July 28, 2006 -- About CTPAA / Membership / FORUM / Beacon Awards

Inside This Issue:
Apply by August 1 and Save $500 on the CTPAA Public Affairs Institute
Bright House Networks Launches Bright Kids Network to Support Afterschool Care
CTPAA to Host Regional Grassroots Seminars in Hilton Head, SC & Sun Valley, ID
A&E Hosted a Capitol Hill Event to Honor the Marines of Lima Company
The Ad Council Partners with Cable to Launch Parental Control Campaign
here! Networks to Help Raise Awareness about Autism
New York Media Industry Hosts "CAREoke" for Kids
Thank You Corporate Members!

 Apply by August 1 and Save $500 on the CTPAA Public Affairs Institute
The early application deadline for the third annual CTPAA Public Affairs Institute is August 1st, and meeting that deadline saves $500 off the tuition. To be eligible for the tuition discount, your application must be received by CTPAA by 5:00 p.m. on August 1.

The 2006 program's overall goal is to provide cable executives with the tools they need to maximize public affairs to create a competitive advantage for their companies. The CTPAA Public Affairs Institute will be held September 24-27, 2006, at The Beacon Hotel and Corporate Headquarters in Washington, D.C. The three-day, graduate level program was developed to enhance the professional abilities of public affairs professionals in the areas of strategic issue management, communication, message development and public policies facing the cable industry. It is designed for public affairs executives to acquire a more meaningful perspective on public affairs program management and execution.

Visit the CTPAA Web site to hear and see feedback from past participants of the CTPAA Public Affairs Institute. Learn why they thought it was valuable and why they recommend it to others. Since 2004, 44 cable industry executives have benefited from the Public Affairs Institute.

Designed specifically for CTPAA by The George Washington University's Graduate School of Political Management (GSPM), this year's program will utilize franchising case studies from Virginia, Texas, Arizona, and other states. Specifically these case studies will review the political and public policy environments in each state and the multiple strategies, both successful and unsuccessful, the different parties used during the debate over modifying each state's franchising statutes.

The Institute is specifically targeted at mid to senior level public affairs executives who are willing to push themselves to develop the enhanced skill sets necessary to meet the challenge of today's and tomorrow's competitive marketplace. Tuition is $3,100 if applications are received by August 1st or $3,600 after that date, and includes most meals, hotel sleeping room fees and a Tuesday evening networking/fun event. For more information on the Institute, please visit the CTPAA Web site or contact Steve Jones at sjones@ctpaa.org or 202-775-1083.
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 Bright House Networks Launches Bright Kids Network to Support Afterschool Care
Bright House Networks launched Bright Kids Network, a new, comprehensive, community outreach program, at three Florida Boys & Girls Clubs and committed $1 million to Florida Boys & Girls Clubs' afterschool programs over four years. Bright Kids Network primarily will support afterschool programs by providing scholarships to cover membership fees for youth from low-income and single-parent families and funding for new programs. The Honorable Glenda E. Hood, former Florida Secretary of State and board member of The Afterschool Alliance, the nation's leading nonprofit organization dedicated to advocacy for afterschool programs, participated in the July 14 announcement.

Bright House Networks will provide funding and services to Boys & Girls Clubs in Manatee, Hillsborough and Volusia counties in Florida. In addition, the company will campaign to promote awareness of afterschool programs and will provide complimentary digital cable, high-speed Internet service and public awareness air time over a four-year period. Bright House Networks selected the Boys & Girls Clubs because of the organization's exceptional track record as an afterschool provider. For more information, contact Kena Lewis at Kena.Lewis@mybrighthouse.com or at 407-210-3177.
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 CTPAA to Host Regional Grassroots Seminars in Hilton Head, SC & Sun Valley, ID
CTPAA is sponsoring two, regional Grassroots workshops in August. They will be held at the SC/NC/GA/TN Joint Summer Meeting, on August 1st from 9:00 am to 11:00 am in Hilton Head, SC, and during the Idaho Annual Summer Meeting in Sun Valley on August 8th from 1:15 pm to 2:45 pm. CTPAA Public Affairs Institute instructor Ed Grefe, Deputy Chief of Staff & Adjunct Professor, Graduate School of Political Management, The George Washington University will lead both sessions on building successful Grassroots Programs.

Both sessions are underwritten by CTPAA with the twin goals of strengthening the effectiveness of individual members and supporting educational opportunities at the local level and are part of a series of local, educational sessions produced by CTPAA. In July, approximately 25 people attended CTPAA's two-part professional development session on Building Grassroots Programs and Great Relations with the Media, just prior to the opening of the New England Cable Telecommunications Association's (NECTA) 2006 Annual Conference and Exhibition in Newport, RI. CTPAA also sponsored on April 28 a three-hour seminar on grassroots advocacy communications during Comcast's Eastern Division's Government Affairs Spring Conference

For more information on CTPAA's local session described above, or to express an interest in hosting one of the above sessions in your local area, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1081 or 800-210-3396.
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 A&E Hosted a Capitol Hill Event to Honor the Marines of Lima Company
A&E Television Networks and The Armed Forces Foundation hosted a Capitol Hill screening of A&E Television Network's Emmy nominated documentary Combat Diary: The Marines of Lima Company. The program details the Central Ohio Marine Reserve Unit's valiant service in Iraq. Comcast co-sponsored the screening.

Senator Mark Dewine (R-Ohio) and Ohio Reps. Pat Tiberi (R-Delaware County), Deborah Pryce (R-Columbus) and David Hobson (R-Springfield) attended the event as did personnel from A&E Television Networks and The Armed Forces Foundation to recognize the service of Lima Company. In addition, 12 members of Lima Company and a Gold Star Family were there.

Lima Company, 3rd Battalion, 25th Marines is based in Columbus and includes reservists from Central Ohio and other areas. The unit was deployed in Iraq between February and September of 2005 and was hard hit by fighting there. Some 23 Lima Company reservists lost their lives in combat.

A&E also donated $10,000 to the Armed Forces Foundation, a nonprofit organization that promotes the morale, welfare and quality of life of the United States Armed Forces community including active duty personnel, national guardsmen, reservists, retired personnel and their families. For more information, contact A&E's Cara Tocci at Cara.Tocci@aetn.com or 212-210-9083.
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 The Ad Council Partners with Cable to Launch Parental Control Campaign
The Ad Council has partnered with the cable industry and several other organizations to launch a $300 million national campaign entitled Media Management to educate parents about tools available to them to better manage television. Two public service announcements, the first components of that campaign, are now available. The campaign is also supported by a newly created Web site TheTVBoss.org, and additional, customizable PSAs, print ads and other materials will be available soon.

Earlier this year, representatives of several media industries including cable, broadcast, satellite, consumer electronics and the motion picture industry met to devise a new education campaign to remind parents of available parental controls and help families better manage TV content. This effort was suggested by Sen. Ted Stevens (R-AK), chairman of the Senate Commerce Committee and was led by Jack Valenti, former President & CEO of the Motion Picture Association of America. In many ways, this campaign is similar to the cable industry's Cable Puts YOU in Control campaign that has been underway for more than two years, and these new PSAs should be seen as a continuation of that initiative.

The two, new, 30-second spots, entitled "Boss of the Mob" and "Boss of Druggie," depict parents interacting with fictional TV characters letting them know that while the parents enjoy the characters' shows, the programs are inappropriate for their children and must be blocked using parental controls. The spots are intended to drive viewers to the campaign's Web site TheTVBoss.org, where more information about how to use specific parental controls can be found along with information about the TV ratings system and media literacy. These spots can be viewed at TheTVBoss.org.

In the interest of launching the campaign as soon as possible, the Ad Council and McCann Erickson, the New York-based ad agency, created these spots in a generic, non-customizable form first but are working on creating customizable versions. For more information about this campaign or to obtain copies of the two new spots, please contact Allison Shelton in NCTA Communications & Public Affairs at 202-775-3629 or ashelton@ncta.com.
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 here! Networks to Help Raise Awareness about Autism
here! Networks will run Public Service Announcements (PSAs) from Autism Speaks to raise awareness about the growing prevalence of autism and the need for parents to be better aware of the early warning sings of the disorder that now affects one in every 166 children. Produced in conjunction with the Ad Council, the Autism Speaks' PSAs demonstrate the skyrocketing rate of autism, which has increased in prevalence more than tenfold from just a decade ago. It is the goal of Autism Speaks to raise public awareness of autism to facilitate and quicken the pace of research and give hope to those who suffer from the disorder. Founded by Suzanne and Bob Wright, Vice Chairman and Executive Officer General Electric and Chairman and CEO, NBC Universal, Autism Speaks and the National Alliance for Autism Research (NAAR) recently combined operations. This brought together two of the leading organizations dedicated to accelerating and funding biomedical research in the causes, prevention, treatments and cure for autism spectrum disorders; increasing awareness of the nation's fastest growing developmental disorder; and advocating for the needs of affected families.
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 New York Media Industry Hosts "CAREoke" for Kids
New York's media community, made up of representatives of major networks and agencies, will put the "care" in karaoke with the first annual "CAREoke for Kids" fundraising event on August 9 starting at 6:30 p.m. at Irving Plaza.  Proceeds will go to The Valerie Fund, a nonprofit organization that provides comprehensive healthcare services for children with cancer and blood disorders.  More than 800 attendees are expected at this concert featuring 20 groups made up of media people from all levels of the industry.  The Executive Committee for this event consists of representatives from The Weather Channel, OMD, Turner Broadcasting, NBC Universal, Scripps Networks, Comcast Networks, Fox Cable Networks, MTV Networks, CBS Viacom Plus, Oxygen Media, Discovery Communications, and Lifetime Networks.  Ticket packages include a 20-ticket package for $1,500 and a 10-ticket package for $750.  More information can be found at the Valerie Fund's Web site
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 Thank You Corporate Members!
Join and support CTPAA by becoming a corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN Television
BET
Bresnan Communications
Cable ONE
CableLabs
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola
Ohio Cable Telecommunications Association
OLN
The Outdoor Channel
Oxygen Media
Scientific Atlanta, a Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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