November 4, 2005 -- About CTPAA / Membership / FORUM 2006 / Beacon Awards

Inside This Issue:
Only 14 Days to the 2006 Beacon Award Deadline!
Discovery Names Top Young Scientist of 2005
Congratulations Andrea White!
$100 Amazon.com Certificate Drawing for All 2006 Beacon Award Entries!
Southern California Cable Systems Air Governor and First Lady's Conference
Nominate a Colleague for the Public Affairs Achievement Award
Nickelodeon Joins Alliance for a Healthier Generation to Fight Childhood Obesity
Comcast Partners with Hispanic Coalition for Diversity and Outreach Efforts
Save $50 - Register for FORUM 2006 by December 31
Bravo Launches Refocused Education Initiative to Explore Television Media
Lifetime Receives Vital Link Award from National Domestic Violence Hotline
Judge the 2006 Beacon Awards
Job Opening at October Strategies
Thank You Corporate Members!

 Only 14 Days to the 2006 Beacon Award Deadline!
There are only 14 days until the 2006 Beacon Awards final deadline of November 18, 2005. While there is still plenty of time to put together a Beacon Award winning entry, you should begin working on your submissions now.

As you put together your Beacon Award entries, think about how to best present your projects. Presentation, defined as appearance, organization and completeness of the entry, is worth 10 percent of an entry's total score. A neat, easy-to-follow, and well-organized binder will improve your entry's score.

The core of each Beacon Award entry is the three-page project summary, and it should be presented logically and should be easy to read. Some successful entrants use bullet points and clear headings effectively while others write a strong, persuasive narrative. Take a moment to look at some of the three-page project summaries from 2001 to 2005 Beacon finalists online in the members-only section of the CTPAA Web site. They can serve as a good model for preparing a 2006 Beacon entry. In order to read these summaries, members will be prompted to enter their user name (their email) and password (their last name). All letters must be in lowercase fonts.

Another important element to presentation of some projects is to include supporting materials that document the results and other aspects of a campaign. They can include press clips, a well-produced video with a voice over explaining the project, public service announcements, premiums or communication pieces created for the project. There is no need, however, to send duplicate copies of creative materials or binders per entry. One sample T-shirt per project will do just as well as eight.

A final tip is one that may be easy to overlook, but it can be a very important issue as the Fed Ex deadline begins to loom. Think about how you are going to package and send your entries to CTPAA headquarters. Find boxes and packing materials ahead of time. During shipping, some entries become very disorganized. Please pack well so that doesn't happen to your entry. Label the components of the entry, such as the video, premium items and other parts that may become loose, with the contact name and information, entry title, and category. If your entry does become disorganized during shipping, CTPAA staff then will be able to determine what goes with each entry. You may also want to carve out some extra time before you ship the entries to make sure that the correct entry summaries and support materials are with the correct binders or posters. In the past, individuals who have submitted more than one entry have mixed up the project summaries.

Let a 2006 Beacon Award recognize your superior efforts in cable public affairs. The Beacon pages of the CTPAA Web site offer several valuable tools to assist members, such as the Frequently Asked Questions and information about past Beacon Award winning projects. CTPAA has posted the 2006 Beacon Award Call for Entries in pdf format. There are also brief summaries of 2005 winners and finalists online.

CTPAA will announce the winners of the 2006 Beacon Awards during a gala ceremony and dinner on Tuesday, March 21, 2006, during FORUM 2006 in Washington, D.C., at the JW Marriott Hotel. For more information about the 2006 Beacon Awards, contact Michelle Butler at mbutler@ctpaa.org or at 202-775-1082.
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 Discovery Names Top Young Scientist of 2005
After narrowing the field from nearly 75,000 middle-school students to 400 semifinalists and then to 40 finalists, Discovery Channel has chosen 14-year old Neela Thangada from San Antonio, Texas, as America's Top Young Scientist of the Year. Thangada's science fair project examined plant cloning and earned her a trip to Washington D.C., for the final round of the Discovery Channel Young Scientist Challenge. Her success there in a series of competitive challenges propelled her to the grand prize, a $20,000 scholarship. Second place and a $10,000 scholarship was awarded to Nilesh Tripuranei of Fresno, Calif., and third place and a $5,000 scholarship went to Mary Loud Hedberg of North Attleboro, Mass.

A new feature of the competition this year was that Discovery awarded special prizes sponsored by individual networks and corporate partners to several other students. Their rewards ranged from electronics to aid in scientific exploration to unique, hands-on experiences working with professional scientists. For example, Anudeep Gosal of Orlando, Fla., winner of the Lowell Observatory "Star Gazer" Award will enjoy a behind-the-scenes look at Lowell Observatory in Flagstaff, Ariz., where he'll meet professional astronomers and learn about their research. He received the award as the finalist who demonstrated a mastery of observational technique and consistent perception in data analysis. Patient problem solving and a commitment to truth and accuracy is what earned Elijah Mena of Gales Ferry, Conn., the Discovery Channel "Ice Age" Award. Mena's prize is a trip to the Mammoth Site in Hot Springs, S.D., the world's largest mammoth research facility, where he will participate in an archaeological excavation.

Another student was recognized for a topic very relevant to Discovery Channel, enthusiasm for science communication via television. Sheel Tyle of Pittsford, N.Y., won the Discovery Kid's "TV Star" Award for exhibiting this enthusiasm. He will have the opportunity to record a voice-over for the Discovery Kids show "Creepers."

One team of students was recognized for shared iniative, courtesty, cooperation and collaboration during the challenges. These students received the National Park Service "Explorer" Team Award and will reunite in Mesa Verde National Park to work with world-class scientists and researchers to study 3-D archeological imaging.

Discovery created the Young Scientist Challenge in 1999 to cultivate interest in science and math among middle school children and has awarded more than $500,000 in scholarships. For more information, visit Discovery Channel's Web site or contact Michelle Russo with Discovery at 240-662-2901.
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 Congratulations Andrea White!
Andrea White, community relations/education manager for Bright House Networks, submitted the first entry to the 2006 Beacon Awards. Entered in the education; full campaign/single activity, cable system IV category, Bright House Networks Volunteer Youth Award was designed to spotlight the youth that are making a difference in their community. You still have two weeks to join Andrea White by submitting an entry to the 2006 Beacon Awards.
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 $100 Amazon.com Certificate Drawing for All 2006 Beacon Award Entries!
Each CTPAA member who submits an entry to the 2006 Beacon Awards will be eligible to win a $100 gift certificate from Amazon.com. Every subsequent entry will increase that person's chances of winning the gift certificate. Following the processing of all 2006 Beacon Award entries, a random drawing will take place to select the winner. The winner's name will be announced in a future issue of CPR Facts.

The Beacon Awards are the cable industry's highest honor in public affairs. CTPAA will announce the 2006 winners during a gala ceremony and dinner on Tuesday, March 21, 2006, as part of FORUM 2006 in Washington, D.C., at the JW Marriott Hotel. For more information about the 2006 Beacon Awards, contact Michelle Butler at mbutler@ctpaa.org or call 202-775-1082.
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 Southern California Cable Systems Air Governor and First Lady's Conference
A coalition of cable systems in southern California and the California Channel coordinated to bring the California Governor and First Lady's Conference on Women and Families to cable viewers throughout the state. The opening session of the conference was aired live on Oct. 27 via the California Channel, available in 5.4 million homes, and Charter's City of Long Beach's channel 8. Adelphia, Charter, Comcast, Cox, and Time Warner recorded additional conference sessions to be aired at later dates via local community channels and video-on-demand.

This is the 19th year the annual, non-partisan event was held.  The conference theme this year was "Women as Architects of Change: Lessons on Leadership, Activism and Family." More than 11,000 women attended the conference, and more than 18 million had the opportunity to view it online or on television. The opening session featured introductory comments from First Lady Maria Shriver, Anne Sweeney, president of Disney-ABC Television Group, and Anne Fudge, CEO of Young & Rubicam Brands. This was followed by a panel moderated by Tom Brokaw of NBC News. Panelists included author Isabel Allende, Marian Wright Edelman, founder and CEO of the Children's Defense Fund, Billie Jean King, co-founder of World Team Tennis, Eunice Shriver, founder and honorary chairman of Special Olympics, and Barbara Walters, ABC News correspondent. For more information, contact Craig Watson at cwatson2@chartercom.com.
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 Nominate a Colleague for the Public Affairs Achievement Award
Is there a cable public affairs executive whom you have admired and believe should be recognized by the industry? If so, nominate him or her for the Public Affairs Achievement Award. Presented annually during FORUM, the award recognizes and honors individual members for their outstanding contributions to cable public affairs in the categories of community relations, government relations, media relations or local programming. The 2005 winners were Rosa Gatti, ESPN, Inc. for media relations, Bonnie Hathaway, Time Warner Cable, for community relations and Ivan Johnson, Cox Communications, for government relations. The nomination deadline for the third annual Public Affairs Achievement Award is January 3, 2006.

The eligibility requirements are:

  • Current member of CTPAA
  • Member of CTPAA for a minimum of three (3) years
  • Worked in public affairs a minimum of five (5) years
  • Supports the goals of the CTPAA
  • Employed by a MSO, Local Cable System, Cable Network, Industry Supplier, or Industry Nonprofit Organization
  • Individuals are eligible to receive the award once for each of the four categories.

The 2006 Public Affairs Achievement Awards will be presented during FORUM 2006, March 19-22, 2006, at the JW Marriott Hotel in Washington, DC. For information on how to nominate someone or to obtain a nomination form, please go to the membership page of the CTPAA Web site.
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 Nickelodeon Joins Alliance for a Healthier Generation to Fight Childhood Obesity
Nickelodeon's "Let's Just Play" initiative has joined forces with the Alliance for a Healthier Generation, a joint initiative of the William J. Clinton Foundation and the American Heart Association, to encourage young people to engage in healthy and active lifestyles and to fight childhood obesity. The three organizations will combine resources for a media and public awareness campaign to inspire kids to be agents of change in their community. Under this new partnership, Nickelodeon will continue to expand its "Let's Just Play" initiative to address not only active lifestyles but also nutrition and healthy decision-making. This year Nickelodeon will spend $30 million to spread the message of healthy living.

Following the announcement of the partnership, former President Bill Clinton participated in a discussion with Nick News correspondent Linda Ellerbee and kids from across the country about the barriers to getting fit and how kids can break them down. The discussion will air as part of a Special Edition of Nick News With Linda Ellerbee: The Fight to be Fit on Nov. 13 at 8:30 p.m. on Nickelodeon. Clinton spoke of his experience as an overweight child and his efforts to eat healthier after he underwent heart surgery in 2004. The children discussed health and wellness issues that affect them everyday, such as who influences their decisions about eating, what choices are there for healthy eating in their cafeterias, and what role exercise has in their lives. They shared their views on issues like what responsibility the food industry should take for obesity and if children spend too much time watching television or playing video games.

The special also highlights kids who are making a difference in their communities by promoting healthy lifestyles. One child featured in the special started an initiative called AKA (Athletics Plus Kids Equals Academics), to increase awareness of childhood obesity, bring back physical education to schools, and provide healthier options in the cafeteria. This 13-year old has written letters to state senators asking them to make physical education mandatory in schools and recently addressed health and government officials including the surgeon general at the National Healthy Kids Summit in Washington, D.C., where she was the only non-adult in attendance.

Special programming like this is one way Nickelodeon and the Alliance plan to reach out and inspire kids to be involved in creating their own healthy lifestyles. The organizations also plan to connect with kids through grassroots events and through PSAs, including a series featuring Clinton and Arkansas Governor Mike Huckabee. For more information, visit the Alliance Web site or Nickelodeon's Web site.
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 Comcast Partners with Hispanic Coalition for Diversity and Outreach Efforts
In order to continue to reach out to the Hispanic community, Comcast Corporation entered into partnership with the Hispanic Association on Corporate Responsibility (HACR), a coalition of 14 prominent national Hispanic organizations. Comcast's goal for the multi-year partnership is to strengthen relationships with the Hispanic community and to effectively engage the community in the company's business operations.

Comcast's commitment to diversity focuses on four major areas: workforce diversity, supplier diversity, programming, and community investment. HACR will help ensure that each aspect of Comcast's diversity outreach is fully understood by Hispanic audiences.

Currently Comcast employees 7,000 Hispanic employees and last year awarded $150 million in contracts to Hispanic-owned companies. Recently the company was recognized as one of the Top 40 Companies for Hispanics by the "Hispanic Business Magazine."

An example of Comcast's commitment to community investment is its efforts to celebrate Hispanic Heritage Month.  This included a variety of activities such as a photo contest held in Denver for local middle and high school students. This contest, co-sponsored by The Cable Center and History Channel en Espaņol, invited students to "Celebrate Life - Capture Every Moment." History Channel en Espaņol awarded cash prizes to one grand prize winner, two first prize winners and an honorable mention. Winners also earned a History Channel en Espaņol DVD library for their schools and cash prizes for their teachers. For more information, contact Tim Fitzpatrick of Comcast at 215-981-8515.
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 Save $50 - Register for FORUM 2006 by December 31
Register for FORUM 2006 by December 31, 2005, and save $50 on the advance registration rate of $650 and save $150 from the final registration (after March 3, 2006) rate of $750. The theme for FORUM 2006 is "Cable at the Crossroads: Shaping Change in a Competitive World" and it will be held March 19-22, 2006, at the JW Marriott Hotel in Washington, DC. The JW Marriott was also the host hotel for FORUM in 2001.

FORUM 2006 co-chairs are Bret Perkins, vice president of government affairs, Comcast Cable Communications, Inc. and Craig Watson, vice president of communications, Charter Communications Western Division. Visit the CTPAA Web site for information about FORUM 2006 registration and sponsorship opportunities.
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 Bravo Launches Refocused Education Initiative to Explore Television Media
Bravo launched its refocused arts education initiative, Bravo On The Set, with an educational event for local high school students held at the Cable Center in Denver on October 28 and 29. The network partnered with Comcast and the Cable Center to kick off its new, exclusively-cable campaign, derived from its Bravo On With The Show initiative. The purpose of the new program is to promote creativity and diversity in television media.

Students participating in the two-day training event at the Cable Center worked with industry professionals to write and produce PSAs. Bravo will work with local cable systems to host similar workshops across the country to provide high school students 14 to 18 years old with hands-on training and professional experience in television media and production. Bravo also will partner with the National Association for Multi-Ethnicity in Communications (NAMIC) to reach a diverse group of talented students.

Students will also have the opportunity to enter an essay contest with a chance to win one of 15 week-long internships at Bravo in New York or Los Angeles. From January to March 2006, Bravo will provide high schools with entry forms for students to submit 250 to 500 word essays on the topic of "Diversity and Television." Internships will be awarded based on the essays and teacher recommendations.  Internship participants will learn the fundamentals of television production and work with industry professionals focusing on writing, directing, or production. They will create and produce their own unique, on-air spots and promotions, that may air on Bravo.

In the five years since Bravo On With The Show began, more than 3,300 students have participated, and Bravo has awarded thousands of dollars in grants to arts programs in schools. Bravo On The Set will continue to support media arts programs with grants to high schools. For more information, contact Vanthan Khel at vanthan.khel@nbcuni.com.
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 Lifetime Receives Vital Link Award from National Domestic Violence Hotline
Lifetime Television was recognized by the National Domestic Violence Hotline (NDVH) with its "Media for Change" Vital Link Award for leadership through advocacy. Lifetime received the honor on Nov. 1 at an awards reception in New York City. Lifetime was recognized for its work with NDVH as part of its public awareness campaign "Our Lifetime Commitment: Stop Violence Against Women." The campaign uses the power of the media to raise awareness of all forms of violence against women, including domestic abuse, sexual assault, stalking and video voyeurism. Other honorees included U.S. Senator Joseph R. Biden, actress Mariska Hargitay from NBC'S "Law & Order: Special Victims Unit," and Target. For more information, contact Geralyn Lucas at lucas@lifetimetv.com.
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 Judge the 2006 Beacon Awards
CTPAA invites its members to choose the best of the best cable public affairs initiatives of the past year by being a 2006 Beacon Awards judge. To volunteer, complete the Beacon judge form and send it to CTPAA. As a Beacon judge, CTPAA members will learn what cable public affairs professionals across the country are accomplishing and will walk away from the experience with dozens of new ideas. The first round of Beacon judging will be all day January 11 and 12 in Washington, D.C., with a welcome reception hosted by NCTA on the evening of January 10. For more information, contact Michelle Butler at mbutler@ctpaa.org or 202-775-1082.
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 Job Opening at October Strategies
Media industry communications and marketing company is seeking a Project and Administration Manager to handle information distribution, production of necessary communications or promotional materials, event coordination, bookkeeping and database work, vendor relations and assorted office management and administrative tasks. Applicants must have professional oral and written communications skills, at least three years' experience in a professional office environment with demonstrated administrative responsibilities (experience in television, cable television, media or telecommunications industry a plus), multi-tasking and deadline-meeting strengths and the willingness to work in a virtual office environment. Resumes should be sent to October Strategies, Inc., info@octoberstrategies.com. No calls please.
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 Thank You Corporate Members!
Join and support CTPAA by becoming a 2006 corporate member. For information on how your organization can join CTPAA as a corporate member, please contact Steve Jones at sjones@ctpaa.org or at 202-775-1083. For membership details, go to www.ctpaa.org/mcorp.shtml.

Golden Benefactors
A&E Television Networks
Advance/Newhouse Communications
Cablevision Systems Corporation
Charter Communications
Comcast
Cox Communications
Disney & ESPN Media Networks
MTV Networks
NBC Universal Cable
Rainbow Media Holdings
Time Warner Cable
Turner Broadcasting System, Inc.

Benefactors
Discovery Networks
Lifetime Television
The Weather Channel

Friends & Associates
Adelphia Communications Corporation
AZN TELEVISION
BET
Bresnan Communications
Cable ONE
Cable Telecommunications Association of New York
CableLabs
California Cable & Telecommunications Association
Court TV
C-SPAN Networks
Florida Cable Telecommunications Association
Fox Cable Networks
Gemstar-TV Guide
GSN. The Network for Games
Hallmark Channel
HBO
Insight Communications
Midcontinent Communications
Motorola
Ohio Cable Telecommunications Association
OLN
The Outdoor Channel
Oxygen Media
Scientific-Atlanta
Scripps Networks
Showtime Networks
Starz Entertainment Group
Texas Cable & Telecommunications Association
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