May 5, 2006 -- About CTPAA / Membership / FORUM / Beacon Awards

Inside This Issue:
CTPAA Regional Seminars on Government & Media Relations Topics
Third Annual Public Affairs Institute Scheduled for September
Cox Communications Joins Cartoon Network on National Get Animated Tour
MTV Launches Campaign to Empower Young People to Fight Global Warming
WE Sponsors American Heart Association's Go Red for Women Campaign
Help Plan CTPAA Programs by Joining a Committee
Register Control Your TV Events to Meet the Industry's Goal
Job Opening at Rainbow Media
Thank You Corporate Members!

 CTPAA Regional Seminars on Government & Media Relations Topics
CTPAA is producing and hosting educational sessions to enhance the skills of cable professionals. Consisting of two components, one with a focus on government relations and a second that looks at media relations techniques, these seminars will be conducted either independently or bundled together into a full day program. The sessions are underwritten by CTPAA with the twin goals of strengthening the effectiveness of individual members and supporting educational opportunities at the local level.

Last week, kicking off this program, CTPAA sponsored a three-hour seminar on grassroots advocacy communications during Comcast's Eastern Division's Government Affairs Spring Conference. Future sessions are planned for the New England Cable Telecommunications Association's (NECTA) 2006 Annual Convention & Exhibition in Newport, R.I., and during the SC/NC/GA/TN Joint Summer Meeting in Hilton Head, S.C.

On Monday, July 10, during NECTA's conference, CTPAA will host a session on both grassroots communications and media relations. Ed Grefe, adjunct professor at The George Washington University's Graduate School of Political Management and an instructor for CTPAA's Public Affairs Institute, will guide attendees through a strategic assessment of grassroots functions and performance, building grassroots support, and critical factors for successful grassroots programs.

For the second half of the session, Margie Elsberg of Elsberg Associates will discuss techniques to enhance media relations. Elsberg, a former print and electronic journalist, previously has conducted a number of training sessions for CTPAA, including a master course at FORUM 2006. During NECTA, she will show attendees how to build better relationships with the trade and consumer press, be a valuable resource for the media, and work with the media to minimize potentially damaging or negative news coverage. The program, at the Newport Marriott Hotel, is scheduled from 10:30 a.m. to 3:00 p.m. and will include a working luncheon. The cost for the session is $40. For more information on NECTA's 2006 conference, please call 781-843-3418 or visit

CTPAA will sponsor a seminar focusing entirely on grassroots communications with instructor Ed Grefe on Tuesday, August 1 from 9:00 to 11:00 am, during the Joint Summer Meeting of the South Carolina, North Carolina, Georgia, and Tennessee cable associations. This seminar is complimentary and will take place at the Westin Resort. For information on the Joint Summer Meeting, visit For more information or to register for either CTPAA session described above, or to express an interested in hosting one of the above sessions in your local area, please contact Steve Jones at 202-775-1083 or 800-210-3396.
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 Third Annual Public Affairs Institute Scheduled for September
Continuing the commitment to provide high-level educational opportunities for its members, CTPAA will host the third annual CTPAA Public Affairs Institute during the second half of September (the exact date has not been determined at press time) in Washington, D.C. This three-day graduate level program held in conjunction with The George Washington University's Graduate School of Political Management (GSPM) will educate members on strategic management, communication, and public policy issues facing the cable industry.

This year's Institute will focus on two case studies addressing the state franchising legislation battles in Texas and Virginia. Specifically it will examine the influence and role of the multi-faceted public affairs efforts employed by organizations in each state, evaluating what worked, what was not effective and how to gain the upper hand in future public policy debates.

The Institute premiered in 2004 and to date 44 members have completed the program. Institute graduates have found the program to be extremely valuable and directly applicable to their daily responsibilities. The 2006 class is limited to 30 individuals. Applicants should submit a current resume, a description of career goals (up to 300 words), current position and number of years of cable experience.

Advance registration (before August 1, 2006) for the 2006 Institute is $3,100 and $3,600 there after. Registration fees include hotel accommodations and most meals. For more information on the Institute, visit the CTPAA Web site or contact Steve Jones at 202-775-1083 or
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 Cox Communications Joins Cartoon Network on National Get Animated Tour
Cartoon Network and Cox Communications have teamed up to present the Get Animated Tour to Cox markets across the country this summer. Get Animated is Cartoon Network's interactive program that draws on characters from its television shows to motivate, energize and educate kids ages 6 to 11 about healthy living.

This partnership will engage Cox's advertising and community relations departments. Cox's advertising sales, Cox Media, will partner with local sponsors to champion healthier lifestyles for children via co-branded spots. Cox will also leverage its longstanding partnership with the Boys & Girls Clubs of America to make an impact on the community. Cartoon Network and Cox will present local clubs with private preview hours of Get Animated events and cash donations.

At each stop on the tour, kids will have the opportunity to participate in fun physical activities such as a basketball challenge, obstacle course and wall climbing maze, hockey maze, and jump rope and hula hoop activities. They will be joined by characters from Cartoon Network shows including "Ben 10," "Code Name: Kids Next Door," "The Grim Adventures of Billy and Mandy," "Foster's Home for Imaginary Friends," and "Hi Hi Puffy AmiYumi."

The Get Animated Tour is a partner of Get America Moving, an initiative of the President's Council on Physical Fitness and Sports that celebrates its 50th anniversary this year. Participating kids will receive a Fitness Passport that allows them to track their physical activity goals over a six-week period as they work to earn a Presidential Activity Lifestyle Award, a feature of the Council's President's Challenge. For more information, contact Leigh Arwood with Turner Network Sales at or David Grabert at Cox Communications at
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 MTV Launches Campaign to Empower Young People to Fight Global Warming
Following President Bush's State of the Union declaration that "America is addicted to oil," MTV has launched a new public affairs initiative "Break the Addiction" to educate and empower young people to take simple, daily actions to make a measurable impact on the fight against global warming. Launched on Earth Day, Break the Addiction will use a 12-month, 12-step plan to mobilize a new generation of environmental activists.

Engaging young people via on-air, online and wireless messaging, MTV will help viewers realize how they can change habits that harm the environment. The network will provide viewers with online resources such as a carbon calculator (built in partnership with, where visitors can track the carbon dioxide emissions and dollars saved due to changes they have made such as checking car air filters or running dishwashers only when they are completely full. In addition to online resources, the campaign will also educate viewers via MTV programming, news specials, user-generated content, and PSAs.

Each month will have a "step," or a theme that helps viewers realize and reduce their negative impact on the environment. Step one began this month and asks participants to "examine yourself: how addicted are you?" This step introduces viewers to the concept of calculating their personal carbon footprint and the financial pay-off small changes can make. In June, viewers will be encouraged to "choose wisely," and introduced to the concept of losing a ton, or reducing carbon dioxide emissions by one ton over a one year period. In July, MTV will celebrate Independence Day by asking viewers to "become independent," and explore alternative fuels and resources.

MTV's outreach partners include nationally recognized organizations studying and advocating for the environment, such as the National Resources Defense Council,, World Resources Institute, Student PIRGs, Campus Climate Challenge, and Clean Air - Cool Planet. For more information, visit or contact Alexis Hyder at
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 WE Sponsors American Heart Association's Go Red for Women Campaign
WE: Women's Entertainment has signed on as a national media sponsor of the American Heart Association's (AHA) Go Red for Women campaign. This sponsorship is a key component in the network's WE Empowers Women public affairs campaign. Go Red for Women is an AHA campaign started in 2004 to educate women about the risks of heart disease, the number one killer of both women and men in America.

As part of the sponsorship, WE joins local AHA chapters in hosting Go Red for Women events in six different markets. Events have already been held in New York, Chicago, and Detroit, and upcoming events include Phoenix and Los Angeles in May and Philadelphia in June. Each event features a luncheon and an educational presentation to raise awareness of heart disease and prevention methods. WE will provide promotional materials and representatives from the network will attend all events along with invited affiliate guests from local cable systems.

On-air support includes airtime for AHA PSAs, incorporating one that WE will produce as part of its WE Empowers Women's Minutes of Empowerment. WE's Web site features links to the AHA's Web site for more information on heart disease and the Go Red for Women campaign. For more information, contact Heather Umen at or 516-803-4325. 
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 Help Plan CTPAA Programs by Joining a Committee
Do you want to become more involved in CTPAA by helping to plan FORUM 2007, the Beacon Awards or other association programs? Then sign up today for a CTPAA committee. The association is recruiting volunteers for the FORUM and Beacon Committees and the three Board Committees. FORUM Committee Members will help determine the agenda and promote FORUM 2007 to the industry. Beacon Committee volunteers will plan the complete 2007 Beacon Awards process from promotion of the deadlines to the judging process to the Beacon Awards Gala. The three Board Committees develop association programs and include Create a Favorable Environment for Business Growth, Provide Professional Development Resources and Recognition, and Showcase the Role and Value of Industry Public Affairs. To sign up, visit the CTPAA Web site. For more information on FORUM or Board Committees, contact Steve Jones at 202-775-1083 or at For information on the Beacon committee, contact Michelle Butler at 202-775-1082 or at
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 Register Control Your TV Events to Meet the Industry's Goal
It has been nearly a year since the launch of "Take Control. It's Easy" and the cable industry's commitment to host 100 community events educating parents about parental controls and media literacy. Cable in the Classroom (CIC) is registering these events and has nearly reached this goal. However, approximately ten more events still need to be registered by the deadline on June 1. Systems who have held an event and have not registered it should visit to do so. This Web site will also provide materials and information for scheduling an event. CIC hopes to exceed the goal of 100 workshops. For more information, please contact Frank Gallagher at 202-775-1098 or
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 Job Opening at Rainbow Media
Rainbow Media seeks a manager, affiliate public relations. Part of the corporate communications team, the manager will focus on maximizing communications for Rainbow's affiliate sales team, with a strong emphasis on publicizing local events around the country, working with local MSOs and creating various initiatives that promote Rainbow's brands. This position will pitch press and write and edit all press materials including releases, talking points, tapes, pitch letters and PR plans. Duties also include implementing comprehensive consumer-oriented communications plans that are designed to support the goals of the distribution group, and representing the interests of the affiliate group in all internal and external Rainbow industry activities. The manager will maintain ongoing relationships with key reporters and represent the department at events and conferences. S/he will collaborate with Rainbow Media's affiliate marketing team to develop opportunities for consumer press-worthy partnerships, stunts and special events. The successful candidate should have an understanding of the cable and entertainment industries and working with celebrities. Knowledge of key members of the press, managing press events and maximizing local press is important. A college degree in marketing, public relations or communications is required. The successful candidate will possess strategic thinking and creative problem solving skills and strong managerial and analytical skills. S/he will be highly organized and a clear communicator, able to address large groups. Other qualifications include a strong competitive drive, flexibility, excellent writing skills, and the ability to work under pressure, manage deadlines, and handle several projects simultaneously with accurate and timely results. Position will be located in New York City. To apply, contact Jennifer Hurney at 516-803-3131 or
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2006 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at or at 202-775-1083. For membership details, go to

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
Cable ONE
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
Insight Communications
Midcontinent Communications
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scientific Atlanta, a Cisco Company
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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