August 11, 2006 -- About CTPAA / Membership / FORUM / Beacon Awards

Inside This Issue:
Deadlines for 2007 Beacon Awards Set
Cartoon Network Announces National Recess Week, Sept. 18-22
Gain a Competitive Advantage by Attending the Third Annual CTPAA Institute
Comcast Receives Media Partner Award from Juvenile Diabetes Research Foundation
WWE Offers Free Tickets to U.S. Military Personnel
Discovery and Chevron Open Five Learning Centers in South Africa
Lifetime Television Partners with The Body Shop to Stop Violence in the Home
Thank You Corporate Members!

 Deadlines for 2007 Beacon Awards Set
CTPAA has set the 2007 deadlines for the Beacon AwardsTM  held each year to recognize excellence in public affairs throughout the cable industry. This year the final deadline for Beacon entries is November 17, but members can save $50 if they submit their entry before November 3, the early bird deadline.

The 2007 Beacon Awards Judging Operations Work Group is currently reviewing the Call for Entries and revising it to bring it more in line with today's cable industry and its business goals. CTPAA will post the Call for Entries on the CTPAA Web site and mail it to members in September.

This is the perfect time for members to get a head start on planning their Beacon entries. The Beacon Award pages of the CTPAA Web site offer several valuable tools to assist members, such as information about past Beacon-winning projects.  Members can read summaries from 2001-2006 Beacon AwardTM  finalists posted in the members-only section of the CTPAA Web site. These summaries are the core of each Beacon entry and detail the planning, implementation and results of a successful cable public affairs initiative. They can serve as a good model for preparing a 2007 Beacon Award. In order to read these summaries, members will be prompted to enter their user name (their email) and password (their last name). All must be in lowercase letters.

CTPAA will announce the winners of the 2007 Beacon Awards during a gala ceremony and dinner on Tuesday, March 13, 2007, during FORUM 2007 at the Ritz-Carlton in Washington, DC. The 2007 Beacon Award co-chairs are Cindy McConkey, senior vice president, communications, Scripps Networks and Jennifer Mooney, group vice president, government affairs and public relations, Bright House Networks. For more information on the 2007 Beacon Awards, contact Michelle Butler at 202-775-1082 or via email at
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 Cartoon Network Announces National Recess Week, Sept. 18-22
In partnership with leading child advocacy groups including the National Parent Teacher Association (PTA), the National Education Association (NEA), Hands on Network, and the National Association for Sport & Physical Education (NASPE), Cartoon Network announced the inaugural National Recess Week, September 18-22, as the next initiative in its Rescuing Recess Campaign. The goal of National Recess Week is to kick off the school year by encouraging schools to support and celebrate recess, invite parents and the community to participate in local recess rallies, and empower parents, kids and teachers to enhance or save recess in their schools.

National Recess Week will include a number of elements that spotlight the significance of recess including a national media campaign rolling out on Aug. 14, a kick-off celebration event on Sept. 18 in New York City, providing community recess monitor volunteer information, and distribution of 10,000 free Rescuing Recess kits to participating schools for use throughout the school year. During "National Recess Week," schools across the country also will be encouraged to host on-site recess rallies to raise awareness for the issue. The week will culminate on Sept. 22 with the 7 p.m. airing of an all-new episode of Cartoon Network's hit original animated series Codename: Kids Next Door, entitled "Operation: R.E.C.E.S.S."

In preparation for "National Recess Week," parents and community members will be able to sign up their elementary school at beginning Aug. 14 to receive a free Rescuing Recess kit and information about starting a local volunteer recess monitor program. Each kit will contain a variety of activity ideas, games and playground equipment such as red rubber balls, street chalk, whistles and jump ropes, plus instructions and suggestions on how to hold a recess rally during National Recess Week. Recess monitors will be shown ways to implement indoor and outdoor recess activities. Rescuing Recess kits will be available to requesting schools while supplies last.

Experts agree that playtime can be just as vital as classroom time to a child's social, emotional and educational development. Yet in some schools around the country, children are not getting the chance to enjoy free time for energy rejuvenation, a needed break from intense studies and an opportunity simply to play with their friends. The goal of Rescuing Recess, part of Cartoon Network's GET ANIMATED program, is to recognize unstructured break time as an essential element of the school day and to connect educators, parents and kids as advocates to either keep and enhance existing recess or bring it back as part of the daily school curriculum.

Rescuing Recess was developed with direction from an esteemed advisory board of leaders and policymakers in children's health and education, including the Centers for Disease Control and Prevention (CDC), the National PTA, NEA, NASPE, the President's Council on Physical Fitness and Sports, Hands on Network, New Leaders for New Schools, HealthMPowers, Sportime and the National Association of Elementary School Principals (NAESP). To date, Cartoon Network has pledged more than $1.3 million to help save recess through Rescuing Recess. This spring, Cartoon Network encouraged a letter-writing campaign that inspired more than 100,000 hand-written letters from kids to their state education policy makers. Rescuing Recess also includes resources for recruiting volunteer recess monitors, recess kits that will be distributed to elementary schools around the country, research, and on-air public service announcements. For more information, contact Joe Swaney at 404-885-0657.
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 Gain a Competitive Advantage by Attending the Third Annual CTPAA Institute
Acquire a more meaningful perspective on public affairs program management and execution by attending CTPAA's Public Affairs Institute. The program's overall goal is to provide cable executives with the tools they need to maximize public affairs to create a competitive advantage for their companies. CTPAA is currently accepting applications for the third annual CTPAA Public Affairs Institute, September 24-27, 2006, at The Beacon Hotel and Corporate Headquarters in Washington, D.C. This three-day, graduate level program was developed to enhance the professional abilities of public affairs professionals in the areas of strategic issue management, communication, message development and public policies facing the cable industry.

Visit the CTPAA Web site to hear and see feedback from past participants of the CTPAA Public Affairs Institute. Learn why they thought it was valuable and why they recommend it to others. Since 2004, 44 cable industry executives have benefited from the Public Affairs Institute.

Designed specifically for CTPAA by The George Washington University's Graduate School of Political Management (GSPM), this year's program will utilize franchising case studies from Virginia, Texas, Arizona, and other states. These case studies will review the political and public policy environments in each state and the multiple strategies, both successful and unsuccessful, the different parties used during the debate over modifying each state's franchising statutes.

The Institute is targeted at mid to senior level public affairs executives who are willing to push themselves to develop the enhanced skill sets necessary to meet the challenge of today's and tomorrow's competitive marketplace.

Tuition is $3,600 and includes most meals, hotel sleeping room fees and a Tuesday evening networking/fun event. For more information on the Institute, please visit the CTPAA Web site or contact Steve Jones at or 202-775-1083.
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 Comcast Receives Media Partner Award from Juvenile Diabetes Research Foundation
Comcast's Maryland-Delaware Region was recently honored with the first-ever Media Partner of the Year Award from the Maryland Chapter of the Juvenile Diabetes Research Foundation (JDRF) at the annual JDRF dinner. JDRF created the Media Partner Award as a way to recognize media partners that lend their support to raising awareness of juvenile diabetes and promoting the organization's overall mission.

Comcast partnered with JDRF to create a 5-minute video profile of the organization, specifically geared towards educating the general public about juvenile diabetes, while fostering new funding opportunities. Additionally, Comcast served as a media sponsor for JDRF's 2006 Promise Gala and has already committed to being a media sponsor for the JDRF 2006 Walk to Cure Diabetes scheduled for October 2006.

JDRF is the leading charitable funder and advocate of type 1 juvenile diabetes research worldwide. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $900 million to diabetes research. For more information on Comcast's partnership with JDRF, contact Anna Custer at or 410-513-3155.
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 WWE Offers Free Tickets to U.S. Military Personnel
As part of its ongoing efforts to boost the morale of the armed forces, Word Wrestling Entertainment (WWE) is offering all U.S. military personnel free tickets to its live events worldwide as another way for the company to show its gratitude for their service to their country. Since July, Army, Navy, Marines, Air Force, Coast Guard and National Guard service members can claim a free ticket to any WWE RAW or SmackDown live events in their local area, excluding WrestleMania, by going to their local arena box office with a military ID the day of the WWE live event. Tickets are available the day of the event while supplies last.

These free tickets are the latest initiative in WWE's ongoing efforts to support the troops. Since 2003, Armed Forces Entertainment, the lead Department of Defense agency for providing entertainment to U.S. military personnel serving overseas, has hosted WWE SmackDown and RAW Superstars on their annual Tribute to the Troops holiday tours in Iraq and Afghanistan. This year, WWE visited troops in July during a handshake tour in Southwest Asia and will also host its annual Tribute to the Troops in early December.

On the homefront, WWE Superstars regularly visit military bases and hospitals, including Walter Reed Army Medical Center and Bethesda Naval Hospital, to bolster troop morale. They also participate in several initiatives with the Department of Defense's America Supports You Program and local chapters of the USO. In 2004, the USO of Metropolitan Washington presented WWE with the first ever Legacy of Hope award for its extensive support of our troops and the USO's Operation Care Package program. For more information, contact Gary Davis, WWE's vice president, corporate communications, at or 203-353-5066.
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 Discovery and Chevron Open Five Learning Centers in South Africa
An education initiative by Chevron Corporation and Discovery Channel Global Education Partnership is set to bring the information age to thousands of children in under-resourced communities in South Africa with the opening of five new Learning Centers in Limpopo Province. The Learning Centers will serve more than 3,000 children of farmers, laborers, domestic workers and the unemployed, as well as a substantial number of AIDS orphans. Each Learning Center is equipped with a television; DVD player; a library of specially produced, locally relevant educational video programming; and access to information from any source that meets the needs of the school and community. In addition, every Learning Center receives three years of teacher training and technical support in how to use television and video effectively in the classroom and as a community resource.

Since 2003, The Discovery Channel Global Education Partnership and Chevron have reached 46 schools and communities including projects in Angola, Venezuela and now, South Africa. Chevron Learning Centers serve more than 53,000 students and teachers to date, plus approximately 160,000 community members. Discovery Channel Global Education Partnership is a nonprofit, 501(c)(3) public charity that was spearheaded by Discovery Communications Inc. in 1997 as an effort to bring together partners from the private and public sectors in support of a unique, international, grassroots education and technology project serving populations left out of the information age. Today, over 474,000 children in 10 countries around the world have access to valuable information tailored to their needs. For more information, please visit
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 Lifetime Television Partners with The Body Shop to Stop Violence in the Home
Lifetime Television and The Body Shop recently launched their "Stop Violence in the Home" campaign, and it will focus on raising awareness and funds to protect and support children who are exposed to domestic violence. According to a new global report released this week by UNICEF and The Body Shop International, it is conservatively estimated that as many as 275 million children around the world are currently exposed to domestic violence. Every year, in the United States, up to 2.7 million children are exposed to violence against a parent.

For its part of the new Stop Violence in the Home campaign, Lifetime will air new PSAs and spots following specially-themed programming and will feature content on to highlight these findings and how viewers and visitors online can make a difference. The Body Shop stores will offer campaign information and a new Daisy Soap, priced at $4 each, to raise funds for the National Coalition Against Domestic Violence (NCADV) to support their Teacher Training Campaign, which specifically helps protect children from domestic violence. Stop Violence in the Home is part of Lifetime's continuing, Golden Beacon Award winning campaign Stop Violence Against Women. For more information, contact Gary Morgenstein at
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 Thank You Corporate Members!
Join and support CTPAA by becoming a corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at or at 202-775-1083. For membership details, go to

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN Television
Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
GSN. The Network for Games
Hallmark Channel
Insight Communications
Midcontinent Communications
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scientific Atlanta, a Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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