June 16, 2006 -- About CTPAA / Membership / FORUM / Beacon Awards

Inside This Issue:
Pre-Conference Grassroots & Media Seminar Sponsored by CTPAA at NECTA 2006
Gain a Competitive Advantage by Attending the Third Annual CTPAA Institute
Cable Salutes Outstanding Educators & Leaders Making a Difference in Education
Save Our History Awards Honor Preservation of Local History
Comcast Foundation Sponsors Hispanic Congressional Interns
CNN Offers Spots to Keep Viewers Healthy, Prepared & Informed
Thank You Corporate Members!

 Pre-Conference Grassroots & Media Seminar by CTPAA at NECTA 2006
On Monday, July 10, just prior to the opening of NECTA's 2006 Annual Conference and Exhibition, CTPAA will host a two-part professional development session on Building Grassroots Programs (morning session) and Great Relations with the Media (afternoon session).

The morning session will outline the key building blocks for why grassroots programs work and how you can begin setting up or adding on to your company's current grassroots strategy. The session leader, Ed Grefe, is an adjunct professor at The George Washington University's Graduate School of Political Management and an instructor for the CTPAA Public Affairs Institute.

Following a networking luncheon, the afternoon session will focus on relationship building with the media, providing insight on how to work proactively to build relationships with reporters and how to stop media issues from turning into dilemmas in the future. Margie Elsberg of Elsberg Associates will teach the afternoon session. She is a 25+ year veteran of both print and electronic journalism, who previously has conducted professional development training for CTPAA, including master courses during past FORUM conferences.

The full program, scheduled from 10:30 a.m. to 3:30 p.m., plus the luncheon, will be held at the Newport Marriott Hotel in the Weatherly Room. Both local cable system and network employees are encouraged to register for the day. Individuals do not need to be CTPAA members to attend. If you or a colleague would benefit, please register now by returning the registration form.  The cost for the session is a very affordable $40. For more information, contact CTPAA at 202-775-1081, 800-210-3396 or email services@ctpaa.org. For more information on NECTA 2006, visit http://www.necta.info/events.aspx.
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 Gain a Competitive Advantage by Attending the Third Annual CTPAA Institute
Gain a more meaningful perspective on public affairs program management and execution by attending CTPAA's Public Affairs Institute. The program's overall goal is to provide cable executives with the tools they need to maximize public affairs to create a competitive advantage for their companies. CTPAA is currently accepting applications for the third annual CTPAA Public Affairs Institute, September 24-27, 2006, at The Beacon Hotel and Corporate Headquarters in Washington, D.C. This three-day, graduate level program was developed to enhance the professional abilities of public affairs professionals in the areas of strategic issue management, communication, message development and public policies facing the cable industry.

Visit the CTPAA Web site to hear and see feedback from past participants of the CTPAA Public Affairs Institute. Learn why they thought it was valuable and why they recommend it to others. Since 2004, 44 cable industry executives have benefited from the Public Affairs Institute.

Designed specifically for CTPAA by The George Washington University's Graduate School of Political Management (GSPM), this year's course will utilize franchising case studies from Virginia, Texas, Arizona, and other states. Specifically these case studies will review the political and public policy environments in each state and the strategies, both successful and unsuccessful, the different parties used during the debate over modifying each state's franchising statutes.

The Institute is specifically targeted at mid to senior level public affairs executives who are willing to push themselves to develop the enhanced skill sets necessary to meet the challenge of today's and tomorrow's competitive marketplace.

Tuition is $3,100 if applications are received by August 1st or $3,600 after that date, and includes most meals, hotel sleeping room fees and a Tuesday evening networking/fun event. For more information on Institute, please contact Steve Jones at 202-775-1083 or visit the CTPAA Web site.                                                                                                                                                           Back to top

 Cable Salutes Outstanding Educators & Leaders Making a Difference in Education
As the school year comes to an end, several cable industry organizations honored educators and leaders for designing creative methods to engage students, using cable programming in the classroom in innovative ways and making a positive impact on the education of America's youth. Cable in the Classroom recognized outstanding leaders in learning on June 13 while Time Warner Cable and Bright House Networks celebrated the accomplishments of some of the best teachers in America at events on June 5 and 6.

On June 13 at the Smithsonian Museum of Natural History, Cable in the Classroom presented its annual Leaders in Learning Awards in partnership with the Smithsonian Institution and NCTA. Cable's Leaders in Learning Awards honor outstanding leaders for their vision, innovation, action and transformation of learning in schools and communities across the country. Emphasis is placed on the effective use of cable industry programming and technology for enhanced learning.

Awards were presented for general excellence, cable partnerships for learning, media literacy education, pushing the envelope with cable technology and programming and policymaker excellence. Examples of projects honored that night were "Destination 2010," a graduation scholarship initiative of the Minneapolis Foundation that offers college scholarships as motivation for students to stay in school, and "Tools for the Reflective Teacher," a database program designed by a Wilmington, Del., high school teacher to help teachers analyze test scores to adjust teaching methods. Whether using technology to deliver podcasts to help students and teachers or rebuilding a school system devastated by Hurricane Katrina, all of these educators and leaders made a significant impact on the lives of the children in their communities.

Honors also were bestowed upon policymakers who use their role to influence education positively. Policymakers honored were Connecticut State Senator Bill Finch, Missiouri State Representative Jane Cunningham, and Charlotte, N.C., Mayor Patrick McCrory.

Mississippi's First Lady Marsha Barbour was recognized for her tireless efforts to restore education and schools along the gulf coast after Hurricane Katrina. For more information on Cable's Leaders in Learning and a complete list of winners, visit Cable in the Classroom's Web site.

On June 6, Time Warner Cable presented its National Teacher Awards in Washington, D.C. Now in its 17th year, the National Teacher Awards honor education projects that go beyond the traditional teaching methods to address various learning styles and reach the greatest number of students. Teachers representing twenty projects were chosen to receive "The Crystal Apple," a $1,000 cash prize, and an all-expense paid trip to Washington, D.C., for the gala ceremony and other events in the area.

Teachers were honored from all grade levels and projects covered a variety of topics. "China & Ohio: Learning through Citizenship, Literature and Technology" connected junior high students in Columbus, Ohio, via a webcam with students in Weifang, China to discuss Asian and western versions of Cinderella. "To Serve and To Honor" is a 60-minute documentary created by high school students to honor those who served in the military after one of their former classmates was killed while in Iraq. For each project, the teacher or teachers involved received an award. For more information on Time Warner Cable's National Teacher Awards, contact Susan Warner at susan.warner@twcable.com.

On June 5, Bright House Networks presented some of the nation's most creative teachers with its Star Teacher Awards at a gala in New York City. This annual event recognizes and rewards innovative educators who use Cable in the Classroom programming to enhance classroom learning.

Ten teachers or teacher groups were recognized and received a crystal star award and a share of $10,000 in cash prizes, as well as an all-expense paid trip to New York City. The winning projects ranged from "Poison Pumps, Pollution Clumps and Toxic Dumps," a high school project that used programming from Discovery Channel, National Geographic Channel, The History Channel, Court TV, and PBS Online, to "Stiches, Stars and Songs: Secrets of the Underground Railroad," a middle school project utilizing programming from The History Channel, Discovery Networks, The Biography Channel and PBS. For more information on Bright House Network's Star Teacher Awards, contact Kena Lewis at kena.lewis@mybrighthouse.com.
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 Save Our History Awards Honor Preservation of Local History
On June 5, The History Channel honored its national Save Our History award winners during a ceremony in Washington, D.C., at the Historical Society of Washington. Hosted by author, political commentator and Save Our History national spokesperson, Cokie Roberts, the event recognized local community organizations, schools, and individuals demonstrating their commitment to history education and preservation.

Winners of the Save Our History Awards were selected from a pool of 26 projects that were presented with Save Our History grants in January 2006. Each of these winners demonstrated their dedication to bringing communities together to engage young people in preservation.

Three grand prize recipients each received a $10,000 cash prize. The Save Our History Lowe's Community Award honors a Save Our History grant recipient that embraces the spirit of community by building a coalition to support the funded preservation project. This award was given to "Let the Children Speak" in St. Martinville, La. This coalition was composed of the Acadian Memorial Foundation, Inc., and three schools, Catholic High School, Cecilia Junior High School and Paul Breaux Middle School. Together these organizations allowed students to research and memorialize the lives of Acadian children who were forced from their farms in Nova Scotia by the English in 1755.

The Save Our History Classroom Award celebrates the grant recipient that develops the best school-based extension of their preservation initiative. This award was presented to the City of San Buenaventura's Community Services Department, Cultural Affairs Division and Anacapa Middle School in Ventura, Calif., for their project "Adobe Mud-Slingers." Thirty eighth-grade students visited, researched and saved a deteriorating house wall of the Olivas Adobe, one of the few Monterey Style adobes still in existence from the Gold Rush era.

The grant recipient that physically preserves a significant aspect of community history is recognized with the Save Our History Time Warner Preservation Award. This was presented to "Save Our Settlement," a Galveston, Texas, project completed by the Galveston County Historical Commission and La Marque Independent School District. The Commission partnered with 3,000 elementary, middle and high school students to research the contribution of African-Americans to the development of Galveston County. Their project helped re-establish the history of "The Settlement," a self-sufficient African-American community settled between 1870 and 1880 by a pioneer group of Chisholm Trail Black Cowboys and their families.

Three individuals were recognized for their exemplary commitment to historic preservation. The 2006 Save Our History Distinguished Leadership Award was presented to Matthew Bogdanos, an assistant district attorney in New York City and a colonel in the Marine Reserves. Bogdanos led armed forces in the international investigation into the looting of Baghdad's Iraq Museum. His efforts fueled the recovery of more than 5,400 antiquities in eight countries.

The Student of the Year Award was presented to Matthew Cesare, an eighth-grade student from Mars, Pa., for his involvement with the relocation and restoration of a historic train station in his hometown, and a historic movie theater in neighboring town Zelienople. Cesare received a $5,000 scholarship for his admirable efforts.

The Teacher of the Year Award, with a $5,000 cash prize, was presented to Lisa Marlowe of Elkins Park Middle School in Cheltenham, Pa., for her creativity in teaching her sixth graders about the community's role in the Underground Railroad. Marlowe had students write, produce and perform songs about the community, resulting in a documentary and book about their local history.

Both the grant program and the awards are an extension of The History Channel's Save Our History philanthropic initiative to motivate communities to learn about and take an active role in the preservation of their past. For more information, contact Kimberly Gilmore at 212-210-1441 or kimberly.gilmore@aetn.com.
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 Comcast Foundation Sponsors Hispanic Congressional Interns
The Comcast Foundation has awarded a $50,000 grant to sponsor three university students in a Congressional Internship Program through the Congressional Hispanic Caucus Institute (CHCI), a Hispanic education and leadership development organization. With Comcast's support, CHCI is adding a corporate component to its competitive Congressional Internship Program, currently in its 20th anniversary year. For three outstanding undergraduates from California, Florida and Illinois, their Capitol Hill public policy internship experience will be supplemented with corporate mentoring from Comcast executives.

The CHCI-Comcast interns will be assigned for an eight-week period to Congressional offices on Capitol Hill where they will learn first hand about the legislative process. They will conduct research, monitor daily Congressional hearings, manage constituent communications, and assist on general policy matters. In addition, they will meet with Comcast senior executives in Philadelphia and Washington, D.C., as well as with their local Comcast cable system staff, to gain insight into the communications industry.

Comcast's monetary contribution funds the students' housing, roundtrip transportation to and from Washington, D.C., and a $2,000 stipend. Additional funds support other CHCI programs and outreach opportunities. For more information, contact Melissa Volin at 215-320-8254 or melissa_volin@comcast.com.
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 CNN Offers Spots to Keep Viewers Healthy, Prepared & Informed
CNN and Turner Network Sales are providing cable systems with a series of spots promoting health, weather safety and awareness. These 10 to 20 second spots include "Dr. Gupta's Health Tips," "Be Prepared" weather tips, and "Stay Informed" PSAs. Cable systems can air the spots throughout 2006.

Covering a variety of health topics, "Dr. Gupta's Health Tips" will be similar to the advice Sanjay Gupta offers viewers on CNN's "American Morning." From reducing stress to the benefits of sleep, Gupta will offer insight and tips to help viewers lead healthier lives. "Be Prepared" weather tips from CNN meteorologists Chad Myers, Jacqui Jeras and Rob Marciano will offer valuable advice for weather situations from preparing for a hurricane to preventing hypothermia. The "Stay Informed" PSAs will focus on topics ranging from celebrating diversity to the importance of education. These spots are recorded by CNN's Anderson Cooper, Miles O'Brien, Soledad O'Brien and Paula Zahn, and Headline News' Robin Meade.

All of the spots are taggable and can be utilized to gain local advertising sales. For more information, contact Leigh Arwood at 404-827-3907 or leigh.arwood@turner.com.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2006 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN TELEVISION
BET
Bresnan Communications
Cable ONE
CableLabs
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola
Ohio Cable Telecommunications Association
OLN
The Outdoor Channel
Oxygen Media
Scientific Atlanta, a Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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