October 20, 2006- About CTPAA  /  Membership  /  FORUM 2007  / Beacon Awards

Inside this Issue:
Only 28 Days Until the 2007 Beacon Awards Deadline!
Register Early for FORUM and Save $50!
Comcast Honored at Multicultural Business Forum
Congratulations to the CTPAA Public Affairs Institute Class of 2006!
Animal Planet Launches National Animal Advocacy Campaign
Military Channel Partners with America Supports You
Cox Communications Introduces Cox Connects Community Fund
here! Networks Creates Virtual AIDS Quilt
Comcast Foundation Gives $50K Grant to Support Literacy
Cablevision and Rainbow Media Sponsor Lustgarten Holiday Rock &Roll Bash
National Geographic Channel Re-launches Everyday Explorer
Judge the 2007 Beacon Awards
Cable's Leaders in Learning Awards Application Now Available
Thank You, Corporate Members!

 Only 28 Days Until the 2007 Beacon Awards Deadline!

There are now only 28 days to the 2007 Beacon AwardsTM  deadline and just two weeks until the Early Bird Deadline of November 3.  As you finish your project summary and prepare to send your entry, you might want to keep in mind some guidelines to ensure CTPAA receives your entry in the proper form.

First, you will want to make sure that you have entered your initiative in the appropriate category.  The 15 new categories offered should simplify this process for you.  Be sure the category you have chosen is printed on all materials sent and reflects the type of project submitted.  Also be certain you have included an explanation of why you chose a particular category in the Planning &Strategy portion of the project summary. 

Included with your entry should be two copies of a completed entry form and eight copies of the three-page project summary.  On the cover page for the project summary, make sure to include the contact name, company, company address, entry title and category for the initiative.  All of these materials should be assembled or placed in a binder not to exceed 11" x 17" or on a board not to exceed 30" x 36."  Relevant support materials should also be included in the binder or on a board; however, only one sample of creative materials is needed.

If you plan to send video highlights, these highlights may be submitted on DVD (preferred) or 1/2" tape (VHS) and should not exceed five minutes in length. It is important to include a log of contents with any video highlights.  Other electronic media, such as Web sites, should be submitted as printouts or copied onto a CD-ROM or DVD with the appropriate files and directions for viewing.  No live URLs, downloads, or installs will be accepted.  Print materials and files may be a representation of the electronic media, such as screen shots. All Web sites and electronic media must operate from the media source they are sent on.

Before closing the box on your entry, double check that all components such as videos or other items are labeled with the contact name, company, company address, entry title and category.  Finally, make sure you have included a form of payment along with a list detailing the entries covered under the enclosed payment.

Receive the recognition your company deserves for its outstanding public affairs initiatives.  Send in your entry today and be recognized at the Beacon AwardsTM  Ceremony on March 13 during FORUM 2007 at The Ritz-Carlton Hotel in Washington, D.C.  For more information on the Beacon AwardsTM , visit www.ctpaa.org/beacon.shtml or contact Michelle Butler at 202-222-2372 or mbutler@ctpaa.org. 
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 Register Early for FORUM and Save $50!

Visit the FORUM page of the CTPAA Web site today and save $50 on your FORUM registration!  The Super Saver form allows members to pay a discounted price of $625 before December 31, 2006.  Full conference registration includes all conference activities as well as a ticket to the Beacon AwardsTM  ceremony held on March 13. 

FORUM 2007 will be held March 11-14 at The Ritz-Carlton Hotel in Washington, D.C.  The three-day conference allows industry professionals to network and enhance their knowledge on industry trends, initiatives and technological advances.  All conference activities will reflect the theme "Cable to the Extreme: Communicating the Possibilities." 

Also available on the FORUM page of the CTPAA Web site is a listing of FORUM 2007 sponsorship opportunities.  All sponsors will be listed in the official conference program, promoted during the general session and will be listed on signage for the conference.  For more information on FORUM 2007 and sponsorship opportunities, contact Steve Jones at sjones@ctpaa.org or 202-222-2373.
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 Comcast Honored at Multicultural Business Forum

Comcast was presented with the "Excellence in Diversity" award on October 5 at the third annual Multicultural Business Forum held in Sacramento, California.  The company was chosen by a panel of five judges from more than a dozen applicants in the corporate business category.

Comcast was honored for its contributions for diversity initiatives to non-profit organizations in the Central Valley such as the Roberts Family Development Center and the Southwest Voter Registration Project. The company was also recognized for its work with VH1 Save The Music and its Leaders &Achievers Scholarship Program.  In addition, the "Excellence in Diversity" award recognizes Comcast's internal efforts to promote diversity initiatives such as its internal Executive Diversity Council and its Division Diversity Committees as well as its work with multiple organizations that focus on diversity such as the National Association for Multi-Ethnicity in Communications (NAMIC) and the Walter Kaitz Foundation.

The Multicultural Business Forum is hosted by Sacramento's three ethnic chambers of commerce and this year attracted nearly 500 business, government and community leaders.  The annual event features an awards program, nationally recognized speakers, local success stories and hands-on work sessions to strengthen minority owned businesses.  The forum offers strategies and connections to help ethnic businesses prosper.  For more information, contact Erica Smith at erica_smith1@cable.comcast.com or at 916-515-2820.
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 Congratulations to the CTPAA Public Affairs Institute Class of 2006!

Congratulations to the 17 CTPAA members who recently completed the 3rd Annual CTPAA Public Affairs Institute!  Attendees were Kevin Allen, Director of Government Relations for Charter Communications; Christine Bragan, Director of Marketing and Communications for Rainbow Media Holdings; Santa Brito, Manager of Corporate Communications for ESPN Deportes/ESPN Latin America; Janice Caluda, Vice President of Operations for the Florida Cable Telecommunications Association; Fred DeAndrea, Area Manager of Government Affairs for Comcast Cable Communication, Inc.; Cheryl Goettsche, General Manager of Cable One, Inc.; Roger Heaney, Director of Public Affairs for Time Warner Cable; Sharon Kleinpeter, Vice President of Governmental and Public Affairs for Cox Communications; Reinaldo Llano, Manager of Community Relations for Bright House Networks; Peter Lyden III, Senior Director of Franchise and Government Relations for Comcast; Lynn Murphey, Director of Government and Community Relations for Cox Communications; Ileana Ovalle, Government and Community Relations Manager for Cox Communications; Robert Shema, Vice President and COO for the American Cable Association; Christopher Smith, Manager of Government Relations for Cox Communications; Melany Stroupe, Director of Communications for Cable One, Inc.; Chris Thomas, Director of Government and Media Relations for Time Warner Cable; and Russ Young, General Manager for Cable One, Inc.

Participants attended a three-day course from September 24-47 at the Beacon Hotel in Washington, D.C.  The courses were taught by professors from The George Washington University Graduate School of Political Management.  The curriculum was designed to enhance participants' expertise on the overall role and impact of public affairs within an organization.  Topics covered included Issues Management, Crisis Management, PAC Management, Grassroots Mobilization, Internet Advocacy and Competitor Analysis.

For more information on the 2006 Institute and to learn more about past institutes, visit www.ctpaa.org/institute.shtml.
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 Animal Planet Launches National Animal Advocacy Campaign

On October 16, Animal Planet announced the launch of its non-profit, national campaign, Animal Planet R.O.A.R (Reach Out. Act. Respond.) The campaign coordinates with animal advocacy organizations to lead the way for animal causes, take action and be a voice for animals.  On October 18, Animal Planet hosted a fundraising party in Los Angeles bringing together R.O.A.R partners, animal-loving stars, media, and members of the Animal Planet family to support the program outlined in the new initiative.  Some featured activities included a costume contest for guests where the "Best in Show" winner received a $5,000 donation in his or her name to the animal charity of his or her choice.  Also, pet carriers designed by celebrity guests were available and will be auctioned in the beginning of November with proceeds going to R.O.A.R charities.

One of the action plans of the campaign is the first annual "WE ROAR" volunteer day scheduled for November 1 where Animal Planet staff will take action to help animals in the local community.  Volunteers will spend the day assisting at the Washington Animal Rescue League or preparing local wildlife habitat for winter with the National Wildlife Federation.

In addition to the volunteer day, Animal Planet began airing a R.O.A.R spot this week featuring Jeff Corwin, Dr. Jane Goodall, Annemarie Lucas, Dr. Holly Knor and Kevin Fitzgerald.  These PSA's highlight the specific animal causes the campaign supports, such as the importance of spaying/neutering pets, shelter adoption, cruelty prevention, animal healthcare, conservation, pet well-being, youth action for animals and protection of endangered species. 

A R.O.A.R Web site was established in support of the initiative and allows visitors to promise to do something in support of animals, to connect with other R.O.A.R members in their area and to learn about pet adoption, conservation, volunteer activities and other ways to be a voice for animals.  Joining Animal Planet in promoting the campaign initiatives are several leading animal and environmental organizations include The American Humane Association, The American Society for the Prevention of Cruelty to Animals, the American Veterinary Medial Association, the Earthwatch Institute, EcoZone, The Humane Society of the United States, the National Wildlife Federation, Roots and Shoots, Wildlife Warriors and the World Wildlife Fund.

For more information on Animal Planet R.O.A.R visit www.animalplanet.com/ROAR or contact Melissa Olear at 240-662-2946 or Melissa_Olear@discovery.com.                                                                                                                                 Back to top   

 Military Channel Partners with America Supports You

The Military Channel was the first television media outlet to partner with "America Supports You," a Department of Defense program connecting America's support for the troops to military service members and their families.  As part of the partnership, the Military Channel will air "America Supports You" public service announcements informing their viewers and the military community about the events, initiatives and member organizations that comprise the "America Supports You" program.

The program allows team members to support the troops through writing letters, sending care packages, helping the wounded when they return home, assisting military families or sending an email.  The Military Channel's PSA's will inform viewers of these projects and encourage them to get involved.  The Military Channel and "America Supports You" first worked together in support of the 2006 Freedom Walk in Washington, D.C., to mark the fifth anniversary of September 11 and honor past and present veterans.  "America Supports You" recognizes and facilitates citizens' support for military men, women and families and communicates that support to members of the Armed Forces at home and abroad.

"America Supports You" was launched in November of 2004 by the Department of Defense and works with over 225 grassroots organizations and more than 25 corporations.  For more information on the "America Supports You" program, visit http://www.americasupportsyou.mil/ or contact Krista Ostensen at 240-662-2516 or krista_ostensen@discovery.com
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 Cox Communications Introduces Cox Connects Community Fund

Cox Communications of Northern Virginia announced that it will create a fund to benefit community-based after-school programs for Fairfax County.  An initial $50,000 donation will be made, allowing organizations to then apply directly for financial support for their after-school programs. 

The Cox Connects Community Fund builds on an existing relationship Cox has with the Boys and Girls Clubs of America aimed at curbing gang violence across Fairfax County.  The fund broadens the reach to benefit more local programs dedicated to offering after-school alternatives.  In addition to the initial commitment of $50,000, Cox pledged to donate $50,000 each year to the fund.  Fairfax County organizations that offer community-based after-school programs will be able to apply for up to $25,000 per year to fund their own initiatives.

For more information on the Cox Connects Community Fund, contact Alex Horwitz at 703-480-4916.
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 here! Networks Creates Virtual AIDS Quilt

In recognition of the 25th anniversary of the AIDS pandemic and as a precursor to World AIDS Day on December 1, here! Networks announced the creation of the Internet's first Virtual AIDS Quilt.  The quilt will pay tribute to the many lives that have been lost to AIDS and will be featured online at several here! Interactive Media sites.  The quilt was designed to give friends and family members the opportunity to remember those close to them that have been lost to AIDS by uploading photos to the site and sharing stories. 

The quilt is part of an initiative established by the partnership of here! and several national and local HIV/AIDS organizations including The UCLA Center for Clinical AIDS Research and Education, Cable Positive, Gay Men's Health Crisis, HIV/AIDS Legal Services Alliance, The Center for Health Justice and AID for AIDS. The initiative encourages the global community to remember those who have been lost to AIDS and supports continuing education behind prevention and management of HIV and AIDS.  The organizations will be linked to the Virtual AIDS Quilt site to provide more information as well as educational and health resources.

The Virtual AIDS Quilt can be found online at http://www.heretv.com/, http://www.247gay.com/, http://www.gaywired.com/, and http://www.lesbianation.com/ and will be fully unveiled to the online community on World AIDS Day on December 1. For more information on the Virtual AIDS Quilt, contact Jonathon Aubry at jonathona@heretv.com or 310-806-6382.
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 Comcast Foundation Gives Grant to Support Literacy

As part of Comcast's comprehensive partnership with the League of United Latin American Citizens (LULAC), the Comcast Foundation announced a $50,000 grant for a literacy program to LULAC National Educational Service Centers, Inc. (LNESC). LNESC  is a national, non-profit, community-based organization established by LULAC.  The grant supports LNESC's "Accelerated Reader" program that provides essential literacy tools to individuals furthering their education.

The "Accelerated Reader" program will be open to all elementary age students and their parents.  The program seeks to accomplish three goals: to increase and sharpen basic computer skills and technological literacy of both parents and students through the use of specialized software and the Internet; to improve reading skills such as comprehension and retention; and to develop and strengthen the educational partnership between students, parents and schools.

The project will be implemented in three Comcast markets: the La Villita neighborhood in Chicago, Balboa Park in San Francisco and in Pueblo, Colo.  The program will serve approximately 180 participants comprised of 90 elementary school children and 90 parents.  The "Accelerated Reader" program is considered an integral part of the education system in the neighborhoods it serves due to the high rates of poverty, school drop out and unemployment.

Comcast's support of the "Accelerated Reader" program is part of its ongoing comprehensive partnership with LULAC that began in March of 2006.  The partnership allows the groups to work together to build awareness of LULAC's public service programs and identify employment and education opportunities for its membership.  Comcast was the first communications provider to join LULAC's Corporate Alliance as a Platinum Level corporate sponsor.

LULAC is the nation's oldest and largest direct-membership Hispanic advocacy organization. LNESC, a separately incorporated entity established by LULAC, operates with the mission of assisting academically gifted, low-income youth in their college pursuits.  For more information on the "Accelerated Reader" program, contact Melissa Volin at 215-320-8254 or at Melissa_Volin@comcast.com
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 Cablevision and Rainbow Media Sponsor Lustgarten Holiday Rock &Roll Bash

The Lustgarten Holiday Rock &Roll Bash 6 will occur on Thursday, December 7 at the B.B. King Blues Club and Grill in New York City. Created in 2001 with the assistance of Cablevision, Rainbow Media and Madison Square Garden, the Rock and Roll Bash supports the foundation's mission of raising funds and awareness for the battle against pancreatic cancer. Now in its sixth year, the "Bash" has helped raise millions of dollars to support research into pancreatic cancer.

The Lustgarten Foundation for Pancreatic Cancer Research is a not-for-profit organization established in August 1998 to advance the diagnosis, treatment, cure and prevention of pancreatic cancer. The Foundation was named for Marc Lustgarten, Vice Chairman of Cablevision Systems Corporation, who was diagnosed with pancreatic cancer. The Foundation concentrates on stimulating the scientific community to conduct the research necessary to find a cure for pancreatic cancer.

For individual reservations to the Bash or more information on The Lustgarten Foundation, please call 516-803-2304 or visit http://www.lustgartenfoundation.org/. For information about corporate sponsorships, please contact the event office at 516-803-2354.
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 National Geographic Channel Re-launches Everyday Explorer

National Geographic Channel and Fox Cable Networks have re-launched the Everyday Explorer program.  The program is dedicated to providing kids the tools to explore, learn, and respect the world around them.  The activities and curriculum focus on critical life skills such as problem solving, visual literacy, critical thinking and the understanding and appreciation of other cultures.

As part of Everyday Explorer, the National Geographic Channel will partner with local affiliates to provide education resources to help teachers and parents encourage kids to appreciate the world around them, cultivate critical thinking skills and help children grow into responsible adults and better global citizens.  Materials provided include a customized Web site, printed curriculum for teachers and National Geographic world maps for participating classrooms.

New features of the Everyday Explorer program include two new lesson plans and an Everyday Explorer assembly.  The lesson plans focus on conserving the ocean's biodiversity and creating a digital photo scrapbook.  The Everyday Explorer assembly will be available via DVD or broadband access and will feature National Geographic Channel's "Crittercam" host Dr. Mike Heithaus.

To promote the initiative, National Geographic has developed PSAs as well as advertisements and banner ads.  The program is targeted to middle school children in grades 6-8 and can be used anytime during the 2006-2007 school year.  For questions regarding Everyday Explorer, contact Casey Schick at casey.schick@foxcable.com or 310-369-0839.
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 Judge the 2007 Beacon Awards

Would you like an inside glance at what makes a public affairs initiative a Beacon AwardsTM  winner?  By serving as a Beacon judge, you will learn the process behind choosing the best of the best in public affairs initiatives.  Beacon judges learn what their peers in public affairs are accomplishing and walk away with many ideas for their own initiatives. 

The first round of Beacon judging will be held all day January 10 and 11 in Washington, D.C., with a welcome reception hosted by NCTA on the evening of January 9. To volunteer, fill out the judging form and return it to Michelle Butler by fax at 202-222-2371 or email mbutler@ctpaa.org.
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 Cable's Leaders in Learning Awards Application Now Available

Cable in the Classroom will be accepting applications for the 2007 "Cable's Leaders in Learning Awards" through December 15.  "Cable's Leaders in Learning Awards" is the industry's premiere initiative to ensure that federal, state and local policymakers are aware of the cable industry's unprecedented, long- term commitment to education and community.  The Awards honor administrators, educators, community leaders and policymakers who demonstrate vision, innovation, action and transformation in education. 

A dozen award winners will be selected from five categories, and winners will receive $3,000 as well as an all expenses paid, four-day trip to Washington, D.C. to attend a gala attended by policymakers, administration and education officials, media and NCTA Board members. Education leaders and state or local elected officials doing excellent work in education can be nominated on the Cable in the Classroom Web site at http://www.ciconline.org/.  For more information on the 2007 "Cable's Leaders in Learning Awards," contact Rachel Vallieres Macias at rmacias@ciconline.org or 202-222-2344.
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 Thank You Corporate Members!

CTPAA would like to welcome its newest corporate member, the Smithsonian Networks!  Join and support CTPAA by becoming a 2007 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-222-2373. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Cox Communications
Disney &ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
Smithsonian Networks
The Weather Channel

Friends &Associates
Adelphia Communications Corporation
AZN Television
Bresnan Communications
Cable ONE
California Cable &Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
GSN. The Network for Games
Hallmark Channel
Insight Communications
Midcontinent Communications
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scientific Atlanta, a Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable &Telecommunications Association
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