Suddenlink Communications!  Join and support CTPAA by becoming a 2007 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-222-2373. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
Smithsonian Networks
The Weather Channel

Friends & Associates
AZN Television
BET
Bresnan Communications
Cable ONE
CableLabs
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scientific Atlanta, A Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment
Suddenlink Communications
Texas Cable & Telecommunications Association
Versus
                                                                                                     
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