September 22, 2006 - About CTPAA / Membership / FORUM 2007 / Beacon Awards

Only 56 Days Until the Beacon Awards 2007 Deadline!
Registration Materials Available for FORUM 2007
CTPAA is Moving!
Lifetime Delivers Petition to Congress
Discovery Channel Series Participates in Clinton Global Initiative
Time Warner Cable and Common Sense Media Offer Information for Parents
Nickelodeon and the Boys and Girls Club of America Expand Partnership
Comcast and the Congressional Hispanic Caucus Insitute Launch Campaign
CNN Ad Sales Hosts Inspires Summit
The Cable Center Sponsors Distance Learning Course
Congratulations to Kelli Lawson and Alicin Reidy-Williamson!
Congratulations to Patti Röckenwagner!
Thank You, Corporate Members!

 Only 56 Days Until the Beacon Awards 2007 Deadline!

There are 56 days to the Beacon Awards submission deadline of November 17, 2006, and 42 days until the Early Bird deadline of November 3. The Early Bird deadline allows members to save $50 on every entry submitted. While both dates may seem far off, it is time to begin thinking about what you will enter this year to the 2007 Beacon Awards.

First, you should identify what public affairs projects, initiatives or programs your company has launched in the past year that would make good Beacon Awards submissions. Next, you will need to decide which new Beacon Award category best fits your project. The 2007 Beacon Award Committee has introduced new categories that better address the business realities and goals of today's cable industry, are more strategic than tactical and are easier to understand. A 2007 Beacon Awards Call for Entries in pdf form can be found on CTPAA's Web site. If you submitted Beacon Award entries in the past, you will be able to find familiar categories as well as new categories that may be a better fit for your project.

Last year you may have submitted an initiative in the Community; Full Campaign/Series or Education; Full Campaign/Single Activity category. Under the new system, the majority of the categories define the target audience, such as community or education, and assume that the project entered was a Full Campaign. This year you might enter the new program in Community Relations or Education. You could also enter the project in the events and observances category. This is very similar to the old Full Campaign category, and it does not define a target audience. Finally, a new category may be a better fit for your particular project. If this campaign has very strong business goals, you may consider some of the new categories such as competitive response, bottom line/sales impact or reputation/brand management. If you partnered with marketing or ad sales on the campaign, integrated communications may be the best category to choose. If the community initiative targeted the Hispanic community or other ethnic or cultural groups in your city, you may want to consider submitting it to multicultural public relations.

The community campaign you plan to submit may include tactics that you would also like to submit separately to the Beacon Awards. There are categories for these as well. The new categories for tactics include Programming (single program), Programming (series), Public Service Announcement (Single or Series) and Support Materials. The last category is a "catch all" category, and the type of support materials submitted in this category may include newsletters, print materials, press kits, Web sites, radio spots and premiums. The Beacon Award Frequently Asked Questions offers further suggestions regarding how to classify your entry based on the updated entry categories.

While there are new categories this year, the guidelines for the three-page project summary that must accompany each entry have remained the same. CTPAA members can log in to the members-only area of the CTPAA Web site using their email address as their log-in name and their last name as their password to view three-page project summaries from the 2001-2006 Beacon Awards finalists. These summaries offer insight into the planning, implementation and results of a successful public affairs initiative and can serve as a good model for your own submission.

The winners will be announced by CTPAA at the 2007 Beacon Awards Ceremony held on March 13 during FORUM 2007 at the Ritz-Carlton Hotel in Washington, D.C. For more information on the Beacon Awards, contact Michelle Butler at or 202-775-1082 until Sept. 29 and 202-222-2372 beginning October 1.
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 Registration Materials Available for FORUM 2007

Registration materials for FORUM 2007 are now available online at CTPAA's Web site. This year's FORUM will be held March 11-14 at The Ritz-Carlton in Washington, D.C. and explores the theme "Cable to the Extreme: Communicating the Possibilities." Attendees that register prior to December 31, 2006 will save $50 on registration. Full conference registration includes one ticket to the Beacon Awards Ceremony held March 13.  Forms can be found on the FORUM page  of  CTPAA's Web site. For more information on FORUM 2007, contact Steve Jones at 202-775-1083 until Sept. 29 and 202-222-2373 beginning October 1.
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 CTPAA Is Moving!

On September 29, CTPAA's offices will re-locate to 25 Massachusetts Avenue, NW in Washington, D.C. While email addresses and the toll-free number (800-210-3396) will remain the same, all other information will change as a result of this move. As of October 1, the following changes will be in effect:

Physical Address (for overnight deliveries or appointments)
25 Massachusetts Avenue, NW-Suite 100
Washington, D.C. 20001

Mailing Address
P.O. Box 75007
Washington, D.C. 20013-5007

Phone Numbers
Main Number: 202.222.2370
Steve Jones: 202-222-2373
Michelle Butler: 202-222-2372
Valarie Bastek: 202.222.2370

Fax Number

Please update CTPAA contact information for your records so that we may seamlessly continue to correspond with you and your organization. If you have questions regarding the move or the change in information, please contact Valarie Bastek at 202-775-1081 before October 1 and at 202.222.2370 after October 1. 
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 Lifetime Delivers Petition to Congress

As part of Lifetime's "Stop Breast Cancer for Life" public awareness campaign, the network and Grammy-nominated singer/songwriter Jewel delivered a petition with over 12 million signatures to Capitol Hill on Wednesday, urging Congress to pass the bipartisan Breast Cancer Protection Act of 2005. The act would end the practice of "drive-through" mastectomies, where women are forced to leave the hospital just hours following their surgeries and before they are ready to go home. Lifetime unveiled CDs with the signatures and addresses of 12 million supporters and the discs will be given to every member of Congress. The bill is sponsored by Senator Olympia Snowe (R-ME), Senator Mary Landrieu (D-LA), Representative Sue Kelly (R-NY) and Representative Rosa DeLauro (D-CT).

The petition complements Lifetime's activities during National Breast Cancer Awareness Month throughout October. With the assistance of several non-profit organizations, Lifetime will offer original programming, online resources, and community outreach aimed at early detection. Special events surrounding the campaign include the annual "Stop Breast Cancer for Life" Hero Celebration honoring courageous breast cancer advocates and community leaders from around the country. Hero celebrations will be held in New York City on October 11 and in Los Angeles on October 17 before the screening of the Lifetime Original movie "Why I Wore Lipstick to My Mastectomy." The movie will premiere on Monday, October 23 at 9 p.m. ET/PT and documents the memoir written by Lifetime executive and breast cancer survivor Geralyn Lucas.

Online resources at feature the petition as well as a "Map of Hope" chronicling stories and events about breast cancer from around the world. Also provided online are profiles of breast cancer survivors, quizzes, tools of detection, e-cards related to breast cancer and links to the network's 10 nonprofit breast cancer partners. Educational brochures focusing on the tools of detection as well as a viewer's guide to accompany the "Why I Wore Lipstick to My Mastectomy" movie are also available online as well as through Lifetime's non-profit and distribution partners.

Every three minutes, a woman in the United States is diagnosed with breast cancer, making it the leading cancer among white and African-American women. There are approximately three million women living with breast cancer in the United States. The "Stop Breast Cancer for Life" campaign has been providing women with information on breast cancer for 12 years. For more information on the campaign, contact Cherice Walker at 212-424-7293 or  
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 Discovery Channel Series Participates in Clinton Global Initiative

Discovery Channel series FINAL HOUR was invited to participate in the 2006 annual meeting of the Clinton Global Initiative held September 20-22. FINAL HOUR joined a small group of media that have been invited to participate in the non-partisan catalyst for action initiative bringing together a community of global leaders to devise and implement innovative solutions to some of the world's most pressing challenges.

FINAL HOUR is a historic eight-part series that will premiere next fall. The series aims to bridge the gap between the science and action surrounding the most critical issues of our time. The show features an 18-month long symposium that uses some of the world's greatest minds to present solutions to sustainability and potential means to save the planet. Similarly, the Clinton Global Initiative identifies a small number of the most serious issues facing the world today and subsequently brings together some of the world's best minds and most distinguished problem solvers to engage in discussions centered on identifying immediate, practical solutions. For more information on FINAL HOUR's participation in the initiative, please contact Elizabeth Hillman at 240-662-2664 or Kate Hawken at 240-662-2947.
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 Time Warner Cable and Common Sense Media Offer Information for Parents

Time Warner Cable and Common Sense Media partnered early in September to offer subscribers access to rating and program information designed to help parents make informed media viewing choices. Time Warner Cable will launch a co-branded section on its Web site and on Road Runner, its high speed online service, presenting Common Sense Media's independent ratings information for television shows, movies, books, music and video games. Additionally, Common Sense Media is producing televised reviews and media information spots for Time Warner Cable's free video on demand service. The companies also plan to explore integration of Common Sense Media reviews, recommendations and ratings into the Time Warner Cable interactive program guide and TV listings search functionality.

The partnership between Common Sense Media and Time Warner Cable offers customers an additional method for making smart media choices, joining Time Warner Cable's current Parental Controls, which allows users to block specific channels and programs. Additionally, the partnership adds to Time Warner Cable's Family Choice tier launched in December of 2005, providing customers with a package of programming they could reasonably assume would not contain any content that might be objectionable for younger viewers in the household.

For more information on the partnership, contact Keith Cocozza of Time Warner Cable at 203-351-2039 or or Cindy Myers of Common Sense Media at 415-553-6730 or  
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 Nickelodeon and the Boys & Girls Club of America Expand Partnership

In accordance with the "Let's Just Play" Campaign, Nickelodeon has expanded its partnership with the Boys & Girls Club of America (BGCA), making the group a signature partner. As a signature partner, BGCA will play an integral role in the network's ongoing efforts to encourage health, wellness and activity among kids and families.

On September 30, more than 355 Boys & Girls Clubs from around the country and the world will join in Nickelodeon's celebration of the third annual Worldwide Day of Play, an event in which the network will go dark from 12 noon to 3 p.m. in order to encourage kids to get up, go out and play. Clubs in the United States as well as Italy, Portugal, Guam, Turkey, Cuba, Italy, South Korea, Japan, Germany and the United Kingdom will host events aimed at educating kids about healthier lifestyles. The events around the world are expected to host an estimated 50,000 participants.

The Boys & Girls Clubs of America are also helping to sponsor a registration drive to encourage children to participate in 2006's "Let's Just Play Go Healthy Challenge," a campaign developed by Nickelodeon and The Alliance for a Healthier Generation. The Boys & Girls Clubs of America plan to reach out to children regarding this campaign through the Keystone Internet Community, YouthNet, and blast emails. Several Boys & Girls Clubs have already been featured in the on-air installments of this year's campaign.

Further efforts from Nickelodeon related to the "Let's Just Play" campaign include a new public service announcement encouraging children to visit their local Boys & Girls Club and enroll in its programs and services. The PSA began airing last Wednesday on Nickelodeon, TurboNick and

Nickelodeon and the Boys & Girls Clubs of America have partnered on numerous activities and projects related to active play, holding more than 3,000 events for the campaign during 2005 and encouraging approximately 40,000 children to participate in Boys & Girls Clubs events for Worldwide Day of Play. For more information on the "Let's Just Play Campaign," contact Joanna Roses at 212-846-7326 for Nickelodeon or Romero Brown at 404-487-5751 for Boys & Girls Clubs of America.
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 Comcast and the Congressional Hispanic Caucus Institute Launch Campaign

Comcast and the Congressional Hispanic Caucus Institute (CHCI) teamed up last week to launch "Our Youth, Our Future, Our Legacy," the first ever bilingual PSA campaign with an online streaming video component featuring 17 Hispanic members of Congress. The PSA campaign is one element of a larger partnership designed to educate Hispanic students and families on the opportunities available through CHCI's nationally recognized Public Policy Fellowship, Congressional Internship, and Scholarship Awards opportunities in Washington, D.C. The campaign highlights Hispanic business and education contributions made throughout the country.

The PSAs began airing last week and will run through October 15 in all Comcast markets, reaching more than 23 million homes. The Spanish language versions will be available via streaming video on Comcast Latino, Comcast's Spanish-language portal at  The PSAs will also air in Time Warner markets in California and Texas from November 15-December 15.

The Congressional Hispanic Caucus Institute is a nonprofit and nonpartisan organization providing leadership development programs and educational services to students and young, emerging leaders. CHCI's mission is to empower young Hispanics as they begin their careers to occupy leadership roles in state, local and federal government as well as corporate America. The PSA campaign further encourages Hispanic youth to seek opportunities available to them to prepare them as future leaders. For more information on the campaign, contact Daniel Diaz of CHCI at 202-548-5876 or or Melissa Volin of Comcast at 215-320-8254 or    
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 CNN Ad Sales Hosts Inspire Summit

CNN Ad Sales will host the CNN Inspire Summit on October 10, 2006, at the Time Warner Center in New York City. The summit is sponsored by L'Oreal Paris and features women of achievement in fields including politics, the environment and social efforts, as well as the women they find inspiring.

CNN anchor Paula Zahn is scheduled to make opening remarks and Zain Verjee, a CNN international correspondent will lead a panel discussion. The discussion will focus on women's roles in the economic, environmental and social landscapes and how they continue to make a difference on both a local and international level. The event will feature performances by Sweet Honey in the Rock, a world-renowned, Grammy winning a-capella group. Additionally, the CNN Inspire Summit will honor recipients of L'Oreal Paris' Women of Worth award, a new grassroots award program that asks communities to nominate women who have had a dramatic impact at the local level. For more information on the CNN Inspire Summit, please contact L'Oreal at  or CNN at 404-827-1895.
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 The Cable Center Sponsors Distance Learning Course

The Cable Center began hosting a number of high level government officials, journalists, and media experts as it kicked off its autumn distance learning class "Media, Money, Message: The American Political System" last Thursday. In partnership with C-SPAN and The University of Denver, the accredited course in communications and political science for college students across the country is delivered via a fiber line from C-SPAN's studios in Washington, D.C., to The Cable Center's Distance Learning Center Studio in Denver, Colorado. The course promotes direct, real-time interaction among the professors, guests and students and will take a critical look at "Campaign 2006" and the way the United States elects its public officials.

As part of the course, guest speakers help students gain a clearer understanding of the American political system, covering topics such as fundraising and strategy, message shaping, campaign organization, polling, and blogs. The course will examine these issues as they relate to the November 7 election. The autumn quarter will be taught by Steve Scully, C-SPAN senior executive producer and political editor and will serve students from the University of Denver, George Mason University in Virginia and Pace University in New York. Noted speakers for the course include Bill Kristol, editor, Weekly Standard; Nina Totenberg, legal affairs correspondent, NPR; Peter Hart, pollster, NBC News and The Wall Street Journal; Terry McAuliffe, former chairman of the Democratic National Committee; and Juliet Eilperin, author of "Fight Club Politics."

The course is broadcast on C-SPAN3 on Fridays at 10 a.m. ET and re-broadcast on other C-SPAN networks on a tape-delayed basis. The class is also available to view at  The autumn distance learning course is the 14th in a series and is funded by a a major grant from The Barr Foundation and Amos B. Hostetter. For more information on the course, please contact Joanne Dant at 303-346-5527 or    
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 Congratulations to Kelli Lawson and Alicin Reidy-Williamson!

Congratulations to CTPAA members Kelli Lawson, executive vice president of corporate marketing at BET Holdings, Inc. and Alicin Reidy-Williamson, senior vice president of public responsibility for Viacom and MTVN for being named among The Top 100 Most Influential Minorities in Cable in CableWorld's 2006 Most Influential Minorities in Cable list. Lawson and Reidy-Williamson were part of the The Second 50, a list that reflects additional operators, programmers and other cable industry executives. For a full listing of those honored, please visit  
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 Congratulations Patti Röckenwagner!

Congratulations to CTPAA member Patti Röckenwagner, vice president of communications at Time Warner Cable for being named Advocate Leader by the Southern California Chapter of WICT. Röckenwagner will be honored at the chapter's 2006 LEA Awards held October 19 at the Beverly Hills Hotel. The LEA Awards honor achievement in the areas of leadership, education and advocacy. For more information on the LEA Awards, visit  
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 Thank You Corporate Members!

Join and support CTPAA by becoming a 2007 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at or at 202-775-1083 or 202-222-2373 after October 1. For membership details, go to  

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN Television
Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
GSN. The Network for Games
Hallmark Channel
Insight Communications
Midcontinent Communications
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scientific Atlanta, a Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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