October 6, 2006 - About CTPAA / Membership / FORUM 2007 / Beacon Awards

Only 42 Days Until the 2007 Beacon Awards Deadline!
Save $50 on FORUM Registration!
GSN Launches First Nationwide Vocabulary Championship
Sixth Annual Comcast Cares Day Set for October 7
WWE's Smackdown Your Vote! Encourages Voter Registration Using Mobile Phones
Atlanta Chapter of Cable Positive Sponsors 3rd Annual "Positively Art"
Comcast Lends Support to City Year-Chicago
Judge the Beacon Awards
Insight Celebrates Employee Involvement in Local Schools
Time Warner Cable Underwrites "Friends of Charlie Parker" Benefit Dinner
Job Opening at ESPN
Thank You, Corporate Members!



 Only 42 Days Until the 2007 Beacon AwardsTM  Deadline!

There are now only 42 days left to submit your public affairs initiative for the 2007 Beacon Awards. The Early Bird Deadline is 28 days away and allows you to save $50 off the registration fee. While these dates may seem far away, there are many factors to consider when submitting an initiative for an award, and it is best to start early so that proper attention may be given to each item.

As you will see in the Call for Entries, step three of preparing your initiative for award submission is to prepare the project summary and addendum. The project summary is the core of each entry. The requirements for the project summary have not changed this year. The summary should be no more than three pages and address three key points: planning and strategy, implementation, and results. Each section should be clearly marked and describe effectively what has been done that makes this initiative a Beacon winner.

Examples of past summaries of Beacon Award finalists are provided in the members-only section of the CTPAA Web site. To view these summaries, members must log in using their e-mail address as the username and their last name as the password, all in lowercase letters. These project summaries may serve as a good model when preparing a 2007 Beacon Award entry.

The planning and strategy section of the summary should be used to define the project's objectives, target audience and message. In addition, this is the place to add any other special concerns, important background information or challenges you had to overcome in preparing to implement your project. This section should include a justification statement that explains why your submission best fits into the category you have chosen to enter. For information on the 15 new categories, visit the Beacon Frequently Asked Questions page or previous articles written for the CPR Facts newsletter.

The implementation section of the project summary is the area where the strategy, tactics and steps taken to implement your project should be described. Winning entries should explain how the project demonstrates efforts to build positive relationships, change behavior of the intended audience or increase recognition of the cable industry.

Finally, the measurement of success should be described in the results section. Success should be measured in relation to the goals of the project and should include relevant numbers describing how the project impacted the target audience. This is also the section where you should include formal or informal credit received, such as media coverage or notes and letters from community leaders.

CTPAA has written a "best practice" study on how public affairs departments measure the results of their efforts. Utilizing Beacon Award finalist entries and member input, the Best Practices in Cable Public Affairs features an easy-to-use outline of key best practices and tips in cable public affairs. There is a link to Best Practices in Cable Public Affairs from the Resources & Education page and from the members-only page. To access the Best Practices section, you will be asked to log-in. The best practice on measuring results should help you strengthen that section of your own three-page summary for each 2007 Beacon Award entry.

In addition to the project summary, an addendum must be submitted on a CD in a Word or ASCII text file highlighting the overall objectives and impact of your project in no more than 120 words. Should your entry be chosen as a winner, this summary will be reproduced in Multichannel News magazine's special edition showcasing Beacon Award winners.

The winners of the 2007 Beacon AwardsTM  will be announced on March 13 at the Beacon AwardsTM  Ceremony held during FORUM 2007 at The Ritz-Carlton in Washington, D.C. For more information on the Beacon AwardsTM , contact Michelle Butler at 202-222-2372 or mbutler@ctpaa.org.
                                                                                                                               Back to top

 Save $50 on FORUM Registration!

Register today for FORUM 2007 and save $50 off the registration fee! All applications received by December 31, 2006, will receive this discount. FORUM will be held at The Ritz-Carlton in Washington, D.C. from March 11-14. Registration includes one ticket to the Beacon Awards, held on March 13.

The theme for FORUM 2007 is "Cable to the Extreme: Communicating the Possibilities." FORUM gives members and industry colleagues the opportunity to share information and learn about industry trends through general sessions and interactive exchanges. Registration forms can be found online on the FORUM page of the CTPAA Web site. For more information on FORUM or sponsorship opportunities, contact Steve Jones at 202-222-2373 or sjones@ctpaa.org.  
                                                                                                                               Back to top

 GSN Launches First Nationwide Vocabulary Championship

In conjunction with The Princeton Review and several cable companies, GSN is launching America's first nationwide vocabulary competition. The National Vocabulary Championship (NVC) aims to engage students in language arts and test their vocabulary knowledge through interactive game play and is part of "Win With Words," the network's first cause-marketing campaign.

According to the National Center for Educational Progress, national reading scores for 17-year olds have dropped steadily and consistently across all demographics since the early 1990s. Additionally, the National Commission on Writing for America's Families, Schools, and Colleges reported that 50 percent of college freshman cannot write papers without language errors and cannot analyze arguments or synthesize information. "Win With Words" emphasizes the importance of language arts skills and encourages high school students to better prepare for their futures.

The National Vocabulary Championship (NVC) provides students with "real world" tools necessary to comprehend word meanings and help them build an enhanced vocabulary that will assist them in college or in a professional career. Study materials include sample tests, words of the day and NVC-related podcasts of study words and are provided by the Princeton Review on http://www.winwithwords.com/, a resource Web site established by GSN. The Web site also allows interested students to register for the NVC and choose a time to take the qualifying exam.

Eligible high school students in the 50 states and the District of Columbia can enter the first round either by taking an online national qualifying exam or, if the student attends a participating school, by taking an in-school exam. Each city event will be sponsored by one or more cable partners in the respective area. Comcast Cable is sponsoring events in Boston, Detroit, Palm Beach Co., Philadelphia, Pittsburgh and Sacramento, and Charter Communications is the cable partner in St. Louis. Cablevision and Time Warner Cable are co-sponsors in New York. Fifty top-scoring students will be chosen to participate in the nationally televised NVC finale in February 2007, and the winner will receive $40,000 deposited in a higher education "529" savings plan.

The National Vocabulary Championship is being promoted through a national "Win With Words" public service announcement featuring celebrities such as Whoopi Goldberg, Tom Bergeron, Jeff Probst and Chuck Woolery. The campaign features a video-on-demand component that will cover the city events. Also part of the campaign is the "Win With Words" Web site that features study materials, vocabulary enhancing tools and word games. For more information on "Win With Words" and the National Vocabulary Championship, contact Cindy Ronzoni at 310-255-6933 or at cronzoni@gsn.com.                                                                                                                                Back to top

 Sixth Annual Comcast Cares Day Set for October 7

The sixth-annual Comcast Cares Day  will take place on Saturday, October 7 as more than 30,000 Comcast employees and their families volunteer with nearly 300 community organizations in 34 states and the District of Columbia. Comcast employees and their families will donate 180,000 volunteer hours of service in one day, the equivalent of more than 86 years of community service. The Comcast Foundation will also donate more than $1 million in grants to the local community partner organizations on behalf of each employee and family member who volunteers.

In the Bay Area, Comcast will partner once again with local schools to help give students cleaner and safer places to learn. Last year, 3,000 Bay Area employees, family members, and friends volunteered at 25 schools throughout the area. This year, 18 schools will benefit from Comcast Cares Day. Another of the nationwide locations selected for projects is Sarasota, where Comcast employees and families will help Habitat for Humanity renovate a 12-unit apartment complex.

Comcast Cares Day began in 2000 and is scheduled on the first Saturday in October. Last year, more than 30,000 volunteers participated across the nation. For more information on Comcast Cares Day, contact Kristin Lewandowski at kristin_lewandowski@comcast.com.
                                                                                                                               Back to top  

 WWE's Smackdown Your Vote! Encourages Voter Registration Using Mobile Phones

World Wrestling Entertainment, Inc. (WWE) recently launched an online voter registration campaign encouraging young adults to register to vote using their mobile phones. The campaign uses TxtVoter, a text messaging tool provided by Mobile Voter that allows fans to register to vote using their mobile phones. By texting the keyword 'WWE' to 75444, fans are registered to the mobile program which sends reminders to vote to registrants through the text messaging system. Further efforts by WWE to support its voter registration campaign include banner ads and video PSAs on WWE.com and SmackdownYourVote.com.

Smackdown Your Vote! and its partners undertake voter registration at WWE live events, visit high schools and colleges and provide materials and resources to encourage Americans 30 and under to be active participants in their democracy. Mobile Voter is a non-profit, non-partisan organization participating in a nationwide, non-partisan voter registration project coordinated by Young Voter Strategies, a project of the Graduate School of Political Management at George Washington University with support from The Pew Charitable Trusts.  For more information on Smackdown Your Vote! contact Gary Davis at 203-353-5066.
                                                                                                                               Back to top

 Atlanta Chapter of Cable Positive Sponsors 3rd Annual "Positively Art"

The Atlanta Chapter of Cable Positive will stage the 3rd Annual "Positively Art" fundraiser on Thursday, November 2 benefiting HIV/AIDS education, prevention and care. The event will be held at Mason Murer Fine Art in Midtown Atlanta from 6-9 p.m. and will feature original works of art on display and for sale.

Artwork for the event includes oil paintings, jewelry, photography, ceramic sculpture and mixed media works. One of the items to be offered is a signed, numbered lithograph donated by artist and actor Federico Castelluccio, who played Furio Giunta on HBO's "The Sopranos." The organization is accepting additional donated works from cable artists.

Proceeds from the event will benefit the programs of AID Atlanta, African Children's Art Project and Cable Positive. Past fundraisers have raised more than $30,000 in the fight against HIV/AIDS. Advanced tickets for "Positively Art" are $40 and can be purchased online.  For more information, contact Anthony Surrat at anthony.surrat@cox.com or at 404-843-5124.
                                                                                                                               Back to top

 Comcast Lends Support to City Year-Chicago

On September 29, 90 young leaders pledged to serve City Year Chicago as members of the City Year 2006-2007 Corps. Joe Stackhouse, Senior Vice President of Comcast Cable, administered the City Year pledge of service taken by the corps. The team in Chicago joins more than 1,000 City Year corps members in 16 communities across the country who committed to completing more than 1.8 million hours of service to their community and country.

At the National Opening Day ceremony sponsored by Smith Barney and led by Lt. Governor Pat Quinn at Wrigley Square in Millenium Park, young adults between the ages of 17 and 24 committed to tutoring, mentoring, leading after-school programs, engaging children in service and organizing service projects to improve community areas.

Projects for this year's City Year Chicago include mentoring and tutoring 400 children in partnership with public schools, coordinating safe, enriching daytime school vacation programs for 300 students, and inspiring citizens to action through dynamic, physical service events such as National Youth Service Day. In addition, as part of Comcast Cares Day on October 7, corps members will work alongside Comcast employees in all of Comcast's nine markets that are in City Year cities on projects designed to beautify the communities they serve.

City Year is a member of AmeriCorps, the federal initiative dedicated to helping Americans address the nation's critical needs in education, public safety, health and the environment through public service. Since it was founded in 1988, City Year's 9,500 alumni have served more than 14.5 million hours, reached nearly 1 million children, engaged nearly 1 million citizens, worked with thousands of schools and community-based organizations and secured more than $35 million in education scholarships. Comcast is a lead investor for City Year, which has 16 locations across the United States and one in South Africa.

For more information on City Year Chicago, contact Johnny Barr at 312-423-7176 or at jbarr@cityyear.org.  To receive information concerning other City Year locations, call the City Year Headquarters at 617-927-2500.
                                                                                                                               Back to top

 Judge the Beacon Awards

CTPAA is once again inviting its members to choose the best of the best in cable public affairs initiatives by serving as a Beacon judge. To be a judge for the 2007 Beacons, fill out a Beacon Judge volunteer form and send it to CTPAA. A form was mailed to members this week and will be posted on the Beacon Award page of the CTPAA Web site soon.  Serving as a judge will allow members to see what their cable public affairs peers are accomplishing. Judges will leave the experience with many valuable ideas and resources for their own public affairs initiatives. The first round of judging will take place this year on January 10 and 11 in Washington, D.C., with a welcome reception hosted by NCTA on January 9. For more information on Beacon Award judging, contact Michelle Butler at 202-222-2372 or mbutler@ctpaa.org.                                                                                                                                Back to top

 Insight Celebrates Employee Involvement in Local Schools

To continue its theme of promoting the "real people" of Insight who live and work in the communities they serve, Insight Communications launched a new 30-second promotional spot highlighting its role in supporting local education. The spot focuses on the relationships developed between Insight employees and the students and teachers in the schools they serve.

All efforts developed by Insight employees focus on the local needs of the schools and vary across the districts. Insight employees have been instrumental in developing college scholarship programs for high school seniors. In addition, employees volunteer in the classroom, organizing workshops for teachers to explain Cable in the Classroom and how to best use the program. Other spots in the promotional series focus on the volunteer work of employees in local organizations and the good deeds done by Insight field technicians. For more information, contact John Dobken at dobken.j@insightcom.com.  
                                                                                                                               Back to top

 Time Warner Cable Underwrites "Friends of Charlie Parker" Benefit Dinner

On Monday, September 25, at The Pierre in New York City, the most respected names in music gathered to celebrate the memory of Charlie Parker at the 18th "Annual Evening with Friends of Charlie Parker," a benefit concert and gala in support of Veritas Therapeutic Community, a drug rehabilitation center. Time Warner Cable was an underwriter for the 2006 benefit, where executive vice president of corporate affairs Lynn Yaeger was honored for her longtime support of Veritas and for her assistance in attracting 600 people to the $1,000 a seat dinner. Landal C. Hobbs, chief operating officer of TWC served as a gala chair for the 2006 event. Vice chairs from TWC include Fred Dressler and Larry Fischer.

Veritas is a not-for-profit, family-focused substance abuse treatment and prevention agency in New York City. Each year, musicians lend their time and talent to the benefit dinner that supports the treatment and prevention programs at Veritas. This year, noted jazz performers such as Jimmy Heath, Bucky Pizzarelli, Anita Baker and Clark Terry were on hand to join the benefit. For more information on the annual benefit dinner, contact Shannon Gibbons at 212-865-9182, extension 299.
                                                                                                                               Back to top

 Job Opening at ESPN

ESPN is looking for a corporate public relations professional who will have responsibility as a first point of contact with the cable industry trade press. The focus of the job will be creating messaging and managing outreach of ESPN affiliate information to the trade press on all aspects of ESPN's domestic networks and other brands including programming and production, marketing and promotional initiatives and technical/new media developments. The ideal candidate will bring five years public relations experience including existing relationships with the trade press, a strong understanding of the cable industry and outstanding communications skills. Good general sports knowledge and interest a strong plus. For more information, contact Katina Arnold at Katina.Arnold@espn.com.   
                                                                                                                               Back to top



 Thank You Corporate Members!

Join and support CTPAA by becoming a 2007 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-222-2373. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN Television
BET
Bresnan Communications
Cable ONE
CableLabs
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scientific Atlanta, a Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
Versus
                                                                                                                               Back to top

 


PO Box 75007, Washington, DC, 20013