September 8, 2006-About CTPAA / Membership / FORUM / Beacon Awards

CTPAA Announces 15 New Categories for the 2007 Beacon Awards
Deadline for CTPAA's Third Annual Public Affairs Institute Extended One Day
Cox and Cable One Mark One-Year Anniversary of Hurricane Katrina
TV Land and Nick at Nite Help Sponsor A Day to Eat Dinner with Your Children
Court TV Unveils New Online Curriculum Units
Daniels Fund Board Approves $9.5M in Grants
NCTA Provides Links to Ad Council Parental Control Spots
Bright House Networks Extends New Community Outreach Program
Insight Helps to Publicize Crash Victim Family Fund
Congratulations Diane Christie and Reg Griffin!
Congratulations Debora Wilson!
Congratulations Pam Ford!
Thank You Corporate Members!

  CTPAA Announces 15 New Categories for the 2007 Beacon Awards
CTPAA is introducing 15 new categories for this year's Beacon AwardsTM  presented during FORUM 2007 held March 11-14 in Washington, D.C. A main goal for this year's Beacon AwardTM  co-chairs, Cindy McConkey of Scripps Network and Jennifer Mooney of Bright House Networks, along with the 2007 Beacon Awards Committee, was to have Beacon Award categories that reflect the business goals and changes in the cable industry. Under the direction of the judging operations work group and its leaders Amy Cohn of Cox Communications, Mike Smith of Comcast and Jerilyn Bliss of Scripps Network, the committee performed a complete review and overhaul of the existing categories.

The work group objectives included rewarding projects that stressed strategic public affairs over tactical public affairs and reflecting evolving changes in the cable industry. With the review completed, the Beacon AwardsTM  committee is introducing a new set of categories that are more strategic, relevant to today's cable industry and easier to understand.

The new categories borrow structure from the best practices of the 2006 Beacon Awards, CTAM's MARK Awards, Cox's Impact Awards, PRSA's Silver Anvil Awards and OCTA's Image Awards. The changes also simplify the process of deciding which category to enter, reducing the total possible number of entries from 560 categories down to 147 for 2007.

While some changes have been made to better address the business realities and goals of today's cable industry, there are still many familiar elements to the categories. Several of the categories listed in the Call for Entries-Community Relations, Education, Government Relations, Media Relations, Programming (Single Program) and Programming (Series)-are basically the same as past target audience categories in the old system. The 15 new categories are Internal Communications, Competitive Response, Bottom Line/Sales Impact, Reputation/Brand Management, Events and Observances (Seven or Fewer Days), Events and Observances (More Than Seven Days), Business to Business Communications, Crisis Communications, Issues Management, Investor Relations, Multicultural Public Relations, Integrated Communications, New Media Campaign, Public Service Announcement (Single or Series), and Support Materials. A new Beacon Frequently Asked Questions Web page explains the similarities and differences between the old and new categories.

The Early Bird deadline for the 2007 Beacon AwardsTM  is November 3, 2006, allowing members to save $50 off the entry fee. The Regular Deadline is November 17, 2006. More information on the Beacon Awards can be found on the Beacon Web site at http://www.ctpaa.org/beacon.shtml.
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 Deadline for CTPAA's Third Annual Public Affairs Institute Extended One Day
The deadline for CTPAA's Third Annual Public Affairs Institute has been extended to Monday, September 11, 2006. The CTPAA Public Affairs Institute is an intensive, three-day program of public affairs strategy and management and will be held September 24-27 at the Beacon Hotel and Corporate Headquarters in Washington, D.C.

The CTPAA Public Affairs Institute was developed to enhance the professional abilities of public affairs professionals in the areas of strategic issue management, communication, message development and public policies facing the cable industry. The Institute is targeted at mid to senior level public affairs executives who are willing to push themselves to develop the enhanced skill sets necessary to meet the challenge of today's and tomorrow's competitive marketplace. This year's program, designed specifically for CTPAA by The George Washington University's Graduate School of Political Management (GSPM), will utilize franchising case studies from Virginia, Texas, Arizona and other states. Specifically, these case studies will review the political and public policy environments in each state and the multiple strategies, both successful and unsuccessful, the different parties used during the debate over modifying each state's franchising statutes.

Visit the CTPAA Web site to view a short video of participants from past Institutes and to see why they recommend the Public Affairs Institute to others. Since 2004, 44 cable industry executives have benefited from the Public Affairs Institute.

Tuition is $3,600 and includes housing, most meals, books and evening activities. Applicants must include a current resume and a 300-word career goal description along with their application. Applications can be sent to services@ctpaa.org or faxed to 202-955-1134. For more information about the Institute, visit the CTPAA Web site or contact Steve Jones at sjones@ctpaa.org  or 202-775-1083.
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 Cox and Cable One Mark One-Year Anniversary of Hurricane Katrina
A year after Hurricane Katrina hit the Gulf Coast, cable operators are still working on recovery efforts for their systems. Gulf Coast operators Cox and Cable One each commemorated the anniversary in a variety of ways that included community events as well as special program offerings.

Cox Communications, Inc. employees had the opportunity to purchase blue wristbands similar to the Lance Armstrong "LiveStrong" yellow bracelets. The bracelets went on sale internally in August and are embossed with the phrase "Band Together."  The bands are on sale to employees for $1 in an effort to raise money for a day of reward for the teams in New Orleans working to re-establish the cable infrastructure damaged last August. Funds raised will underwrite a day of enjoyment for 680 employees and their families at the city's Audubon Park Zoo. Cox also sold $3 ornament bells in black-and-gold with New Orleans' signature fleur-de-lis to commemorate the first anniversary of the storm on August 29. Proceeds from the bell sales go to fire departments in the New Orleans region. Along with the sale of the wrist bands and bells, Cox worked out a deal with HBO to offer Spike Lee's documentary "When the Levees Broke" on a local access channel in New Orleans on the one-year anniversary of the flood.

Cable One's offices in Pascagoula, Gulfport and Biloxi, Mississippi, closed on August 29 to commemorate the one-year anniversary with the community. The Pascagoula office employees volunteered at a local senior center while the Biloxi and Gulfport offices assisted in restoring playgrounds and parks destroyed by the storm. Additionally, Cable One used a local access channel for all Gulf Coast systems to show "Katrina &Biloxi," a documentary created by the city that was previously only available on DVD.

Hurricane Katrina killed 1,460 people in southern Louisiana alone and resulted in an estimated $125 billion in damages throughout the affected areas. Cable operators in the Gulf Coast region have been working since the storm to establish new ways of doing business which include connecting service to trailers, seeking out and replacing cable plant that had been damaged due to prolonged salt-water exposure and navigating around demolished structures. For more information on recovery efforts, please visit http://www.cablehopefund.org/cablesefforts.htm.
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 TV Land and Nick at Nite Help Sponsor A Day to Eat Dinner with Your Children
TV Land and Nick at Nite are teaming up with The National Center on Addiction and Substance Abuse (CASA) at Columbia University to support "Family Day--A Day to Eat Dinner with Your Children™." TV Land and Nick at Nite join with CASA in supporting this initiative as part of their ongoing campaign "The Family Table...Share More Than Meals." The groups have set a goal to register millions of people to pledge to have dinner together on Monday, September 25, 2006.

Ongoing since 2003, the "Family Table" campaign promotes the benefits of family dining and making time to reconnect with loved ones over a meal. In 2004 and 2005, the networks joined with CASA to promote "Family Day--A Day to Eat Dinner with Your Children™." This nationwide effort was unveiled by CASA in 2001 to promote parental engagement fostered through frequent family dinners. CASA found that frequently having dinner together as a family was an effective way to reduce substance abuse among children and teens. Research supported by the initiative found that children whose parents dine with them four times a week or more are likely to perform better in school and that the more often children eat dinner with their families, the less likely they are to smoke, drink or use drugs. To date, TV Land and Nick at Nite have committed $11 million in airtime to support "Family Table" efforts.

In order to promote "Family Day," the groups will be sponsoring a public awareness campaign featuring Jamie Lee Curtis and George Lopez who will appear in on-air promotions running throughout the month. The networks and CASA also teamed up with the President, 47 state governors and the mayors and executives of more than 500 cities and counties to issue official "Family Day" proclamations for September 25. In addition, the groups are asking people to log on to www.familytable.info and commit to sharing one meal with family members or other loved ones. For more information on the pledge, go to www.familytable.info or contact Nick at Nite Public Affairs at 212-846-4333 or Nancy Gavilanes at CASA at 212-841-5308.
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 Court TV Unveils New Online Curriculum Units
Beginning this month, Court TV will introduce new high school curriculum units to its "In Pursuit of Justice" Web site. "In Pursuit of Justice" is Court TV's public service and education initiative that aims to put a human face on today's critical issues. "In Pursuit of Justice" offers programming as well as educational resources with the intent to spark lively, informed debate on what works and what does not work within the nation's justice system.

The new online curriculum features education resources on current topics affecting our country such as 9/11 and a teenager's case that made its way to the Supreme Court. Free, downloadable curriculum units and video resources will be available for teachers' use in high schools and for facilitators in after-school programs and in civic organizations.

The newest curriculum units for "In Pursuit of Justice" were created to support the Court TV documentaries "On Native Soil: A Documentary of the 9/11 Commission Report" and "The ACLU Freedom Files: 'The Supreme Court.'" "On Native Soil" premiered on Monday, August 21 and will be re-aired on Sunday, September 10. "The ACLU Freedom Files" premieres on Saturday, September 9. The curriculum units follow National Standards for high school media literacy, English language arts, social studies, civics and law related classes.

For more information concerning Court TV's "In Pursuit of Justice" initiatives, contact Lee Tenebruso at 212-973-2841 or TenebrusoL@courttv.com. 
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 Daniels Fund Board Approves $9.5M in Grants
During its quarterly meeting on August 22, 2006, in Albuquerque, N.M., the Daniels Fund board approved $9.5M in grants. The Daniels Fund was established in 1997 by Bill Daniels, a pioneer in cable television known for his kindness and generosity to those in need. When Daniels passed away in 2000, his estate transferred to the Fund, making it the largest foundation in the Rocky Mountain Region. The grants awarded in August will benefit people served by nonprofit organizations in Colorado, New Mexico, Wyoming and Utah. National programs sponsored by the recipient organizations will also benefit from the grant money.

This year, major grants were awarded to the Association of American Educators Foundation, Big Brothers Big Sisters, Boy Scouts of America-Pikes Peak Council, Food Bank of the Rockies, National Association of Street Schools, Partnership for a Drug Free America, United Medical Center Foundation and the University of Denver-Daniels College of Business. In addition to its grants program, The Daniels Fund operates the Daniels Fund Scholarship Program that has provided scholarships to over 1,000 students.

Daniels Fund grants are available to nonprofit organizations with program areas that address the following topics: Aging, Alcoholism and Substance Abuse, Amateur Sports, Disabilities, Education, Homeless and Disadvantaged, and Youth Development. The funds are allocated geographically among Colorado, New Mexico, Wyoming and Utah. For more information, contact Peter J. Droege at pdroege@danielsfund.org or visit www.danielsfund.org.
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 NCTA Provides Links to Ad Council Parental Control Spots
The Ad Council and NCTA recently made several PSAs available in customizable and shorter formats. The PSA's were created as part of the industry's effort to educate parents about the parental control tools available to them. The PSAs include the original 30-second Ad Council PSAs "Boss of Mob" and "Boss of Drugs" with the option to customize the ad with a logo. In addition, a 25-second version of these ads is now available, allowing the option of adding a 5-second frame at the end featuring a logo. A newly created 15-second spot of both ads as well as a 10-second version of "Boss of Mob" were also produced and made available for use.

In addition to the PSAs highlighting TV's parental controls, four updated PSAs from Comcast featuring U.S. Senator John McCain (R-AZ), urging support for military families are now available. The PSAs, "Soccer Girl," "Fishing," "Hard to be Home" and "Sacrifices" urge support of our troops and their families and are available in non-Comcast versions to be run in local markets.

New spots will be ready to air beginning in the 1st quarter of 2007. For information on how you can obtain the available PSAs (uplinked on September 6 and 7), contact Allison Shelton at ashelton@ncta.com or at 202-775-3629.
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 Bright House Networks Extends New Community Outreach Program
Teaming up with local charities, military installations and emergency service organizations, Bright House Networks launched its "Making Life Easier" program. This initiative was created to reward or provide help to one deserving family or individual each month by giving them a free HDTV and a one-year subscription to Bright House Networks services. The program was launched July 25 in the company's Tampa Bay division, and a 20-year old college student who helped a severely wounded Tampa police officer was the program's first recipient.

Continuing with the initiative, the group recently teamed with The Mustard Seed of Central Florida and chose the second recipient for "Making Life Easier" gift pack in its Central Florida Division service area, Eric and Alice Johnson. The Johnson's three-year-old son suffers from a rare genetic condition that has caused him to develop extreme obesity at a young age. The family has faced many unforeseen obstacles including mounting medical bills that caused such financial strain they lost their home and until recently were living in a motel. Bright House Networks delivered to the Johnson's a free, 32-inch HDTV, a one-year subscription to Bright House Networks HD Pak, Digital Phone, Digital Cable and high speed Internet.

The Bright House Networks "Making Life Easier" program continues into 2007. For more information on the program, contact Kena Lewis at 407-210-3177 or kena.lewis@mybrighthouse.com.  
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 Insight Helps to Publicize Crash Victim Family Fund
In response to the crash of Comair Flight 5191 at the Blue Grass Airport in Lexington, Ky., Insight teamed up with The United Way of Bluegrass to offer support to the families of the victims. The United Way of Bluegrass created the 5191 Care Fund with the assistance of Central Bank and National City Bank. Insight Communications created a 30-second spot the Monday following the crash expressing its employees' sympathy to the families and directing people to the ways they can make a donation to the fund. The spot ran hundreds of times during the week after the crash.

In addition to partnering with United Way to promote the fund, Insight Communications donated $1,500 to the fund in support of those in the community that lost someone due to the crash. For more information about the fund, please contact John Dobken at Dobken.J@insightcom.com
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 Congratulations Diane Christie and Reg Griffin!
Congratulations to CTPAA members Diane Christie and Reg Griffin, both of Comcast, who were inducted into The Tower Club on July 30 at the Joint Summit Meeting in Hilton Head, South Carolina. Diane Christie is senior director of government affairs for Comcast in Nashville, Tenn., and has received Beacon Awards for notable initiatives such as "Read Across America" and "License To Learn."  Reg Griffin is vice president of communications and community affairs for Comcast's southern division and has also won numerous Beacon Awards for outstanding community service.

The Tower Club is Southern Cable Television Association's Honorary Society. A dream of SCTA's founder, the late Polly Dunn, the Tower Club honors those individuals in the industry whose outstanding loyalty and contributions inspire and encourage their peers and colleagues. Since its inception 30 years ago, the Tower Club has recognized 304 of the best and brightest leaders in cable. For more information on The Tower Club and its inductees, visit http://towerclub.org/home.html.
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 Congratulations Debora Wilson!
Congratulations to CTPAA member Debora Wilson who will be presented with the Inspiration Award for Woman of the Year at the Atlanta Chapter of Women in Cable Telecommunications (WICT) third annual Red Letter Awards. Debora Wilson is president of the Weather Channel Companies. The Inspiration Award for Woman of the Year is presented each year to a woman who has had a milestone year, and is a respected role model that has made significant contributions to the cable telecommunications industry over the course of her career.  Wilson also won the CTPAA 2006 President's Award, an award that honors individuals who have developed and implemented public affairs initiatives not only in their own companies but also throughout the cable industry.

The Red Letter Award Gala will be held on Tuesday, October 3rd at the InterContinental Buckhead Hotel in Atlanta, Ga. The Red Letter Awards honor outstanding achievement, leadership and advocacy in the cable industry. This year's Red Letter Awards' theme is "Connect."

The Atlanta WICT honors outstanding achievement, leadership and advocacy in the cable industry. WICT has partnered with cable and telecommunications leaders for 25 years providing leadership programs and services as well as professional advancement opportunities for women. WICT has 22 local chapters and satellites across the country. For more information about the Red Letter Awards, please contact Leigh Arwood at 404-827-3907 or leigh.arwood@turner.com.  
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 Congratulations Pam Ford!
Congratulations to CTPAA member Pam Ford, assistant director of communications for NCTA, on her recent election as president for NAMIC's mid-Atlantic chapter.  Pam has spent 8 years in the cable industry with the National Cable &Telecommunications Society where she has been involved in media relations.  NAMIC's mission is to educate, advocate, and empower for multi-ethnic diversity in the communications industry.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2007 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
Disney &ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
The Weather Channel

Friends &Associates
Adelphia Communications Corporation
AZN Television
BET
Bresnan Communications
Cable ONE
CableLabs
California Cable &Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scientific Atlanta, A Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
Versus
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