February 10, 2006 -- About CTPAA / Membership / FORUM 2006 / Beacon Awards

Inside This Issue:
2006 Beacon Award Finalists Announced
Cablevision's Rutledge & The Weather Channel's Wilson to Receive President's Awards
John Salley to Host The Best Damn Beacon Awards Ceremony Period
FORUM 2006: Register and Make Your Hotel Reservations Today!
Support the Emma L. Bowen Foundation by Donating Silent Auction Items

Insight's Penny-A-Day Program Benefits Children's Hospital
Reserve a Table at the 2006 Beacon Award Ceremony
Lifetime's Don't Skip a Beat Campaign Educates Women About Heart Disease
NCTA Tells Cable's Great American Success Story
Cable in the Classroom Delivers Resources to Hurricane-Affected Schools
Look for Your CTPAA Board of Directors Ballot Next Week
Thank You Corporate Members!

 2006 Beacon Award Finalists Announced
CTPAA has announced the names of the finalists for the 2006 Beacon Awards™. The Beacon Awards are cable's highest award for public affairs excellence. Winners will be named during the Beacon Awards Gala, set for Tuesday, March 21 at The JW Marriott Hotel, Washington, D.C., in conjunction with CTPAA's FORUM 2006 conference, "Cable at the Crossroads: Shaping Change in a Competitive World."

"The magnitude of cable's contribution toward improving the quality of life for our viewers, customers and the communities we serve is very clear when you review a year's worth of the industry's best pubic affairs practices," said Todd Schoen, 2006 Beacon Awards co-chair and senior vice president, affiliate marketing & ad sales, Fox Cable Networks.

Bev Wilhide, 2006 Beacon Awards co-chair and director, public affairs, Comcast, added, "We are very grateful to the 96 public affairs professionals who served as judges for this year's competition, and we look forward to celebrating the 'best of the best' at our Beacon Awards Ceremony in March."

A complete list of the 2006 Beacon Award finalists is available on the CTPAA Web site.  For more information, contact Michelle Butler at 202-775-1082 or mbutler@ctpaa.org.
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 Cablevision's Rutledge & The Weather Channel's Wilson to Receive President's Awards
This week CTPAA announced that Tom Rutledge, chief operating officer, Cablevision Systems Corporation, and Debora Wilson, president of The Weather Channel, Inc. are the 2006 recipients of the Association's President's Award.

The President's Award recognizes leaders who, by their guidance and support, advance the role of public affairs in the cable industry. The award, selected annually by the CTPAA president, honors individuals who have developed and implemented public affairs initiatives within their companies as well as throughout the cable industry. This year, CTPAA President Anita Lamont, corporate director of communications for Charter Communications, Inc., made the selections.

"Tom Rutledge is a force in our industry, focused on innovation, and creating value for the customer," Lamont said. "A no-nonsense business leader, he also knows, upholds and values public affairs by supporting Cablevision's efforts like the Beacon-Award winning 'Power to Learn' initiative, which enriches our communities and our children.

"Since joining The Weather Channel 12 years ago, Debora Wilson has been instrumental in its growth, -- on camera, online and now at the top," said Lamont. "She leads an organization that understands and cares about the connection between weather and people's lives, demonstrated dramatically during 2005's devastating storms and every day through the network's educational and safety initiatives."

Rutledge and Wilson will be honored during the Beacon Awards Gala, on Tuesday, March 21 at the JW Marriott Hotel in Washington, D.C., during CTPAA's FORUM 2006, "Cable at the Crossroads: Shaping Change in a Competitive World." 
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 John Salley to Host The Best Damn Beacon Awards Ceremony Period
John Salley, TV and radio personality and co-host of FSN's Best Damn Sports Show Period, will be the master of ceremonies for the 2006 Beacon Awards ceremony on Tuesday, March 21, 2006, at the JW Marriott Hotel in Washington, D.C. The Beacon Awards are cable's highest award for public affairs excellence, and the ceremony will be a high point of CTPAA's FORUM 2006, March 19-22.

"Salley is the only person in NBA history to win world titles for three different teams as a player," Steve Jones, executive director of CTPAA, said, "and he'll bring a touch of that winning attitude to the 2006 Beacon Awards Ceremony."

John Salley is appearing courtesy of Fox Cable Networks and FSN. He helped lead the Detroit Pistons to back-to-back World Championships in 1989 and 1990, was a defensive specialist for the Chicago Bulls 1996 championship team, and came out of retirement to play for the 1999 champion Los Angeles Lakers. Salley joined FSN in the fall of 2001 as a contributor on the Best Damn Sports Show Period before later becoming a full-time co-host.

Salley, no stranger to television, co-starred in NBC's "Come To Papa" and starred in "Salley's Alley" and "Showtime at Halftime," both also for NBC. He's appeared in several other television shows and movies. Most recently, Salley hosted "BET Live" for 86 episodes and serves as the host of the Los Angeles morning radio show, "The John Salley Block Party" on 100.3 The Beat, KKBT-FM.
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 FORUM 2006: Register and Make Your Hotel Reservations Today!
FORUM 2006 is just five weeks away and rooms at the host hotel, the JW Marriott, have sold out. CTPAA has arranged for an alternate block of rooms at the Hamilton Crowne Plaza, just five blocks away at 14th & K Sts. NW. For the duration of the conference, March 19-23, a special group rate of $289 per night plus tax is available. To reserve rooms at the Hamilton Crowne Plaza, please call 1-800-263-9802 and reference CTPAA. Rooms must be reserved by February 27, 2006, in order to qualify for this discounted rate.

Save $100 off the FORUM registration fee by registering before March 3, 2006. Visit the CTPAA Web site to register and view the full program outline. If you have any questions regarding conference registration or hotel reservations, please contact Kelly McGrew at 202-775-1081 or services@ctpaa.org.
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 Support the Emma L. Bowen Foundation by Donating Silent Auction Items
For more than a decade, the Silent Auction has been the highlight of FORUM's opening reception. This year's auction, to be held Sunday, March 19, 2006, will again benefit the Emma L. Bowen Foundation for Minority Interests in Media. The Foundation offers minority youth the support, education and skills needed to obtain jobs in the media industry. Last year's auction raised more than $13,000. Over the past seven years, CTPAA members have raised and contributed more than $85,000 to the Foundation through the auction.

CTPAA is currently accepting donations for the Silent Auction. To learn how your donation will benefit minority students, read this message from the Foundation's president. Popular items in the past have included iPods and MP3 players, HDTVs, gaming systems, jewelry, children's items, vacation packages, tickets to shows or sporting events, DVD sets, and dinner with cable executives or celebrities. Platinum level donations, valued at $1,000 and up, will be given special emphasis and will be featured at the front of the bid book.

To make a donation, please fill out the donation form and fax it to 202-955-1134 or mail it to CTPAA. Donation forms must be received by March 3, 2006, to guarantee listing in the bid book. Items may arrive separately on or before March 13, 2006, and should be mailed to CTPAA at 1724 Massachusetts Ave. NW, Washington, DC 20036. For more information, contact Kelly McGrew 202-775-1081 or services@ctpaa.org.
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 Insight's Penny-A-Day Program Benefits Children's Hospital
Insight Communications has presented the Kentucky Children's Hospital with the first donation from its Penny-A-Day program. Designed as a simple way for customers to support a charitable organization, the program invites customers to add a penny-a-day, or 30 cents a month, to their Insight bills. One hundred percent of these funds are then donated to the hospital. Dan DeYoung, district vice president of Insight, presented hospital officials with a check for $1,750, representing funds raised from customers and a matching donation from Insight. More than 500 customers have signed up for this ongoing program since it launched in May 2005. For more information, contact John Dobken at 859-514-2419 or dobken.j@insight-com.com.
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 Reserve a Table at the 2006 Beacon Award Ceremony
CTPAA is offering reserved tables for the 2006 Beacon Award Ceremony on March 21, 2006, at the JW Marriott Hotel in Washington, D.C. A reserved table for registered FORUM attendees is $1,500. For dinner guests only, a reserved table at the Beacons Ceremony is $3,000 and includes 10 tickets. For more information, contact Michelle Butler at 202-775-1082 or mbutler@ctpaa.org
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 Lifetime's Don't Skip a Beat Campaign Educates Women About Heart Disease
Lifetime Television has introduced "Don't Skip a Beat," a new public affairs campaign to provide women with vital information about heart disease, the number one killer of women in the United States. The network has partnered with the nation's leading experts on heart disease to create a PSA campaign, educational materials, and community outreach to inform women about risk factors. Campaign materials emphasize that regardless of family history or age, women have tremendous power to reduce their risk for heart disease. Don't Skip a Beat is part of a new, over-arching campaign that promotes women's health and well-being, "Our Lifetime Commitment: Living Healthy."

Don't Skip a Beat's PSA component features spots that encourage women to Get Moving, Eat for a Healthy Heart, Know Your Numbers (cholesterol, blood pressure, blood glucose), and Take Action. Online resources for Don't Skip a Beat include quizzes to determine risk factors, questions and answers with a cardiologist, up-to-date statistics and medical information, and a Valentine's Day e-card to send to friends and family to remind them to be heart healthy. Lifetime will also distribute thousands of these Valentine's Day cards in communities across the country, along with Don't Skip a Beat jump ropes to encourage women to exercise regularly.

Lifetime's partners include leading experts on heart disease and women. The network will join the Sister to Sister: Everyone Has a Heart Foundation to promote free heart disease screenings. Lifetime will work with the American Heart Association to promote its Go Red for Women campaign and with the National Heart, Lung, and Blood Institute to promote The Heart Truth campaign. The network will also work with WomenHeart: The National Coalition for Women with Heart Disease.

Lifetime launched Don't Skip a Beat in conjunction with National Wear Red Day on February 3, a day of heart health awareness for women across the country. The network released survey results that reveal that while more than half of women (54%) correctly identify heart disease as the leading cause of death among women, only about one in three (31%) feel they are personally at risk. The survey also found that most women are being screened for heart disease by having blood pressure or cholesterol checked once a year (80%), but many are not talking to their health care providers about it. Only 26% of women reported initiating a conversation with their provider, and only 30% reported that their provider initiated a conversation with them. For more information, contact Geralyn Lucas at 212-424-7066 or lucas@lifetimetv.com
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 NCTA Tells Cable's Great American Success Story
The National Cable & Telecommunications Association (NCTA) has launched a multimedia advertising campaign that tells the story of the U.S. cable industry's progress in changing America's telecommunications landscape. The campaign features a new slogan, "Cable: A Great American Success Story," and emphasizes the pioneering spirit of early cable system operators and the continuation of that spirit in the industry today.

Initially the campaign will run in the Washington, D.C., area, but it will be expanded to markets nationwide in the coming months. Campaign elements include television, newspaper and magazine advertising, as well as billboard placements. Advertisements highlight the major consumer milestones that the cable industry has reached in just a few decades, including the launches of basic and advanced digital video services, the introduction and deployment of high-speed broadband Internet service, and the rollout of digital telephone service. The campaign focuses on how these technological advances have improved the lives of American consumers.

A new logo for NCTA also was unveiled during the launch of the campaign. For more information, contact NCTA's Communications & Public Affairs department at 202-775-3629 or visit www.ncta.com/cable-innovates.
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 Cable in the Classroom Delivers Resources to Hurricane-Affected Schools
Schools in hurricane-affected regions of Louisiana, Mississippi and Texas have received a boost from the cable industry through two projects coordinated by Cable in the Classroom (CIC). CIC has worked with partners to provide schools with educational cable programming and mobile computer labs.

In late January, a collection of educational programming from cable networks was delivered to 150 high schools in the Gulf Coast region to supplement or replace their video libraries. Cable networks that contributed educational resources were Court TV, Discovery Education, ESPN, Food Network, Fox Cable Networks, Hallmark Channel, HBO, HGTV, Turner Networks and The Weather Channel. CIC collected the programming materials from the networks and then worked with local cable systems to deliver the boxes to schools.

Fifteen hard-hit school districts will soon be able to offer their students even more educational resources thanks to donations of mobile computer labs from Dell, the State Educational Technology Directors Association (SETDA) and CIC. Time Warner Cable, Cox Communications, Mediacom Communications and Cable ONE will provide Internet service for the labs.

The mobile labs can be moved from classroom to classroom to give more students access to the technology. Each mobile lab contains 16 laptops, one wireless access point for Internet access, one laser printer, and software including Microsoft Office Professional Edition and Adobe Photoshop. The labs provide an average-sized class with a two to one student-to-computer ratio or better.

CIC has demonstrated its commitment to the Gulf Coast region through programs like these and through launching vSKOOL, an online consortium of organizations and institutions that provide education-related relief to K-12 students, teachers and parents affected by Hurricanes Katrina and Rita. For more information, contact Carol Vernon at cvernon@ciconline.org.
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 Look for Your CTPAA Board of Directors Ballot Next Week
All members in good standing of the Cable Television Public Affairs Association (CTPAA) are eligible to vote in the Board of Directors election next week. Ballots will be sent via email with a deadline for their return of Friday, Feb. 24, 2006. Four of the six candidates below, by total votes received, will be elected to the Board.

The candidates are: Bobby Amirshahi, director of corporate communications, Comedy Central/Spike TV; Sol Doten, vice president, affiliate sales and marketing, Fox Cable Networks; Toby Graff, vice president of public affairs, Lifetime Entertainment Services; Mark Harrad, senior vice president, corporate communications, Time Warner Cable; Annie Howell, senior vice president, communications, Discovery Communications, Inc.; and Ellen Schned, senior vice president, affiliate relations, Courtroom Television Network.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2006 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
Insight Communications
Midcontinent Communications
Ohio Cable Telecommunications Association
The Outdoor Channel
Oxygen Media
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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