June 2, 2006 -- About CTPAA / Membership / FORUM / Beacon Awards

Inside This Issue:
Comcast Renews Commitment to AMBER Alert Initiative
Pre-Conference Grassroots & Media Seminar by CTPAA at NECTA 2006
Students Explore Political Issues for C-SPAN Film Contest
Gain a Competitive Advantage by Attending the Third Annual CTPAA Institute
Lifetime Essay Contest Encourages Students to Promote Tolerance
Congratulations to Annie Howell, Kiera Hynninen & Teresa Lee!
Thank You Corporate Members!

 Comcast Renews Commitment to AMBER Alert Initiative
After a successful first year, Comcast will continue its AMBER Alert initiative in the Maryland, Virginia and Washington, D.C., area. Involving more than 1,600 Comcast technicians, the initiative extends the reach of AMBER Alerts by making each Comcast employee working in the community an extra pair of eyes and ears to look for abducted children.

A partnership between law-enforcement agencies and broadcasters, the AMBER Alert system was developed in 1996 and stands for America's Missing: Broadcast Emergency Response. It was created in memory of 9-year old Amber Hagerman who was abducted while riding her bike near her home in Arlington, Texas, and was brutally murdered. When law enforcement determines that a child has been abducted, an alert is sent to broadcasters and state transportation officials. Television and radio programming is interrupted to alert the public of the abducted child, and highway signs also display the alert.

Comcast has lent its resources to this service by introducing technicians to the alert system during their orientation. They are taught that the alert system is a component of the community service aspect of their jobs. When they are out in the field and are connected to the office with company-issued pagers and cell phones, they receive AMBER alerts with the child's description, and can look for the child in the neighborhoods they are servicing. For more information, contact Anna Custer at 410-513-3155 or anna_custer@cable.comcast.com.
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 Pre-Conference Grassroots & Media Seminar by CTPAA at NECTA 2006
On Monday, July 10, just prior to the opening of NECTA's 2006 Annual Conference and Exhibition, CTPAA will host a two-part professional development session on Building Grassroots Programs (morning session) and Great Relations with the Media (afternoon session). The morning session will outline the key building blocks for why grassroots programs work and how you can begin setting up or adding on to your company's current grassroots strategy. The session leader, Ed Grefe, is an adjunct professor at The George Washington University's Graduate School of Political Management and an instructor for CTPAA's Public Affairs Institute.

Following a networking luncheon, the afternoon session will focus relationship building with the media, providing insight on how to work proactively to build relationships with reporters and how to stop media issues from turning into dilemmas in the future. Margie Elsberg of Elsberg Associates will teach the afternoon session. She is a 25+ year veteran of both print and electronic journalism, who previously has conducted professional development training for CTPAA, including master courses during past FORUM conferences.

The full program scheduled from 10:30 a.m. to 3:30 p.m., plus the luncheon, will be held at the Newport Marriott Hotel. Both local cable system and network employees are encouraged to register for the day. Individuals do not need to be CTPAA members to attend. If you or a colleague would benefit, please register now. The cost for the session is a very affordable $40. For more information or to register, contact CTPAA at 202-775-1081, 800-210-3396 or email services@ctpaa.org.
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 Students Explore Political Issues for C-SPAN Film Contest
This spring, C-SPAN awarded $25,000 in prizes to middle school and high school students who submitted documentaries for the network's StudentCam contest. Previously held in 2004 when it focused on the presidential election, the contest was originally named CampaignCam. With a new title, this year's contest emphasized the importance of investigating political issues every year. Students produced short films that creatively explored significant issues affecting their country and their communities, while integrating C-SPAN programming and providing a balanced view.

The grand prize of $3,000 was awarded to two 10th-grade students at Austin High School in Austin, Minn., for their video "Anywhere, USA," an examination of the divisive immigration debate. Two first prizes were awarded, one to a team of students from Bloomington, Ind., whose video explored intelligent design, and one to a student from Broken Arrow, Okla., for his look into the death penalty.

In total, more than 45 prizes were awarded to students. In addition, teachers of the top three award-winning students or groups received funds to supply their classrooms with digital video equipment. Award-winning videos were aired throughout April on C-SPAN.

Nearly 200 videos were submitted. Each video, no longer than 10 minutes, was judged by a panel of C-SPAN representatives and evaluated on its thoughtful examination of the contest theme, quality of expression, adherence to rules, and balanced views presented. Students in grades 6-12 were eligible.

StudentCam was sponsored by C-SPAN Classroom, a free service providing educators with C-SPAN programming to use in their classes or for research. For more information, contact Joanne Wheeler at jwheeler@c-span.org.
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 Gain a Competitive Advantage by Attending the Third Annual CTPAA Institute
Gain a more meaningful perspective on public affairs program management and execution by attending CTPAA's Public Affairs Institute. The program's overall goal is to provide cable executives with the tools they need to maximize public affairs to create a competitive advantage for their companies.  CTPAA is currently accepting applications for the third annual CTPAA Public Affairs Institute, September 24-27, 2006, at The Beacon Hotel and Corporate Headquarters in Washington, D.C. This three-day, graduate level program was developed to enhance the professional abilities of public affairs professionals in the areas of strategic issue management, communication, message development and public policies facing the cable industry.

Designed specifically for CTPAA by The George Washington University's Graduate School of Political Management (GSPM), this year's course will utilize franchising case studies from Virginia, Texas, Arizona, and other states. Specifically these case studies will review the political and public policy environments in each state and the strategies, both successful and unsuccessful, the different parties used during the debate over modifying each state's franchising statutes.

Since 2004, 44 cable industry executives have benefited from the Public Affairs Institute. Past participants have come from local cable systems, programming networks, multiple system operators and industry associations. See what they have to say about why the Institute was a valuable professional experience.

The Institute is specifically targeted at mid to senior level public affairs executives who are willing to challenge themselves to develop the enhanced skill sets necessary to meet the challenge of today's and tomorrow's competitive marketplace.

Tuition is $3,100 if applications are received by August 1st or $3,600 after that date, and includes most meals, hotel sleeping room fees and a Tuesday evening networking/fun event. For more information on Institute, please contact Steve Jones at 202-775-1083 or visit the CTPAA Web site. 
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 Lifetime Essay Contest Encourages Students to Promote Tolerance
Lifetime Television awarded a $500 grant to the winner of the network's "For One Night" essay contest. After receiving hundreds of entries from high school students across the country, Lifetime selected a student from Galt, Calif., as the winner for her vision to organize a multicultural festival.

The national essay contest was based on the Lifetime original movie "For One Night," a true story of a high school senior who risked her social and academic standing to end her school's tradition of racially segregated proms. Students were invited to submit an essay describing what they would do to promote tolerance and end discrimination in their schools and communities. The winner will be able to make her vision a reality thanks to the grant from Lifetime.

Lifetime's co-sponsors for the essay contest were Youth Service America, a national volunteer resource center, and Claire's Stores. Youth Service America will honor the winning students project during their "National and Global Youth Service Day" in 2007. Other partners included the Washington, D.C. Martin Luther King Jr. National Memorial Project Foundation, Inc., Girls Incorporated, YWCA of the USA and the Anti-Defamation League. For more information, contact Cherice Walker at walkerc@lifetimetv.com.
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 Congratulations to Annie Howell, Kiera Hynninen & Teresa Lee!
Congratulations to CTPAA members Annie Howell, Kiera Hynninen and Teresa A. Lee who will be honored by the Washington/Baltimore chapter of Women in Cable Telecommunications (WICT) next week at the 2nd Annual Touchstones of Leadership Awards. The Touchstones of Leadership Awards recognize individuals who have made a difference in the cable industry due to their vision, hard work, and dedication.

Howell, senior vice president, communications at Discovery Networks U.S. and a member of the CTPAA Board of Directors, will receive the Communicator Award. She is being recognized for fulfilling one of the seven Touchstones of Leadership, "communicate," doing so with passion and poise, whether delivering a powerful speech or inspiring action through the written word.

Hynninen, senior vice president, marketing, National Geographic Channel will be honored with the Catalyst Award. She is receiving the award because she has been a "catalyst," fulfilling the WICT touchstone that asks members to work to raise standards, promote respect and set the wheels of change in motion.

Lee, director of communications for Comcast MD/DE region, will receive one of the Touchstones Emerging Leader Awards.  WICT's mission is "developing women leaders who transform our industry," and Lee is one of the chapter's success stories.

These three women will be honored at a luncheon in Washington, D.C., on June 5, along with four other cable industry executives, Congresswoman Lois Capps, (D-Calif.), and FCC Media Bureau Chief Donna Gregg. For more information and a complete list of honorees, visit http://www.wictdcbalt.org.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2006 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
GSN. The Network for Games
Hallmark Channel
Insight Communications
Midcontinent Communications
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scientific Atlanta, a Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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