December 15, 2006-About CTPAA / Membership / FORUM 2007 / Beacon Awards

Inside this Issue:

Focus on FORUM: Leigh Arwood
New FORUM Seminar Targets Publicists and PR Practitioners
National Body Challenge Encourages Families to Lose Weight Together
January 2, 2007, Deadline for the Public Affairs Achievement Award
Cox and CMT Partner to Refurbish New Orleans Club
Enter the 2007 Public Affairs Programming Awards
Donations Now Being Accepted for the FORUM 2007 Silent Auction
Roberts Family Helps Establish Proton Therapy Center
The Weather Channel Addresses Global Warming
Entries Being Accepted for Cause Marketing Halo Awards
Thank You, Corporate Members!

 Focus on FORUM: Leigh Arwood

Editor's Note: Recently CTPAA began a new series of interviews focusing on members' experiences at FORUM, CTPAA's annual three-day conference for cable public affairs professionals.  This week, Leigh Arwood, manager of public relations for Turner Network Sales, Inc., talks about her experiences at FORUM. 

Which FORUM was the first you attended?

I attended my first FORUM in March 1999. I had been hired by Turner the month before.

How many FORUMS have you attended?

I have attended eight FORUMS and have enjoyed each one.

What makes each one different?

Over the years, I have become more and more active in CTPAA, which has made my attendance at FORUM that much more valuable and worthwhile each year. I've met a lot of wonderful people through CTPAA and I look forward to catching up with them all at FORUM. Each year, FORUM's agenda is relevant and reflects hot topics and trends that currently affect the industry.

What was your best takeaway ever from FORUM?

That I enjoy public speaking a lot more than I thought I did!

What did you learn at last year's FORUM that helped you in your job in 2006?

I learned to place more focus and effort on partnering with MSO's to help provide community awareness and garner involvement for local public affairs initiatives.

What is your favorite FORUM memory?

Accepting a Beacon Award last year on behalf of Turner South's "My South Speaks" campaign definitely ranks high!
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 New FORUM Seminar Targets Publicists and PR Practitioners

New this year at FORUM will be an all-day publicity and PR professional development seminar held on Tuesday, March 13. The seminar is tailored to the specific needs of entry to manager level public relations professionals and their supervisors. The $275 registration fee for the seminar includes admission to FORUM's Tuesday morning general and luncheon sessions.

The program, Public Relations Skills and Techniques: Tools of the Trade, is produced by SCOOP Seminars for the Savvy Publicist. It offers public relations techniques, shortcuts and other valuable information for publicists and public relations practitioners.

The fee for the seminar is $275 and includes admission to Tuesday's FORUM general and luncheon sessions. It also includes a seminar workbook that normally sells for $295.  For individuals who are already registered for FORUM, the fee for the seminar is $200. The seminar will be lead by Sandi Padnos, president, SCOOP Consulting. Padnos has been internationally recognized for her work in strategic marketing, corporate communications and public relations education. For information concerning the seminar, visit http://www.scoopseminars.com/tools/.

FORUM 2007 will be held March 11-14 at The Ritz-Carlton Hotel in Washington, D.C. Registration forms can be found online at www.ctpaa.org/forum.shtml. Participants who register by December 31, 2006, can save $50 off the general registration fee. If you have already registered for FORUM and would like to sign up for the Tuesday program, please call 202-222-2370 to arrange for the additional payment. To register for the Publicity and PR Seminar, fill out the FORUM registration form and fax it to 202-222-2371. For additional questions regarding the seminar, other FORUM programs or sponsorship opportunities, contact Steve Jones at 202-222-2373 or sjones@ctpaa.org. 
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 National Body Challenge Encourages Families to Lose Weight Together

Currently in the United States, one in every six children between the ages of five and 19 is considered obese.  To address this, Discovery Health's "National Body Challenge" is returning for a fourth year, offering new customized tools and resources to help families and individuals battle the rising epidemic of adult and childhood obesity. The "National Body Challenge" is a free, eight week, multi-platform fitness and weight-loss challenge that has helped children and adults take control of their health and wellness through a variety of customized tools and services.

As part of this year's Challenge, Discovery Health is offering hundreds of new recipes, an online holiday survival guide, expanded workout resources and new programming designed to motivate and inspire the entire family.  All entrants are provided access to an extensive set of free tools and resources including a free, eight-week membership to Bally Total Fitness, extensive information and video assets from doctors and health and fitness experts and more than 1,000 recipes ranging from healthy comfort food to vegetarian fare.

The online component of this year's "National Body Challenge" has also been customized to meet the differing needs of participants.  In addition to recipes and a holiday survival guide, the Web site features access to a customized meal plan and a personalized weight tracker.  New features to the site also include stress management advice, tips designed to prepare for the Challenge and an expanded workout feature with expert tips and video to motivate participants.   Finally, Discovery Health chief medical correspondent for nutrition and fitness Dr. Pamela Peeke and medical advisor Dr. Lydie Hazan also provide expert advice for families through the Web site as well as on the air through special programming.

Registration for the "National Body Challenge" begins on December 29 with weigh-in events occurring on January 13 and 14 for participants in Los Angeles, Chicago and Washington, D.C.  Additionally, Bally Total Fitness will hold events in 10 locations for registered participants.

The "National Body Challenge" incorporates the knowledge and support of the American Heart Association and the American Diabetes Association.  Both groups provide participants with a wealth of valuable information about the benefits of living healthier lives.  For more information on the "National Body Challenge," contact Anna Reinhart-Marean at 240-662-6502 or Anna_Reinhart-Marean@discovery.com
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 January 2, 2007, Deadline for the Public Affairs Achievement Award

Is there a cable public affairs executive whom you have admired and believe should be recognized by the industry? If so, nominate him or her for the Public Affairs Achievement Award. Presented annually during FORUM, the award recognizes and honors individual members for their outstanding contributions to cable public affairs in the categories of community relations, government relations, media relations or local programming. The 2006 winners were Al Aldridge of Bright House Networks, Paul Jacobson of Adelphia Communications, Libby O'Connell, Ph.D. of A&E Television Networks and Meredith Wagner of Lifetime Television.

The eligibility requirements are:

  • Current member of CTPAA
  • Member of CTPAA for a minimum of three (3) years
  • Worked in public affairs a minimum of five (5) years
  • Supports the goals of CTPAA
  • Employed by a MSO, Local Cable System, Cable Network, Industry Supplier, or Industry Nonprofit Organization
  • Individuals are eligible to receive the award once for each of the four categories.

The nomination deadline for the fourth annual Public Affairs Achievement Award is January 2, 2007.  Awards will be presented during FORUM 2007, held March 11-14 at The Ritz-Carlton Hotel in Washington, D.C. For information on nominations, please visit the membership page of the CTPAA Web site.
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 Cox and CMT Partner to Refurbish New Orleans Club

CMT One Country and Cox Communications recently joined together with the Boys &Girls Clubs of America (BGCA) to refurbish a club that suffered tremendous damage due to Hurricane Katrina.  On December 16, CMT and Cox will present the donations collected across the country at a culminating event at the renovated NFL Youth Education Town Boys &Girls Club of New Orleans. 

The December 16 event will be a chance for families in the New Orleans community to enjoy the new resources the club has to offer. The event will feature a performance by American Idol alum Kellie Pickler as well as an appearance by Miss America 2006, Jennifer Barry.  Additionally, the daylong community event will be hosted by CMT Radio correspondent and Miss America 2004 Ericka Dunlap.

Events in Hampton Roads, Va.; Las Vegas; and Hartford, Conn., each contributed to the campaign to replenish lost supplies in the club's education, game, art and music rooms. In addition, with the help of the Tulsa community, CMT and Cox were able to restock the Club's sporting goods and game needs through donations of golf clubs, tennis equipment, horseshoes, volleyball sets and baseball equipment.  For more information on the partnership, contact Christine Martin at 405-286-1575.
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 Enter the 2007 Public Affairs Programming Awards

CTPAA has once again teamed up with CableWorld magazine to present the 4th Annual Public Affairs Programming Awards.  The awards highlight important public affairs programming on cable television and will be presented during FORUM 2007 in Washington, D.C. 

To be eligible for an award, programs must have run on a cable channel or a regional cable channel during the 2006 calendar year.  Programs may include PSAs, documentaries, specials or an episode of a recurring series that highlights public affairs issues.  Three copies of each entry must be submitted on DVD (preferred) or VHS and be accompanied by a press kit or short statement explaining the entry. Entries will be judged by a panel of representatives from CTPAA, NCTA and CableWorld magazine.

Winners and honorable mentions of the 4th Annual Public Affairs Programming Awards will be featured in an article in CableWorld magazine.  Winning clips will be posted on Cable360.net.  For more information on the awards, view the Call for Entries or contact Seth Arenstein at 301-354-1782.
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 Donations Now Being Accepted for the FORUM 2007 Silent Auction

For more than a decade, the Silent Auction has been the highlight of FORUM's opening reception. This year's auction, to be held Sunday, March 11, 2007, will again benefit the Emma L. Bowen Foundation for Minority Interests in Media. The Foundation offers minority youth the support, education and skills needed to obtain jobs in the media industry. Over the past eight years, CTPAA members have raised and contributed more than $90,000 to the Foundation through the auction.

CTPAA is currently accepting donations for the Silent Auction. Popular items in the past have included iPods and MP3 players, HDTVs, gaming systems, jewelry, children's items, vacation packages, tickets to shows or sporting events, DVD sets, and dinner with cable executives or celebrities. Platinum level donations, valued at $1,000 and up, will be given special emphasis and featured at the front of the bid book.

To make a donation, please fill out the donation form and fax it to 202-222-2371 or mail it to CTPAA. Donation forms must be received by February 23, 2007, to guarantee listing in the bid book. Items may arrive separately on or before March 5, 2007, and should be shipped to CTPAA at 25 Massachusetts Ave. NW, Suite 100, Washington, DC 20001. For more information, contact Valarie Bastek at 202-222-2370 or services@ctpaa.org.
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 Roberts Family Helps Establish Proton Therapy Center

A $15 million contribution from Ralph and Brian Roberts will help create the Roberts Proton Therapy Center, the first-of-its kind proton therapy center for the treatment of cancer.  The Center will be unique in its ability to fully integrate conventional radiation treatment with proton radiation, which more accurately targets tumors and leaves surrounding healthy tissue unaffected.  The donation will help finance construction and equipment for the center, scheduled to open to patients in 2009. 

The Roberts Proton Therapy Center will be located at PENN Medicine and will serve cancer patients in the Philadelphia area and beyond, expecting to treat about 3,000 patients per year.  Once it is open, the Center will be the largest and most comprehensive proton therapy center in the world.  In addition, through the Roberts Proton Therapy Center, PENN will begin a new relationship with Walter Reed Medical Center, through which proton therapy technology will be available to United States military personnel. 

PENN Medicine is a $2.9 billion enterprise dedicated to the related missions of medical education, biomedical research and high-quality patient care.  PENN Medicine consists of the University of Pennsylvania School of Medicine and the University of Pennsylvania Health System.  For more information on the Roberts Proton Therapy Center, contact Olivia Fermano at 215-349-5653 or olivia.fermano@uphs.upenn.edu
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 The Weather Channel Addresses Global Warming

In support of its show "The Climate Code" with Dr. Heidi Cullen, The Weather Channel has teamed up with Topics Education to offer a new multimedia Web resource that addresses global warming and its effects on the environment.  The multimedia, flash-based exploration of global "hotspots" encourages students to explore global warming and some of the dangers it poses to Earth's natural elements.

The site, designed for middle and high school students, as well as teachers, resides in the "Student" section of http://www.weatherclassroom.com/. Through the site, students are able to learn how glacial melting in Antarctica, coral reef bleaching in Australia and drought and wildfires in the western United States impact society.  Additional web resources such as a link to a blog maintained by Dr. Heidi Cullen and other weather experts as well as a resource glossary allow students to extend their exploration of global warming and understand how it affects weather events around the world.

Topics Education offers strategic planning and support services to organizations interested in understanding and communicating with the world of education.  For more information on The Weather Channel's global warming Web resource, visit http://www.weatherclassroom.com/.  
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 Entries Being Accepted for Cause Marketing Halo Awards

Entries are now being accepted for Cause Marketing's Halo Awards, the highest honor awarded for cause marketing.  Entries may be submitted by businesses, nonprofits or advisors who have assisted in a program's development.  Campaigns that occurred in whole or in part during 2006 compete in eight categories:  transactional, health related, environmental/wildlife, social service/education, joint message, print creative, event, and national/local integration.  Gold and silver winners in each category will be honored at the Cause Marketing Halo Awards luncheon in New York on May 17 and featured in a special section of Advertising Age. 

In order to be eligible for an award, entries must be received by February 2, 2007.  For more information on the awards, contact David Hessekiel at david@causemarketingforum.com or 914-921-3914.  
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 Thank You, Corporate Members!

Join and support CTPAA by becoming a 2007 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-222-2373. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
Disney &ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
Smithsonian Networks
The Weather Channel

Friends &Associates
Adelphia Communications Corporation
AZN Television
BET
Bresnan Communications
Cable ONE
CableLabs
California Cable &Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scientific Atlanta, A Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable &Telecommunications Association
Versus
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