February 24, 2006 -- About CTPAA / Membership / FORUM 2006 / Beacon Awards

Inside This Issue:
FORUM 2006: Register by March 3 and Save $100!
BET, COURT TV, and VH1 are CTPAA's 2006 Golden Beacon Award Nominees
CTPAA Announces ESPN Good Sports and Joel A. Berger Award Winners
Enhance Your Media Relations Technique at FORUM 2006
Support the Emma L. Bowen Foundation by Donating Silent Auction Items
Reserve a Table at the 2006 Beacon Award Ceremony
C-SPAN and Cox San Diego Bring Leaders Into the Classroom
Comcast Celebrates Black History Month With Events in Michigan
Court TV Hosts Discussion Between Justice Breyer and High School Students
Workshop Teaches Maryland Parents to Take Control of TV Viewing
Deadline for Public Affairs Initiatives Guide is Approaching
Thank You Corporate Members!

 FORUM 2006: Register by March 3 and Save $100!
In just over three weeks, cable's premiere educational event for public affairs executives, FORUM 2006, will take place March 19-22 at the JW Marriott Hotel in Washington, D.C. FORUM 2006: "Cable at the Crossroads: Shaping Change in a Competitive World" features a strong lineup of top industry executives and unique breakout sessions that will provide the tools, insight and ideas necessary for the challenges faced by public affairs professionals. The conference agenda is nearly complete and is available on the FORUM Web page. Register before March 3 to save $100 off the registration.

FORUM's General Sessions will feature leading industry executives including John Bickham, president, cable & communications, Cablevision Systems Corporation; Landel Hobbs, COO, Time Warner Cable; Kyle McSlarrow, president & CEO, NCTA; Abbe Raven, president & CEO, A&E Television Networks; Neil Smit, president & CEO, Charter Communications; and David Zaslav, president, NBC Universal Cable. These executives will share insight on the role of public affairs in the industry's evolving competitive, technological and regulatory environment.

Fifteen breakout sessions will provide valuable information on topics such as unlocking the keys to the changing franchising world and cable's response to the shifting competitive landscape. Attendees will have the opportunity to rub elbows with and learn from executives who use public affairs to increase the bottom line and influence positive change in response to hot button issues. Visit the CTPAA Web site for more details on what FORUM has to offer.

CTPAA strongly suggests that you make your hotel reservations soon. Rooms at the host hotel, the JW Marriott, have sold out. Visit the FORUM Web page for alternate hotel suggestions. If you have any questions regarding conference registration or hotel reservations, please contact Kelly McGrew at 202-775-1081 or services@ctpaa.org.
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 BET, COURT TV, and VH1 are CTPAA's 2006 Golden Beacon Award Nominees
CTPAA announced the nominees for the association's highest honor, the Golden Beacon Award™. Nominees are:

  • "BET SOS Telethon," BET
  • "Unexpected Heroes," Court TV
  • "VH1 and The Global Fund to Fight AIDS, Malaria and Tuberculosis – A Partnership," VH1

"These three public affairs initiatives exemplify the cable industry's commitment, day-in and day-out, to societal concerns in communities across the country and the world," said Todd Schoen, 2006 Beacon Awards™ co-chair and senior vice president, affiliate marketing & ad sales, Fox Cable Networks.

Bev Wilhide, 2006 Beacon Awards co-chair and director, public affairs, Comcast, added, "Among its many community efforts, cable is working to raise money for the victims of Hurricane Katrina, recognize and honor the efforts of public servants, and increase awareness of the global fight against diseases."

CTPAA's Golden Beacon Award recognizes a public affairs initiative that has made an impact within the cable industry, while enhancing cable's image nationwide. The 2005 Golden Beacon was awarded to Lifetime Television for its public affairs initiative "Our Lifetime Commitment: Stop Violence Against Women.

CTPAA members who judged the Beacon Awards nominated BET for its "BET SOS Telethon." Immediately after Hurricane Katrina, BET reached out to Marc Morial, the National Urban League's President and CEO and the former Mayor of New Orleans, to offer the network's support in raising needed funds to aid victims. Other partners included the Hip-Hop Summit Action Network, Essence Communications and the Congressional Black Caucus. BET's SOS (Saving Our Selves) Telethon brought together a number of celebrities, corporations, and viewers in an effort to bring hope and much-needed funds to the victims of Hurricane Katrina. The effort raised over $12 million for the American Red Cross.

Court TV is a nominee for its program "Unexpected Heroes" which is a multi-platform campaign that honors local heroes though programming specials, awards ceremonies and PSAs. The programming series are one-hour specials that depict incredible true stories and poignant reunions. The most recent specials featured heroes who emerged from Hurricane Katrina. Unexpected Heroes – The Power of Katrina highlights the stories of individuals who went above & beyond all demands of duty to rescue those affected by the overwhelming onslaught of Hurricane Katrina. These individuals worked selflessly for others while their own circumstances were uncertain, even desperate. The other special, NOPD: The Aftermath of Katrina, featured two New Orleans police officers who were caught in the eye of the storm and withstood unbelievable obstacles to provide aid to the terrified and ravaged city. Court TV also held an awards ceremony in Washington, D.C., to honor "Heroes of Hurricane Katrina." The honorees, who were selected by the cable operators in Gulf Region hardest hit by the hurricane, Cox, CableOne, Comcast and Mediacom, were flown to Washington, D.C., along with their families, and honored at an Unexpected Heroes Breakfast by their congressional representatives. The heroes were featured extensively in local press and in customized PSAs.

In July 2004, VH1 teamed up with The Global Fund to Fight AIDS, Tuberculosis and Malaria to create an unprecedented collaborative public education campaign designed to raise awareness about, and inspire action in, the fight against global AIDS. Working on the premise that the Global Fund is the world's "war chest" in the fight against the spread and devastation of HIV/AIDS in developing nations, VH1 created a series of provocative awareness spots. These public service announcements were part of a larger campaign, which continued in 2005 and included online resources and programming to educate viewers about the growing concerns currently surrounding this global pandemic. In August 2005, VH1 deepened its commitment by airing VH1 News Presents: Tracking the Monster: Ashley Judd and India.Arie Confront AIDS in Africa, an intimate documentary that examines the global emergency of HIV/AIDS by following India.Arie and Ashley Judd in Africa as they volunteer with two HIV/AIDS projects funded by The Global Fund. As a result of VH1's AIDS awareness programming, activities and outreach, HIV/AIDS messaging has reached over 87 million households in the U.S. and 1.5 million unique visitors at vh1.com/AIDS. The campaign also received media attention on a global level. VH1 donated $1.3 million in airtime to The Global Fund public service announcements in 2005. The scope of the global campaign is unprecedented and VH1 will continue to work to emphasize the important, life-saving work underway to stem the tide of AIDS.

CTPAA will honor the Golden Beacon Award nominees during the Beacon Awards Gala, set for Tuesday, March 21, 2006, at The JW Marriott Hotel, Washington, D.C. The Beacon Awards Gala is one of the highlights of CTPAA's FORUM 2006: "Cable at the Crossroads: Shaping Change in a Competitive World." 
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 CTPAA Announces ESPN Good Sports and Joel A. Berger Award Winners
CTPAA announced the winner of the 2006 ESPN Good Sports Award and Joel A. Berger Award. Cox Communications, Baton Rouge will receive the ESPN Good Sports award, given annually to a project that generates outstanding community involvement through education and athletics, for its initiative "Football, Food and Families." VH1 will receive the Joel A. Berger Award for its campaign "VH1 and The Global Fund to Fight AIDS, Malaria and Tuberculosis – A Partnership." Named after former publisher of Cablevision Magazine Joel Berger, this award is presented to a cable industry public affairs campaign that achieves exceptional results in the area of AIDS awareness. VH1's initiative was also nominated for the Golden Beacon Award. For more details about the project, see the description in the previous article.

In August 2005, Cox Communications, Baton Rouge created "Football, Food and Families," a unique, multi-media campaign to help feed the hungry in the Baton Rouge area. Cox partnered with the Greater Baton Rouge Food Bank, Louis DeAngelo's Pizzeria Company and local high schools to combine the excitement of high school football with its effort to "Kick Hunger." Cox used 220,000 "Kick Hunger" schedule cards, one-stop Internet info and a snappy TV commercial that featured local high school students to develop an effective and one-of-a-kind campaign that became even more poignant after Hurricanes Katrina and Rita hit South Louisiana. After everything was tallied, the "Football, Food and Families" campaign collected more than 32,000 pounds of nonperishable food items, enough to keep more than 1,200 men, women and children from going hungry.

CTPAA will honor the ESPN Good Sports and Joel A. Berger Award winners during the Beacon Awards Gala, set for Tuesday, March 21, 2006, at The JW Marriott Hotel, Washington, D.C. The Beacon Awards Gala is one of the highlights of CTPAA's FORUM 2006: "Cable at the Crossroads: Shaping Change in a Competitive World."
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 Enhance Your Media Relations Technique at FORUM 2006
CTPAA will offer a Master Course during FORUM 2006 titled "Media Training on Current Issues," taught by Margie Elsberg of Elsberg Associates, a 25 year veteran of the Washington press corp and a media trainer since 1990. Elsberg will give attendees insight on working proactively to build relationships with the media and developing and delivering strong, consistent messages. The interactive workshop will take place Sunday, March 19 from 1:00 to 4:30 p.m. and will feature video taped interviews and critiques. Elsberg will offer tips on attendees' own media dilemmas and will utilize current industry issues, including indecency, a la carte, must carry, new technologies and competition, to demonstrate media tactics. To register for this course, please use the FORUM registration form. An additional fee of $165 is required. For more information, contact Kelly McGrew at services@ctpaa.org or 202-775-1081.
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 Support the Emma L. Bowen Foundation by Donating Silent Auction Items
For more than a decade, the Silent Auction has been the highlight of FORUM's opening reception. This year's auction, to be held Sunday, March 19, 2006, will again benefit the Emma L. Bowen Foundation for Minority Interests in Media. The Foundation offers minority youth the support, education and skills needed to obtain jobs in the media industry. Last year's auction raised more than $13,000. Over the past seven years, CTPAA members have raised and contributed more than $85,000 to the Foundation through the auction.

CTPAA is currently accepting donations for the Silent Auction. To learn how your donation will benefit minority students, read this message from the Foundation's president. Popular items in the past have included iPods and MP3 players, HDTVs, gaming systems, jewelry, children's items, vacation packages, tickets to shows or sporting events, DVD sets, and dinner with cable executives or celebrities. Platinum level donations, valued at $1,000 and up, will be given special emphasis and will be featured at the front of the bid book.

To make a donation, please fill out the donation form and fax it to 202-955-1134 or mail it to CTPAA. Donation forms must be received by March 3, 2006, to guarantee listing in the bid book. Items may arrive separately on or before March 13, 2006, and should be shipped to CTPAA at 1724 Massachusetts Ave. NW, Washington, DC 20036. For more information, contact Kelly McGrew 202-775-1081 or services@ctpaa.org
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 Reserve a Table at the 2006 Beacon Award Ceremony
CTPAA is offering reserved tables for the 2006 Beacon Award Ceremony on March 21, 2006, at the JW Marriott Hotel in Washington, D.C. A reserved table for registered FORUM attendees is $1,500. For dinner guests only, a reserved table at the Beacons Ceremony is $3,000 and includes 10 tickets. For more information, contact Michelle Butler at 202-775-1082 or mbutler@ctpaa.org
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 C-SPAN and Cox San Diego Bring Leaders Into the Classroom
C-SPAN and Cox Communications partnered to create an interactive educational experience for hundreds of San Diego area high school students through Students & Leaders: San Diego. The project brought area leaders, including San Diego Mayor Jerry Sanders, Vice Admiral James Zortman, Commander of the Naval Air Forces, U.S. Pacific Fleet, and U.S. Attorney Carol Lam, representing the Southern District of California, into the classrooms of six local high schools throughout a weeklong period Jan. 30 to Feb. 2.

The leaders returned to the classroom to discuss their lives, career paths and concepts of leadership and public service. Students met with the leaders in small group settings and had the opportunity to speak with each guest. C-SPAN recorded the events and hour-long segments can be viewed on the project's website and on Cox San Diego On Demand.

The Students & Leaders program was the culmination of the C-SPAN and Cox Connect Classrooms Tour, a special education partnership during which the C-SPAN School Bus visited ten communities in six states served by Cox systems. Tour stops included Phoenix, Jonesboro, Sierra Vista and Springdale, Ariz., Tulsa and Oklahoma City, Okla., Wichita, Kan., Las Vegas, and Orange County, Calif. For more information, contact Amy Jankowsky at amy.jankowsky@cox.com.

Students & Leaders: San Diego is the fourth installment in the C-SPAN series since the program launched in 2003. C-SPAN held Students & Leaders programs in Los Angeles in 2005 and New York City in 2004, both in partnership with Time Warner Cable, and in Washington, D.C., in 2003 with Comcast. C-SPAN and Comcast won the 2004 Golden Beacon for the Students & Leaders program. For more information, contact Peter Kiley at pkiley@c-span.org.
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 Comcast Celebrates Black History Month With Events in Michigan
Comcast is celebrating Black History Month with a series of events, film screenings, and sponsorships throughout Michigan in February. The events began Feb. 1 with a panel on sports careers held in partnership with ESPN. More than 800 students from seven different Detroit public schools attended this panel featuring James Brown and Stuart Scott of ESPN, Rob Parker of the Detroit News, and NFL players including Lomas Brown, a former Detroit Lion.

Comcast partnered with several cable networks including The Disney Channel, HBO, The History Channel, Starz, TNT, and TV One to present film screenings and panel discussions at schools, community centers and after-school centers. The films selected tell important stories about black history and race relations, such as "The Journey of Henry Box Brown," a children's film that tells the true story of a slave who mailed himself in a wooden box from Richmond, Va., to freedom in Philadelphia, Pa., and 2005 film "Coach Carter," starring Samuel L. Jackson as the real-life Coach Ken Carter who locked out his entire high school basketball team, including his son, in order to push them to improve their grades.

Comcast also hosted a luncheon and "Blues Divas" concert for senior citizens at Elmwood Towers in Detroit. The company sponsored a Super Bowl Gospel Concert at the Historic Masonic Temple of Detroit and the Yolanda Today Tour at Greater Grace Temple, also in Detroit. For more information, contact Kathryn Teer at 248-233-4557.
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 Court TV Hosts Discussion Between Justice Breyer and High School Students
Court TV kicked off its new educational initiative "Careers in Justice" with a discussion between U.S. Supreme Court Justice Stephen G. Breyer and students at the Thurgood Marshall Academy in Washington, D.C., on Feb. 16. Justice Breyer shared insight about his current role as a justice and the career path that led him there.  He highlighted a variety of law-related professions available to students who wish to seek careers in these areas.

Careers in Justice is designed to inspire students to pursue careers in law enforcement and justice by introducing them to the number of opportunities available and illustrating the important social and judicial issues that have transformed society. The Careers in Justice Web site offers teachers and students extensive law-related career resources and college prep information. In addition, deserving students nationwide will receive scholarships from Court TV to help them pursue their chosen career path. One $20,000 scholarship each year will go to a student from the Thurgood Marshall Academy, a charter public high school for the underserved in the Anacostia area of the District of Columbia.

On hand to moderate the discussion was Court TV Senior Anchor Fred Graham, a lawyer, author and Washington correspondent whose career experience includes decades covering the Supreme Court. Court TV will air the discussion in the future on the network's educational block. For more information, contact Lee Tenebruso at tenebrusol@courttv.com.
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 Workshop Teaches Maryland Parents to Take Control of TV Viewing
Comcast of Montgomery County held a public workshop in Olney, Md., with Congressman Albert R. Wynn (D-Md.) to demonstrate strategies and tools that parents can employ to manage family media viewing positively and proactively. Part of Comcast's commitment to NCTA's "Take Control. It's Easy" campaign, the workshop was held at Rosa Parks Middle School in conjunction with the school's PTA and Cable in the Classroom.

Workshop participants were shown practical steps for developing a family media plan and helping their children become discerning media viewers. They also benefited from a demonstration of TV ratings, the V-Chip and additional parental control features available from Comcast. For more information, contact Ashley Hrycyk at ashley_hrycyk@cable.comcast.com
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 Deadline for Public Affairs Initiatives Guide is Approaching
Submissions for NCTA's Public Affairs Initiatives Guide (PAIG) are due Friday, March 3. PAIG, a full-scale, on-line searchable database with information about public affairs initiatives conducted by cable companies, systems and networks at both the national and local levels, is being updated by NCTA and CTPAA in conjunction with FORUM 2006, March 19-22 in Washington, D.C. Member input is needed to make PAIG as current as possible. Submission forms are available for download from NCTA's website. NCTA and CTPAA appreciate members' help and look forward to offering this updated and valuable resource tool to the industry. Please contact Allison Shelton, Communications & Public Affairs, NCTA with any questions at 202-775-3629 or ashelton@ncta.com
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2006 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Network
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN TELEVISION
BET
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
CableLabs
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola
Ohio Cable Telecommunications Association
OLN
The Outdoor Channel
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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